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NetEnt Press Releases

NetEnt selected as supplier to ATG for the re-regulated market in Sweden

George Miller

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NetEnt selected as supplier to ATG for the re-regulated market in Sweden
Reading Time: 2 minutes

 

NetEnt, leading provider of digital casino solutions, has entered into an agreement to supply its award-winning online casino games to Sweden’s main horse racing operator AB Trav och Galopp (ATG), as the new Swedish gambling law takes effect on January 1st, 2019.  

 

ATG was founded in 1974 and will be one of Sweden’s largest gaming operators on the re-regulated market. The company is owned by the Swedish Trotting Association and the Swedish Jockey Club, with the aim of guaranteeing long-term financial stability for trotting and thoroughbred racing.

On June 7th, 2018, the Swedish parliament, Riksdagen, approved the re-regulation of Sweden’s gambling market. The new legislation comes into force on January 1st, 2019, and NetEnt aims to be ready to operate together with its partners on the day of market opening. Expansion in regulated markets is a key part of NetEnt’s growth strategy, and after a thorough qualification process, NetEnt has been selected as an online casino supplier to ATG.

”Our ambition at ATG is to create a responsible and exciting casino experience with long-lasting relations to our customers. We are pleased that NetEnt will play an important role in achieving this ambition,” says Mikael Bäcke, Chief Product and Business Development Officer at ATG.

Henrik Fagerlund, MD NetEnt Malta Ltd. and Chief Product Officer of NetEnt comments: “I am very proud that we are partnering up with ATG for the new Swedish regulated market. ATG has a very strong brand in Sweden, and with our experience in online casino and regulated markets I am confident that we can support ATG in their ambitions to grow outside of horse racing.”

The commercial launch of NetEnt’s online games with ATG is expected in the beginning of 2019.

 

For additional information please contact:
Henrik Fagerlund, MD NetEnt Malta Ltd. and Chief Product Officer, NetEnt
Phone: +356 21 31 16 21
henrik.fagerlund@netent.com

Roland Glasfors, Investor Relations & Corporate Strategy, NetEnt
Phone +46 760 024 863
roland.glasfors@netent.com

This information is information that NetEnt AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 13:00 CET on October 3rd, 2018.

 

About ATG:
AB Trav och Galopp (ATG) – the Swedish Horse Racing Totalisator Board – has arranged betting on horse racing since 1974. The company was established by the state, with the aim of guaranteeing long-term financial stability for trotting and thoroughbred racing. ATG’s success on the betting market, and the surplus generated by the company’s business, have made a major contribution to the health of horse sport in Sweden. ATG’s aim is to be a leading betting company, and to be an attractive workplace with staff who enjoy working for the organisation. The company’s turnover in 2017 amounted to SEK 16 112 million.

About NetEnt:
NetEnt AB (publ) is a leading digital entertainment company, providing premium gaming solutions to the world’s most successful online casino operators. Visit http://www.games.netent.com to try our games. Since its inception in 1996, NetEnt has been a true pioneer in driving the market with thrilling games powered by a cutting-edge platform. NetEnt is committed to helping customers stay ahead of the competition, is listed on NASDAQ Stockholm (NET–B) and employs 1,000 people in Malta, Stockholm, Kiev, Krakow, Gothenburg, Gibraltar and New Jersey.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NetEnt opens a new office in the UK

George Miller

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NetEnt opens a new office in the UK
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NetEnt enhances its UK footprint further with a new subsidiary and the opening of a new office at Kings Cross.

The establishment of NetEnt UK Ltd and the move into a new office in the Stanley Building at King Cross is a strategically important step for NetEnt. The UK is a prioritized growth market and local presence will better support UK operators.

The office was opened by Andy Whitworth, Managing Director NetEnt UK & Chief Strategy Officer and Rob Fell, Director of Platform Products & Services. The UK team has since grown with top talents from the industry and the office will grow further within the next few months.

“We are delighted to be open for business in the UK. We need a local presence to better support our valued customers and grow our market share. We have already recruited some key talent and now we begin a period of recruitment for the second wave.”, said Andy Whitworth, Managing Director of NetEnt UK Ltd.

“This is a natural next step and an example of our commitment to the local market. The UK is already our largest market, and we see a short-term opportunity to grow our market share by being closer to our UK based customers. Our increased UK presence is one of the NetEnt Group’s key strategic initiatives this year.”, said Therese Hillman, CEO of NetEnt.

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NetEnt Press Releases

NetEnt brings double the joy with the release of Twin Happiness

George Miller

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NetEnt brings double the joy with the release of Twin Happiness
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Delivering classic excitement with an Asian twist, NetEnt’s proven linked reels feature comes to life again in Twin Happiness.

Promising to be a hit with players, the release of Twin Happiness adds a touch of Asia to a classic NetEnt slot.

Every single spin of the 5-reel, 3-row slot sees at least two of the reels synchronised and linked together. During the spin, the reels can expand to become triplet, quadruplet or even quintuplet reels on 243 ways pay configuration.

Twin Happiness also includes Wild symbols, which appear on reels 2, 3, 4 and 5 and substitute for all symbols.

“As our first authentically designed Asian slot, we are really happy with the results. The linked reel mechanics remain the core of this title, but the Asian-style graphics and sounds will appeal to old and new slot fans alike. We’re expecting it to be a go-to game for many players.” said Bryan Upton, NetEnt Director of Games.

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NetEnt Press Releases

GentingBet strengthens casino games offering with NetEnt partnership

George Miller

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GentingBet strengthens casino games offering with NetEnt partnership
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Gaming operator GentingBet, the online brand for land-based casino giant, Genting UK, has announced a content partnership with digital casino games specialist NetEnt. The move will see NetEnt’s roster of titles appear on the GentingBet platform for the first time.

With an expansive array of casino games already available to its customers, GentingBet will further bolster its gaming offering with the addition of more than 200 NetEnt titles.

As of the start of September, GentingBet customers are now able to seek out cosmic jewels on the ever-popular Starburst, hunt for the mystical City of El Dorado in Gonzo’s Quest and hit the Wild West in the Dead or Alive series.

Jeremy Taylor Managing Director of GentingBet said: “We are constantly reviewing our casino games offering to make sure we provide our customers with the most entertaining range of titles available. The partnership with NetEnt truly enhances the choice and the variety on offer at GentingBet.

“We’re working with a range of partners to curate the finest selection of games possible, which our customers can play in a safe online betting environment that they want to return to again and again.”

As well as providing a vast range of casino games, GentingBet also offers exclusive live casino content and sportsbook which provides competitive prices on all the top sports markets. To play the latest games visit www.gentingbet.com or download the GentingBet app which is available on iOS and Android.

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