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Marketing a blockchain decentralized application (dApp) in a hyper iGaming competitive environment

George Miller

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Marketing a blockchain decentralized application (dApp) in a hyper iGaming competitive environment
Reading Time: 2 minutes

 

It’s a beginning of a very successful year for CoinPoint Group INC. Being a premium multinational digital marketing agency earned them the sough-after reputation with an outstanding place on the global blockchain and crypto map that they have been a part of since 2013.

CoinPoint is a well-known partner within the iGaming industry which they stood behind and provided an array of marketing services for in terms of brand development, blockchain consultation, business development, decentralized social media management, content marketing, and many other tailor-made services. Having the offices in both Philippines and Bulgaria has allowed them to sustainably support their customers both online and on the ground.

CoinPoint have become an annual attendee of ICE conference in London where they attempt to help iGaming industry progress in the right direction by using blockchain technology, and on top of it, they provide business consultancy to all participates, that is, operators, providers, affiliates, legal experts, security and hosting providers, etc. After ICE, CoinPoint will also attend LAC (London Affiliate Conference) where they aim to grow their coveted network of affiliates, but also share their knowledge and experience with others.

“It’s simply staggering to see how much iGaming industry blossomed, and knowing that we have contributed to such a conglomerate makes me very proud and it motivates me to keep on going. However, don’t be mistaken. Finding clients, creating hype around them, maintaining their reputation, and simultaneously spearheading their marketing campaign have never been easy, still isn’t and never will be! And that’s exactly what defines and motivates us. We don’t succumb to peer pressure nor stop at a sign of an obstacle, no matter how big it is. We overcome and strive towards making our client’s business move forward.” – Oron Barber, CEO at CoinPoint

Throughout the Q4 of 2018, CoinPoint spotted a growing amount of dApps (Decentralized Applications) stockpiling the iGaming industry, but there were also exchanges, social platforms, VRs, auction dapps who seized their attention. Being very rapid in their development and versatile by their nature caused dApps burgeoning and gained them unparalleled popularity. People behind CoinPoint’s operation noticed dApp’s disruptive technological advancements and application, and decided to bestow their blockchain and crypto knowledge on the lucky few.

CoinPoint believes that 2019 will be a year of dApps in which they will overcome all the difficulties and become the next big thing in the crypto industry. Regardless of the idea, innovation, and technology, if a dApp is not equipped with unsurpassed marketing proficiency, success will always remain beyond their reach. For that reason, CoinPoint is armed with sufficient knowledge and network of connection to meet those demands and assist aspiring projects reach the sought-after prominence.

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Industry News

NetGaming signs content distribution agreement with EveryMatrix

George Miller

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NetGaming signs content distribution agreement with EveryMatrix
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NetGaming, the creative casino games studio, has partnered with EveryMatrix’s CasinoEngine in a deal that boosts the supplier’s access to important markets around the globe.

NetGaming’s engaging slot collection, including its latest release Kitty Cafe, is set to be integrated into EveryMatrix’s casino aggregator.

CasinoEngine is a highly performant integration and productivity platform and the largest casino content library in the industry, thanks to its collection of over 8,000 games and 260+ local and global jackpots.

NetGaming’s immersive game content is available in 26 languages and can be operated with 41 currencies.

Pallavi Deshmukh, CEO at NetGaming, said: “We are delighted to sign with EveryMatrix, as the company’s strong distribution capability enables us to expand across a range of key territories.

“We feel confident that our impressive portfolio will prove popular amongst players and look forward to a fruitful long-term partnership.”

Amund Stensland, COO at CasinoEngine, said: “We are thrilled to have NetGaming on board, and the company’s entertaining slot titles will be a welcome addition to our offering.

“Our focus is to integrate high-quality gaming suppliers for our vast operators’ network seeking to expand into new jurisdictions.”

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Industry News

Spain’s Consumer Affairs Minister Unveils Plans for Crackdown on Gambling Advertising

Niji Narayan

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Spain’s Consumer Affairs Minister Unveils Plans for Crackdown on Gambling Advertising
Photo Source: insider.com
Reading Time: < 1 minute

 

Alberto Garzon, consumer affairs minister of Spain, has unveiled the plans for a crackdown on advertising by gambling companies and casinos.

The proposals are an attempt by Garzon’s left-wing Unidas Podemos party to make good on its campaign promise to protect youth and gambling addicts, having formed a coalition government with the Socialist Party in January.

The government aims to reduce television gambling advertising by as much as 80% and ban companies from hiring celebrities to market gambling products and services.

“The regulation has to be similar to tobacco. We are not regulating the textile sector here, but a sector that has an impact on public health,” Garzon said.

The new proposals also include a ban on marketing that offers the likes of free bets to new customers, which Garzon said lures vulnerable groups into gambling.

Government data shows that online betting by Spaniards has almost tripled between 2014 and 2018 to 17.8 billion euros ($19.2 billion).

Sports betting is now so strong that almost all leading Spanish soccer clubs, including Barcelona and Real Madrid, feature gambling brands among their official sponsors. Among those with gambling companies as official shirt sponsors are Levante, partnered by Betway.

The government plans to prevent soccer clubs from selling to children jerseys emblazoned with gambling brands, but its proposals stop short of a total ban on such logos on professional teams’ official kits.

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Industry News

Hacksaw Gaming launches My Lucky Number exclusively with Rootz

George Miller

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Hacksaw Gaming launches My Lucky Number exclusively with Rootz
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Hacksaw Gaming ​ is thrilled to announce that My Lucky Number has launched exclusively with Rootz on Wildz.com until 23 ​rd ​ March 2020.

My Lucky Number ​ features an amazing jackpot of €25,000,000. The personalised addition of the player choosing his or her own lucky number is also an innovative feature that makes the jackpot win extra special.

Hacksaw’s content has been live with Wildz since September 2019 and the partnership has gone from strength to strength so it comes as no surprise that an exclusivity agreement to launch Hacksaw’s first premium slot was reached with the operator.

Marcus Cordes, COO at Hacksaw Gaming ​said, “We are determined to push the boundaries when building our games and My Lucky Number is no exception. With its added personalised touch to enable players to choose their own winning number, we believe that My Lucky number offers a new gaming experience whilst keeping in line with Hacksaw’s aesthetic and we are proud to announce it through Rootz.”

Tony ​Kjäldström​, COO at Rootz ​added, “At Rootz, we are always looking to give our customers a diverse and personalised gaming experience and we are extremely excited to be the first to launch Hacksaw’s My Lucky Number exclusively on Wildz.com. ​We believe that My Lucky Number will be very popular with our players thanks to its unique features and huge jackpot.​”

My Lucky Number is available to play ​at ​www.wildz.com​ on ​Tuesday 25​th ​ February 2020

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