eSports
Naming Rights to HyperX Esports Truck Unveiled in Time for CES 2019
Multiyear Agreement with Allied Esports for North America’s First Mobile Esports Arena
In time for CES 2019, HyperX, the gaming division of Kingston Technology Company, Inc., and Allied Esports, a global esports entertainment company, announced a multiyear naming rights agreement for North America’s first mobile esports arena, now named HyperX Esports Truck. The truck, formally known as Esports Arena DRIVE, made its debut during CES 2018 and will return to the event next month at the Sands Convention Center to make its first 2019 appearance as HyperX Esports Truck.
Expanding HyperX’s presence at gaming, entertainment, lifestyle and music events around the country, the state-of-the-art, 80-foot, 18-wheel, 35-ton semi-trailer unfolds with a push of a button to reveal a self-contained mobile arena featuring a competition stage with full production facilities, a caster studio, social media center and VIP lounge.
In November, HyperX announced the naming rights to HyperX Esports Arena Las Vegas, and now with the mobile esports arena, the naming rights relationship between HyperX and Allied Esports continues to grow.
“HyperX is pleased to continue our relationship with Allied Esports,” said Daniel Kelley, director of corporate marketing, HyperX. “Having the HyperX Esports Truck, and beyond, gives us even more opportunities to reach gamers at tournaments, festivals and sports events in 2019.”
During CES 2019, HyperX will be showing new products including gaming headsets, mice, keyboards, RGB memory products, and its first HyperX USB microphone for streamers, influencers and casters. HyperX will announce a new gaming headset designed in collaboration with a Southern California headphone manufacturer, featuring fully immersive audio capabilities. The products will be demonstrated at The Venetian press suite and CES Unveiled and Pepcom Digital Experience press events.
Beyond the electronics show, Las Vegas visitors on the strip can now witness the newly revealed HyperX Esports Arena Las Vegas and the new large signage installation on the Luxor Hotel. A time-lapse video of the HyperX logo going up for the world to see from air and land can be viewed here.
Inspired by the slogan “We’re All Gamers,” HyperX will also be debuting an innovative advertising campaign featuring HyperX esports, traditional sports and music ambassadors, incorporating their unique vision into the campaign. This campaign is expected to be seen on broadcast, digital and social channels in 2019.
HyperX CES events and activities: |
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HyperX Meeting Suite: |
Jan. 7-10, 9 a.m. – 6 p.m., at The Venetian Hotel Tower, Suite 30-236 | |||||
CES Unveiled Media Event: |
Jan. 6, 5 – 8:30 p.m., Mandalay Bay, Shorelines Exhibit Hall (Press Event) | |||||
Pepcom Digital Experience: |
Jan. 7, 7 – 10:30 p.m., Mirage Hotel Conference Center (Press Event) | |||||
CES Esports Panel: |
Daniel Kelley, director of corporate marketing, will provide insight on the “Esports: The New Playground for Marketers” panel |
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Jan. 8, 3:30 – 4:30 p.m., Aria Hotel, Tech South, Level 1, Joshua 9 | ||||||
HyperX Esports Truck: |
The full-size mobile gaming truck will be at the Sands Convention Center and people will have the opportunity to test drive HyperX gaming accessories. | |||||
HyperX Esports Arena: |
The newly named HyperX Esports Arena will greet visitors arriving by air or by land, and photo opportunities are available by the new arena signage on the Luxor Hotel. |
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HyperX recently announced achieving the No.1 position in PC gaming headset revenue in the U.S. for two years running, according to NPD. HyperX continues to support and expand its influencer roster by recently welcoming Post Malone, award-winning music superstar as the newest brand ambassador to join the HyperX family. Sports celebrity brand ambassadors include Gordan Hayward of the Boston Celtics, Joel Embiid of the Philadelphia 76ers, Juju Smith-Shuster of the Pittsburg Steelers, Dele Alli of the Premier League and World Cup player, and De’Aaron Fox of the Sacramento Kings. Over 550 Esports players and gaming influencers are included in HyperX roster of ambassadors.
About HyperX:
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand in known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 60 million memory modules and 5 million gaming headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
eSports
Record Number of Host City Applications for IESF’s Events
The International Esports Federation (IESF) is pleased to announce the conclusion of the bidding process for hosting the 2025 and 2026 IESF Events – the World Esports Championship and Regional Qualifiers. For the first time in our history, we have received a record number of applications, with over 30 cities from across all continents submitting their bids to host our signature Esports events.
The increased interest in hosting IESF events reflects the expansion of the Esports community and the impact these tournaments have had on the intern ational esports scene. From Europe to Asia & Oceania, Africa to the Americas, cities are making significant efforts to develop their local Esports ecosystems while also presenting their capability to host nations from around the world. The opportunity to serve as the home of Esports for a year is seen as a meaningful step forward, with long-lasting benefits in both the local and international growth of Esports.
