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IWG seals Microgaming partnership

Zoltan Tundik

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Photo source: casinotopsonline.com
Reading Time: 3 minutes

 

Supplier’s slot games to be tailored for the instant win market

IWG, the award-winning provider of online, instant win games – has struck a deal with Microgaming to transform a range of its slots into instant win games for the first time.

As part of the agreement, some of Microgaming’s most popular and successful games, including both classic and new releases, are set to be adapted for the instant win market and made available across the supplier’s operator network later this year.

Leaning on its extensive knowledge, IWG will enhance each slot to create a unique instant win gaming experience that incorporates the attractive gameplay commonly associated with Microgaming titles.

The deal will enable Microgaming to reach a wider audience, with the instant win vertical growing in popularity amongst players of commercial operators and lotteries across the globe.

IWG has a proven track record for converting popular casino slots into instant win games, helping suppliers broaden the appeal of their content and deliver additional revenues for operators.

Leon Thomas, Chief Commercial Officer at IWG, said: “Fans of Microgaming’s slots will now be able to enjoy an enhanced gaming experience thanks to this new partnership. By implementing our proven instant win mechanics into its wide range of games, Microgaming will now be able to target a different player base with this unique concept.

“We’re delighted to provide them with exciting and engaging instant win games inspired by its catalogue of games and are sure they will prove to be a big hit.”

John Quinn, Director of Content Strategy at Microgaming, said: “IWG has a strong reputation for delivering instant win slot games that keep the key characteristics of a popular title while adding a new dimension to the gameplay, which captures the attention of players around the world.

“We look forward to seeing this transformation of our popular releases and making them available to our ever-growing network of operators and their players.”

IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high-quality instant win games. It won online lottery supplier of the year at the 2017 EGR B2B Awards.

 

About IWG

IWG is a world leader in supplying online, instant win games to lotteries and commercial brands and platforms in the online gaming industry. It has over 15 years’ experience of making top-selling, high-quality instant win games and the strategic know how to make them work.

IWG has launched over 300 games that perform consistently at the highest level, engaging and retaining players while driving excellent results for customers. It has the knowledge to deliver a winning portfolio of games, the experience to make it grow and the sales figures and data to back this knowledge up.

IWG delivers an end-to-end solution covering all aspects of game development and portfolio management and a Remote Game Server (RGS) delivering content in multiple regulated jurisdictions from data centres in the UK, Gibraltar, Canada and North America. It has a broad library available via the RGS with games covering many proven themes and mechanics that can be developed into an ideal offering for a partner’s instant win portal.

 

About Microgaming

Microgaming developed the first true online casino in 1994. It has been breaking records, breaking new ground and breaking its back in pursuit of original gaming ever since. Developer of thousands of unique, genre-defining casino, mobile, poker, bingo, land-based and multiplayer games, and a pioneer in virtual and wearable gaming, the software giant hosts the world’s largest progressive jackpot network. Its products include Live Dealer, Sportsbook, Business Solutions and Quickfire. Microgaming is an award winner. A millionaire maker. The father of player protection and responsible gaming. And through Microgaming PlayItForward, it is a pillar of its local community on the Isle of Man.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Industry News

Modern Times Group Publishes its Financial Results for Q2 2019

Niji Narayan

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Modern Times Group Publishes its Financial Results for Q2 2019
Reading Time: 1 minute

 

Modern Times Group MTG AB (MTG) has published its financial results for Q2 2019. MTG continued to deliver on its strategic direction with sales growth of 14% in its two verticals – esport and gaming. The esports Owned & Operated (O&O) sales segment rose by 15% and the gaming sales increased by 19%.

“At MTG, we believe that esports and gaming are the future of entertainment. That is why we partner with and invest in the best entrepreneurs, most promising publishers and leading brands in these industries. And there is a good reason for this; the number of gamers worldwide is expected to grow to 2.9 billion in 2022, up from 2.4 billion in 2018 – and the global esports audience is expected to grow to 645 million by 2022, up from 395 million in 2018. Games – whether played in the home, by the commuter on the go or in an esport arena by a professional esporter – represent a major commercial opportunity,” Jørgen Madsen Lindemann, President and CEO of MTG said.

“As we conclude and report the second quarter in 2019 we see strong improvements in both our esport and gaming verticals. We deliver a record high adjusted EBITDA margin of 29 percent, and we continue to be one of the most active VC players in the landscape through our VC fund, with three new investments made in the quarter,” Jørgen Madsen Lindemann added.

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Leading Operator Betzest goes live with Evolution Gaming

George Miller

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Leading Operator Betzest goes live with Evolution Gaming
Reading Time: 1 minute

 

Betzest just launched the full suite of Evolution online gaming content into their portfolio.

Betzest expand their offering in a new partnership with Evolution Gaming which will give their players opportunity to access to Evolution’s full range of mainstream and VIP Live Casino games including Roulette, Baccarat, Blackjack, progressive jackpots and a variety of poker variants.

The leading casino and sportsbook operator Betzest, is experiencing rapid growth since its launch in 2018.

Today Betzest has more than 50 employees across four offices all committed to delivering amazing player experiences on each of their verticals, partnering with top providers of only the highest quality.

Marius Filip, Founder/CMO at Betzest, said: “In a highly competitive sector we listened to requests of our players and we are very happy to straighten our Live Casino vertical and bring established Evolution Gaming games into Betzest. With the amazing quality of Evolution games we will offer our players the very best content and we are very excited to see how our Live casino players react to these fantastic games. Stay tuned as we have a few exciting things coming up in the next period of time.”

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Motherwell Joins “Save Our Shirt” Campaign of Paddy Power

Niji Narayan

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Motherwell Joins “Save Our Shirt” Campaign of Paddy Power
Photo Source: campaignlive.co.uk
Reading Time: 1 minute

 

Scottish professional football club Motherwell has signed a sponsorship deal with Paddy Power and joined the “Save Our Shirt” campaign.

Paddy Power will serve as Motherwell’s title sponsor for the 19–20 season, but its logo will not appear on players’ shirts – in line with the new Save Our Shirt initiative.

Motherwell said the deal represents the largest jersey sponsorship in the club’s history.

“We’re delighted to be associated with Paddy Power’s Save Our Shirt campaign. It’s a fantastic achievement by our commercial team to get them on board. Paddy Power are forward thinking and innovative, and it is a mark of how our fan-owned club is perceived in the world that we were able to attract such a high-calibre partner,” Motherwell chairman, Jim McMahon said.

“We’re delighted that Motherwell are joining in the fun for the upcoming campaign and we’ve been impressed with their ability to keep their involvement top secret, despite all the noise of the past week. We’ve been planning this with them for months, and it feels great to finally unveil their involvement and their beautiful home and away kits for next season. We know our place, and it’s not on your shirt,” a Paddy Power spokesperson said.

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