Connect with us
SIS

Affiliate Industry

GVC Australia completes integration on MyAffiliates

George Miller

Published

on

GVC Australia completes integration on MyAffiliates
Reading Time: < 1 minute

 

GVC Australia has completed the final phase of their migration with the introduction of Ladbrokes onto the MyAffiliates platform.

GVC Australia purchased the online bookmaker Neds in December 2018.  Neds was already using the MyAffiliates platform for their affiliate solution. GVC Australia migrated two of their three brands over to MyAffiliates in April of this year in Bookmaker and Betstar.

Chief Digital Officer Chris Ward commented on the transition: “MyAffiliates had been a key partner in the successful launch of Neds. Ladbrokes had built their own affiliate marketing software in the past, but the resourcing required to maintain and improve our internal software had become increasingly difficult to justify with such a cost effective multi-brand solution available through MyAffiliates.”

GVC Australia Head of Affiliates, Dean Bosci, stated that “We’d like to thank the MyAffiliates team for the seamless and stress-free transition from the previous system to the MyAffiliates platform.  With our entire suite of brands now under the one roof, our affiliate staff can manage our affiliate clients and operations faster and more accurately than ever before.”

MyAffiliates General Manager, Clemence Dujardin, said ‘’ it is always a great satisfaction to see that through merger and acquisition, our clients chose to retain the MyAffiliates system, rather than going to other 3rd party or using their internal system. This is a true seal of confidence in our product and support’’. ‘’It is a great privilege for us to be serving the GVC Australia Group and hope to strengthen our collaboration in the future’’.

Advertisement
NSoft at ICE2020

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.