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Camelot announces Keith Moor as the new CMO

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Camelot announces Keith Moor as the new CMO
Keith Moor / Photo Source: campaignlive.co.uk
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Camelot UK Lotteries Limited has announced Keith Moor as its Chief Marketing Officer. Keith will be reporting directly to Camelot’s CEO, Nigel Railton from September 2019, and will have a broad remit across all areas of The National Lottery’s marketing and player communications.

Keith has 24 years’ experience at Santander, and is currently its Chief Marketing Officer and a member of its UK Executive Committee.

“Keith is joining Camelot at a pivotal time – as we celebrate the 25th year of The National Lottery. It’s also an important time for our marketing function specifically, as we strive to continue to better connect The National Lottery’s purpose with play – to raise even more money for Good Causes. We’ve made some good progress – for example, with the launch of our ‘Amazing Starts Here’ brand strategy and our return to primetime Saturday night TV – and we’re looking forward to seeing how we can further build on this, with someone of Keith’s calibre leading the team,” Nigel Railton, Camelot’s CEO, said.

“I’m delighted to be joining Camelot and am honoured that I will be playing a key role in looking after The National Lottery brand – which is so well-known and does so much for Good Causes across the UK. It sounds like the team have been doing a fantastic job of moving to a more brand-led approach and trying new things – and I can’t wait to get stuck in,” Keith Moor said.

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Wazdan pounces for bigger wins in new sequel Mighty Wild™: Panther Grand Gold Edition

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, is multiplying jackpots in the follow-up to its top-performing game Mighty Wild™: Panther Grand Gold Edition.

Venturing to the depths of the jungle where a black panther rules the reels on a 5×3 gameboard, the new edition provides even larger win potential. With the increased value of the Cash symbols and Cash Infinity™ symbols, there is also a more lucrative Grand Jackpot of 1500x the base bet.

Players can trigger either the Hold the Jackpot™ or Wild Rampage™ bonus rounds after landing at least six bonus symbols. Furthermore, Chance Level™ has been amplified to improve players’ chances of hitting the bonus round.

Bolstering the ferocious Wild Rampage™ bonus game, Mystery Symbols transformed into jackpots are multiplied by a value between 1x to 10x, providing the opportunity for even bigger rewards.

Wazdan’s Online gaining™ philosophy empowers players to tailor gameplay to their preferred style through customisable features like Volatility Levels™, Buy Feature, and Ultra Fast Mode which has delivered proven results for its partners.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Mighty Wild™: Panther Grand Gold Edition features an exciting new lair through the inclusion of transforming mystery symbols, adding multiplier prizes to jackpots.

“Enhancing the gameplay of a pre-established hit allowed us to expand upon the engagement and entertainment on offer and we anticipate a great reception to this release.”

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PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON

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PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON
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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with Betsson Group to deliver an exclusive dedicated Live Casino studio featuring a mix of premium Blackjack and Roulette tables.

Incorporating all the fan-favourite features of Pragmatic Play’s Live Casino games, including multiplayer mode, chat functionality, and bet behind, the nine custom-built tables have been uniquely crafted to immerse players in the Betsson Group brands.

In total, eight new dedicated Blackjack tables and one new Roulette table will be broadcast from the custom-built live studio, every detail of which has been designed to Betsson’s precise requirements.

It is the latest dedicated studio to be delivered by Pragmatic Play, whose operator partners can also use Smart Studio to customise elements of the Live Casino titles to produce bespoke environments that showcase their brands.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Delivering a dedicated studio for Betsson marks another milestone for Pragmatic Play’s award-winning Live Casino offering. Betsson is a much-valued partner, and we are delighted to provide them with an immersive live environment that is fully dedicated to their brand.”

Chellyanne Cassar, Live Casino Manager at Betsson Group, added: “We are delighted to collaborate with Pragmatic Play to ensure delivery of a bespoke dedicated studio, where we can showcase our brand-new Blackjack and Roulette tables.

“The partnership highlights our shared commitment to delivering unparalleled gaming experiences, and we’re thrilled with the final results of the studio.”

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Evoplay bolsters presence in Lithuania with Betsafe deal

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Evoplay bolsters presence in Lithuania with Betsafe deal
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Evoplay, the award-winning game development studio, is expanding in the Baltics thanks to its latest tie-up with Betsafe in Lithuania.

The deal sees over 90 of the supplier’s leading titles live on the Betsson Group’s Lithuanian brand Betsafe, a leading operator in the market.

Included in the agreement are Evoplay’s top-performing titles such as Elven Princesses, Hot Triple Sevens and The Greatest Catch Bonus Buy which are now available for Betsafe players.

The latest integration follows a string of similar deals for Evoplay who has continued its expansion across regulated markets in Europe and beyond.

Ihor Zarechnyi, CBDO at Evoplay, said: “Integrating our products to Betsafe, a leading brand in Lithuania, is another important step in our commercial trajectory as our titles continue to grow in popularity and develop a stellar reputation among gaming enthusiasts worldwide.

“Lithuania is a vibrant and dynamic market, and we are thrilled to bring our award-winning content to even more players in the region.”

Aurimas Šilys, Head of Lithuania at Betsson Group, said: “Boosting our offering with a diverse array of titles is of utmost importance for Betsafe as we strive to deliver an unmatched gaming experience to players in Lithuania.

“We are delighted to integrate Evoplay’s dynamic portfolio into our offerings, and we anticipate it will resonate exceptionally well with our audience.”

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