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Maverick Gaming™ Hires Brett Kline As Chief Marketing Officer

George Miller

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Maverick Gaming™ Hires Brett Kline As Chief Marketing Officer
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Maverick Gaming announced that Brett Kline has been named Chief Marketing Officer, effective June 13th, 2019, subject to customary regulatory approvals.

Mr. Kline brings more than twenty years of gaming industry experience to his new role at Maverick, most recently as Chief Marketing Officer at House Advantage – whose platform is installed in over 120 casinos worldwide.  During his time in this role, House Advantage achieved unprecedented growth.  In addition to House Advantage Brett served over 12 years at Caesar’s Entertainment in positions ranging from President’s Associate to Corporate Vice President of Loyalty Marketing and Corporate Vice President of Premium Customer Marketing.  Mr. Kline also spent five years at Las Vegas Sands in roles ranging from Vice President of Marketing in Global Gaming to Senior Vice President of Relationship Marketing for Sands China Limited.

Early in his career he served as Director of Table Games for Harrah’s Prairie Band which is where his path crossed with Eric Persson – the majority owner of Maverick Gaming.  “It was clear to me even then, that Brett had a disciplined mind, and strategic focus that would serve any gaming company well,” said Eric.

Later Eric and Brett’s path would cross again as Brett joined Las Vegas Sands as Sands China’s Senior Vice President of Relationship Marketing, where he led the quickly growing mass segment which represented over $1.5Billion in revenue, as well as Sands Rewards, which serves as the primary driver of growth for the mass segment.

At Maverick, Mr. Kline will be responsible for all of the Company’s marketing strategies, including Direct Mail, Promotions, Events, rebranding and integration of multiple marketing platforms and companies acquired via acquisition.

Eric Persson, the majority owner of Maverick commented on Mr. Kline’s hire, “We are counting on Brett to bring his proven marketing expertise to Maverick.  We needed someone hands on, nimble and with a proven track record of success.  Brett’s success in most every locals market and indeed the international market will serve him well, as Maverick continues to transform into the dominant regional operator in the Washington market and other jurisdictions as we acquire.”

“I’ve been waiting my entire gaming career to have the opportunity to take the wealth of my experiences and be in a position where my vision will not only be executed on, but clearly showcased.  My goal is for Maverick’s marketing strategies to become best-in-class, which every other gaming company hopes to model after.” Kline added.

“I’m proud to say our entire management team is comprised of top talent from our industry.”  Said Eric, “All of these leaders are people that I have worked with closely over the last twenty years.  Whether it’s Tim Merrill, who was at one time a dealer for me in Kansas and would later become the Sr. VP of Gaming for Sands China, or Justin Beltram, who ran slots and Marketing at the Bellagio, and managed slots for me at Marina Bay Sands, to Tom Granite who is universally thought of as elite talent coming from Jefferies Capital, and now Brett who effectively managed marketing for companies such as Caesars or Sands China.  There is no doubt in my mind we are building something special at Maverick, and I think of these managers as my family.”

“This level of talent is also necessary for Maverick to achieve its goals, as we expect to announce three more acquisitions in the next month,” said Eric.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gambling in the USA

Google Allows NJ iGaming Companies to Advertise Using Google Ads

Niji Narayan

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Google Allows NJ iGaming Companies to Advertise Using Google Ads
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Google has updated its Google Ads policy. The behemoth tech corporation will now allow sports betting companies in New Jersey to advertise using the Google Ads.

This decision is a complete reversal of a previous decision by the company to narrow down the presence of gaming apps in the Google Play Store. A number of high-level gaming executives especially in New Jersey have welcomed the new decision.

According to Yaniv Sherman, an 888 executive, the new Google Ads policy update would enable the company to have “a competitive edge, and it broadens the marketing pie for us to choose from.”

The new version of the Google Ads policy is very effective in helping its users to differentiate between regulated-market operators and unlicensed sites targeting users from other parts of the world.

“The Google ads policy on gambling and games will change in june 2019 to allow state-licensed gambling entities to promote sports betting content in new jersey, as part of a limited beta. After the update, advertisers who wish to promote online sports betting content in new jersey must submit a gambling certification request through the updated policy page,” reads a section of the update.”

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Gambling in the USA

Washington Tribes Celebrate 20 Years of Machine Style Gaming in Pacific NW

George Miller

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Washington Tribes Celebrate 20 Years of Machine Style Gaming in Pacific NW
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Twenty years ago, Appendix X brought the Tribal Lottery System and machine-style gaming to Washington. Tribes will celebrate the positive community, economic, environmental and cultural benefits of tribal gaming to both tribal and non-tribal communities at this year’s Northwest Indian Gaming Conference & Expo. The conference will be held June 17-19 at the Tulalip Resort Casino.

