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Kindred selects Kambi for NJ sports betting platform

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Kambi appoints Cecilia Wachtmeister as Chief Commercial Officer
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Kindred has agreed with Kambi to extend its current agreement on sports betting products to also include New Jersey. The extension demonstrates the strong partnership between Kindred and Kambi.

 

Kindred Group (previously Unibet Group) has agreed to sign an addendum to the current contract the Group has with Kambi. The addendum will give Kindred access to Kambi’s sports betting platform in New Jersey. This agreement, together with the already communicated agreement with SG Digital, will allow Kindred to offer customers in New Jersey a full range of first class sports betting and casino products under its Unibet brand.

“We are of course delighted to add this final piece to our product offering towards customers in New Jersey. Kindred and Kambi have a long and successful history together, which we intend to develop further as we prepare to enter the New Jersey market. I am particularly pleased that we are now ready to offer customers in New Jersey a truly great experience in a safe and secure environment”, says Manuel Stan, SVP Kindred US.

“The partnership between Kambi and Kindred, which goes back many years, continues to deliver consistent sports betting growth in Europe and other parts of the world, illustrating Kambi’s ability to empower visionary operators to become sportsbook market leaders. As industry innovators, Kindred has leveraged the flexibility of the Kambi platform to develop truly unique and differentiated sports betting experiences for its players and we look forward to supporting Kindred in bringing those to the US”, says Max Meltzer, Kambi Chief Commercial Officer.

Kindred has previously communicated the partnership with Hard Rock Hotel & Casino Atlantic City to pursue a Casino Service Industry Enterprise License in New Jersey, and the partnership with SG Digital to use their Open Platform System (a player account management platform) and Open Gaming System (a game aggregation technology).

 

 

Kindred Group is one of the world’s leading online gambling operators with business across Europe and Australia, offering over 23 million customers across 11 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 1,400 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and founding member of ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com.

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Gambling in the USA

Tropicana Casino Moves to “Light & Wonder” Gaming Platform

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Tropicana online casino will be officially moved to the Light & Wonder platform – formerly known as Scientific Games.

The casino ended its partnership with UK-based Gamesys Limited – their previous platform provider.

The transition is expected to take place on May 25, 2022. This will bring Light & Wonder’s modern look and user interface to Tropicana, potentially boosting its position among online casinos in USA.

How Will Players Be Affected?

The Tropicana app will continue to take bets until the transition takes place.

Players shouldn’t be concerned about safety, or data transfers. All processes will be done automatically, and player records will be seamlessly transferred. Everything that’s already in your account, will stay there as you remember. This includes funds, documents, and payment methods.

After May 25, players will be able to visit the Caesars Casino app to reset their login details (if needed) and access the full range of Tropicana’s gaming library.

The full timeline for the migration goes as follows:

  • April 4: Removal of Jackpots in preparation for platform switch
  • April 30: Final day of access to daily and monthly free games
  • May 2: Promotions are put on hold
  • May 24: Tropicana Casino app stops function; account data is transferred to Caesars Casino App

How Will Tropicana Be Affected?

Tropicana stands firmly in the middle by way of revenue in New Jersey. In 2022’s first two months, they’ve made a little over 18$ million. Yet, the Ceasars Interactive brands made around $20 million in April alone.

Now that Tropicana will fall under Caesars Interactive, the two apps will be merged. Tropicana will join the ranks of Harrah’s and Ceasars’ Online, among others.

By merging with the Caesars Casino app, Tropicana casino will have access to a wider audience. What’s more, the Caesars Casino app is planned to be rebranded to the Tropicana Casino app.

This move makes sense, considering the value and recognition of the Tropicana brand name.

There are other brands that have struck partnerships with Caesars Entertainment. The date of their market entry isn’t known, but these should make an entrance at some point this year:

  • PlayUp
  • PlayOJO
  • MaximBet

What is Light & Wonder?

Light & Wonder’ Inc. was formerly known as Scientific Games Corporation. This US-based gambling company has been at the forefront of online gambling for decades.

Light & Wonder owns several prominent publishers like WMS, Shuffle Master and SG Digital. Over the years, they’ve produced thousands of slot machines, table games, and casino management systems.

Besides online casinos, many of this provider’s titles are favorites at hundreds of land casinos in Vegas, Atlantic City, and various land-based establishments across the world.

The Light & Wonder platform offers modern gaming solutions. They equip partner casinos with 500+ casino games, and various system integrations for payments, and customer support. They ease the life of casino staff and Tropicana players.

In summary, Tropicana players have every reason to be excited about this platform switch!

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Gambling in the USA

Gaming Americas Weekly Roundup – May 9-15

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

DraftKings has reported revenue of $417m in Q1 2022, an increase of 34% compared to $312m during the same period in 2021. Revenue for the company’s B2C segment grew to $404m, an increase of 44% compared to the three months ended 31 March 2021.

The Safety Consultation and Training Section (SCATS) of the State of Nevada’s Division of Industrial Relations recognises two Boyd Gaming properties – Main Street Station Casino Brewery Hotel and California Hotel and Casino – for successful entry into the Safety and Health Achievement Recognition Programme (SHARP).

Galaxy Racer has launched a fund in North America to support women in esports. The project, called HER Galaxy, features safe and empowering online platforms for gamers who identify as women.

