Africa
Regulatory mapping: NSoft about Africa’s emerging markets
iGaming: level up your African experience with facts and stats
Africa as the rising star on the iGaming market has been especially interesting when it comes to a real omnichannel experience. NSoft has been interested in the African market given the fact that there is no barrier to overseas investment or operators entering the market provided they respect and adhere to the regulations as with any other jurisdiction.
In recent years, the number of countries has adopted their own regulatory framework is on the rise and regulations are seen to be of crucial importance providing benefits to all stakeholders being involved in the iGaming industry. As a result, the regulatory framework provides a safer environment to operators, suppliers, and consumers enabling progressive opportunities in every aspect of their interest.
NSoft is aware of the benefits the African market provides and this short overview is to draw a big picture of potentials and regulations that Africa offers.
Kenya – a multi-million dollar gambling business
The Kenyans are African leaders when it comes to betting. It is the most betting crazed nation where 70% of punters bet at least once a week. Even their top Google searches, 11 out of top 20, are overwhelmed with betting related keywords. People in Africa mostly bet over mobile phone or web, and that is why they have the highest number of gambling-related mobile usage in Africa. Retail shops are present, but not as in Europe and some other African countries. Kenya is the birthplace of mobile money, a money method mostly used to top-up betting accounts not only in Kenya but also in entire sub-Saharan Africa. Kenyans enjoy betting on sports, especially football, lottery-style games, and casino. Racing games are not as popular as in some other African countries.
The Kenyan gambling laws were established in 1966 with the introduction of the Betting Lotteries and The Gaming Act.Kenya regulates all forms of gambling and started delivering remote gambling licenses in 2011.
Ghana – an opportunity and an example for other countries in Africa
Ghana is, in general, one of the better-developed countries in Africa, and especially when it comes to the betting industry. It is well known that the iGaming market in Ghana offers predominantly the retail-based betting experience having all of the major regional operators present. During the last 5 years, we’ve witnessed internet infrastructure development resulting in a rapid rise of internet users, ranging from 3M users in 2013 to over 10M in 2018 (29.5M population), registering 35% internet penetration. The rise of internet users affected the operators which started to switch from retail-based to web-based business segment. Currently, there are more than 30 licensed legal entities holding the sports betting license. From NSoft’s experience, punters in Ghana prefer sports betting, greyhound racing, ever-popular virtual football, and draw-based games – like our Lucky 6.
ImageRegarding current regulations in force, Ghana’s Betting Industry is regulated by the Gaming Act from 2006. It regulates the most important prerequisites for the gaming and betting industry, license requirements and penalties for non-compliance with bankroll requirements. Nevertheless, it’s important to emphasize that Ghana has very good state control regulatory system. Namely, the Gaming Act prescribes establishment of Gaming Commission that provides legal solutions aimed to contribute to the legal security of Ghana’s betting industry.
Cameroon – the rising star of the betting industry
Cameroon is a country that is up and on a rising path in the betting industry. With the population of 24.5M, the potential is enormous. It is almost completely retail-based due to the lack of proper internet infrastructure. A number of operators have started offering the web channel, but the time for it to generate some significant numbers is yet to come. There are less than 10 active operators, with one or two regional operators present. The most dominant form of betting is sports betting, while virtual sports are present, but way less popular than in other African countries. This might be due to the fact that most of the retail shops are actually street vendor style shops that are cheap to set up and offer exclusively sports betting.
Gambling is legal in Cameroon, but online gambling is not specifically regulated. The current Gambling Act, written in 1989 and modified in 2004, makes no mention of online gambling. Online gambling is largely unregulated but still tolerated by the government.
Lesotho – lack of experience does not necessarily mean lack of knowledge
Lesotho is a small country and lacking development in many aspects and industries. Surprisingly, this is not the case with Lesotho’s betting industry. The betting industry is developed to the extent it easily surpasses some European countries. Sports betting, virtual games, casino games, mobile apps, retail shops – you name it, they have it. The only limitation they have is their population of 2.2M having only three active operators that are slowly reaching their maximum. The most popular form of betting are sports betting and virtual games, especially drawn based game Lucky 6,which is being followed by virtual football league and lottery betting.
Regarding the regulation, Lesotho is similar to Cameroon. Gambling is legal in Lesotho. The government established its first gambling act in 1989. All regulations and supervisions of gambling activities are provided by the central Casino board. Online gambling is not regulated, and there are no laws or regulations being referred to online gambling under Lesotho’s Gambling Regulation Act. Licenses are issued by the Minister of Finance and Development Planning. are valid for periods stipulated on the license and are not transferable within their validity period and the Minister has the power to revoke such licenses. The governing act is overly prescriptive and tedious and may deter participation in business, especially the small scale operators.
Tanzania – taxes triggering the domino-effect of revenue cut
Tanzania, with its population of 59M, is perceived as one of the biggest potentials for the betting industry. The industry is exponentially on the rise in the past 5 years and just between 2014 and 2016 the sports betting revenue grew by 95%. The retail business was already well developed and in 2016 there were more than 2,000 shops and terminals in the country. The Tanzanian government has invested a lot in the internet infrastructure which resulted in having one of the biggest internet user bases in Africa. Similar to Ghana, the industry expanded to the web and piqued the interest from regional and global operators to move onto the market. The business was successful to providers and operators until GBT (Gaming Board of Tanzania) introduced a series of new taxes from 2016 onwards which slowed the rapid development of the industry and cut revenues to all operators. Punters in Tanzania enjoy sports betting, virtual games like horse racing,virtual football and Lucky 6.
Betting in Tanzania is regulated by the Tanzanian Gaming Act. The Act clearly defines the gaming tax and states that without being a holder of gaming license issued under the Gaming Act, any gaming activity is prohibited.
Africa – understanding the dynamics is crucial
To sum up, Africa has been attracting substantial interest from operators keen to diversify their activities away from costly European countries. At this point, Kenya is the leader when taking in consideration the regulations, potential, and gambling related mobile usage. Ghana and Cameroon are perceived as success stories and a reference for the upcoming changes in the region. NSoft seeks for stable legal frameworks and perceives them as a safeguard for substantial investments, whilst, of course, ensuring the player’s interest.
ICE London – a step towards becoming a powerful player on African iGaming market
ICE London turned out to be a great success for NSoft that exhibited on 288m2 with a new booth design. We showcased novelties and received positive feedback from the market stakeholders. NSoft’s sales team has had a significant number of inquiries from African distributors confirming the positive foresight of the market.
If you missed speaking to us during ICE London, contact us at [email protected] or meet us on ICE Africa, 3-4 October 2019. NSoft will be attending Betting on Football Conference,19-22 March 2019, meet us in London or contact our sales team at [email protected].
Africa
Hub88 partners with LiveGames to enhance content offering
Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.
LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.
The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.
The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.
The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.
Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.
“We are looking forward to collaborating and strengthening our content library with their diverse games.”
The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.
“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”
Africa
NE Group powers 888bets launch in Angola
NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.
888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao
NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments – essential for broad accessibility in Africa.
For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices
NE Group CEO Imran Bukhari said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”
888bets added: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”
Africa
KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis and basketball
Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.
The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.
Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.
With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.
Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”
Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”
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