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Betway to sponsor BIG (Berlin International Gaming)

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Leading online bookmaker Betway has agreed a deal to sponsor German esports team Berlin International Gaming (BIG).

The two-year agreement will see Betway serve as the main sponsor for BIG’s esports teams and grants the operator access to a wide portfolio of sponsorship rights including front of jersey and sleeve branding; player access for the creation of exclusive content; giveaways and social media access.

Among the ranks of their CS:GO team is Owen ‘smooya’ Butterfield, currently the highest-rated British CS:GO player in the world, Johannes “tabseN” Wodarz, Germany`s top-ranked player, and the Turkish star player İsmail Can “XANTARES” Dörtkardeş.

BIG’s first competitive action as an official partner of Betway will be on 26th-27th January, at ELEAGUE in Atlanta, Georgia.

Anthony Werkman, Betway CEO, said: “This partnership strengthens what is an already formidable esports offering here at Betway and is a statement of our intent for 2019.

“We’re looking forward to working closely with BIG to bring the most entertaining content in the business to the esports community who are some of the most loyal and passionate fans in sport today.”

Daniel Finkler, BIG CEO, said: “Having spent plenty of time carefully putting this deal together, I am thrilled to announce that Betway, one of the world’s leading betting providers, is now BIG’s new main sponsor.

“Betway has gained an excellent reputation within the last decade and we are proud to represent such a famous brand within the esports scene. Our fans can look forward to many exciting and entertaining projects together with our professional athletes. Welcome to BIG, Betway.”

BIG will join Made in Brazil (MiBR), Ninjas in Pyjamas (NiP) and Invictus Gaming as part of the Betway esports sponsorship stable.

 

About the Betway Group

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is ISO 27001 accredited through the trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.

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eSports

Sony Group Becomes Founding Partner of Esports World Cup

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Sony Group Becomes Founding Partner of Esports World Cup
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Multi-year collaboration will produce the Anthem and original documentary series of Esports World Cup 2024

The Esports World Cup Foundation (“EWCF”) and Sony Group Corporation (“Sony”) have signed a multi-year partnership agreement to collaborate on initiatives for the Esports World Cup. The collaboration leverages Sony’s acclaimed gaming products and entertainment expertise alongside the EWC’s vision to unite the global gaming and esports communities across the most popular games, and underscores a shared ambition to broaden the appeal of gaming and esports to players and fans worldwide. The inaugural Esports World Cup 2024 is slated to take place this summer in Riyadh, Saudi Arabia.

As part of this agreement, Sony Pictures Entertainment will create a behind-the-scenes documentary series showcasing the players and games of the Esports World Cup. Sony, together with Sony Interactive Entertainment, will also look to exploring additional opportunities to support promising creators and talent in the region. Sony Music Entertainment will produce the music Anthem of the Esports World Cup 2024

“Sony is the perfect partner for the Esports World Cup,” said Ralf Reichert, CEO, Esports World Cup Foundation. “Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events. Sony’s experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony’s world class expertise in this endeavor.”

“We’re excited to make the Esports World Cup more fun and engaging for fans globally by harnessing the creativity and technology from across our diverse businesses.” said Toshimoto Mitomo, Executive Deputy President and CSO, Sony Group Corporation. “Sony has been enhancing the esports experience especially with Sony Interactive Entertainment’s initiatives such as PlayStation Tournaments and the annual EVO fighting game series. We look forward to further catering to this growing, global community of players and fans with the Esports World Cup.”

With the Esports World Cup, EWCF has created an unprecedented celebration of competitive gaming and esports fandom. This summer, top esports organizations will face off in Riyadh, to compete in a unique cross-game structure for the largest prize pool in esports history. Recently, the EWC has announced the addition of ten popular titles – Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, Honor of Kings, PUBG, PUBG Mobile, Overwatch, Free Fire, Fortnite and Rainbow Six Siege – as participating games. More games will be announced soon.

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eSports

NEW YORK ISLANDERS REPRESENTATIVE ERIK ‘EKI’ TAMMENPAA EARNS HIS SIXTH EUROPEAN TITLE AT THE EA SPORTS NHL 24 EUROPEAN CHAMPIONSHIP

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In a rematch of last year’s European Championship, Erik ‘Eki’ Tammenpää, representing the New York Islanders, again prevailed over Teemu ‘Temppanen’ Karvonen representing the Anaheim Ducks to win the EA SPORTS NHL 24 European Championship title. The win marks Eki’s fourth-straight and sixth-overall European Championship title (2018, 2019, 2021, 2022, 2023, 2024) and another $15,000 USD in earnings. Temppanen placed second in the competition that took place at the Copenhagen Media Facility in Copenhagen, Denmark on Sunday evening. For a second year straight, both players will represent Europe in the EA SPORTS NHL 24 World Championship taking place in April in New York.

