The LeoVegas Group, through its wholly owned investment company LeoVentures Ltd, has acquired 51% of the shares in Pixel Holding Group Ltd, which runs the esports betting operator Pixel.bet. The investment amounts to EUR 1.5 million for 51 percent of the company and is made through a new issue. Pixel.bet’s vision is to create the greatest gaming experience in betting on esports.
“Esports is an international and fast-growing area that engages millions of viewers and players every month. With this investment in Pixel.bet we as a Group will gain unique insight into a new and fast-growing segment,” comments Gustaf Hagman, LeoVegas’ Group CEO and co-founder of LeoVegas Mobile Gaming Group.
“In Pixel.bet we have found a passionate team of entrepreneurs who come from the esports community. With its strong technology and mobile-first gaming experience, Pixel.bet is a perfect match for the LeoVegas Mobile Gaming Group. Together we will drive development for the absolute premier experience in esports betting,” says Robin Ramm-Ericson, Managing Director of LeoVentures and co-founder of LeoVegas Mobile Gaming Group.
Eirik Kristiansen, CEO of Pixel.bet, comments: “We love esports. And we love betting. We want to create value for enthusiasts and add something truly extra to our community. Pixel.bet is, for example, the first to offer log-in with mobile BankID and instant withdrawals. In LeoVentures we have now found a unique partner and investor that understands and shares our passion.”
Pixel Holding Group Ltd runs the esports betting operator Pixel.bet and in its next phase is gearing up for a broader launch of its business. Sweden and the Nordics are initial focus markets, with clear potential to grow further internationally. Pixel.bet has the ambition to position itself as the leading brand in esports betting.
Completion of the acquisition is expected during the third quarter 2018. The investment in Pixel Holding Group Ltd will initially not have any significant effect on the LeoVegas Group’s earnings or financial position.
Read more about LeoVentures and its portfolio companies here: http://leovegasgroup.com/leoventures/.
About the LeoVegas mobile gaming group:
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.
BETER is to launch its brand-new iFrame solution to the industry
The industry’s leading content and data provider, BETER is launching its new iFrame solution that reinvents the esports betting experience and provides the industry with an exciting and engaging user experience.
Being a next-gen, player-oriented company, BETER has developed a bespoke and engagement-oriented UI that not only allows to place bets but also creates a “Twitch-like” experience with only the most popular esports events of unmatched quality.
BETER’s Chief Product Officer, Alex Lobov, said:
“At BETER, we believe that when it comes to the new generation of players, operators should apply radically new approaches that are not just betting and revenue-oriented but also drive engagement. With our plug-and-play iFrame, BETER’s partners get a bespoke solution supported by our IT professionals, traders and risk managers, allowing them to engage their audiences and enhance customer experience efficiently.
IFrame solutions available on the market are all look-alikes in terms of the user interface. Usually, they are not targeted at a specific esports audience and offer the same betting experience we all used to see on sportsbooks. Our team has reinvented the esports betting experience to meet all needs of the new generation of players and give them even more exciting opportunities.”
According to BETER, their brand-new iFrame interface will attract a wider audience of esports fans looking for their favourite and fast matches. This solution has a winning combination of its UI/UX, a wide selection of global esports tournaments, and the most accurate odds and markets.
“Our team designed an iFrame solution with a responsive and user-friendly UI that allows switching between traditional and fresh Esports view to engage all possible audiences, be it bettors who prefer classic sportsbook UI or next-gen players,” Alex Lobov added.
The solution’s back end provides operators with all the necessary tools to manage their operations. In addition to an innovative UI that can be customised, BETER’s iFrame provides operators with a lightning-fast integration process.
Indian DOTA 2 Team Scripted History once again, won the bronze medal at Commonwealth Esports Championship 2022
First, it was during the Asian Games 2018 where Tirth Mehta got the bronze medal in esports (demonstration title) and now the Indian DOTA 2 team produced a power-packed performance to clinch the bronze medal at the first-ever Commonwealth Esports Championship on Sunday.
The Indian Dota 2 team, comprising Moin Ejaz (captain), Ketan Goyal, Abhishek Yadav, Shubhnam Goli, and Vishal Vernekar, defeated New Zealand by 2-0 in a best-of-three format. Despite the early pressure from New Zealand, the Indian contingent kept a cool head and won the first two rounds by taking the enemy’s ancient with their intense gameplay and strategies.
