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iGaming experts Bojoko analyse female representation in film

George Miller

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iGaming experts Bojoko analyse female representation in film
Reading Time: 2 minutes

 

  • New research from iGaming specialists Bojoko highlights the lack of female representation across the top 10 highest grossing superhero movies

  • Detailed analysis includes screen time, poster billing position and salary splits of featured characters
  • 91% of screen time is dominated by male characters
  • 77 of 256 named characters are female

Despite many possessing superhuman abilities, the representation of female characters across superhero movies is low, new research has found.

Information from Battle of The Super Sexes features key gender stats from the top ten highest grossing superhero movies across a number of categories, including screen time, the number of directors and producers, named characters, movie poster billing position and more.

The analysis shows how 91% of superhero screen time is dominated by male characters, with men featuring on screen for an average of almost 13 minutes compared to four for women.

Of the 69 superheroes that appear across the ten films, the majority (52%) are male, and of the 256 named characters, 77 are female.

Men make up 75% of the combined 105 main listed producers and there are no female directors. However, despite there being more male superheroes overall, when reviewing each of the film’s movie posters actresses names are positioned higher than actors. (On average, female actress’s names are featured at position 5.69 compared to men at position 4.72).

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The interactive also features key summary data for each film, including how Black Panther (2018) includes the highest amount of named female characters compared to men (16 vs 10). The Dark Knight Rises (2012) features 18 named characters, three of which are women.

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In Captain America: Civil War (2016), main male characters are on screen for a total of two hours and 30 minutes, whereas the main female characters feature for less than 30 minutes.

Key film data also showcases comments from female cast members regarding the gender pay gap. For example, when discussing the Iron Man series, Gwyneth Paltrow, who plays superheroine Pepper Potts, called being paid less than her male co-stars “painful”, and that “nobody is worth the money that Robert Downey Jr. is worth”. When asked what the pay difference was, she said: “if I told you the disparity you would probably be surprised”.

Last year it was also extensively reported that Scarlett Johansson was paid the same wage as her male counterparts Chris Evans (Captain America) and Chris Hemsworth (Thor) for both The Avengers (2012) and Avengers: Age of Ultron (2015).

To find out each film’s individual key gender stats, please visit Battle of The Super Sexes.

Industry News

Kalamba Launches New “Bullseye” Brand

Niji Narayan

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Kalamba Launches New “Bullseye” Brand
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Kalamba Games has launched its new brand named “Bullseye.” The new brand incorporates Kalamba’s proprietary remote gaming server (RGS) and promotional tools product offerings.

The Bullseye launch cements the Malta-based firm’s position as a next-generation supplier as it continues to invest in creating a strong brand and further expanding the company.

The new brand incorporates a range of Kalamba’s new promotional tools, which will initially be made available to partners that are directly integrated via the Bullseye RGS. The roll out is set to begin in H2 2020 and gives direct access to over 35 unique Kalamba titles.

“We’re very excited to bring the Bullseye brand to market as it reflects the team’s hard work in bringing the company further towards maturity and underlines our commitment to supporting our partners’ success,” Steve Cutler, CEO and co-founder of Kalamba, said.

“Bullseye represents the next stage in the core strategy and vision we established back in 2016. Naturally we look forward to building further on our games portfolio, but making titles interconnected via meta features and layers will ensure we build a market leading slots experience for the ages,” Steve Cutler added.

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Industry News

France’s ANJ Reveals New Leadership Team

Niji Narayan

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France’s ANJ Reveals New Leadership Team
Photo Source: lesechos.fr
Reading Time: < 1 minute

 

France’s new gambling regulator L’Autorité Nationale des Jeux (ANJ) has announced a number of new appointments to its senior leadership team.

Officially launched this June, the ANJ will serve as France’s “single regulatory agency” for gambling, replacing ARJEL and further industry oversight responsibilities of the French Treasury and the Department of Agriculture.

Led by Isabelle Falque-Pierrotin, the current ANJ Chairman and former French State Counsellor for data protections, the ANJ has been tasked with developing two new frameworks to prioritise consumer protections and the prevention of financial crimes.

Joining Falque-Pierrotin’s executive team, the ANJ confirmed the appointment of former French Treasury counsellor Rémi Lataste as the Director-General who will oversee the agency’s budget responsibilities.

The ANJ’s day-to-day operations and resources will be led by Olivier Tournut as Secretary-General. Tournut is the former Chief Administrator for France’s CNIL IT and data protections agency, the federal department formerly led by Falque-Pierrotin.

Supporting ANJ’s new regulatory mandate, Falque-Pierrotin confirmed that former ARJEL executive Jean Baptiste Menguy will continue to hold the position of HR Director for the agency.

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Industry News

Digitain Partners with GameArt

Niji Narayan

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Digitain Partners with GameArt
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Online casino platform provider Digitain has partnered with game developer GameArt to expand its slot games offering.

Digitain will provide its partners with GameArt’s portfolio of HTML5 slots, which will be managed via Digitain’s Casino Games Dashboard. The deal further expands Digitain’s offering, which was recently strengthened in the absence of live sport.

 “We are delighted to add GameArt and their excellent range of slots to our casino product portfolio. We are committed to continually improve the quality of the content we provide to our partners – GameArt’s multi-language slots, with their state-of-the-art graphics, are a welcome addition to our casino offering,” Samvel Mkrtumyan, head of external communication at Digitain, said.

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