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iGaming experts Bojoko analyse female representation in film

George Miller

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iGaming experts Bojoko analyse female representation in film
Reading Time: 2 minutes

 

  • New research from iGaming specialists Bojoko highlights the lack of female representation across the top 10 highest grossing superhero movies

  • Detailed analysis includes screen time, poster billing position and salary splits of featured characters
  • 91% of screen time is dominated by male characters
  • 77 of 256 named characters are female

Despite many possessing superhuman abilities, the representation of female characters across superhero movies is low, new research has found.

Information from Battle of The Super Sexes features key gender stats from the top ten highest grossing superhero movies across a number of categories, including screen time, the number of directors and producers, named characters, movie poster billing position and more.

The analysis shows how 91% of superhero screen time is dominated by male characters, with men featuring on screen for an average of almost 13 minutes compared to four for women.

Of the 69 superheroes that appear across the ten films, the majority (52%) are male, and of the 256 named characters, 77 are female.

Men make up 75% of the combined 105 main listed producers and there are no female directors. However, despite there being more male superheroes overall, when reviewing each of the film’s movie posters actresses names are positioned higher than actors. (On average, female actress’s names are featured at position 5.69 compared to men at position 4.72).

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The interactive also features key summary data for each film, including how Black Panther (2018) includes the highest amount of named female characters compared to men (16 vs 10). The Dark Knight Rises (2012) features 18 named characters, three of which are women.

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In Captain America: Civil War (2016), main male characters are on screen for a total of two hours and 30 minutes, whereas the main female characters feature for less than 30 minutes.

Key film data also showcases comments from female cast members regarding the gender pay gap. For example, when discussing the Iron Man series, Gwyneth Paltrow, who plays superheroine Pepper Potts, called being paid less than her male co-stars “painful”, and that “nobody is worth the money that Robert Downey Jr. is worth”. When asked what the pay difference was, she said: “if I told you the disparity you would probably be surprised”.

Last year it was also extensively reported that Scarlett Johansson was paid the same wage as her male counterparts Chris Evans (Captain America) and Chris Hemsworth (Thor) for both The Avengers (2012) and Avengers: Age of Ultron (2015).

To find out each film’s individual key gender stats, please visit Battle of The Super Sexes.

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Industry News

1X2 Network Integrates its Slots and Table Games with L&L Europe

Niji Narayan

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1X2 Network Integrates its Slots and Table Games with L&L Europe
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1X2 Network has integrated its fun and thrilling slots and table games with L&L Europe and its popular online casino brands.

Players at sites such as All British Casino, Fun Casino, Yako Casino, Hyper Casino and Race Casino will now be able to access chart-topping titles from the developer’s 1X2gaming and Iron Dog Studio subsidiaries.

“We are delighted to see slots and table games from 1X2gaming and Iron Dog Studio land in game lobbies across L&L Europe’s incredible brands including its latest casino offering, Race Casino. Our games have been designed to deliver the most entertaining experience to players while also giving them the chance to win big. Each of our games has something different to offer, starting with the Book of Undead and its horror theme,” Kevin Reid, Chief Commercial Officer at 1X2 Network, said.

“We believe our games will prove to be hugely popular with players across L&L Europe’s brands in markets such as the UK and Sweden and look forward to integrating additional titles under what will be a hugely successful partnership for both parties,” Kevin Reid added.

“We have been wanting to add 1X2 Network to our game portfolio for some time now, so it’s great to see the first in a series of games from 1X2gaming and Iron Dog Studio land in our lobbies for the first time. Its slots and table games are incredible fun to play and boast an impressive production value that our players will love. Of course, the chance to win big is also a huge part of the appeal and for this reason we believe 1X2 Network will become one of our most popular providers. In conjunction with the quality games, 1X2 Network provides players with a seamless, user friendly interface ensuring the games are accessible for all,” Jan Wienk, Marketing Manager at L&L Europe, said.

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Industry News

Kindred to Acquire Blancas NV from Rank Group

Niji Narayan

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Kindred to Acquire Blancas NV from Rank Group
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Kindred has entered into an agreement to acquire Blankenberge Casino-Kursaal (Blancas) NV from The Rank Group.

Blancas NV is the license holder and operator of the Blankenberge casino, which is one of the nine land-based casinos operating in Belgium. The company is owned by The Rank Group since 1998.

The acquisition price is GBP 25 million on a cash free and debt free basis and will be settled in cash upon completion.

The acquisition demonstrates Kindred’s long-term commitment towards the Belgian market and gives Kindred direct access to one of the nine casino licenses, which allows Kindred to continue to offer a broad offering to its Belgian customers. Blancas NV will be operated as a separate entity within the Kindred Group under the leadership of the current management team led by Dominique De Wilde.

The acquisition is subject to customary regulatory approvals and is expected to be completed in Q4 2020.

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WorldMatch Partners with Versailles Casino

Niji Narayan

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WorldMatch Partners with Versailles Casino
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Online gaming expert WorldMatch has entered into a partnership with the Versailles Casino. As per the deal, WorldMatch will provide content to the extensive network of operators that can access the Versailles platform in the regulated Belgian market.

“We are very pleased to have them as partners and we strongly believe that they will create added value for our company and strengthen our presence in European regulated markets,” Andrea Boratto, Chief Executive of WorldMatch, said.

“We are very excited to be able to be present in the market that the internet represents and we have done it in the best possible way with a partner of choice which promises a fruitful and successful partnership,” Versailles Casino management said.

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