Industry News
Soft2Bet strengthens its gaming portfolio with Greentube
Soft2Bet network of brands continues to expand by adding games from leading industry provider Greentube.
The emerging leader of the online gambling business Soft2Bet has recently partnered up with Greentube, the NOVOMATIC Interactive division – a leading full-service provider in the iGaming industry.
Soft2Bet brands are known for their unique design, look and feel as well as for the broad variety of games clients can choose from. Although considered a relatively new company on the market, Soft2Bet can boast a portfolio of brands that is rich with games. Players literally have thousands of entertainment choices made up of titles from trusted, well-known software providers and in a matter of weeks they will also be able to find Greentube games on many Soft2Bet brands. This partnership is key in the development and strategic expansion goals of the company, which put Soft2Bet on the track to become a major player on the worldwide online casino scene.
As an integral division in one of the biggest global gaming technology companies, NOVOMATIC, Greentube has an amazing reputation for offering enjoyable games with state of the art graphics and sleek design. Their portfolio consists of slots, table, video poker, and video bingo games. This new partnership is also a crucial one for Greentube, as Soft2Bet will allow the company to offer their games on more operators reaching new markets and a larger audience.
Daniel Lechner, Greentube Head of Sales commented: “We are very much looking forward to a successful partnership with Soft2Bet as the company allows us to further establish our market presence in the Nordics. In addition, we believe after the initial integration we will also be able to extend into more markets with the Soft2Bet team, kicking goals at every step of the way.”
“To offer clients ground-breaking games from such a first-rate partner is a great step in the right direction for Soft2Bet and everybody from the team is super excited.” Teodora Breskovska, Head of Casino at Soft2Bet, who was in the core team signing the deal, continued: “This is a very exciting time for Soft2bet. We are on the brink of expanding our reach and launching websites across multiple regulated jurisdictions and we consider Greentube to be a fundamental partner in this venture. We have passed a huge milestone for our company’s growth with the release of our first brand under MGA – LightCasino, where Greentube games will constitute an essential part of the portfolio.”
About Soft2Bet:
Founded in 2016 by a few passionate industry veterans, Soft2Bet is developing at a very fast pace. The multi-brand company is gradually making its steps on the path of becoming a tier one online casino provider in Europe by offering products that stand out from the rest in the flooded market with their top-quality execution and unique feel.
Industry News
SKS365 keeps investing in people: GROW People Management Program took the next level
11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.
Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.
Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.
GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.
Industry News
Kindred’s Share of Revenue from High-risk Players Shows Slight Increase
Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.
“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.
“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.
Industry News
PENN Entertainment Names Aaron LaBerge as Chief Technology Officer
PENN Entertainment announced that Aaron LaBerge has been named Chief Technology Officer (CTO) effective July 1, 2024, subject to customary regulatory approvals. Mr. LaBerge will report directly to PENN CEO & President Jay Snowden.
In his new role, Mr. LaBerge will be responsible for driving the technology strategy and execution for PENN, while leading the multinational team of technologists and serving as the key business leader for the company’s Interactive division.
Mr. LaBerge spent more than 20 years at The Walt Disney Company, in two stints separated by five and a half years as a technology entrepreneur. He was most recently President & Chief Technology Officer for Disney Entertainment and ESPN where he was responsible for driving all technology and product development in support of The Walt Disney Company’s two media divisions. In that role, he helped set the vision and strategic leadership for how Disney uses technology to enable storytelling and innovation, drive its business, and create unparalleled consumer experiences with entertainment and sports content.
“We are thrilled to have someone of Aaron’s caliber join our PENN executive team. Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media,” Mr. Snowden said.
“I’m excited to join another talented team at PENN Interactive and lead our technology strategy. PENN Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN BET an essential piece of the sports fan experience. Together, we’ll push the limits and redefine how fans interact with sports and gaming,” Mr. LaBerge said.
Prior to his most recent role at the Walt Disney Company, Mr. LaBerge was Executive Vice President and Chief Technology Officer at ESPN from 2015 to 2018. At ESPN he played an instrumental role in the growth of ESPN’s consumer-facing digital media products and services – leading many of ESPN’s most ambitious and challenging projects and helping establish ESPN’s position as the leader in digital sports and innovative sports technology development. He was a key architect in the design, development, and engineering of ESPN’s state-of-the-art facilities in Bristol, CT; Los Angeles, CA; Charlotte, NC; and Austin, TX, as well as data centers and infrastructure that connect those facilities around the world, as well as the technology design and development to support the launch of the multi-platform SEC Network.
Between 2007 and 2012, LaBerge was co-founder and CEO of Fanzter, Inc. – a venture-funded consumer software and digital product development company. At Fanzter, he directed all day-to-day operations and led the development and launch of a variety of consumer-focused internet and mobile products, ground-breaking social and commerce technologies and more.
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