Connect with us
SIS

Industry News

EGT Spain and Gran Casino de Castellon team up

George Miller

Published

on

EGT Spain and Gran Casino de Castellon team up
Reading Time: 2 minutes

 

Euro Games Technology notched up another success in Spain, increasing the number of its machines in the reputable Orenes Group’s gaming facilities with the first installation of Premier Curved cabinets in Gran Casino de Castellon. The partnership between the companies has evolved over the years with a number of deliveries of the slot bestsellers P-24/24 Up and P-24/32V Up with the Egypt Quest jackpot in most of the operator’s casinos. Now it reaches a milestone, introducing the P-42V St Curved model to the players, equipped with the Orange and Green Collection gaming mixes and with the Premium Link jackpot that is compatible with all types of slot machines.

“The Premier Curved model is a top performer in many countries and I am confident that it will not make an exception for Spain,” commented Kristian Kostovski, director of EGT Spain. “Orenes Group is an operator known for its impeccable services and the elegant Gran Casino de Castellon is a place worth visiting, if you are in search for classy entertainment. I am delighted that EGT was chosen to diversify their product offerings and am glad to acknowledge that the shown initial results of the machines is another success in a row, taking into account the performance of the previously installed EGT equipment.”

Orenes Group has been a major participant in the recreation industry in Spain for over 40 years and has achieved a leading role in the casinos, bingos, amusement arcades, sports betting, hotel terminals and online gaming sub-sectors. “We aim to offer the latest and the most original products to our players, because their enjoyment is our sure bet” shared Paco Zahinos, director of Gran Casino Castellon. “The newly delivered cabinets of EGT came out to be a sure bet as well. Thanks to them we welcomed more guests in our casino who mostly appreciated their contemporary design, curved displays and variety of games. The cabinets have a very high occupancy rate which makes us also ponder several more installations with EGT Spain in near future.”

The P-42V St Curved model has refreshed the gaming halls of many operators around the world. Combined with the Collection series mixes of 48 various titles each, it becomes a valuable tool for players’ maximum satisfaction. The cabinet features a 42-inch portrait-oriented curved monitor with integrated touch screen and an optional 27-inch overhead topper. It ensures high comfort with its ergonomic design that also attracts from afar with its ambient LED illumination, highlighting the machine’s contour. The Premium Link system may connect all EGT and other manufacturers’ slot models to participate for common mystery and symbol-driven progressive jackpots. It is easy adjustable to different operators’ requirements and adds more thrill to the game.

“The installation in Gran Casino Castellon is the next stage of our progress in Spain,” concluded Mr. Kostovski. “In future we will keep on relying on new and high performing homologations for the country, like the trendy Premier Curved product line.”

Industry News

The world of gambling – as seen by millennials and Generation Z

George Miller

Published

on

The world of gambling - as seen by millennials and Generation Z
Reading Time: 3 minutes

 

The generation gap is a subject of discussion that continues to be relevant year on year. Why is it that those born since 1981 are so important to the gambling industry and its future? According to Betinvest COO Max Dubossarsky, every new generation contributes to the development of the entertainment industry, raising the standards for how gambling products and services are created.

Millennials caught the peak of digital technology at a young age, at a time when some of the Generation Z babies were being born already with a smartphone in hand.

The issue of continuity of the generations carries from one age to the next and takes on new dimensions. The gambling industry has its finger on the pulse, aware that the characteristics and preferences of each generation provide detailed information about current and potential players.

During recent years, society has had its eyes fixed on the so-called “millennials” – Generation Y – born between 1981 and 1996, and Generation Z – the “New Silent Generation” – born after 1995—1996. Why are their views and way of thinking important to the gambling industry? Mainly because millennials and Gen Z are products of the digital age.

Modern-day innovations, which previous generations could only have dreamed about, are now the norm for Gen Y and Gen Z. So if it is hard to amaze millennials with high-tech “perks”, it is nigh on impossible to surprise Gen Z – who have fully adapted into the world of 3D technology, VR and AR.

To attract and retain the attention of young players and avoid their games becoming a boring alternative to others on the market, operators created products that borrow features from videogames.

The millennial generation is the first to have grown up with videogames, so their way of life has become one of the reasons for developing online gambling.

