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Camelot announces Keith Moor as the new CMO

Niji Narayan

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Camelot announces Keith Moor as the new CMO
Keith Moor / Photo Source: campaignlive.co.uk
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Camelot UK Lotteries Limited has announced Keith Moor as its Chief Marketing Officer. Keith will be reporting directly to Camelot’s CEO, Nigel Railton from September 2019, and will have a broad remit across all areas of The National Lottery’s marketing and player communications.

Keith has 24 years’ experience at Santander, and is currently its Chief Marketing Officer and a member of its UK Executive Committee.

“Keith is joining Camelot at a pivotal time – as we celebrate the 25th year of The National Lottery. It’s also an important time for our marketing function specifically, as we strive to continue to better connect The National Lottery’s purpose with play – to raise even more money for Good Causes. We’ve made some good progress – for example, with the launch of our ‘Amazing Starts Here’ brand strategy and our return to primetime Saturday night TV – and we’re looking forward to seeing how we can further build on this, with someone of Keith’s calibre leading the team,” Nigel Railton, Camelot’s CEO, said.

“I’m delighted to be joining Camelot and am honoured that I will be playing a key role in looking after The National Lottery brand – which is so well-known and does so much for Good Causes across the UK. It sounds like the team have been doing a fantastic job of moving to a more brand-led approach and trying new things – and I can’t wait to get stuck in,” Keith Moor said.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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EveryMatrix Press Releases

CasinoEngine pens deal to integrate Skywind Group’s gaming portfolio and engagement tools

George Miller

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CasinoEngine pens deal to integrate Skywind Group’s gaming portfolio and engagement tools
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CasinoEngine, EveryMatrix’s Casino Integration Platform, pens an agreement with Skywind Group for casino gaming content and engagement tools. Skywind will make available their extensive game portfolio to CasinoEngine’s network of leading operators across many regulated markets. To date, CasinoEngine has the largest game library in the industry, totalling over 8,000 games from 140 top suppliers.

Skywind Group provides premium content and innovative player engagement tools in regulated markets. Skywind’s portfolio of more than 230 games includes video slots, arcade gaming and branded video slot titles such as CSI:Crime Scene Investigation, Resident Evil and the recently launched The Magnificent Seven as well as Skywind’s recently launched video slot Genie Mega Reels.

In addition to premium content, CasinoEngine’s clients will benefit from Skywind’s unique range of engagement tools, such as the Bonus Coins reward which is the first of its kind, and Daily, Must-Go and innovative Split jackpots, among others.

Oren Cohen Shwartz, Skywind Managing Director, said: “EveryMatrix’s CasinoEngine is a world-class casino solution and a great distribution platform for our premium games and inventive player engagement tools. We share a dedication to enabling our partners’ growth and expansion into regulated markets. In the past year we have been awarded with five Gaming licenses in UK, Malta, Romania, Alderney and Spain and our games are certified for Sweden, Italy and more”.

Amund Stensland, CasinoEngine Chief Operations Officer, commented: “The new partnership with Skywind will significantly help our efforts of keeping CasinoEngine’s library appealing to large operators looking to enter additional markets. CasinoEngine’s mission is to help operators fill content gaps and deliver market-relevant content for their targeted territories. We are looking forward to developing our partnership in the future.”

CasinoEngine is the number one casino integration and productivity platform, aiming to help operators deliver outstanding player experiences in regulated markets. With a prominent network of clients, such as Tipico, Wunderino, Norsk Tipping, Adjarabet or newly launched BetWarrior, CasinoEngine is striving to offer the best range of services, value and support in the market.

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BetBuilder evolves to provide the ultimate pre-match experience

George Miller

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BetBuilder evolves to provide the ultimate pre-match experience
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Betgenius and Sportcast, the partnership behind the world’s leading B2B BetBuilder product, have joined forces once again to add even greater variety and control to pre-match betting.

Along with first-of-a-kind BetBuilder products for NFL and NBA, the launch features a full suite of complimentary products including a fully managed feed of pre-built popular bets and a wide-ranging set of player stats markets.

The integration of pre-built popular bets will help sportsbooks maximise turnover by offering hundreds of enticing same-game multis, with selections driven by the latest trending and popular bets.

A wide range of player stats markets are also now available, allowing punters to include and customise selections such as Lebron James to score 30+ points, Sergio Aguero to have 5+ shots or Tom Brady to throw 300+ passing yards.

BetBuilder now features 400+ different markets across all major football competitions, NFL and NBA, offering millions of same-game possibilities, all accessible within an all new and enhanced BetBuilder interface that promises the punter the ultimate user experience.

Matt Stephenson, Global Partnerships Director at Betgenius, said: “Our enhanced product set built in partnership with Sportcast adds even greater depth and flexibility to the pre-match experience. Our first-of-a-kind BetBuilder has delivered extraordinary returns for operators and with the addition of US sports and player props among other new features, we believe there is huge success still to come.”

Ryan Coombs, Managing Director at Sportcast, said: “It is our mission to bring the next generation of user experiences to the industry, player stats markets are a huge part of this picture and we are delighted to offer operators a suite of engaging products that further re-defines the pre-match experience.” 

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Press Releases

BETDAQ to host 2nd edition of Rider Cup golf day for Irish Injured Jockeys Fund

George Miller

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Reading Time: 2 minutes

 

Nine-time Irish champion flat jockey Pat Smullen and three-time Champion Hurdle winner Charlie Swan will lead teams of horse racing greats from the past and present at the second edition of the BETDAQ Rider Cup at the Heritage Resort Golf Course in Co Laois tomorrow (Thursday 19th September).

The golf day, in aid of Irish Injured Jockeys Fund, mirrors the format of the biennial Ryder Cup tournament, although instead of Europe against America, it will be Flat versus jumps.

The Flat team were victorious last year and Mick Kinane, Johnny Murtagh, Chris Hayes and Leigh Roche are just a few of the names attempting to retain the trophy, while among those representing the jumps side are Paul Townend and Robbie Power.

In addition to the funds generated for the IIJF, BETDAQ will be donating a further €1000 to a charity of the winning captain’s choice and both Smullen and Swan have decided to donate it to Cancer Trials Ireland.

BETDAQ will provide live coverage, including video and score updates, from the course on its @BETDAQ Twitter page.

All funds raised by the special event will go to the Irish Injured Jockeys charity, which was set up in 2014 to raise vital funds for riders in need of support. Additional donations can be made via http://www.irishinjuredjockeys.com/donations/.

Greg Walker, PR Officer at BETDAQ, said: “We are delighted to be hosting the BETDAQ Rider Cup again which is supporting two incredible causes, the Irish Injured Jockeys Fund and Cancer Trials Ireland.

“We’re hoping this year’s event will better the sums we raised last year as well as continuing to raise awareness for the fantastic work both charities are doing.

“In team captains Pat Smullen and Charlie Swan, we have two fantastic ambassadors for the sport of horse racing and it will be great to see them as well as a number of other famous faces taking on the links.”

Michael Higgins, General Manager, Irish Injured Jockeys, said: “It’s fantastic that Greg and the BETDAQ team are once again showing their support for the Irish Injured Jockeys Fund after the success of the inaugural Rider Cup last year.

“Both teams have some fantastic personalities from the world of horse racing and we’re looking forward to another great day at the Heritage.”

 

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