Eki is a full-time YouTube and Twitch content creator and EA SPORTS™ NHL® 24 expert and 24-year-old native of Helsinki, Finland. He remains the most decorated esports player on the NHL competitive circuit and will try once again to capture the World title after capturing runner up at last year’s EA SPORTS NHL 23 World Final.

During the competition in Copenhagen today, Temppanen and Eki qualified for a spot in the World Final by competing in a semifinal best-of-three round. Both players split their first two games, with Temppanen ultimately overtaking NikkeDanglesin a tight competition and Eki defeating Eken45Jr with eight goals in a Game Three shutout.

The Championship series saw a rematch of last year’s EA SPORTS NHL 23 European Final with Temppanen and EKI facing off once again. While Temppanen took the lead with an early goal in Game One, Eki scored three quick goals in a three-minute span during the second period and a game-winning goal in the third period by Vincent Trocheck (New York Rangers). Eki continued his goal streak and dominated Game Two, ultimately scoring six unanswered goals, including tallies from Jaccob Slavin (Carolina Hurricanes), Bo Horvat(New York Islanders), and Cam Atkinson (Philadelphia Flyers). Eki’s

6-0 victory solidified his sixth European title and status as “the one to beat.”

EA SPORTS NHL 24 EUROPEAN FINAL STANDINGS

1st: Eki, New York Islanders

2nd: Temppanen, Anaheim Ducks

3rd: Eken45jr, Pittsburgh Penguins

4th: NikkeDangles, Washington Capitals

5th-8th: Alphaborje, Detroit Red Wings

5th-8th: Kibeeex, Toronto Maple Leafs

5th-8th: Launonexx, Tampa Bay Lightning

5th-8th: Teemuyy, Colorado Avalanche

The EA SPORTS NHL 24 North American Championship will be contested on March 24 at the NHL Flagship Store in New York beginning at 1 p.m. ET on the NHL’s Twitch channel. For more news, fans can visit www.nhl.com/NHL24 and follow the conversation on social using #NHL24WC.

 

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eSports

Supported by Access Abu Dhabi and Abu Dhabi Investment Office, KALM opens global headquarters in the emirate

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KALM, the world’s first sports and esports consultancy focused on player development and performance, has launched its new global headquarters in Abu Dhabi. KALM aims to revolutionise the landscape by offering a blend of expertise from both traditional sports and esports, including innovations, technology and academic partnerships to develop first-in-class services for athletes.

Powered by Access Abu Dhabi, an initiative by Maven Global Access and supported by the Abu Dhabi Investment Office (ADIO), KALM will provide its services to organisations, global brands and individual athletes in and out of their sporting endeavours.

KALM utilises proprietary performance technology from Stanford University to identify key traits and talent of athletes by evaluating perceptive, physical and mental capabilities. It is focused on creating a best-in-class performance centre dedicated to optimising player health and recovery. KALM harnesses data science and AI applications to understand peak player performance and lifestyle factors affecting performance and develops methods to extend the longevity of an athlete’s career.

Massimo Falcioni, Chief Competitiveness Officer at ADIO, said: “Abu Dhabi is steadily emerging as a regional sports and esports centre, and KALM is joining a solid lineup of global players who are setting up their operations in the emirate. Boasting a positive investment environment, enabling regulations and cutting-edge infrastructure and connectivity, Abu Dhabi continues to be a destination of choice for innovators. We are confident that KALM will drive further growth for a key sector in the emirate, through offering unique and innovative services.

Dr Melita Moore, Managing Partner at KALM, said: “At KALM, our mission is to put the player at the centre. Esports athletes compete at the highest level and their physical, mental and overall wellbeing deserves the same level of care as traditional athletes. We chose Abu Dhabi as the location for our headquarters because of the incredible support and opportunities offered by this vibrant city. Access Abu Dhabi played a pivotal role in bringing us to the region initially. Abu Dhabi’s strategic location, world-class infrastructure, and unwavering commitment to innovation in the gaming industry made it the ideal choice for KALM to thrive.”

KALM has established an athlete-centric development model through education, brand-building and commercialisation focused on protecting, managing and leveraging athlete brands. Through its global headquarters, the company will engage with government, the private sector, federations, teams and key stakeholders to create, drive and deliver its athlete health and wellbeing strategy.

Dr Melita Moore, renowned in sports medicine, brings her global leadership from serving as team physician for NBA and WNBA, to a leading role at the Global Esports Federation as a Vice President. Dr Khizer Khaderi is a visionary in neuro-ophthalmic surgery and technology, contributes expertise in AI, VR and AR. Ali Al Ramahi, a leading sports scientist and performance coach, specialises in developing wellness programmes for esports athletes, while Luke Fedlam, a distinguished sports attorney, shapes the regulatory landscape of sports and esports and provides athlete development and education.

KALM’s initiative will elevate the Middle East’s presence in the global sports and esports arena, providing a platform for young aspirants to achieve international acclaim. The timing of the launch aligns with the region’s growing interest in digital sports and entertainment, marking a significant stride in the development of a robust esports ecosystem.

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