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Age verification tool drives a 40% increase in website traffic for gaming sites

Zoltan Tundik

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Gaming business, Savvygamblers, has experienced a 40% increase in website visitors following the implementation of new software to make its operation fully compliant with age verification laws.

The company owns two affiliate websites – Bigtimegamingfreeplay.com and Megawaysslotsonline.com. Both aim to drive traffic for the slot provider Big Time Gaming, and for slot providers with the Megaways™️ license respectively. Visitors to the sites can try out the providers’ games for free.

New regulatory legislation means that even free-to-play games need to ensure robust age verification in the UK. Savvygamblers, therefore, recognized the need to make its sites fully compliant in order to future-proof its business model. The objective: prevent underage users from accessing the games, whilst maintaining a smooth and straightforward user journey for adult players.

The business brought AgeChecked on board – an online age verification specialist. AgeChecked’s system works by requiring users to verify their age using reliable evidence such as a driving license or credit card statements. Users only go through this process once. From there, they generate a single age-verified account, which can be used to access any website which signs up to the tool. When signing into their account, they gain instant access to the site in question, with no personal data stored throughout the process.

AgeChecked’s technology was implemented in July 2019 to achieve compliance with the new age verification laws, whilst maintaining a smooth and straightforward user experience.

As a result, Bigtimegamingfreeplay.com and Megawaysslotsonline.com are now fully compliant. This is achieved without collecting any personal user information, which ensures that both sites also fully adhere to GDPR regulation. What’s more, since implementing AgeChecked, the number of repeat visitors to both websites has increased by 10%.

Nigel Hall, CEO of Savvygamblers, commented: “Our users know that, after having entered their details once, all future visits to the websites will be quick and easy – hence the increase in visitor numbers. It’s been a great move for us.

“The AgeChecked team was on hand throughout the implementation to assist with any issues, and the entire transition was simple, easy to understand, stress and hassle-free. Robust compliance and improved user experience were achieved in one simple step, so I can now get on and build my business!”

For more information, please visit www.agechecked.com

About AgeChecked

AgeChecked is a service that provides online age checks for websites that sell age-restricted goods and services. The service combines many age checking methods into a single solution that is straightforward for businesses to integrate into their websites.

The service is fast and easy for consumers to use, and the wide range of age verification methods available lead to the highest age checking pass rates online.

AgeChecked is a global solution – online customers receive an age checking service that is optimised by geographic location, so merchants can meet their responsibilities wherever they do business around the globe.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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European Gaming Congress

SEG Awards: Three Nominations for NSoft

George Miller

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SEG Awards: Three Nominations for NSoft
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After the online public voting stage for this year’s SEG Awards to be presented in Milan at the upcoming European Gaming Congress, the official list of the nominees has been announced. The SEG Awarding ceremony will acknowledge the business excellence in 26 categories.

NSoft has been shortlisted in three categories: Best Sports Betting Innovation, Rising Star in the Virtual Sports/Fantasy Sports as well as Best Overall Virtual Sports/Fantasy Sports Provider in 2019.

“2019 is surely the year where the expert community recognized and wanted to praise our innovations as well as results we have accomplished in the category of virtual sports. We are really proud to be recognized in several occasions as a trustworthy partner who nurtures innovation and always strives for excellence in business. The latest nomination for the SEG Awards proves that we are right on track”, said Dario Jurčić, Chief Business Officer of NSoft.

The European Gaming Congress is scheduled for November 8, 2019, at Radisson Blu Hotel Milan, Italy. The SEG Awards 2019 ceremony will follow the promising panel discussion where industry professionals from different fields of expertise will tackle current topics. NSoft representative, Mr. Zlatan Omerspahic, will participate at the panel discussion: Marketing for Operators in Regulated Markets.

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Press Releases

TITO venues to increase 30 percent in 12 months, claim GeWeTe

George Miller

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TITO venues to increase 30 percent in 12 months, claim GeWeTe
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The number of AGCs operating on TITO will increase by 30 percent within a year, according to GeWeTe Sales Manager for UK and Ireland, Mark Edmundson. The projections were made following feedback from customers attending ACOS where the Gauselmann owned company enjoyed a successful show.

“A lot of the conversations that we had with customers at ACOS revolved around TITO with operators looking to increase significantly their volume of TITO enabled machines.” he stated. “Such is the success of TITO and the level of player acceptance that we can safely expect to see the number of AGCs using the system to increase by at least 30 percent by Q4 2020.”

MARS – the Machine Administration Reconciliation System, which was developed by the Gauselmann Group is helping to accelerate the take-up of TITO. Edmundson confirmed: “Although there are a number of TITO and data capture systems on the market, there isn’t a single system that offers all of the features that are available on MARS which is being constantly updated offering enhanced efficiency and improved security.”

Edmundson has also identified a greater emphasis being placed on aesthetics as well as functionality. “Many stand visitors highlighted the contemporary design of our Cash Recycler Premium, which made its UK debut at ACOS” he said. “I think what we are seeing is a need for functional products to also look the part in order to complement the greater emphasis that’s being placed on the design, layout and finish of AGCs, FECs and Bingo Clubs. Products, all products, need to complement and not detract from the environment in which they are sited. Operators are making significant investments to deliver a contemporary consumer experience which is consistent across the board.”

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Industry News

Play’n GO Announce Integration Agreement with Paddy Power Betfair

George Miller

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Play'n GO Announce Integration Agreement with Paddy Power Betfair
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Play’n GO today announced the signing of an agreement with Paddy Power Betfair, which will see the major UK operator provide their catalogue of games to its customer base.

In a rare move, PaddyPower Betfair has chosen to integrate with Play’n GO via a direct integration into their own platform, a sign of their faith in the quality of the supplier’s range of content.

This partnership represents a great positive for both sides. For Paddy Power Betfair, this agreement continues its successful push into slots, augmenting their strong sportsbook offering and reinforcing their brand in the industry.

For Play’n GO, it signifies another major step forward in the UK region and further cements their reputation as the regulated supplier of choice.

The agreement will see Play’n GO content, including successful titles such as Legacy of Egypt, Sword and the Grail, and the recently released Demon, first rolled out on paddypower.com and betfair.com domains, with more markets to follow globally.

Johan Törnqvist, CEO of Play’n GO, gave his thoughts on the agreement between the companies: “This is another step in our plans to partner with leading operators in the UK, and expand our presence in the region. We are excited to bring Paddy Power Betfair and their players our distinctive brand of entertainment. This year has been extremely fruitful for us, and it’s partnerships such as this that allow us to finish 2019 on a high and move into 2020 with a strong foundation.”

Francesco Borsetti, Commercial Director, Betfair Gaming UK, also spoke about the partnership: “We’re delighted to offer our customers an exciting and entertaining array of content from Play’n GO. We aim to offer the widest selection of high-quality slot content and, with Play’n GO, we can continue to do just that.”

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