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Marketing a blockchain decentralized application (dApp) in a hyper iGaming competitive environment

George Miller

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Marketing a blockchain decentralized application (dApp) in a hyper iGaming competitive environment
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It’s a beginning of a very successful year for CoinPoint Group INC. Being a premium multinational digital marketing agency earned them the sough-after reputation with an outstanding place on the global blockchain and crypto map that they have been a part of since 2013.

CoinPoint is a well-known partner within the iGaming industry which they stood behind and provided an array of marketing services for in terms of brand development, blockchain consultation, business development, decentralized social media management, content marketing, and many other tailor-made services. Having the offices in both Philippines and Bulgaria has allowed them to sustainably support their customers both online and on the ground.

CoinPoint have become an annual attendee of ICE conference in London where they attempt to help iGaming industry progress in the right direction by using blockchain technology, and on top of it, they provide business consultancy to all participates, that is, operators, providers, affiliates, legal experts, security and hosting providers, etc. After ICE, CoinPoint will also attend LAC (London Affiliate Conference) where they aim to grow their coveted network of affiliates, but also share their knowledge and experience with others.

“It’s simply staggering to see how much iGaming industry blossomed, and knowing that we have contributed to such a conglomerate makes me very proud and it motivates me to keep on going. However, don’t be mistaken. Finding clients, creating hype around them, maintaining their reputation, and simultaneously spearheading their marketing campaign have never been easy, still isn’t and never will be! And that’s exactly what defines and motivates us. We don’t succumb to peer pressure nor stop at a sign of an obstacle, no matter how big it is. We overcome and strive towards making our client’s business move forward.” – Oron Barber, CEO at CoinPoint

Throughout the Q4 of 2018, CoinPoint spotted a growing amount of dApps (Decentralized Applications) stockpiling the iGaming industry, but there were also exchanges, social platforms, VRs, auction dapps who seized their attention. Being very rapid in their development and versatile by their nature caused dApps burgeoning and gained them unparalleled popularity. People behind CoinPoint’s operation noticed dApp’s disruptive technological advancements and application, and decided to bestow their blockchain and crypto knowledge on the lucky few.

CoinPoint believes that 2019 will be a year of dApps in which they will overcome all the difficulties and become the next big thing in the crypto industry. Regardless of the idea, innovation, and technology, if a dApp is not equipped with unsurpassed marketing proficiency, success will always remain beyond their reach. For that reason, CoinPoint is armed with sufficient knowledge and network of connection to meet those demands and assist aspiring projects reach the sought-after prominence.

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Industry News

Playtech Extends its Bingo Partnership with Rank Group

Niji Narayan

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Playtech Extends its Bingo Partnership with Rank Group
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Gambling technology company Playtech has announced a five-year extension of its partnership with The Rank Group to exclusively provide its Bingo platform in addition to games content.

The new Bingo deal covers Rank’s long-established Mecca Bingo brand, plus two new brands, Lucky Pants and Kitty Bingo.

“Rank is a much-valued Playtech partner and, following Rank’s launch of Playtech’s Poker platform and content, this latest agreement represents a key milestone in our working relationship. With terms also recently agreed to continue delivering Casino services, we’re proud to be providing the technology and content behind all three of Rank’s core verticals, and look forward to continuing to build on our partnership over the next five years,” Angus Nisbet, Director of Digital Bingo at Playtech, said.

“With bespoke content development at the heart of the agreement, we can continue bringing fresh, innovative content to Mecca Bingo players, as well as introducing new and classic content to a whole new audience through the Lucky Pants and Kitty Bingo brands,” Angus Nisbet added.

“We are an entertainment-first brand, so it is imperative that we drive innovation and growth by always exceeding the expectations of our customers. As such, we are delighted to be continuing and extending our long working relationship with Playtech. We continue to build on our market leading position and sustained growth and Playtech has a track record like no other supplier, both as a technology provider and content developer, making them a clear choice as our exclusive long-term Bingo provider,” James Boord, CMO at Rank, said.

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SkillOnNet Launches Turbonino

Niji Narayan

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SkillOnNet Launches Turbonino
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Online casino platform provider SkillOnNet has announced the launch of Turbonino, its second Pay N Play Trustly player registration and verification product, already well established in countries such as Sweden, Finland and Germany.

The brand joins in excess of 100 other Trustly Pay N Play casinos launched to date, with the product bundling deposits and registration in such a way as to allow players to start playing immediately with only their first deposit and no registration being required.

Turbonino boasts a games portfolio of more than 3000 igaming titles from leading suppliers, with players also able to access bonuses, promotions and slot tournaments depending on their geo location.

Michael Golembo, sales and marketing director at SkillOnNet, said: “We have taken our time watching pure Pay N Play become a new standard in the online gambling industry proving hugely popular in markets such as Germany, Sweden and Finland.

“We have experienced them compete alongside our own casinos vying for players and have been impressed with the growth and lately the professionalism many of these Brands are now exhibiting.

“And now it’s Turbonino’s time combining the tremendous benefits of Pay N Play with many features that make SkillOnNet casinos so popular with players around the world.”

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GameArt Joins Stakelogic’s Greenlogic Partner Programme

Niji Narayan

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GameArt Joins Stakelogic’s Greenlogic Partner Programme
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GameArt, the leading provider of high-quality digital gaming products, has partnered with Stakelogic to take advantage of its Greenlogic programme.

GameArt will now have access to over 500 operators worldwide through the Stakelogic developer’s partner platform, significantly boosting GameArt’s global presence and introducing their unique content to new markets.

Offering access to some of the biggest names in the industry, such as Kindred, Pokerstars, GVC and Betsson, the Greenlogic partner platform has already proven extremely popular and gained industry-wide recognition, attracting well established providers and some of the best up-and-coming studios to join its family.

“Our Greenlogic partner program has been an unparalleled success to date, and this is only emphasised by GameArt becoming the latest studio to sign on. It is our aim at Stakelogic to provide the very best gaming content available, either through our own talented in-house studio or via the impressive capabilities of independent studios who may be finding it hard to gain a foothold in such a competitive market place, or choose to fully focus on game development. GameArt is a stellar signing for Greenlogic and we look forward to working with their team for many years to come,” Stephen van den Oetelaar, CEO of Stakelogic, said.

“This is a pivotal moment in GameArt’s history and one which demonstrates the level of excellence our dedicated team have reached in the art of game development. Being able to offer our extensive library of games to even more operators across even more markets is a very exciting prospect, and one which we intend to grasp with both hands,” Stefano Picone, CEO of GameArt, said.

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