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Betway to sponsor BIG (Berlin International Gaming)

Zoltan Tundik

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Reading Time: 2 minutes

 

Leading online bookmaker Betway has agreed a deal to sponsor German esports team Berlin International Gaming (BIG).

The two-year agreement will see Betway serve as the main sponsor for BIG’s esports teams and grants the operator access to a wide portfolio of sponsorship rights including front of jersey and sleeve branding; player access for the creation of exclusive content; giveaways and social media access.

Among the ranks of their CS:GO team is Owen ‘smooya’ Butterfield, currently the highest-rated British CS:GO player in the world, Johannes “tabseN” Wodarz, Germany`s top-ranked player, and the Turkish star player İsmail Can “XANTARES” Dörtkardeş.

BIG’s first competitive action as an official partner of Betway will be on 26th-27th January, at ELEAGUE in Atlanta, Georgia.

Anthony Werkman, Betway CEO, said: “This partnership strengthens what is an already formidable esports offering here at Betway and is a statement of our intent for 2019.

“We’re looking forward to working closely with BIG to bring the most entertaining content in the business to the esports community who are some of the most loyal and passionate fans in sport today.”

Daniel Finkler, BIG CEO, said: “Having spent plenty of time carefully putting this deal together, I am thrilled to announce that Betway, one of the world’s leading betting providers, is now BIG’s new main sponsor.

“Betway has gained an excellent reputation within the last decade and we are proud to represent such a famous brand within the esports scene. Our fans can look forward to many exciting and entertaining projects together with our professional athletes. Welcome to BIG, Betway.”

BIG will join Made in Brazil (MiBR), Ninjas in Pyjamas (NiP) and Invictus Gaming as part of the Betway esports sponsorship stable.

 

About the Betway Group

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is ISO 27001 accredited through the trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Australia

Jamie Skella becomes Chief Strategy and Commercial Officer of Esports Mogul

Niji Ng

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Jamie Skella becomes Chief Strategy and Commercial Officer of Esports Mogul
Photo Source: riftherald.com
Reading Time: 1 minute

 

Esports Mogul, the eSports tournament and media company based in Australia, has roped in Jamie Skella as its Chief Strategy and Commercial Officer.

Skella will lead the operations for the business and focus on new strategic product initiatives to enhance the operations in Australia and South East Asia.

Skella had been a Counter-Strike player for Pantheon. He now owns an Australian esports bar, GG EZ Bar. He has worked as Head of User Experience for Australian Football League and Chief Product Officer of Horizon State.

Gernot Abl, Managing Director of Esports Mogul discussed the new hire in a statement: “The alignment between Mogul’s business and Jamie’s breadth of experience in esports, digital product, and startups, seems almost uncanny. I don’t think the fit could be more perfect. I’m excited that his arrival is one that is able to deliver value to all corners of the operation and help realise our enormous potential.”

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eSports

NBA 2K League partners with Champion athletic apparel

Niji Ng

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NBA 2K League partners with Champion athletic apparel
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Ahead of the 2019 NBA 2K League Draft, which is scheduled on March 5 at Barclays Center in Brooklyn, N.Y., the NBA 2K League has signed multiyear partnership with Champion Athleticwear. As per the agreement, the sportswear company will serve as the league’s official outfitter.

Champion will offer the NBA 2K League’s 21 teams game uniforms as well as warmup, travel and practice apparel. In-game avatars will also be outfitted in Champion-branded uniforms. Throughout the season, Champion will provide apparel for marquee events like the NBA 2K League Draft Clash, in-season tournaments and the NBA 2K League Finals. Starting today, fans can purchase NBA 2K League merchandise on Champion.com.

“We are thrilled to have an iconic brand like Champion as our official outfitter,” said NBA 2K League Managing Director Brendan Donohue. “Champion’s authentic designs and innovative products make them a great partner for the league, and we can’t wait to see our teams compete in their new uniforms this season.”

“The need for esports apparel is quickly evolving and Champion is pleased to be an integral part of this historical opportunity,” said Champion Group President-Global Activewear Jon Ram. “Being the official outfitters for the NBA 2K League is an exciting and pivotal opportunity for Champion to continue our evolution and expansion to outfit teams within the esports and traditional sports communities. Together we can push the boundaries and bring esports to a wider audience.”

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Asia

China declares eSports as a profession

Niji Ng

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China declares eSports as a profession
Photo Source: esportsobserver.com
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China’s Ministry of Human Resources and Social Security (CMHRSS) has officially recognised esports as a profession. The new professions “esports operator” and “esports professional” are included in the 15 new professions approved by the government.
The other professions in the list include AI engineer, big data engineer and drone pilot.

CMHRSS defines “esports operators” as those who organise esports events or produce esports content, as well as those who increase the commercial value of esports through promotion and marketing.

“Esports professionals” are considered those who compete in tournaments, perform in events, or train with other professionals. It can also refer to those who analyse games or assist with training.

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