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Safened to bring award winning identity verification technology to ICE London

George Miller

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Safened to bring award winning identity verification technology to ICE London
Krik Gunning, Safened CCO
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Safened will be making its first appearance at ICE London (5-7 February, ExCeL London, UK) to launch its award winning digital Know Your Customer (KYC) solution to remote gaming companies that are regulated in Europe. The company, which is an FCA-licensed payment institution with full European Union passporting rights, has been providing a digital KYC solution to European (digital only) banks, Payment Service Providers (PSPs), Fintechs and other regulated players affected by the 4th EU Anti Money Laundering Directive and GDPR in order to optimise their identification processes in a compliant and cost-effective manner.

Outlining Safened’s capabilities, CCO, Krik Gunning, said: “Safened is an Identity verification company that helps digital businesses verify their client’s identity by combining the latest technologies – including artificial intelligence and machine learning – with the human eye in order to review every person applying. We believe that the cascading of checks is an effective way to form a holistic view on a client and in the process to filter out fraudsters. There is a lot of activity in the digital KYC space, but what sets us apart is the fact that we are a regulated financial institution that can offer an end-to-end solution including the handling of exceptions.”

“Although this will be our first participation at ICE we know a lot about the exhibition and what to expect having spoken with our partners and clients. From a business development perspective we are looking to build our portfolio in sectors such as the European gaming industry that have been impacted by new regulations. We are looking forward to meet new PSP’s and gaming clients as well as raise our brand awareness among clients in the remote gaming sector.”

In November 2018, the company won the Accenture Innovation Award for its digital KYC solution.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Paddy Power Betfair to appeal penalty of €55 million

Niji Ng

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Paddy Power Betfair to appeal penalty of €55 million
Photo Source: fora.ie
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Paddy Power Betfair has announced that it will appeal against the tax bill of €55m slapped against its German and Greek businesses.

The first fine of €40m concerns the Betfair Exchange in Germany, which was operational up to November 2012, while the second of €15m relates to the paddypower.com business in Greece.

The Hessen Fiscal Court provided Paddy Power Betfair with a decision relating to the group’s appeal of a 2012 German tax assessment relating to the Betfair Exchange. The Fiscal Court found against the Group and deemed that a tax liability of €40m is payable, including accrued interest.

Paddy Power Betfair says this represents a multiple of the revenues generated by the Exchange during the assessment period. Separately, the group was recently issued with a Greek tax assessment for financial years 2012, 2013 and 2014, relating to paddypower.com’s Greek interim license.

Paddy Power Betfair stated: “The Group strongly disputes the basis of these assessments, and in line with the legal and tax advice we have received, is confident in our grounds to appeal. We therefore intend to do so. Pending the outcome of these appeals, we paid the total Greek liability in January 2019 while we await clarity with respect to the timing of any cash payment in Germany.”

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Betfair launches “Play Smart” campaign

Niji Ng

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Betfair launches “Play Smart” campaign
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Betfair’s has launched its latest campaign “Play Smart” involving world-class talent from Barcelona, Arsenal and Juventus. The new campaign will underline Betfair’s position as the place for smart bettors to land their winners.

The Play Smart campaign, devised by Leo Burnett London, is the sponsorship evolution of the Betfair campaign “Where Gut Instinct Meets Smarts.” It builds on the cognitive process of blending instincts, intelligence and competitiveness and the ability to “Play Smart.”

Stephen Mault, brand director at Betfair, said: “The creative positions the brand as the destination for the smart bettor, while building association between the brand and our high-profile partners [Arsenal, Barcelona and Juventus].”

 

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Sportradar partner with BBC to show European Badminton

Niji Ng

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Sportradar partner with BBC to show European Badminton
Photo Source: laola1.tv
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The BBC has reached an agreement with right holder Sportradar to live telecast the semi-final and final of Badminton’s European Mixed Team Championships in Copenhagen. The matches will be shown tomorrow and day after tomorrow on the BBC Sport website and digital platforms.

The tournament started on 13 February, with defending champions Denmark facing challenges from teams like France, the Netherlands and Spain in their group.

England, seeded second, have to face Ireland, Germany and Russia in their group.

England’s Men’s Singles player and National Champion, Rajiv Ouseph, assessed their chances.

“As players, we always enjoy the European team events and go to Denmark with the strongest possible squad which, due to injury, has not always been the case in past seasons.”

“When you pull on that England shirt, you really feel the pride of playing for your country, and we’re already excited to have another opportunity as a team to show that on court in front of the fans.”

Lutz Tigges, senior director audiovisual broadcast at Sportradar said, “We are really looking forward to starting coverage of the European Badminton Mixed Team Championships in Denmark. Demand for the broadcast coverage has been really strong and being able to add the BBC to that across their digital channels is another endorsement of the event.”

Live action will also be available to a global audience through Sportradar’s digital platform for the tournament, www.laola1.tv/badmintoneurope/

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