eSports
Naming Rights to HyperX Esports Truck Unveiled in Time for CES 2019

Multiyear Agreement with Allied Esports for North America’s First Mobile Esports Arena
In time for CES 2019, HyperX, the gaming division of Kingston Technology Company, Inc., and Allied Esports, a global esports entertainment company, announced a multiyear naming rights agreement for North America’s first mobile esports arena, now named HyperX Esports Truck. The truck, formally known as Esports Arena DRIVE, made its debut during CES 2018 and will return to the event next month at the Sands Convention Center to make its first 2019 appearance as HyperX Esports Truck.
Expanding HyperX’s presence at gaming, entertainment, lifestyle and music events around the country, the state-of-the-art, 80-foot, 18-wheel, 35-ton semi-trailer unfolds with a push of a button to reveal a self-contained mobile arena featuring a competition stage with full production facilities, a caster studio, social media center and VIP lounge.
In November, HyperX announced the naming rights to HyperX Esports Arena Las Vegas, and now with the mobile esports arena, the naming rights relationship between HyperX and Allied Esports continues to grow.
“HyperX is pleased to continue our relationship with Allied Esports,” said Daniel Kelley, director of corporate marketing, HyperX. “Having the HyperX Esports Truck, and beyond, gives us even more opportunities to reach gamers at tournaments, festivals and sports events in 2019.”
During CES 2019, HyperX will be showing new products including gaming headsets, mice, keyboards, RGB memory products, and its first HyperX USB microphone for streamers, influencers and casters. HyperX will announce a new gaming headset designed in collaboration with a Southern California headphone manufacturer, featuring fully immersive audio capabilities. The products will be demonstrated at The Venetian press suite and CES Unveiled and Pepcom Digital Experience press events.
Beyond the electronics show, Las Vegas visitors on the strip can now witness the newly revealed HyperX Esports Arena Las Vegas and the new large signage installation on the Luxor Hotel. A time-lapse video of the HyperX logo going up for the world to see from air and land can be viewed here.
Inspired by the slogan “We’re All Gamers,” HyperX will also be debuting an innovative advertising campaign featuring HyperX esports, traditional sports and music ambassadors, incorporating their unique vision into the campaign. This campaign is expected to be seen on broadcast, digital and social channels in 2019.
HyperX CES events and activities: |
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HyperX Meeting Suite: |
Jan. 7-10, 9 a.m. – 6 p.m., at The Venetian Hotel Tower, Suite 30-236 | |||||
CES Unveiled Media Event: |
Jan. 6, 5 – 8:30 p.m., Mandalay Bay, Shorelines Exhibit Hall (Press Event) | |||||
Pepcom Digital Experience: |
Jan. 7, 7 – 10:30 p.m., Mirage Hotel Conference Center (Press Event) | |||||
CES Esports Panel: |
Daniel Kelley, director of corporate marketing, will provide insight on the “Esports: The New Playground for Marketers” panel |
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Jan. 8, 3:30 – 4:30 p.m., Aria Hotel, Tech South, Level 1, Joshua 9 | ||||||
HyperX Esports Truck: |
The full-size mobile gaming truck will be at the Sands Convention Center and people will have the opportunity to test drive HyperX gaming accessories. | |||||
HyperX Esports Arena: |
The newly named HyperX Esports Arena will greet visitors arriving by air or by land, and photo opportunities are available by the new arena signage on the Luxor Hotel. |
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HyperX recently announced achieving the No.1 position in PC gaming headset revenue in the U.S. for two years running, according to NPD. HyperX continues to support and expand its influencer roster by recently welcoming Post Malone, award-winning music superstar as the newest brand ambassador to join the HyperX family. Sports celebrity brand ambassadors include Gordan Hayward of the Boston Celtics, Joel Embiid of the Philadelphia 76ers, Juju Smith-Shuster of the Pittsburg Steelers, Dele Alli of the Premier League and World Cup player, and De’Aaron Fox of the Sacramento Kings. Over 550 Esports players and gaming influencers are included in HyperX roster of ambassadors.
About HyperX:
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand in known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 60 million memory modules and 5 million gaming headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
Compliance Updates
LEC Introduces Sporting Financial Regulations

