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CodeCube Brothers Earns $50,000 Prize in First Mobile eSports Indie Developer Contest

George Miller

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CodeCube Brothers Earns $50,000 Prize in First Mobile eSports Indie Developer Contest
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Inaugural Skillz Indie Ignite Competition Reveals Untapped Developer Talent

 

Skillz, the worldwide leader in mobile eSports, today announced the winner of its inaugural Indie Ignite game developer competition. First place was claimed by CodeCube Brothers, creators of Color Ring, earning the two Finnish brothers a grand prize valued at over $50,000. Hidden Pixel Games LLC, developers of Pool Payday, also received an honorable mention.

The first-place prize is comprised of a package of services and funds, including a $25,000 user acquisition campaign, $25,000 in game launch optimization services, as well as two Game Developers Conference (GDC) 2019 passes. The contest challenged indie game developers to create the next hit eSports game, and attracted an overwhelming response from the community.

“My brother and I have tried to design a hit mobile game since 2010, and winning this contest has been the biggest validation – if we hadn’t, we’d currently be looking for second jobs to fund our business,” says Esa Salminen, co-founder of CodeCube Brothers. “Monetizing is a big challenge for indie developers in this crowded market, but Skillz has empowered us to pursue our own aspirations while having the financial stability of a larger games studio.”

To enter the competition, mobile game developers integrated the Skillz eSports infrastructure into the title of their choice. The games were evaluated based on criteria including strong D1 and D7 retention rates, daily active users, and core gameplay loop design. Color Ring took the lead with impressive metrics, excelling across all criteria.

“Developers have always been central to our mission of democratizing eSports, and they never cease to impress us with their creativity,” says Andrew Paradise, CEO and founder of Skillz. “Skillz levels the playing field so even the smallest of indie developers have the tools needed to create a world-class eSport – all they have to bring is their creativity.”

Skillz is committed to supporting indie game developers, and kicked off its Indie Ignite Season 2 game developer competition this week. In support of this, Skillz is also hosting its first Game Jam next month. This event features hands-on tutorials from world-class experts on how to design and build successful mobile eSports titles. The Skillz Game Jam is open to all game developers, but is particularly ideal for Indie Ignite entrants.

 

About Skillz:
Skillz, the leading mobile eSports platform, connects the world’s 2.6 billion mobile gamers through competition. In 2018, Skillz was named to Entrepreneur Magazine’s 100 Brilliant Companies, Forbes’ Next Billion-Dollar Startups, and the Entrepreneur 360. Skillz has also been named the #1 fastest-growing private company in America by Inc. Magazine and a CNBC Disruptor 50. Over 18 million gamers use Skillz to compete in mobile games across 13,000+ game studios. Founded in 2012, Skillz is headquartered in San Francisco and backed by leading venture capitalists as well as the owners of the New England Patriots, Milwaukee Bucks, New York Mets and Sacramento Kings. To learn more, visit www.skillz.com.

 

Source: Skillz

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Pringles extends ESL sponsorship for more competitions

Niji Narayan

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Pringles extends ESL sponsorship for more competitions
Photo Source: martechtoday.com
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Pringles, the US-based potato and wheat-based snack chips brand, has extended its sponsorship of ESL events to include eight more competitions.

The extension of Pringles’ deal will begin with IEM Katowice 2019. The other events that come under the purview of extension include ESL One Cologne, ESL One Hamburg, ESL National Championship SEE, ESL Meisterschaft Deutschland, and the German stream for the European Masters Fall Split. The snack-brand, owned by Kellogg Company, started sponsoring ESL One Hamburg in 2017.

“Pringles’ esports strategy is a prime example of agility in the light of new opportunities,” said Toan Nguyen, Executive Strategy Director and Associate Partner for Hamburg-based marketing agency Jung von Matt, which will continue supporting Pringles in its partnership with ESL. “They started small-scale in 2017 and expanded quickly over many international events in 2018. In 2019, Pringles will cover 8 events with not just Northern Europe, but also the CEE region as its new pillars! This strategy perfectly shows how brands can employ an open mindset combined with curiosity and dedication.”

In addition to logo presence, product placements, and an activation area including an esports fan edition on live competitions, Pringles’ extension with ESL will include a variety of other undisclosed activations, which were designed specifically for fans.

Dominik Schafhaupt, Kellogg Company’s Marketing Manager Snacks Northern Europe, said in a statement: “2018 was a very successful year for Pringles in Northern Europe. Especially in the field of esports we see a great development of brand perception and get very positive reactions from the community. Therefore, we decided to expand our foot print together with the ESL not only geographically but also qualitatively. At the moment we are finalizing new concepts with which we would like to address the community with even more relevant communication and activations, on-the-ground at events but also digital.”

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Betway grows esports presence with BLAST Pro Series

George Miller

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Betway grows esports presence with BLAST Pro Series
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Leading online bookmaker Betway has agreed a one-year deal to sponsor BLAST Pro Series. Spanning eight events around the globe over the course of the year, BLAST Pro Series is one of the most exciting and well-attended CS:GO tournaments in the esports calendar.

The deal, which includes an option to renew for another year, will grant Betway extended ‘backstage’ access, VIP hospitality and a host of branding both online and in stadiums.

Three events – Sao Paolo, Miami and Madrid – kick-off the 2019 series, with more expected to be announced in the coming weeks.

This latest development continues a highly successful 2019 for Betway, having signed two separate deals in esports sponsorship – Berlin International Gaming (BIG) and ESL – since the turn of the year.

Paul Adkins, Marketing and Operations Director at Betway, said:

“BLAST Pro Series is one of the most exciting tournaments on the calendar; you only have to look at the reaction of the fans – both in stadium and online – to last year’s edition to confirm this. With events in the series being held all across the world, we can’t wait to reach even more fans than ever before.”

Leo Matlock, Head of Commercial Solutions at BLAST Pro, said:

“Betway has been present in the esports community a long time and we are very excited to be collaborating with them. Betway prides themselves with sponsoring premium content so naturally we are thrilled that they want their brand associated with BLAST Pro Series, which is already an established and proven concept. It’s a grand validation for our product and we are looking forward to the partnership.”

Read about Betway’s latest sponsorship here: https://blog.betway.com/esports/blast-pro-sponsorship-announcement/

 

About the Betway Group:

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is ISO 27001 accredited through the trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit the Betway Group page.

 

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G2 Esports join hands with Red Bull to eSports racing team

Niji Narayan

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G2 Esports join hands with Red Bull to eSports racing team
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G2 Esports is going to launch an eSports racing team in partnership with Red Bull Racing. The team will initially compete in the F1 Esports Pro Series.

Christian Horner, Red Bull’s Team Principal said: “It is tremendously exciting to see this new direction being taken by the Team. We took part in F1 Esports last year and the response was incredibly positive. We are a Team who has always backed youth and this opportunity provides us with the potential to engage with a wider and younger audience, whilst becoming competitive in a rapidly expanding and exciting new discipline.”

The team will also compete in tournaments such as Forza Motorsport, Project Cars 2, rFactor 2, Assetto Corsa, and RaceRoom. It’ll also compete in the FIA Gran Turismo Sport World Championship.

Danny Engels, Head of Gaming Operations for G2 Esports added: “We are extremely excited to have two of the strongest and most successful brands in their respective worlds join forces. Esports racing connects our virtual environment with the real-life sport in a peerless fashion.”

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