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EMIRAT AG: Supporting Trust in lotteries for 15 years

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EMIRAT AG: Supporting Trust in lotteries for 15 years
Frank Herold, EMIRAT AG’s Business Development Manager
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The world has changed a lot since 2004, when Netflix still posted DVDs, the iPhone wasn’t invented and EuroMillions had just made its lotto debut. As EMIRAT AG, the world’s leading risk management specialist in covering lottery jackpots, marks its 15th anniversary, the company reflects on how lotteries have evolved, the need to differentiate across diverse regions, and why Trust will always be the name of the jackpot insurance game…

Founded in 2004 in Munich, Germany, EMIRAT AG’s core business focused on covering a large number of prize and redemption risks from hole in ones, right up to big consumer marketing campaigns. Frank Herold, EMIRAT AG’s Business Development Manager explains how the company’s journey and corporate DNA has evolved since its inception. “We always see ourselves as part of the team with our clients,” he explained. “So you need a lot of experience and passion for the job to set up tailor-made insurances. That’s how you exceed the needs of every individual client in long term relationships.

“We have had so many highlights, many of which were unexpected at the beginning. For me it is an absolute highlight being part of a successful growth story together with our clients. Some of these clients have been with us from our first days offering lottery jackpot insurance. Obviously it’s not always about the highs but you need to have patience at the beginning of a lottery project as legal requirements and payment procedures need a lot of management attention. So setting up a proper business plan is crucial.”

2018 saw EMIRAT AG enter a strategic partnership with RNG Worldwide, the internationally recognised random number generator, a collaboration which has increased EMIRAT AG’s insurance options through a fully certified API solution as well as enhancing transparency for the industry. “Our partnership with RNG Worldwide is a perfect fit,” stated Herold. “In the gaming and lottery business everything is about Trust with a capital T. So, in this case, our clients get a state-of-the-art product with maximum flexibility and transparency for individual live draws. We have a really strong customer focus. So that’s the reason why we continue to be recommended by our existing clients and the lottery and gaming board authorities as well.

“Looking forward, we definitely have new and exciting partnerships on the horizon in the future and we look forward to talking about these as soon as we are allowed to announce them.”

EMIRAT AG continues to provide financial security for lotteries all over the world working with recognized leading specialists and removing the financial risk of jackpot winners, covering in excess of 100 billion Euros in 2015 alone. Commenting on the company’s ongoing ability to innovate in the field of protecting prize and redemption risks, Herold said: “As lottery continues to progress we believe that every one of our clients and operators will have more and more individual needs. So we will not have just one successful lottery project. We will deliver many different ones that cannot simply be copied.”

“If you look into different countries of the world, lottery business isn’t far behind land-based machines as it is now also on the mobile market too,” he continued. “Through our partnership with RNG worldwide we can offer state of the art technology including insurance products. All of this comes together into how we support Trust in this industry.”

The company, which covers some of the world’s most well known global jackpots such as Euro Millions, Powerball and the UK National Lottery, has been recognised over the last 15 years for its ability to tailor covered jackpots and consumer marketing campaigns to a wide variety of customers in many diverse regions. Commenting on their strategic growth within Europe and beyond, Herold said: “As I’ve mentioned before, you need a lot of experience to enter a new market successfully. Our team comes from different parts of the world and know about the very precise needs across all these specific markets. In addition we’re very interested in market requirements that will change in the future, such as with the legal side of the industry.”

He concluded: “With potential changes occurring in European and international lotteries and the implementation of a new regulations, we continue to look into these changes very carefully as that’s one of the most important issues for our clients. On the other side you need to differentiate. The requirements are different from country to country and from region to region and as a company we look forward to continue being different and creating Trust for another 15 years and more!”

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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Kindred’s Share of Revenue from High-risk Players Shows Slight Increase

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Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.

“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.

“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.

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PENN Entertainment Names Aaron LaBerge as Chief Technology Officer

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PENN Entertainment announced that Aaron LaBerge has been named Chief Technology Officer (CTO) effective July 1, 2024, subject to customary regulatory approvals. Mr. LaBerge will report directly to PENN CEO & President Jay Snowden.

In his new role, Mr. LaBerge will be responsible for driving the technology strategy and execution for PENN, while leading the multinational team of technologists and serving as the key business leader for the company’s Interactive division.

Mr. LaBerge spent more than 20 years at The Walt Disney Company, in two stints separated by five and a half years as a technology entrepreneur. He was most recently President & Chief Technology Officer for Disney Entertainment and ESPN where he was responsible for driving all technology and product development in support of The Walt Disney Company’s two media divisions. In that role, he helped set the vision and strategic leadership for how Disney uses technology to enable storytelling and innovation, drive its business, and create unparalleled consumer experiences with entertainment and sports content.

“We are thrilled to have someone of Aaron’s caliber join our PENN executive team. Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media,” Mr. Snowden said.

“I’m excited to join another talented team at PENN Interactive and lead our technology strategy. PENN Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN BET an essential piece of the sports fan experience. Together, we’ll push the limits and redefine how fans interact with sports and gaming,” Mr. LaBerge said.

Prior to his most recent role at the Walt Disney Company, Mr. LaBerge was Executive Vice President and Chief Technology Officer at ESPN from 2015 to 2018. At ESPN he played an instrumental role in the growth of ESPN’s consumer-facing digital media products and services – leading many of ESPN’s most ambitious and challenging projects and helping establish ESPN’s position as the leader in digital sports and innovative sports technology development. He was a key architect in the design, development, and engineering of ESPN’s state-of-the-art facilities in Bristol, CT; Los Angeles, CA; Charlotte, NC; and Austin, TX, as well as data centers and infrastructure that connect those facilities around the world, as well as the technology design and development to support the launch of the multi-platform SEC Network.

Between 2007 and 2012, LaBerge was co-founder and CEO of Fanzter, Inc. – a venture-funded consumer software and digital product development company. At Fanzter, he directed all day-to-day operations and led the development and launch of a variety of consumer-focused internet and mobile products, ground-breaking social and commerce technologies and more.

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