BetMGM has announced that the first BetMGM Poker Championship is scheduled for June 23-26 at ARIA Resort & Casino in Las Vegas. The tournament, scheduled during the 2022 ARIA Poker Classic, will lead four days of BetMGM poker events.

Saracen Casino Resort has launched its BetSaracen mobile sports betting app and has become the second gaming company in Arkansas to accept mobile wagers. Saracen is also accepting wagers through the BetSaracen website.

Leadstar Media has announced that it is fully licensed and operational in the state of West Virginia. The sports wagering supplier license issued by The West Virginia Lottery allows the company to partner with and promote the legal betting sites in the state.

Partnerships

Ruby Seven Studios has announced a new partnership with Chicago-based online gaming company ODDSworks Inc. This partnership will expand Ruby Seven’s vast content library of games to include ODDSworks’ most popular games across Ruby Seven’s suite of social casino applications.

BetMGM has announced that the company now is the exclusive Sports Betting Partner of the Houston Astros. This marks BetMGM’s first relationship in Texas.

Sycuan Casino Resort announced that the organisation has signed a one-year endorsement deal with San Diego Padres Pitcher Joe Musgrove. As a part of this new agreement, Musgrove will be featured in upcoming marketing campaigns, promotions, social media content and make exclusive casino appearances.

New Appointments

Fanatics has announced the appointment of preeminent fintech, e-commerce and marketing executives Lydia Jett and Jonathan Mildenhall to its board of directors.

Infinite Arcade, the blockchain platform built to launch the mobile games industry into the metaverse, has announced the appointment of marketing industry leader Andrew Dubatowka as Core Contributor to their Product Marketing Department.

Digital audio advertising platform AdTonos has appointed Tony Moustakelis, former Director of Business Development at iHeart Media, as Business Development Director (US).

Super Group announced the appointment of Natara Holloway and Jonathan Jossel to its Board of Directors, effective immediately. These appointments increase the number of independent Board members and take the total directors on Super Group’s Board to nine.

Parleh Media Group announced that popular Canadian soccer broadcaster James Sharman has joined the company as an investor and new Head of Soccer Content.

Game Play Network Inc (GPN) has announced that it has appointed Ian Smith as the company’s Chief Technology Officer (CTO).

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Gambling in the USA

Gaming Americas Weekly Roundup – May 2-8

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

Light & Wonder Inc has announced that the Company has completed the previously announced legal entity name change from Scientific Games Corporation to Light & Wonder Inc in connection with its recently announced rebranding pursuant to the sale of its Lottery business.

Beach Point Capital Management LP has announced a $30 million private credit investment in GAN Limited, a leading full-service internet gaming software-as-a-service provider.

Kings Entertainment has announced that the company’s common shares commenced trading on the OTCQB market under the ticker “JKPTF”. Kings Entertainment’s common shares will also continue to trade on the Canadian Securities Exchange (CSE) under the ticker “JKPT”.

Brazil’s Senate has passed a cryptocurrency law project that seeks to give more clarity and protect users from different cryptocurrency-related scams that have happened in the country. The project will now advance to the Chamber of Deputies, which will be responsible for debating and approving or rejecting this new project.

The Massachusetts Senate has passed a bill that would allow legal sports betting – but with a prohibition on many forms of marketing – in the state. The chamber reviewed Senate Bill 2844, which added a clause to the Massachusetts General Laws clarifying that sports betting, whether online or land-based, was not a form of illegal gaming.

Aristocrat Gaming has broken ground on a new manufacturing facility in Henderson, Nevada. Henderson Mayor Debra March joined hundreds of Aristocrat team members for the groundbreaking celebration.

International Game Technology PLC (IGT) has announced that it has become the first U.S. supplier in the gaming industry to receive Global Gambling Guidance Group (G4) responsible gaming accreditation for its sports betting operations.

Maine governor Janet Mills has signed a bill that would allow for both retail and tribal-operated online sports betting into law. LD 585 would allow for the state’s four Native American tribes to apply for a license to operate online sports betting.

Ainsworth Game Technology has successfully installed its award-winning Historical Horse Racing System (HHR) and 100 machines at The Brook in Seabrook, N.H. It marks the first time HHR machines have been utilised in the recently opened New Hampshire market.

The Michigan Gaming Control Board (MGCB) has announced the addition of fantasy contest operator license applications to its official website. The agency may now issue two types of licenses.

FlowPlay has announced the launch of a new in-game fundraising campaign to benefit the American Cancer Society (ACS).

Partnerships

FanDuel Group has announced a multi-year partnership renewal to become an Official Sports Betting Partner of the New York Yankees.

playAWARDS has added experiential entertainment brand Lighthouse Immersive to its growing portfolio of reward partners.

New Appointment

FanDuel Group has appointed David Jennings as its Chief Financial Officer. Jennings will be responsible for oversight of all FanDuel’s finance functions including FP&A, strategy, accounting, procurement, tax and treasury in support of the company’s Sportsbook, Casino, Racing, Daily Fantasy, Retail and corporate functions.

New Acquisition

Playmaker Capital Inc. has acquired The Sports Drop, a US-based sports media company that focuses on NFL, NBA, MLB and collegiate sports coverage.

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