This first “internet generation” divides their lives between an online and an offline reality. Many things have become possible to do with the use of gadgets, without the need for physical input. In contrast to well-off baby boomers who were big fans of visiting casinos and the luxury entertainment of gambling, millennials lived in unstable economic conditions and are therefore notable for their rationalism. As a result, they prefer more affordable entertainment, including activities which do not involve leaving the house. The gambling industry grasped the attitude of the new generation and changed its approach accordingly: the first gambling websites started to emerge, and the big casinos began organising events with new kinds of entertainment, such as concerts by famous musicians and DJs, opening exclusive malls, and the like.

Another important move in the battle to earn the attention of younger players is product customisation, responsive design, and additional gamification during the gaming process.

Gen Z, who more or less stormed into the digital age fresh from the cradle, have tough demands. In the modern-day world of gambling, it is no longer enough for games to have just high resolution, gripping storylines and 3D effects. Players want light, fun and quality solutions with compatibility across different devices, secure data and convenient payment methods. Products which cannot easily be adapted to the specific characteristics of regional markets lose their standing and risk being unable to keep up with the competition.

Millennials and Gen Z tend to be cautious in what they do online.

Almost every user leaves behind a digital footprint, which is analysed by marketing experts. It “shows” the user’s interests and gives clues as to what the potential customer might like, helping operators to cater to each player better. But at the same time, data confidentiality and secure payment have become two key issues that users consider when completing any online activities.

It is safe to say that each new generation has contributed – and continues to contribute – towards the change in attitudes towards gambling. Each generation develops the industry by demanding more, thereby raising the standards for how gambling products and services are created.

Because of the rapid development in digital technology, today’s players live in two worlds – an online and an offline world. With the huge amount of offers available, they select the products that are easily understandable. Time has become too expensive to waste on figuring out how things work, especially when it comes to the entertainment industry. Their leisure time is therefore crucial for operators to consider.

Continue Reading

Industry News

LOTTO24 Appoints Carsten Muth to Executive Board

Niji Narayan

Published

on

LOTTO24 Appoints Carsten Muth to Executive Board
Reading Time: < 1 minute

 

Lotto24 has appointed Carsten Muth to its Executive Board with effect from December 1, 2019. As a member of the Executive Board, he will be responsible for Legal Affairs and Regulation, Compliance and Human Resources.

Carsten Muth has 15 years of experience as a lawyer in the e-commerce sector. As an in-house counsel, he has been responsible for the legal area of Lotto24 since 2010. As part of the takeover by ZEAL Network SE, the 44-year-old played a major role in the integration of Lotto24 into the ZEAL Group. Carsten Muth was previously a legal advisor and data protection officer at AOL Deutschland Medien GmbH.

“With Carsten Muth, we have not only gained a lawyer with industry experience but also a long-standing Lotto24 employee as a member of the Executive Board. We wish him every success and look forward to working with him in a spirit of trust,” Peter Steiner, Chairman of the Supervisory Board of Lotto24 said.

Continue Reading

Industry News

Soft2Bet brings the festive cheer with promotions on seven brands

George Miller

Published

on

Soft2Bet brings the festive cheer with promotions on seven brands
Reading Time: < 1 minute

 

Casino and sportsbook group Soft2Bet is getting into the Christmas spirit by offering exciting promotions across its seven brands between 1-31 December.

Popular casino Nomini offers players an opportunity to test their logic with its Christmas Puzzle where punters arrange numbers in ascending order to unlock a daily surprise.

Players on Soft2Bet newest mobile-friendly online casino Wazamba will have access to the Memory Card Games where they must match pairs with holiday symbols, while those who venture over to LibraBet have to pair football players with their corresponding teams. Gifts of bonuses, free spins and cashback are also available on the completion of a successful daily trial.

Players at Malina Casino, BuranCasino, BoaBoa, and CampoBet are also in for a seasonal treat as the brands have a Christmas Road hiding a different promotion every day.

These festive promotions top off an exciting year for the casino group, which saw an engaging range of high-performing slots added to its portfolio, including Larry the Leprechaun, Rise of Dead, Pirates Plenty and many more.

Teodora Breskovska-Hall, Head of Casino and Games at Soft2Bet, said: “It’s been a fantastic year for everyone here at Soft2Bet and it’s important to give something back to the fans of all our brands.

“We know our Christmas promotions are going to be a big hit with players and we wish them the best of luck while on the lookout for fantastic yuletide prizes.”

Soft2Bet currently operates with SGA, MGA, and Curacao licences, with further certification within the EU set to follow.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +50,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Copyright © 2015 - 2019 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.