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LeoVentures invests in esports betting – Pixel.bet

George Miller

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LeoVentures invests in esports betting - Pixel.bet
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The LeoVegas Group, through its wholly owned investment company LeoVentures Ltd, has acquired 51% of the shares in Pixel Holding Group Ltd, which runs the esports betting operator Pixel.bet. The investment amounts to EUR 1.5 million for 51 percent of the company and is made through a new issue. Pixel.bet’s vision is to create the greatest gaming experience in betting on esports.

“Esports is an international and fast-growing area that engages millions of viewers and players every month. With this investment in Pixel.bet we as a Group will gain unique insight into a new and fast-growing segment,” comments Gustaf Hagman, LeoVegas’ Group CEO and co-founder of LeoVegas Mobile Gaming Group.

“In Pixel.bet we have found a passionate team of entrepreneurs who come from the esports community. With its strong technology and mobile-first gaming experience, Pixel.bet is a perfect match for the LeoVegas Mobile Gaming Group. Together we will drive development for the absolute premier experience in esports betting,” says Robin Ramm-Ericson, Managing Director of LeoVentures and co-founder of LeoVegas Mobile Gaming Group.

Eirik Kristiansen, CEO of Pixel.bet, comments: “We love esports. And we love betting. We want to create value for enthusiasts and add something truly extra to our community. Pixel.bet is, for example, the first to offer log-in with mobile BankID and instant withdrawals. In LeoVentures we have now found a unique partner and investor that understands and shares our passion.”

Pixel Holding Group Ltd runs the esports betting operator Pixel.bet and in its next phase is gearing up for a broader launch of its business. Sweden and the Nordics are initial focus markets, with clear potential to grow further internationally. Pixel.bet has the ambition to position itself as the leading brand in esports betting.

Completion of the acquisition is expected during the third quarter 2018. The investment in Pixel Holding Group Ltd will initially not have any significant effect on the LeoVegas Group’s earnings or financial position.

Read more about LeoVentures and its portfolio companies here: http://leovegasgroup.com/leoventures/.

 

 

About the LeoVegas mobile gaming group:

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.

eSports

BETBY ADDS NEW TITLE TO BETBY.GAMES PORTFOLIO

George Miller

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BETBY ADDS NEW TITLE TO BETBY.GAMES PORTFOLIO
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Sports betting supplier BETBY has further expanded its Betby.Games offering with an esports variant of Rocket League.

BETBY is set to offer unique markets and betting options on the popular arcade-style vehicular soccer game, which has garnered fans around the world.

The new title will join Football and Basketball in the supplier’s expanding selection of esports products, joining live games alongside the provider’s innovative sportsbook offering. Tennis and combat sports competitions are currently in development to be added to the growing titles.

BETBY’s portfolio is live with customers across the globe, excelling in high-growth markets and with customers desiring agile, customisable platforms to suit the needs of regulation within their jurisdiction.

The entire BETBY esports collection can be smoothly and swiftly integrated and active for an operator via an API integration.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We are delighted to be adding another exciting title to our Betby.Games line of products with the addition of yet another esports event.

“Esports has seen an impressive surge in interest recently and it continues to be one of the fastest growing verticals in the industry. Our multi-product approach continues to bear fruit and we can’t wait to see how our new game is received, with plenty more in the pipeline too, so watch this space!”

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eSports

Haval and Virtus.pro announce partnership

George Miller

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Haval and Virtus.pro announce partnership
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Cutting-edge automotive brand enters the esports territory

Haval has become the exclusive automotive sponsor of the most decorated esports club of Russia and CIS – Virtus.pro. The first of its kind massive-scale partnership is aimed at the first esports club’s Dota 2 roster.

Automotive brand Haval and professional esports club Virtus.pro announce the beginning of the partnership starting on 1 July 2020. Haval will support Virtus.pro players in the official professional games in Dota 2, multiplayer online videogame. This marks the esports debut of the cutting-edge automotive brand Haval – an entry to one of the most rapidly developing contemporary sports.

Jerome Saigot, CEO of “Haval Motor Rus”: “Haval brand is founded on the state-of-the-art technologies. As devotion to innovation spans across all our ventures, we are excited to announce the beginning of our partnership with such a renowned esports collective like Virtus.pro. We share the same ideas when it comes to self-improvement and love of discovery. We hope to see memorable tournaments ahead – and, of course, well-deserved victories.”

Sergey Glamazda, Virtus.pro General Manager: “Esports fans are the youth who value cutting-edge tech and high emotions, and as such, there’s no doubt Haval will easily create a link with the gaming community. Our club, Virtus.pro, is beloved by the Russian community and respected in China, which makes this partnership a logical step towards mutual benefit. We are happy to see Virtus.pro be the first pick for the global automobile brand Haval’s esports debut!”

LLC “Haval Motor Rus” is the exclusive distributor of Haval cars and spare parts in the Russian Federation. The company has been operating since February 2014, the first official Haval dealership was opened in Moscow in June 2015. Currently, 83 dealerships Russia and 1 dealership is opened in Minsk, Belarus.

The Russian Haval plant is the first foreign full-cycle production enterprise. A 216-hectare plant is located on the territory of the “Uzlovaya” Industrial Park in the Tula Region and was opened on June 5, 2019. The production complex includes a stamping, welding, painting and assembly workshop, as well as a component manufacturing workshop. The plant was designed with modern engineering solutions in the field of environmental protection, energy conservation and safety. Currently, these models are produced at the plant – Haval F7 and Haval F7x smart crossovers, Haval H5 and the HAVAL H9 frame SUV.

ESforce Holding is one of the biggest esports organizations in the world and the leader of the Russian esports. The holding encapsulates all esports business sectors: from organizing international tournaments and creating professional content to publishing and advertising.

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eSports

Epic Esports Events ranked 15th among the 50 best event companies in the world by Global Eventex Awards

George Miller

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Epic Esports Events ranked 15th among the 50 best event companies in the world by Global Eventex Awards
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Tournament organizer Epis Esports Events took the 15th place in the international rating by Global Eventex Awards. Every year, the organizers of the professional award in the field of event management select the top 50 best organizers and agencies: the Eventex index is a list of companies, places in which are determined by the total number of points for awards won at the Global Eventex Awards over three years.

Tournament operator Epic Esports Events and the EPICENTER Major 2019 tournament were awarded Gold, Silver, and Bronze prizes at the 10th-anniversary edition of Eventex Awards 2020. EPICENTER organizers won prizes in 5 categories:

  • Gold in the “Russian Event” and “Brand Experience – Leisure” categories;

  • Silver in the “Esports Event” category, second only to The International 2019;

  • Bronze in the “Event Team” and “People’s Choice Agency/Team” categories — in the latter, the decision was made not by the jury, but by open voting, which was attended by 5,300 people from all over the world.

A year earlier, EPICENTER XL won first place in the “Russian Event” category.

A full list of the top 50 event organizers and agencies can be found here: eventex.co/index/

 

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