GVC Australia completes integration on MyAffiliates – European Gaming Industry News
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GVC Australia completes integration on MyAffiliates

George Miller

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GVC Australia completes integration on MyAffiliates
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GVC Australia has completed the final phase of their migration with the introduction of Ladbrokes onto the MyAffiliates platform.

GVC Australia purchased the online bookmaker Neds in December 2018.  Neds was already using the MyAffiliates platform for their affiliate solution. GVC Australia migrated two of their three brands over to MyAffiliates in April of this year in Bookmaker and Betstar.

Chief Digital Officer Chris Ward commented on the transition: “MyAffiliates had been a key partner in the successful launch of Neds. Ladbrokes had built their own affiliate marketing software in the past, but the resourcing required to maintain and improve our internal software had become increasingly difficult to justify with such a cost effective multi-brand solution available through MyAffiliates.”

GVC Australia Head of Affiliates, Dean Bosci, stated that “We’d like to thank the MyAffiliates team for the seamless and stress-free transition from the previous system to the MyAffiliates platform.  With our entire suite of brands now under the one roof, our affiliate staff can manage our affiliate clients and operations faster and more accurately than ever before.”

MyAffiliates General Manager, Clemence Dujardin, said ‘’ it is always a great satisfaction to see that through merger and acquisition, our clients chose to retain the MyAffiliates system, rather than going to other 3rd party or using their internal system. This is a true seal of confidence in our product and support’’. ‘’It is a great privilege for us to be serving the GVC Australia Group and hope to strengthen our collaboration in the future’’.

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Affiliate Industry

Kaizen Gaming welcomes Claus Jansson as Head of Affiliate Marketing and Media Buying

George Miller

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Kaizen Gaming welcomes Claus Jansson as Head of Affiliate Marketing and Media Buying
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Kaizen Gaming, is further expanding its core team by welcoming its new member, Mr.Claus Jansson, the newly appointed  Head of Affiliate Marketing and Media Buying of the company. The move is part of the company’s strategic approach for local and international growth, including both Stoiximan and Betano brands.

This new addition to the team reflects the company’s growing focus on creating a global strategy with regards to Affiliate Marketing and Media Buying. Mr. Jansson will be responsible for the planning and implementation of this project that involves both Stoiximan and Betano brands, across all markets. He is part of the group’s senior management team and reports to Mr. Panos Constantopoulos, CMO, Kaizen Gaming.

Claus Jansson previous post was Head of Commercial for Better Collective an internationally sports betting media company, with 12 offices around the world and a portfolio that includes more than 2,000+ websites and products across 30+ languages. He has also worked as a consultant in Betfair Denmark and other companies in the industry. He is a graduate of Roskilde University in Denmark.

Mr. Panos Κonstantopoulos, CMO, Kaizen Gaming, stated: ‘we are pleased to welcome Claus to Kaizen Gaming family. I am sure he will thrive in communicating the company’s great dynamics and values while developing new, innovative ideas. Along with Claus, we hope to further enhance our approach regarding Affiliate Marketing across all markets of operation. His knowledge and experience in the sector offer great value to our company and is a testament to our growth.

Mr. Claus Jansson said: ‘It’s a great honor for me to be part of one of the most prominent and fast-growing GameTech companies in Europe. Kaizen Gaming is among the industry leaders, having achieved many great things and received accolades and awards over the past years. It is my firm belief that Kaizen Gaming will become even greater, at an international level and I am excited to be part of this process.

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Affiliate Industry

Cellxpert welcome onboard CasinoFriday

George Miller

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Cellxpert welcome onboard CasinoFriday
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CasinoFriday- the first casino brand of 1UP Entertainment- chose Cellxpert’s platform to manage their state of the art affiliate program. 

Cellxpert’s platform is the leading digital partnership stack. Designed to foster trust and transparency throughout every step of the partnership life cycle.

Here’s how Cellxpert is supporting CasinoFriday’s global launch:

  • Allowing CasinoFriday to customize and personalize the onboarding process to ensure seamless process and help build confidence from the first step 
  • Granular reporting to support both internal teams’ needs and transparency for the partners
  • Facilitating a set of reports that creates extreme transparency and motivates all sides ending in win- win situations
  • Enforcing and implementing an extensive set of regulatory compliance settings
  • Support CasinoFriday global expansion by leveraging Cellxpert’s advanced HTML5 ad serving capabilities. 

Assaf Dor, Cellxpert CEO, commented; “We are glad to work with such an experienced team and helping them to successfully launch their first casino brand. CasinoFriday’s team and Cellxpert share a similar vision of trust and transparency which are the building blocks for every successful partnership. These notions- executed at scale by our SaaS platform – creates a win-win situation for all sides. 

Frode Fagerli, Head of affiliates, AffiliateXe said “We chose Cellxpert after carefully examining all the solutions in the market. Cellxpert stack offers an end-to-end solution centralizing every aspect of the partner ecosystem, and allows us to be fully transparent with our affiliates. 

We truly believe that the Cellxpert platform shapes the new standard for affiliation in the iGaming landscape and allows us to execute our vision.

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Affiliate Industry

LeoVegas signs up for GiG’s marketing compliance tool, GiG Comply

George Miller

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GiG signs partnership agreement with Rootz for GiG Comply
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Gaming Innovation Group Inc. (GiG), has signed an agreement with Swedish gaming company, LeoVegas mobile gaming Group for its automated affiliate marketing compliance screening tool, GiG Comply.

GiG Comply is a self-service marketing compliance solution, based on cutting-edge technology, which enables operators to set-up their own criteria and checklist parameters to scan and check affiliate websites or any requested domains on a daily basis. This allows the operator to ensure that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages and that terms and conditions are correct and up-to-date.

GiG’s marketing compliance tool reflects LeoVegas’ commitment to responsible gaming. In signing with GiG, LeoVegas will strengthen its control over third-party advertising and further protect its brands from being promoted on websites which are not compliant internationally.

Jonas Warrer, Managing Director of GiG Media, said ‘’We are happy to add LeoVegas to our growing number of partners and to support them in further protecting their brands and end-users. Our automated marketing and compliance technology will help to strengthen their affiliate marketing compliance ensuring that they comply with responsible gaming conditions. 

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