“This win symbolises the amount of hard work the team has put in over the years and we dedicate this win to our country. Winning a medal at the Commonwealth was a dream for us and we’re super proud as a team. We were very much aware before leaving for Birmingham that the tournament was going to be tough. Keeping in mind the intensity and level of the game on such an international platform, each and every team member gave their best shot during the practice sessions. We have invested a lot of time in preparing the strategies and improving our gameplay, which finally culminated in this win. We would like to thank the Esports Federation of India (ESFI) and Lokesh Suji Sir for their continuous support, motivation & encouragement. We hope that this win will encourage more tournaments around DOTA 2 and other esports titles, which will help the ecosystem as a whole to grow in our country,” said an elated Indian DOTA 2 skipper Moin Ejaz after winning the bronze medal.
Earlier in the DOTA 2, India came away with a convincing victory against Wales, got a bye against Trinidad and Tobago, but lost to England. They went on to the semi-finals but couldn’t go past Malaysia’s team and ended with a bronze medal match with New Zealand, which the team won convincingly.
“This is a historic win. The team DOTA has made the entire country proud by winning the bronze medal in the first-ever Commonwealth Esports Championship 2022. Moreover, it’s a dream come true for the Indian Esports Ecosystem as we have won the bronze medal at the Asian Games 2018 as well. The entire esports community is overwhelmed with this win and will fuel many esports athletes to represent India on a global stage in coming years,” said Lokesh Suji, Director of Esports Federation of India and Vice President of the Asian Esports Federation.
“Our next stop will be Asian Games 2022, where Esports is a proper medal event, and our focus is to excel in the tournament with multiple podiums finishes and bringing the laurels for our country. The esports community wants and requires esports to be recognised by the government as a sport in India to gain the benefits and support any sports community and athletes would receive. We want our esports industry to grow, develop and be nurtured just like any other sports in India,” added Mr Suji.
The Indian team in the Rocket League, which Hargun Singh led with Sandeep Sahani and Rushil Reddy, were not able to make it through after losing out to Canada by 3-0 in the best of five series in their first group stage match. The team faced similar defeats against Wales and England, which resulted in their exit from the Commonwealth Esports Championship early in the group stage.
One of the country’s top sports and Esports specialised communication firms, Artsmith – Concepts & Visions and India’s Leading Multiplex chain INOX continue their support for this prestigious tournament as the communication and multiplex partners of ESFI, respectively.
Commonwealth Games & Global Esports Federation organised the inaugural multi-nation esports tournament, scheduled in Birmingham from August 6-7. The 2022 Commonwealth Esports Championships were conducted at the International Convention Centre in Birmingham with the presence of the world’s top Esports teams. Alongside DOTA2 and Rocket League, PES2022 was also part of the tournament.
WePlay Esports is a finalist of Ragan’s 2022 Video, Visual & Virtual Awards
WePlay AniMajor got shortlisted as a Livestream Event of the year by Ragan’s 2022 Video, Visual & Virtual Awards.
Ragan’s Awards evaluate video, visual design, and virtual events that managed to engage with audiences remotely. WePlay AniMajor took place amid a COVID-19 epidemic, so sanitary restrictions didn’t allow the presence of spectators at the WePlay Esports Arena, Kyiv. Nevertheless, the event went down in history as the most popular Dota 2 Major during the pandemic era – the tournament got 647 214 peak viewers, and the general number of hours watched was more than 37 million based on Esports Charts.
“One may think there is no significant difference between organizing an offline event and an online one. However, the atmosphere of a LAN tournament with spectators is a blast. Our task was to create an event that would be remembered by our viewers forever, even if they couldn’t attend in person.
The music, the setting, AR, and other details all made up a new world where our viewers wanted to stay longer. For us, getting recognition for our work is so much needed right now when it’s impossible to make this event happen in Kyiv again due to the Russian invasion”, says Maksym Bilonogov, chief visionary officer and general producer at WePlay Esports.
The entire WePlay Esports team is waiting for the announcement of the winners, who will be revealed on August 24.
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