“Over the last five years, IESF events have grown rapidly, and so has the excitement around hosting one of the world’s biggest esports events. IESF events are truly one-of-a-kind and bring huge value to our host nations – or as we like to call them, the “Esports capital of the world.’ It’s amazing to see this growing interest, and we can’t wait to continue bringing the global Esports community together through these incredible events.”- stated Boban Totovski, the General Secretary of IESF.
We are now thoroughly reviewing the applications to determine which cities meet our criteria and requirements and align with IESF’s core mission of developing Esports in a sustainable and inclusive manner.
IESF is dedicated to ensuring that every event we host leaves a meaningful and lasting impact. The upcoming selection of our host cities will shape the future of many Esports communities across the globe and redefine the Esports landscape by supporting new emerging regions and strengthening the existing ones.
eSports
The legends return! GG.BET is hosting a second long-awaited battle between NAVI and Team Vitality in Match of LeGGends: Double Down
On October 5, at 19:00 EEST, NAVI and Team Vitality will go head-to-head again in an epic Counter-Strike 2 show match organized by betting brand GG.BET. In Match of LeGGends: Double Down, viewers can expect unique showdown formats and a special bonus with promo code NAVITALITY.
The top two teams in the world will battle it out in this show match. Match of LeGGends: Double Down will see Team Vitality, who were IEM Cologne 2024 champions, and NAVI, who won gold this year at the PGL Major Copenhagen, EWC and ESL Pro League S20, go head-to-head. Viewers can also expect a nail-biting encounter between two rival MVPs — Mathieu “ZywOo” Herbaut and Justinas “jL” Lekavičius.
The show match will begin in a classic Standard format: the teams will play МR12 on the de_tuscan map. The second random map will be played in Arms Race Mode: gameplay will switch to Deathmatch mode, where it’s every man for himself. The main objective here is to achieve kills using various types of weapons and finish the game with a knife kill. The third randomly selected map will be played in MR12 format in Hostage Rescue mode: Counter Terrorists will be tasked with rescuing hostages, and Terrorists will try to stop them.
The show match is being organized by GG.BET, the official betting partner of esports team NAVI and Team Vitality’s CS2 roster. GG.BET hosted the first Match of LeGGends in July 2023, and the match racked up over 1 million views.
To celebrate Match of LeGGends: Double Down, GG.BET is offering an exclusive sportsbook and gifting users a bonus: a freebet worth up to 100 USD with promo code NAVITALITY.
Match of LeGGends: Double Down will be streamed in two languages. Watch the English-language stream on NAVI and Team Vitality’s official Twitch channels, and watch in Ukrainian on the Maincast Twitch channel.
Asia
Skyesports and Realme Conclude Realme Campus Gaming League in Chennai: National Collegiate Esports Tournament Sees More Than 10,000 Players Participate
Skyesports, a premier global IP and community builder for gaming and esports, and Realme have wrapped up the Realme Campus Gaming League, a national collegiate esports tournament.
The Grand Finals took place at the SIGMA Auditorium, Sri Sairaam Engineering College, Chennai, and witnessed the top 16 college teams from across India compete in Battlegrounds Mobile India (BGMI) to crown the champions.
Galactic Wolves emerged victorious, securing the title and taking home INR 200,000 from the event’s total prize pool of INR 400,000. The fight went down to the penultimate game, where Galactic Wolves secured a first-place finish to climb to the top of the overall standings.
The Realme Campus Gaming League was launched with a mission to empower college students across India and provide them with a platform to showcase their esports talents in BGMI. The tournament attracted record participation, with more than 2,700 teams from over 200 colleges nationwide vying for a spot in the Grand Finals. To ensure the representation of local talent, Skyesports also organized a local qualifier at the Sri Sairaam Engineering College, with two teams earning their place in the Finals.
Adding to the excitement, renowned gaming personalities Jonathan Gaming and Jelly graced the Grand Finals, interacting with participants and sharing valuable feedback. Jonathan Gaming, fresh from his third-place finish in the BGMI Pro Series (BMPS) 2024 with GodLIke Esports in Kochi, inspired the young competitors with his insights and experience.
Commenting on the tournament, Shiva Nandy, Founder and CEO of Skyesports, said, “Partnering with Realme for the Campus Gaming League has been an incredible experience, as they share our commitment to developing grassroots esports. This tournament was not only a thrilling spectacle for esports fans, but it also offered a platform for college students across India to showcase their talent. The high participation highlights the immense potential at the grassroots level and underscores the importance of fostering and nurturing this talent for the future of Indian esports.”
A Realme spokesperson said, “We are thrilled to support the burgeoning collegiate esports scene in India through the Realme Campus Gaming League. At the LAN Finals in Chennai, players competed in the Realme 13+ 5G which proved to be a formidable device for esports players and casual gamers alike. The event saw over 10,000 participants and garnered more than 250,000 views on social media, showcasing the immense interest and engagement in esports at the grassroots level.”
The Realme Campus Gaming League has set a new benchmark for collegiate esports in India, further cementing Skyesports’ and Realme’s commitment to supporting esports at all levels.
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