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Quickspin grabs six nominations in Women in Gaming Diversity Awards

George Miller

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Quickspin grabs six nominations in Women in Gaming Diversity Awards
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Swedish slot specialist Quickspin, a Playtech Group company, has been nominated in six categories in the prestigious Women in Gaming Diversity Awards: the B2B Excellence Award, Best Place to Work, Company of the Year, Leader of the Year, Star of the Future, and Young Leader of the Year.

Quickspin as a company has been nominated for both Best Place to Work and Company of the Year, two categories in which a great deal of success can be attributed to the company’s comprehensive Gender Equality Plan, as well as the proactive equality work which is led and managed by the HR Department.

In addition to these two nominations, the following individuals have been nominated for these specific categories:Emilie Zamponi, Gamification Sales Director, B2B Excellence; Sandra Lindberg, HR Manager, Leader of the Year; Valeria Russo, Account Manager, Star of the Future, and Tetyana Matvyeyeva, Agile Project Manager, Market & Integrations, Young Leader of the Year Award.

Daniel Lindberg, Quickspin CEO, said: “We couldn’t be happier about these nominations and we’re so proud of all our nominees! At Quickspin, we want everyone to have the same opportunity to thrive and we see ourselves as more than a workplace – when you join us, you become a part of the Quickspin family!

We believe in equality and diversity throughout the entire organization and this is something we have worked systematically with over the past few years. Our HR Manager, Sandra Lindberg, has played an instrumental part in this work. Sandra has been working with equality in a goal-oriented way from day one, all the way from the board room and down to the recruitment process. She makes sure that we always follow our goals, and she sets up action plans to measure things like the number of women who look at our Career page or apply for our jobs.

We believe that the best way of attracting women to our company is by being, and recruiting, role models. It’s like that expression: ‘you can’t be what you can’t see’. What we do internally shows through on the outside, which in turn helps attract other talented women. It’s a win-win.

Our equality work is at the heart of everything we do and who we are, so being recognized by such a prestigious industry award feels like an amazing acknowledgement of our work, and it’s a great testament to Sandra’s success!”

The Women in Gaming Diversity Awards is hosted by The International Gaming Awards (IGA), which is known as the ‘Oscars of the Gaming Industry’. The WIG Diversity Awards state on their website that they are “a superb opportunity for employers to recognize wellbeing and diversity within their organization and the contribution it has on the success to their business”. The Diversity in Gaming Awards will take place on the 16thof May 2019 at the Savoy Hotel, London.

Founded in 2011, Quickspin rapidly established itself as a leading development studio for real money and social casino gaming, and the company was acquired by Playtech in March 2016. Now licensed in multiple jurisdictions, its award-winning content has seen the company sign agreements with a long list of leading operators.

 

About Quickspin:
Quickspin is a Swedish game studio developing innovative video slots for real money online gambling and free to play social markets. The aim of our 90-strong team of gaming industry veterans is to cause a market-changing shift in quality and innovation by creating the kind of games that we as players would love to play. Quickspin games are integrated with our customers’ casino through our own platform which includes ground breaking promotional tools to help attract and retain players.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Compliance Updates

MGA Cancels the Gaming Licence of ASAP Italia SRL

Niji Narayan

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MGA Cancels the Gaming Licence of ASAP Italia SRL
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The Malta Gaming Authority has cancelled the gaming licence of ASAP Italia SRL. ASAP Italia SRL has thus been directed to proceed with the cancellation process of the authorisation, and to suspend all gaming operations with immediate effect.

In addition, a notice on the Authorised Person’s website is to be displayed informing all players that the Authorisation has been cancelled.

Due to the cancellation of the licence, ASAP Italia SRL is, therefore, not authorised to continue conducting gaming by means of distance communications under an Authority licence.

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Industry News

William Hill Appoints 72andSunny for European Advertising

Niji Narayan

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William Hill Appoints 72andSunny for European Advertising
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William Hill, the leading betting and gaming brand in Europe, has appointed 72andSunny Amsterdam to handle its creative advertising account. The initial venture with 72andSunny will build upon William Hill’s new brand-led outlook following on from its recent brand campaign.

“It’s an exciting new chapter for William Hill. Our industry is changing at a rapid pace and it is important for us to be at the forefront of the conversation. To achieve our new approach, we needed a new creative partner and 72andSunny best illustrated their understanding of our brand and how we can create an emotional connection with our target audience in a fun and responsible way,” Charlotte Emery, Global Brand and Marketing Director at William Hill said.

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Why operators must look beyond bonuses in Sweden

George Miller

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Why operators must look beyond bonuses in Sweden
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There’s been a lot of talk about the limitations of the newly regulated Swedish market due to operators only being allowed to offer one introductory bonus to players.

But bonuses are not the only thing players are looking for in today’s highly competitive online gambling marketplace. Today many users are more concerned about better service and faster withdrawals.

I believe if operators focused on these they would more than make up for any player churn being experienced due to the inability to offer regular bonuses.

One of the big trends taking off in the Swedish market over the past year has been the so-called ‘no-account’ casino. This term is something of a misnomer as there is indeed an account, but it is created in the background with very little effort required of players.

It would perhaps be more accurate to call it ‘automated registration’ and this would certainly be more popular with regulators, who are understandably concerned about any description that implies inadequate checks are being carried out.

This simplified registration process, made possible by Trustly, is particularly suited to the Swedish market, where consumers are racing towards a cashless society but are at the same time very protective of their privacy.

And, crucially for operators struggling to adapt to the new bonus regime in Sweden, customers using this automated registration process do not expect bonuses.

They do, however, expect to receive their money immediately when they win. One of the big frustrations among players is operators that hold onto their money for longer than they should, sometimes under the guise of doing KYC.

KYC is, of course, very important, but it shouldn’t be used as an excuse to delay payouts to players.

At Altenar we’ve recently launched our first sportsbook client in the regulated Swedish market, LuckyCasino.com, which offers Trustly to players.

While we recognised the attraction of the system and the importance of immediate withdrawals, we also saw the need to adapt the process to account for the fact that compared with casino, in sports betting there is a greater risk of fraud due to the potential for misuse of inside information.

We therefore designed a feature so that limits can be set, varying from operator to operator and segment to segment, and that when payouts go over that limit we have to manually approve the settlement.

By putting such thresholds in place, players can still enjoy the services of Trustly when betting, but there are protections in place to make sure the system is robust.

Operators using the automated registration process have reported huge success so far and I believe in the next 12 months almost all operators in Sweden will have implemented this. We’re shortly about to launch our second Swedish licensed operator using the same feature.

New entrants to the market should look to compete with the more established players by getting ahead of the curve in this way rather than trying to attract customers with huge first-time bonuses.

While many in the industry have complained about the bonus limitations, I believe we will have a better market without the constant slew of bonus offers.

I’ve been involved in the Swedish market for many years, going right back to my time at Expedt in 2002 through to working with Altenar’s partners both before and after the market regulated.

If we look back to the early 2000s, the bonuses that companies were offering their users were simply tools to help them learn the systems. Over time, this evolved into more and more operators throwing large sums of money at players to attract or retain them.

As a marketing tool this simply isn’t sustainable over the long term. It’s time operators started looking at other ways to attract and retain players and automated registration is certainly a good place to start.

 

Written by Dinos Stranomitis COO Altenar.

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