“Through a mutually agreed friendly lawsuit between the State and the Tribes, a new electronic gaming system for tribal operation in Washington (Appendix X) enabled tribal governments to transform and improve the quality of lives and communities across the state. It has created economic development and employment and facilitated community investments and the building of a self-reliant future,” said W. Ron Allen, Chairman of WIGA and Chairman of the Jamestown S’Klallam Tribe.

More than 500 people from throughout the western U.S. are expected to attend the trade show and conference which tees off at 10 a.m. June 17 with a charity golf tournament that benefits the WIGA College Scholarship Program. The welcome reception is at 6 p.m. at Tulalip Resort Casino, and conference breakout sessions span the next two days. Participants will have an opportunity to attend more than 20 panel discussions on current issues related to Indian gaming and to visit with over 100 exhibitors showcasing new products and services.

Attendees will learn about the latest gaming technology, regulations, management solutions and current political issues that impact Tribal gaming. Panel discussion topics include sports betting, enterprise diversification and addressing problem gambling. Learn more at www.washingtonindiangaming.org/expo/.

WIGA is a trade association that represents 26 of the 29 the tribes in Washington State that participate in tribal government gaming.  Revenue generated from gaming is used to pay for tribal government programs and services including health care, education, housing, public safety, infrastructure, environmental programs, natural resources and cultural programs.

 

Source: Washington Indian Gaming Association

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Gambling in the USA

Association of Gaming Equipment Manufacturers (AGEM) and Gaming Laboratories International (GLI®) Create “Lasting Impact Philanthropic Initiative”

George Miller

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Association of Gaming Equipment Manufacturers (AGEM) and Gaming Laboratories International (GLI®) Create "Lasting Impact Philanthropic Initiative"
Pictured left to right are AGEM Executive Director Marcus Prater, Dean of the Howard R. Hughes College of Engineering Rama Venkat, and GLI President/CEO James Maida.
Reading Time: 2 minutes

 

First gift is a $500,000 contribution to UNLV College of Engineering building fund

 

The Association of Gaming Equipment Manufacturers (AGEM) and Gaming Laboratories International (GLI®) announced today the creation of their new “Lasting Impact Philanthropic Initiative,” a multi-year effort aimed at identifying worthy causes that will utilize direct contributions to flourish over the long term and provide a variety of assistance to multiple beneficiaries.

The first gift from the newly formed Initiative is a $500,000 contribution to the Howard R. Hughes College of Engineering building fund at the University of Nevada, Las Vegas (UNLV), which is developing a 51,000-square foot, three-floor building on campus to accommodate the approximately 260 B.S., 50 M.S. and 20 Ph.D. engineering graduates each year and projected future growth. The Initiative’s $500,000 gift is a direct investment in the importance of education in Nevada, the city of Las Vegas, university students and faculty and the future pipeline of skilled engineers for gaming and many other industries.

“AGEM is proud to be working with GLI on this unique giving program that will benefit many different audiences and will be true to the idea of making a ‘lasting impact’ through a strong ripple effect inside the gaming industry and beyond,” AGEM Executive Director Marcus Prater said. “We value GLI’s commitment in joining us to make a positive difference in everything we do, and we look forward to seeing the UNLV College of Engineering break ground on its new building.”

“Since opening our doors 30 years ago, GLI has been dedicated to giving back to the communities where we do business around the world. We are committed to creating big ideas making a big difference in the global gaming industry and partnering with AGEM to create the Lasting Impact Philanthropic Initiative is the latest illustration of that commitment,” said GLI President/CEO James Maida. “Given the highly technical nature of today’s gaming industry, a vibrant and thriving engineering community is crucial to our mutual success, and that is why it was important that this first gift went to UNLV’s College of Engineering, to further solidify a pipeline of talent that will help to ensure the industry’s future success.”

“The College of Engineering is committed to building the infrastructure needed to educate the engineers of tomorrow, and creating research space that will enable the forward-thinking progress of corporate partners such as AGEM and GLI,” said Rama Venkat, Dean of the Howard R. Hughes College of Engineering. “This generous gift from the Lasting Impact Philanthropic Initiative will help make that possible. The new Advanced Engineering Studies Building will facilitate critical research, foster innovation, and pave the way for the vision we all share for Nevada’s future of a robust tech-based economy.”

The www.AGEMGLIimpact.org website will be an ongoing source of information about this collective effort.

 

Source: Gaming Laboratories International

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