Connect with us
European Gaming Congress Milan
SIS

Industry News

FC Barcelona adds 1XBET as a new global partner

George Miller

Published

on

FC Barcelona adds 1XBET as a new global partner
Reading Time: 2 minutes

 

Online betting company and Barça sign sponsorship agreement for the next five seasons, through to 30 June 2024.

 

FC Barcelona and 1XBET have signed a new sponsorship deal whereby the online betting company will become a new Global Partner of the Club for the next five seasons, through to 30 June 2024.

The agreement, which comes into effect on July 1, forms part of the Club’s global expansion strategy, and also relates to its mission to source the best possible partners in different categories to help it to maintain its leading position not just on the field of play but also in terms of sports sponsorship and marketing.

As a result of this agreement, FC Barcelona and 1XBET will be working together in different activations from a wide range of assets, including access the players to create promotional material and marketing campaigns.

1XBET is a leading international gaming and technology company with more than 12 years of experience in the field, and offices in Europe, Asia and Latin America. The company has sponsorship deals in place with major rights holders including Serie A and Tottenham Hotspur, to name a few.

Statement by Josep Pont, member of the FC Barcelona board and head of its Commercial Area:

“We are convinced that this deal with 1XBET will help us to continue to grow both on and off the field. This deal consolidates our global expansion strategy and we are sure that it will help us to connect with new sports fans all around the world”.

Statement by Alex Sommers, spokesman of 1XBET:

We are very pleased to reach an agreement with one of the best clubs in the world. We are certain that 1XBET has something to offer to all FC Barcelona fans. We expect that the cooperation of two world-class brands will be lucrative for both parties. Barcelona’s slogan is “More than a club” and we hope that over the next 5 years, the fans will come to realize that 1XBET is more than a bookmaker.

 

About 1XBET:

1XBET is a leading international gaming and technology company with more than 12 years of experience in the field. It is one of the most rapidly developing companies in the betting industry, with offices in Europe, Asia, and Latin America, employing over 5,000 professionals.

1XBET boasts the largest number of markets in pre-match and live odds while also delivering a vibrant portfolio of online slots, live casino and table games, offering players the widest choice of entertainment. A digital first business, 1XBET accepts more than 250 payment solutions from all over the world and offers around the clock customer support in 30 languages.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Comments

Industry News

Trustly Launches its New Product Trustly Live

Niji Narayan

Published

on

Trustly Launches its New Product Trustly Live
Reading Time: 1 minute

 

Online banking payments provider Trustly has launched Trustly Live, the product built specifically for land-based gaming. With the introduction of Trustly Live, Trustly is helping to remove the need for cash at land-based casinos and sportsbooks.

With Trustly Live, players can scan a Trustly QR code with their smartphone and instantly deposit funds from their online bank account. This helps operators to lower cash handling costs while also catering to the preferences of their players. Additionally, Trustly Live can strengthen KYC and AML checks, ultimately helping to enhance the trackability of players and meet increasingly strict regulatory requirements. Trustly Live is currently live with Cherry Spelglädje in 45 locations in Sweden and plans to expand across Europe in the coming months.

“The launch of Trustly Live will help land-based operators thrive in today’s increasingly cashless economies. Cash handling is expensive, unsafe and, frankly, outdated. Consumers are already adopting safer and more convenient ways to pay and Trustly is excited to be bringing innovation to the land-based gaming world by helping operators keep pace with their players’ preferences,” Samuel Barrett, Director of Gaming at Trustly said.

Continue Reading

Industry News

Win Systems Completes $125 Million Credit Facility with Fortress and Goldman Sachs

Niji Narayan

Published

on

Win Systems Completes $125 Million Credit Facility with Fortress and Goldman Sachs
Reading Time: 2 minutes

 

Win Systems has successfully completed the $125 million credit facility with Fortress Credit Corp and Goldman Sachs Specialty Lending Group.

“I am incredibly proud to be working with Fortress and Goldman Sachs for the next phase of our growth. We are aggressively looking to expand our global footprint organically and through M&A, and this transaction will allow us to significantly accelerate our growth strategy,” Dario Zutel, Executive Chairman of Win Systems said.

