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Betway extends Ninjas in Pyjamas sponsorship deal

George Miller

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Betway extends Ninjas in Pyjamas sponsorship deal
Image Source: nip.gl
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Leading esports bookmaker agrees new seven-figure, three-year agreement

 

Betway has extended its partnership with legendary esports team Ninjas in Pyjamas following the success of its previous two-year deal.

The seven-figure, three-year agreement sees the leading online bookmaker feature on all shirt branding, onsite branding at the NiP training facilities, as well as content usage rights and full player access.

Swedish-based NiP recently expanded into DOTA 2, offering Betway more deliverables as it looks to continue its market-leading content and cement itself as the number one esports bookmaker.

Anthony Werkman, Betway CEO, said: “Our partnership with Ninjas in Pyjamas helped put Betway on the map as an authentic, passionate and committed supporter of esports around the world.

“It was therefore an easy decision for us to continue our sponsorship with them over the next three years and to expand that in to DOTA 2.

“They are a firm favourite in the Betway sponsorship stable having demonstrated not only their skills in the arena but also their personalities behind the screen.

“By actively engaging with fans through our Betway esports social channels they have helped bring more people closer to the game than ever before and we are very excited about the future together.”

Hicham Chahine, CEO of Ninjas in Pyjamas, added: “We are delighted to have extended our partnership with Betway after a very successful couple of years. The team at Betway has been a pleasure to work with and has played a big part in our success.

“In that time we have developed a close and innovative relationship, which made the decision to extend our deal for another three years an obvious one.

“Betway is the leading esports betting company and this partnership will allow us to continue to grow our legacy to millions of fans around the world together.

“We are extremely proud of what we have achieved over the last two years, and are confident we can elevate this partnership further. We are looking forward to working with Betway for the long term. #GONINJAS”

 

About the Betway Group:

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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eSports

NBA 2K League partners with Champion athletic apparel

Niji Ng

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NBA 2K League partners with Champion athletic apparel
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Ahead of the 2019 NBA 2K League Draft, which is scheduled on March 5 at Barclays Center in Brooklyn, N.Y., the NBA 2K League has signed multiyear partnership with Champion Athleticwear. As per the agreement, the sportswear company will serve as the league’s official outfitter.

Champion will offer the NBA 2K League’s 21 teams game uniforms as well as warmup, travel and practice apparel. In-game avatars will also be outfitted in Champion-branded uniforms. Throughout the season, Champion will provide apparel for marquee events like the NBA 2K League Draft Clash, in-season tournaments and the NBA 2K League Finals. Starting today, fans can purchase NBA 2K League merchandise on Champion.com.

“We are thrilled to have an iconic brand like Champion as our official outfitter,” said NBA 2K League Managing Director Brendan Donohue. “Champion’s authentic designs and innovative products make them a great partner for the league, and we can’t wait to see our teams compete in their new uniforms this season.”

“The need for esports apparel is quickly evolving and Champion is pleased to be an integral part of this historical opportunity,” said Champion Group President-Global Activewear Jon Ram. “Being the official outfitters for the NBA 2K League is an exciting and pivotal opportunity for Champion to continue our evolution and expansion to outfit teams within the esports and traditional sports communities. Together we can push the boundaries and bring esports to a wider audience.”

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China declares eSports as a profession

Niji Ng

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China declares eSports as a profession
Photo Source: esportsobserver.com
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China’s Ministry of Human Resources and Social Security (CMHRSS) has officially recognised esports as a profession. The new professions “esports operator” and “esports professional” are included in the 15 new professions approved by the government.
The other professions in the list include AI engineer, big data engineer and drone pilot.

CMHRSS defines “esports operators” as those who organise esports events or produce esports content, as well as those who increase the commercial value of esports through promotion and marketing.

“Esports professionals” are considered those who compete in tournaments, perform in events, or train with other professionals. It can also refer to those who analyse games or assist with training.

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eSports

Pinnacle signs new partnership GameScorekeeper

George Miller

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Pinnacle signs new partnership GameScorekeeper
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Low margin sportsbook Pinnacle has detailed that it has ‘significantly accelerated its position as the leading esports bookmaker’, partnering with real-time data provider GameScorekeeper.

Pinnacle has moved to integrate GameScorekeeper’s ‘live score API’, which will extensively amplify its esports betting proposition, as GameScorekeeper monitors 85% of all pro-sanctioned esports tournaments/matches.

Updating stakeholders, Pinnacle Trading DirectoMarco Blume states that GameScorekeeper data capacities and automated functions are needed in order to maintain Pinnacle’s fastest growing market category.

“Since we took our first esports bet in 2010, the esports betting industry has undergone a dramatic transformation. Esports has found its way into the top five most popular sports at Pinnacle but we don’t intend to stop there. Data has been key to maintaining our low margin, high limit approach, as well as developing our offering to help improve our customers’ experience. This deal with GameScorekeeper will enhance our product even further and solidify our position as the leader in esports betting”

The Aarhus (Denmark) based start-up provides its partners with esports real-time livescore solutions, game/match insights and historical data inventory.Founded in 2016 by gaming statistician Felix Klastrup, GameScorekeeper aims to become the leading enterprise in esports data gathering, tracking and monitoring.

Focusing on provider greater data-intelligence for all esports stakeholders, GameScorekeeper has been further recognised as one of Denmark’s fastest growing enterprises

“Having access to a large amount of quality data is a major business advantage in the esports market because it leads to higher customer satisfaction and lower costs. And the fact that Pinnacle, a pioneer in esports, is now investing in quality data will help to make esports an even more credible business,” explains Felix Klastrup, CEO and founder of GameScorekeeper.

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