To support the long-term financial stability and competitive balance of the LEC, the league is going to introduce new financial regulations – known as Sporting Financial Regulations (SFR) – for the start of the 2024 LoL Esports Season.
The LEC SFR will encourage teams to maintain the total sum of its five highest-paid player salaries below a certain threshold, with teams exceeding the threshold having to pay an excess fee (SFR Fee).
In doing so, the LEC seeks to create a financially sustainable environment for its pro players, partnered teams, and the league itself, allowing all parties to grow at a healthy and scalable pace, and protect the ecosystem from unsustainable spending practices. In addition, the framework will support the league by creating a better competitive balance and more engaging competition, further enhancing the experience for players and fans.
“In the current economic climate, we are dedicated more than ever to creating a sustainable future for our players, teams, and the LoL Esports ecosystem in EMEA as a whole. The LEC SFR, which will come into effect from the beginning of the 2024 Season, is one way in which we’re continuing to work towards our goal of long-term financial sustainability. By doing this, we aim to encourage teams to operate more sustainable businesses to provide job security for players and ensure we serve our fans for decades to come,” said Maximilian Peter Schmidt, Director of League of Legends Esports EMEA.
SFR will encourage each team to maintain the total sum of salaries (known as SFR Spend) paid to the top five highest-paid players in a team within a certain range. The range includes both an upper spending threshold (SFR Threshold) and a lower spending threshold (SFR Floor), with the lower spending threshold amounting to 50% of the SFR Threshold. Meanwhile, the SFR Threshold is calculated based on a number of considerations, including LEC player salaries, League Revenue Pool of the current and forecasted years, team financial data – such as revenue and expenses – and other market indicators. Teams that exceed the SFR Threshold will be imposed with an SFR Fee.
An exception will be made to teams if a player enters into a contract with the team either during or before the end of the 2023 LEC Season Finals. In this instance, the SFR Spend will be reduced by one-fifth of the SFR Threshold or the actual salary amount; whichever is lower.
The policy will be introduced starting from the 2024 LEC Global Contract Start Date (21 November 2023), with the first cycle running until the 2024 LEC Global Contract End Date (18 November 2024).
Africa
Abios Powers Nigerian Esports Betting Brand Oyawin with Data and Widgets

As part of Kambi Group, Abios powers Nigerian sports betting brand Oyawin with odds and statistics from the largest matches and tournaments in esports.
Oyawin, the newly launched mobile-first sportsbook, allows Nigerian esports fans to access a wide range of statistics, as well as streams and odds from top esports matches, directly on their phones.
Abios has supplied 1337Pro with data and statistics for the largest esports titles, including CS:GO, Dota 2 and League of Legends, for years. The organisation has expanded from being a media platform to include a sportsbook solution and Oyawin, a sports betting brand registered in Nigeria.
With the help of Abios’ product portfolio, Oyawin can provide a comprehensive esports solution to Nigerian bettors. It is focused on tier 1 esports titles, including CS:GO, League of Legends and VALORANT. With access to Abios’ full portfolio, Oyawin can engage their audiences with engaging content such as player props, data visualisations and embedded streams.
It also features Abios’ esoccer solution, allowing fans to engage with engaging around-the-clock content supported by widgets and streams.
Oskar Bonnevier Fröberg, CEO and Founder of Abios comments: “To support the growth of esports in Nigeria, we’re delighted to supply Oyawin with our esports odds, statistics and data visualisations. It allows Nigerian bettors to discover and get access to engaging content for the largest tournaments in esports.”
Jason Foster, Managing Director of 1337Pro Bet: “Abios data has powered 1337pro.com for years, from fixtures, statistics and results to live stream links. We have now extended this success with full odds and trading integration for Oyawin. The platform’s successful launch has given us complete confidence in Abios and our products. We look forward to delighting our sportsbook operators.”
eSports
Global Esports Federation Attends UN and Commonwealth Meetings

The Global Esports Federation (GEF) has attended the 10th Commonwealth Youth Ministers’ Meeting (#10CYMM) in London and the United Nations 78th General Assembly (#UNGA78) in New York City. The GEF actively supports the United Nations Sustainable Development Goals (#GlobalGoals) and emphasises its commitment to youth empowerment and a more connected world.
At the UN Headquarters, the GEF engaged with global youth, world leaders, and organisations showcasing its dedication to the #GlobalGoals. It underlined the opportunity and role in empowering youth and making a societal impact.
As a partner of #SDGdigital, and alongside the ITU Secretary General, Doreen Bogdan-Martin, the GEF presented the GameChangers Award, recognising youth-led organisations with innovative solutions for societal challenges.
“Sharing the messages of our community from London to New York City this week has been truly inspiring. Meeting world leaders and members of our global community, we conveyed the message that gaming and esports can be a powerful force for positive change in society, particularly for our youth. While many of us are connected, there are still 2.6 billion people who are not connected and therefore are left behind. The GEF is committed to working with partners worldwide to unlock the full potential of esports for a brighter future for all in our global community,” Paul J. Foster, CEO of the Global Esports Federation, said.
The GEF Vice President, Adrian Lismore, joined the Commonwealth Secretary-General, Rt Hon Patricia Scotland KC, at the 10th Commonwealth Youth Ministers’ Meeting in London. The Ministerial Outcome Statement included the acknowledgment of the “economic value to the member states and welcome partnership with the Global Esports Federation and other stakeholders to further develop initiatives and projects.”
The summit brought together over 400 delegates, including Ministers, Government and Senior Officials as well as young leaders, to ratify the Marlborough House Commitment, inspiring hope among Commonwealth youth.
The Commonwealth Youth Ministers acknowledged the potential of esports in driving youth engagement, innovation and economic growth, welcoming partnerships with the GEF. They also recognised the role of start-ups, including esports, in employment generation, innovation and technological advancement, pledging support for their growth.
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