“With the recent expansion of our Lottery business and our successful entrance into the US market, our company is very well positioned for future growth. The new financing package will provide us with sufficient capacity to pursue our growth ambitions,” Eric Benchimol, CEO of Win Systems said.

“Win Systems has a very strong leadership team standing behind the Company’s impressive portfolio of products and services. We have been in dialog with Dario and Eric for many years and are pleased to have the opportunity to support their continued growth plans with this investment,” Adam Rosenberg, Global Head of Gaming & Leisure at Fortress Investment Group said.

“Goldman Sachs is excited to have partnered with Fortress to provide a transformational cross-border credit facility to Win Systems to support their growth throughout Latin America and other jurisdictions. The transaction represents an important investment for the group, and we look forward to seeing the company expand its presence in Mexico, Central and South America, and other new markets over the coming years,” Alex Harris, Vice President of Goldman Sachs Merchant Banking Division said.

“It has been a pleasure working with the Win Systems team and helping them raise capital from some of the world’s largest and most sophisticated investors. This transaction reflects another example of our ongoing commitment to work with fast growing technology companies operating on a global scale,” Nedim Music, Managing Partner of Olympia Capital Partners Europe B.V said.

 

Continue Reading

Industry News

Play’n GO Announce Integration Agreement with Paddy Power Betfair

George Miller

Published

on

Play'n GO Announce Integration Agreement with Paddy Power Betfair
Reading Time: 1 minute

 

Play’n GO today announced the signing of an agreement with Paddy Power Betfair, which will see the major UK operator provide their catalogue of games to its customer base.

In a rare move, PaddyPower Betfair has chosen to integrate with Play’n GO via a direct integration into their own platform, a sign of their faith in the quality of the supplier’s range of content.

This partnership represents a great positive for both sides. For Paddy Power Betfair, this agreement continues its successful push into slots, augmenting their strong sportsbook offering and reinforcing their brand in the industry.

For Play’n GO, it signifies another major step forward in the UK region and further cements their reputation as the regulated supplier of choice.

The agreement will see Play’n GO content, including successful titles such as Legacy of Egypt, Sword and the Grail, and the recently released Demon, first rolled out on paddypower.com and betfair.com domains, with more markets to follow globally.

Johan Törnqvist, CEO of Play’n GO, gave his thoughts on the agreement between the companies: “This is another step in our plans to partner with leading operators in the UK, and expand our presence in the region. We are excited to bring Paddy Power Betfair and their players our distinctive brand of entertainment. This year has been extremely fruitful for us, and it’s partnerships such as this that allow us to finish 2019 on a high and move into 2020 with a strong foundation.”

Francesco Borsetti, Commercial Director, Betfair Gaming UK, also spoke about the partnership: “We’re delighted to offer our customers an exciting and entertaining array of content from Play’n GO. We aim to offer the widest selection of high-quality slot content and, with Play’n GO, we can continue to do just that.”

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.

Privacy Preference Center

Necessary Cookies

We use cookies to make our website work including:
- Remembering your search settings
- Allowing you to add comments to our site

There is no way to prevent these cookies being set other than to not use our site.

Our own cookies

Advertising

Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies. We only work with advertising partners who work to accepted privacy standards such as http://www.youronlinechoices.com/uk/iab-good-practice-principles.

You can learn more about online advertising at http://www.youronlinechoices.com . You can opt-out of almost all advertising cookies at http://www.youronlinechoices.com/uk/your-ad-choices although we would prefer that you didn’t as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.

We fund our site by showing adverts as you browse our site. These adverts are usually managed by a partner specialising in providing adverts for multiple sites. Invariably these partners place cookies to collect anonymous data about the websites you visits so they can personalise the adverts to you, ensure that you don’t see the same adverts too frequently and ultimately report to advertisers on which adverts are working.

Advertising Cookies, Banner Adverts

Analytics

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

Analytics and Anonymous Visitor Statistics Cookies

Social Sharing Cookies

So you can easily “Like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

Cookies are set by:
The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Social Website Cookies