LeoVentures invests in esports betting – Pixel.bet
The LeoVegas Group, through its wholly owned investment company LeoVentures Ltd, has acquired 51% of the shares in Pixel Holding Group Ltd, which runs the esports betting operator Pixel.bet. The investment amounts to EUR 1.5 million for 51 percent of the company and is made through a new issue. Pixel.bet’s vision is to create the greatest gaming experience in betting on esports.
“Esports is an international and fast-growing area that engages millions of viewers and players every month. With this investment in Pixel.bet we as a Group will gain unique insight into a new and fast-growing segment,” comments Gustaf Hagman, LeoVegas’ Group CEO and co-founder of LeoVegas Mobile Gaming Group.
“In Pixel.bet we have found a passionate team of entrepreneurs who come from the esports community. With its strong technology and mobile-first gaming experience, Pixel.bet is a perfect match for the LeoVegas Mobile Gaming Group. Together we will drive development for the absolute premier experience in esports betting,” says Robin Ramm-Ericson, Managing Director of LeoVentures and co-founder of LeoVegas Mobile Gaming Group.
Eirik Kristiansen, CEO of Pixel.bet, comments: “We love esports. And we love betting. We want to create value for enthusiasts and add something truly extra to our community. Pixel.bet is, for example, the first to offer log-in with mobile BankID and instant withdrawals. In LeoVentures we have now found a unique partner and investor that understands and shares our passion.”
Pixel Holding Group Ltd runs the esports betting operator Pixel.bet and in its next phase is gearing up for a broader launch of its business. Sweden and the Nordics are initial focus markets, with clear potential to grow further internationally. Pixel.bet has the ambition to position itself as the leading brand in esports betting.
Completion of the acquisition is expected during the third quarter 2018. The investment in Pixel Holding Group Ltd will initially not have any significant effect on the LeoVegas Group’s earnings or financial position.
Read more about LeoVentures and its portfolio companies here: http://leovegasgroup.com/leoventures/.
About the LeoVegas mobile gaming group:
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.
MSSA’s view of encouraging females to play esports
Esports, or electronic sports, has become a global phenomenon, with millions of people tuning in to watch competitive video game matches online or in person. As the popularity of esports continues to grow, it is becoming increasingly important to encourage diversity and inclusivity in the industry, particularly in terms of gender.
Since 2009 Mind Sports South Africa (MSSA) has had an active policy to increase female representation in esports. This is important for a number of reasons. First, it is simply a matter of fairness and equality. Women should have the same opportunities to compete and succeed in esports as men. By promoting gender diversity in the industry, we can help to break down barriers and create a more inclusive environment for everyone.
However, as MSSA President, Colin Webster, stated, “There are also practical reasons why having more females play esports is important. For one, it can help to grow the industry. Women make up a significant portion of the gaming market, and by tapping into this market, esports organizations and companies can reach a wider audience and increase their revenue streams.”
Webster added, “Additionally, having more females involved in esports can help to address some of the toxic behaviors and attitudes that have plagued the industry in the past. Women have historically faced harassment and discrimination in the gaming world, but by promoting gender diversity and inclusion, we can help to create a more welcoming and supportive community.”
There are also potential benefits to individual female players. By participating in esports, women can gain valuable skills and experience in areas such as teamwork, communication, and problem-solving as well as earn Regional, provincial, and National Colours that may help such females obtain bursaries in order to study further. These skills can then be applied to other areas of their lives, such as their careers or personal relationships.
However, increasing female representation in esports is not without its challenges as MSSA is painfully aware. Women are still underrepresented in the industry, and those who do participate often face a range of barriers and obstacles. Some of these include online harassment and discrimination, a lack of female role models and mentors, and limited opportunities for sponsorship and funding.
MSSA faced very stiff opposition from many gamers, some of them who even have daughters, over the years when promoting its policies of enablement and inclusion.
To address these challenges, MSSA has always taken proactive steps to promote gender diversity and inclusion. This has included initiatives of providing incentives and creating real and credible upward movement. MSSA is the only esports national federation, world-wide with 40% of its Board consisting of female Board Members.
In conclusion, increasing female representation in esports is not only a matter of fairness and equality, but also a practical way to grow the industry and create a more inclusive and supportive community. By taking proactive steps to promote gender diversity and inclusion, we can help to build a better future for esports and for everyone involved in it.
Removal of Hearthstone as Contested Esports Title At Hangzhou Asian Games 2023
The seven official events, and publishers, are:
1. Arena of Valor Asian Games Version
2. Dota 2
3. Dream Three Kingdoms 2
4. EA SPORTS FIFA branded soccer games
5. League of Legends
6. PUBG Mobile Asian Games Version
7. Street Fighter V
“It is unfortunate to hear that Hearthstone will not be included in the upcoming Asian Games, especially because India’s first Esports medal at the tournament came in this very title in 2018 when Tirth Mehta clinched the bronze medal. That achievement holds a special place in our Esports community and we were hopeful that our talented athletes Shikhar Choudhary and Karthik Varma would be able to bring similar honour to the country by competing in this official medal sport.
Nonetheless, we respect the OCA’s decision and remain confident that our athletes will perform at the highest level in the other titles to make the country proud. We look forward to supporting them as they represent India in the prestigious tournament.”
Gamer Pakistan and Elite Sports Pakistan Announce 100th and 101st University Sports Commercialisation MoUs
Gamer Pakistan announced that affiliate company Elite Sports Pakistan has signed its 100th university sports Memorandum of Understanding (MoU) with Usman Institute of Technology University Karachi and 101st MoU with Shah Abdul Latif University Khairpur Sindh. These MoUs give Gamer Pakistan exclusive rights to conduct, broadcast and commercialise esports competitions at these respective universities.
Gamer Pakistan is rapidly becoming the premiere university esports partner for secondary education institutions in Pakistan. Gamer Pakistan creates the formats and events to provide a competitive environment in which to unearth and nurture budding esports talent at the collegiate level and provide them with opportunities to represent Pakistan globally in their journey to becoming world-class professional esports athletes.
“We are pleased to have achieved this milestone with Usman Institute of Technology University Karachi and Shah Abdul Latif University Khairpur Sind. Their leadership in expanding the competitive sports and career advancement opportunities available for their students in all aspect of athletics is to be commended,” Muhammad Jamal Qureshi, CEO of Elite Sports Pakistan, said.
“Gamer Pakistan looks forward to including Usman Institute of Technology and Shah Abdul Latif University into the total collegiate Gamer Pakistan competitive esports universe. Their participation and the enthusiasm and skills of their student gamers gives us great confidence in the future of esports in Pakistan, and in the ability of these gamers to righty take their space on the global esports stage,” James Knopf, CEO of Gamer Pakistan, said.
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