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IWG seals Microgaming partnership

Zoltan Tundik

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Photo source: casinotopsonline.com
Reading Time: 3 minutes

 

Supplier’s slot games to be tailored for the instant win market

IWG, the award-winning provider of online, instant win games – has struck a deal with Microgaming to transform a range of its slots into instant win games for the first time.

As part of the agreement, some of Microgaming’s most popular and successful games, including both classic and new releases, are set to be adapted for the instant win market and made available across the supplier’s operator network later this year.

Leaning on its extensive knowledge, IWG will enhance each slot to create a unique instant win gaming experience that incorporates the attractive gameplay commonly associated with Microgaming titles.

The deal will enable Microgaming to reach a wider audience, with the instant win vertical growing in popularity amongst players of commercial operators and lotteries across the globe.

IWG has a proven track record for converting popular casino slots into instant win games, helping suppliers broaden the appeal of their content and deliver additional revenues for operators.

Leon Thomas, Chief Commercial Officer at IWG, said: “Fans of Microgaming’s slots will now be able to enjoy an enhanced gaming experience thanks to this new partnership. By implementing our proven instant win mechanics into its wide range of games, Microgaming will now be able to target a different player base with this unique concept.

“We’re delighted to provide them with exciting and engaging instant win games inspired by its catalogue of games and are sure they will prove to be a big hit.”

John Quinn, Director of Content Strategy at Microgaming, said: “IWG has a strong reputation for delivering instant win slot games that keep the key characteristics of a popular title while adding a new dimension to the gameplay, which captures the attention of players around the world.

“We look forward to seeing this transformation of our popular releases and making them available to our ever-growing network of operators and their players.”

IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high-quality instant win games. It won online lottery supplier of the year at the 2017 EGR B2B Awards.

 

About IWG

IWG is a world leader in supplying online, instant win games to lotteries and commercial brands and platforms in the online gaming industry. It has over 15 years’ experience of making top-selling, high-quality instant win games and the strategic know how to make them work.

IWG has launched over 300 games that perform consistently at the highest level, engaging and retaining players while driving excellent results for customers. It has the knowledge to deliver a winning portfolio of games, the experience to make it grow and the sales figures and data to back this knowledge up.

IWG delivers an end-to-end solution covering all aspects of game development and portfolio management and a Remote Game Server (RGS) delivering content in multiple regulated jurisdictions from data centres in the UK, Gibraltar, Canada and North America. It has a broad library available via the RGS with games covering many proven themes and mechanics that can be developed into an ideal offering for a partner’s instant win portal.

 

About Microgaming

Microgaming developed the first true online casino in 1994. It has been breaking records, breaking new ground and breaking its back in pursuit of original gaming ever since. Developer of thousands of unique, genre-defining casino, mobile, poker, bingo, land-based and multiplayer games, and a pioneer in virtual and wearable gaming, the software giant hosts the world’s largest progressive jackpot network. Its products include Live Dealer, Sportsbook, Business Solutions and Quickfire. Microgaming is an award winner. A millionaire maker. The father of player protection and responsible gaming. And through Microgaming PlayItForward, it is a pillar of its local community on the Isle of Man.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Industry News

Online Casino and Sportsbook BETZEST™ goes live with Evoplay Entertainment™

George Miller

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Online Casino and Sportsbook BETZEST™ goes live with Evoplay Entertainment™
Reading Time: < 1 minute

 

Online Casino Betzest™ has enlarged its offering of casino games by launching the full suite of the innovative game development studio Evoplay Entertainment™

The agreement includes Evoplay Entertainment™ full collection of 60 games including popular slots like Legend of Ra, Football, The Legend Of Shaolin, Robin Hood, Egypt Gods, Great Wall, Basketball, Clash Of Pirates, Talismans of Fortune, Four Aces, American Roulette, Sprinkle and many more.

Online casino and sportsbook operator Betzest is facing significant growth since its launch in 2018 and its portfolio now boasts over 1800 premium online slots on its cutting-edge platform.

Marius Filip, Founder/CMO at Betzest, said: “In a highly competitive sector our goal with every casino provider is to straighten our Casino vertical and modernize the player experience through innovative gameplay. We are always looking to improve the Betzest™ Casino product for our players and we trust that their fully 3D / VR, highly innovative and entertaining slot games will play an important part in making Betzest™ this year’s leading casino operator.
We’ve had an tremendously fruitful 2019 already, with a remarkable collection of world-class casino providers on the way, I’m certain the best is yet to come.”

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Industry News

ISFE Welcomes German Bundestag’s Approval For 50 Million Euros Of Funding For Video Games Sector

George Miller

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ISFE Welcomes German Bundestag’s Approval For 50 Million Euros Of Funding For Video Games Sector
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ISFE welcomes the decision of the German Bundestag to approve a 50 million euro fund in its 2020 Federal budget for the development of video games. In the coming years, there will be 50 million euros in video games funding every year.

ISFE CEO Simon Little said: “This funding commitment by the German Bundestag shows important recognition of the potential for Europe’s exciting video games sector to drive innovation and economic progress.

“Video games represent one of Europe’s most compelling economic success stories, and a rapidly growing segment of its creative industries. Europe’s games ecosystem has spawned generations of technological and creative talent that continues to set new standards in innovation, artistry and immersive storytelling. No other form of creative expression so uniquely combines technical and artistic disciplines in ways that allow audiences to actively participate in the story as that of video games. The industry’s track record for pushing boundaries continues to redefine entertainment, generate new business models, and deliver technologies with wide-ranging cross-over potential. Games deliver experiences that enrich the everyday cultural lives of more than half of all Europeans, and inspire new ways of understanding and interacting with the world around us.”

Please read the news release issued by GAME, the German video games association for the full story.

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IPO of France’s FDJ Draws Retail Investors

Niji Narayan

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IPO of France’s FDJ Draws Retail Investors
Photo Source: oann.com
Reading Time: < 1 minute

 

The IPO of France’s Francaise des Jeux (FDJ) has proved a “popular success,” drawing subscriptions from retail investors worth 1 billion euros.

“It is a tremendous, popular success,” Finance Minister Bruno Le Maire said.

The bookrunner said that the IPO was oversubscribed in a range of 18.50 euros and 19.90 euros. The initial price guidance for the IPO was 16.50–19.90 euros.

Le Maire said that he would set a final price next week, ahead of trading that is due to begin on November 21.

If the listing goes smoothly, it could embolden the government to press on with other big asset sales, such as the sale of airports operator ADP and a stake in power group Engie. The state wants to sell all or part of its 50.6% stake in ADP worth around 8.6 billion euros but opponents have organised an online referendum to stop it.

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