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Imagina partners with SoftGamings

George Miller

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Imagina partners with SoftGamings
Reading Time: 3 minutes

 

Imagina is proud to announce its latest collaboration with SoftGamings, who will be supplying Imagina’s premium classic and fruit slots to a vast array of new clients in interesting markets. SoftGamings is a leading iGaming solution provider, boasting solutions across multiple verticals in the iGaming industry. With over 10 years of experience and over 100 clients, SoftGamings provides white label and turnkey solutions, slot aggregation services and much more.

As a result of this successful partnership, SoftGamings will now be able to add Imagina’s unique portfolio into its global slot machine offering. This will allow current and future casino operators to provide unique experiences to its players who are looking for something different from your typical video slot, while still demanding premium and high quality entertainment. With all games written in HTML5 and admitting unique designs for desktop and mobile (with unique vertical and horizontal views), players are bound to be thrilled with the illusion of holding those beloved fruit slots in the palm of their hands.

Imagina Managing director Andrew Gauci had this to say about this new collaboration:

“Here at Imagina we are constantly on the lookout for trusted partners who can take our content to new and exciting opportunities. SoftGaming’s team, technology and services are a perfect fit for us, with their far reaching distribution network and dedication to treating our unique content as an opportunity to offer something different. We can’t wait to see what comes out of this collaboration.”

Irina Sazonova, Director of Partnerships had this to say:
We are glad to start our partnerships with Imagina Gaming and we are confident that they are a great addition to our partner portfolio. While most software providers focus on creating titles for gamers and include flashy animations which only lengthen the game sessions, Imagina focuses on producing high quality titles designed for gamblers. Their titles are a product of years of experience in the industry and understanding what makes their audience tick.

 

About SoftGamings:
SoftGamings is a B2B casino platforms provider and gaming systems aggregator. With over 10 years of experience in the industry, SoftGamings provides solutions demanded in the market and develops its own creative solutions – White Label, Turnkey, Self-Service, Bitcoin platform solutions, Bonus System Standalone feature, Sportsbook solution, Slots Bundle, Live Bundle and Casino Games Integration. SoftGamings’ strong IT team can also provide gamification possibilities, which is one of the major industry trends. Products portfolio includes 50+ gaming suppliers with 3000+ games. The company offers live dealer solutions from Evolution Gaming, NetEnt, Ezugi, Authentic Gaming, Lucky Streak etc, slots from NetEnt, Microgaming, BetSoft,

About Imagina:
Imagina is a technology company dedicated to creating engaging games of chance. Harboring a true commitment to quality and innovation, Imagina’s mission is to provide unique gaming products which enable its clients to stand out from the crowd. Mobile ready, feature rich and boasting premium audio-visual experiences, Imagina games are designed both for the casual gamer, as well as enticing players looking for something different from the average video slot. With an increasing operator trend to cater for regional market tastes, Imagina games are also designed as a tool to attract and retain players within target markets. Technology wise, the company’s solutions run on a decentralised platform capable of handling huge volumes in an elastic and scalable manner. In line with its innovative foundations, Imagina also offers white labelling solutions for the creation of games of chance. By breaking down the wall between operator and provider, this opens up a world of possibilities for operators, including true exclusivity, unified branding and gamification opportunities for casino brands, cost-effectively.

Industry News

Melco Appoints Grant Johnson as New Head of City of Dreams Mediterranean and Cyprus Casinos

Niji Narayan

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Melco Appoints Grant Johnson as New Head of City of Dreams Mediterranean and Cyprus Casinos
Photo Source: cypruscasinos.com
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Melco Resorts and Entertainment has promoted Grant Johnson as the Senior Vice President and Property General Manager of City of Dreams Mediterranean and Cyprus Casinos “C2”. Johnson will report to Evan Andrew Winkler, President of Melco.

Johnson is responsible for the continued development of the upcoming City of Dreams Mediterranean which will be the largest Integrated Resort (IR) in Europe and the management and operations of Cyprus Casinos. Mr. Craig Ballantyne, Property President of City of Dreams Mediterranean and Cyprus Casinos, retired on April 1.

“Congratulations to Grant Johnson on his new appointment. With his proven track record of delivering growth for the company I am confident that we can continue pushing boundaries as a global leader in innovative luxury entertainment offerings. This promotion represents Melco’s commitment to internal career opportunities. I also wish to thank Mr. Craig Ballantyne for his outstanding service to Melco as Property President of City of Dreams Mediterranean and Cyprus Casinos and wish him the very best for his retirement,” Lawrence Ho, Chairman and Chief Executive Officer of Melco, said.

Prior to this promotion, Johnson was SVP, Casino Sales, Marketing & Operations at Studio City in Macau, and previously was SVP, Casino Sales & Marketing for Altira Macau and Mocha Clubs. Prior to this, Johnson handled various non-gaming marketing roles throughout Melco properties in Macau. Johnson began his career with Melco in 2011.

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Industry News

Zimpler Announces Expansion to the EU and the UK

Niji Narayan

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Zimpler Announces Expansion to the EU and the UK
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Fintech company Zimpler has announced its expansion into the EU and the UK.

Zimpler is a Swedish Fintech company that manages transactions between end users and businesses. Now, they leave the Nordics and will enable companies to do instant payouts to customers in the EU and UK within the year.

“Payouts is medieval outside of the Nordics. Today you will have to wait for days before you get your money into your bank account, with our solution it will take seconds,” Jonas Persson, VP sales at Zimpler, said.

First to go live with the solution is iGaming company Videoslots.

“We have been working with Zimpler in the Swedish market for many years and we are thrilled with how constructive and solution-oriented they are in all situations. That they now expand their solution to other European markets is fantastic news and it will change the market at its core,” Ali Atam, CMO at Videoslots, said.

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Industry News

Gauselmann Group Opens New Venues in UK

Niji Narayan

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Gauselmann Group Opens New Venues in UK
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German gambling company Gauselmann group has gone one step further by investing in the high street and launching its Merkur Slots brand nationally. The company has opened three brand-new venues in Southall, Hornchurch and Lancaster on July 4.

Gauselmann group plans to open many more Merkur Slots venues across the UK this year. The company will open with three more venues in Saltash, Bolton and Wolverhampton, this month.

“This is a very exciting time for the Merkur Slots brand. So many companies haven’t survived the effects of the pandemic and we are delighted to be able to give customers a brand-new experience in locations where we don’t currently have a presence. It means a lot to us to be part of kick-starting the high street again and supporting the local community with new job opportunities,” Mark Schertle, COO of Gauselmann group, said.

Merkur Slots provides the latest in digital venues. All machines and advertising are fully digitised and customers will be able to enjoy all of their favourite games, as well as the latest in Blueprint games.

All venues will be COVID-secure, with Gauselmann group implementing an “Open, clean, safe” campaign which will focus heavily on ensuring new safety precautions are in-place and everything is communicated effectively with customers, via social channels and the official website.

“We look forward to welcoming customers back to gaming after a small hiatus and we feel we have a unique edge in that we can offer them brand-new, modern venues that have been designed with social distancing in mind. Customers can game with total confidence. Thank you to all our staff who have worked tirelessly to get the venues up and running ahead of opening,” Schertle said.

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