Industry News
Hero Gaming launches games from Red Rake Gaming
Red Rake Gaming, a premium casino content provider, has made its debut on industry leading operator Hero Gaming Groups’ brands.
Hero Gaming was founded in 2013 with the founders’ vision to redefine online casinos and create wow experiences for players, making gaming more fun and engaging with features that weren’t typically found in gambling. Since its initial launch, Hero Gaming have grown at an exceptional rate introducing various new brands including CasiTabi, Betser, SpeedyCasino and SpeedyBet.
With Red Rake Gaming focused on engagement and interaction with players the partnership with Hero Gaming is sure to be a great success. Red Rake Gaming will provide all its latest releases such as, Million 7, The adventures of Ali Baba, Knights, and Tiger & Dragon. Included in the agreement is the highest grossing game release this year, Super12Stars, which combines various features from the Super series of games to make a non-stop action packed game, which ensures players remain engaged within the game.
The agreement further solidifies Red Rake Gaming’s strategy of penetrating the various regulated markets.
Nick Barr, Managing Director for Red Rake Malta, commented on this partnership, saying: “We are delighted that Hero Gaming chose Red Rake Gaming as their newest partner. Hero Gaming has gone from strength to strength over the years and continue to be a dominating force in their chosen markets. We look forward to being part of Hero Gaming’s continued growth and confident our games will be a hit with Casino Hero’s players.”
We are excited to launch Red Rake Gaming games through our Hero Gaming brands. Hero Gaming was founded with the drive to deliver experiences that are innovative and not traditionally seen in the gambling industry, and we believe that Red Rake Gaming shares these values and will help us to offer unique experiences to our players. Both organizations have been growing strong these past years, and we look forward to growing together in the years to come,” says Sven de Waard, Casino Manager at Hero Gaming.
About Hero Gaming:
Hero Gaming was founded in 2013 by Georg Westin who had an idea that casino gaming could be more fun and engaging if it was combined with features not typically found in gambling. As a result of this, Casino Heroes was launched in 2014 as a unique gamified adventure casino with an initial focus on the Scandinavian countries. The success was instant and the iGaming industry recognition as well, as Hero Gaming won the EGR Innovative Startup Award in 2015 and Rising Star Award in 2016.
CasiTabi.com was launched in 2015 with focus on the Japanese market. In late 2016 it was time for Sports betting to be reinvented through gamification, when Hero Gaming launched Betser.com.
The summer of 2018 Hero Gaming expanded their portfolio as one of the first operators to provide pay and play products. With the launch of market leading Speedy Casino (EGR winner for Casino Marketing Campaign 2019), followed by Speedy Bet in September, Hero Gaming ran past its competition as the Speedy brands were amongst the first of their kind introducing the pay and play concept to Scandinavian players.
About Red Rake Gaming:
Red Rake Gaming, an online casino provider, offers a wide and varied portfolio of top performing games across various markets including Belgium, Italy, Spain, Portugal, Romania, Malta and the UK. As a boutique provider to the iGaming industry we pride ourselves on working closely with our partners to drive their revenues through our high quality game production, exclusive promotions and flexibility to accommodate their individual needs. Coming from a strong social background, Red Rake Gaming content has already been proven in the social casino space, with all the success’s from social applied to our real money gaming.
Since its inception, Red Rake Gaming has experienced significant growth, and demand for feature rich games continues to strengthen. With over 30 top performing slots, video bingo’s, video poker and table games, Red Rake Gaming has games to meet all operators’ requirements.
For more information on industry leading content, please visit: www.redrakegaming.com
Industry News
SKS365 keeps investing in people: GROW People Management Program took the next level
11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.
Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.
Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.
GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.
Industry News
Kindred’s Share of Revenue from High-risk Players Shows Slight Increase
Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.
“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.
“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.
Industry News
PENN Entertainment Names Aaron LaBerge as Chief Technology Officer
PENN Entertainment announced that Aaron LaBerge has been named Chief Technology Officer (CTO) effective July 1, 2024, subject to customary regulatory approvals. Mr. LaBerge will report directly to PENN CEO & President Jay Snowden.
In his new role, Mr. LaBerge will be responsible for driving the technology strategy and execution for PENN, while leading the multinational team of technologists and serving as the key business leader for the company’s Interactive division.
Mr. LaBerge spent more than 20 years at The Walt Disney Company, in two stints separated by five and a half years as a technology entrepreneur. He was most recently President & Chief Technology Officer for Disney Entertainment and ESPN where he was responsible for driving all technology and product development in support of The Walt Disney Company’s two media divisions. In that role, he helped set the vision and strategic leadership for how Disney uses technology to enable storytelling and innovation, drive its business, and create unparalleled consumer experiences with entertainment and sports content.
“We are thrilled to have someone of Aaron’s caliber join our PENN executive team. Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media,” Mr. Snowden said.
“I’m excited to join another talented team at PENN Interactive and lead our technology strategy. PENN Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN BET an essential piece of the sports fan experience. Together, we’ll push the limits and redefine how fans interact with sports and gaming,” Mr. LaBerge said.
Prior to his most recent role at the Walt Disney Company, Mr. LaBerge was Executive Vice President and Chief Technology Officer at ESPN from 2015 to 2018. At ESPN he played an instrumental role in the growth of ESPN’s consumer-facing digital media products and services – leading many of ESPN’s most ambitious and challenging projects and helping establish ESPN’s position as the leader in digital sports and innovative sports technology development. He was a key architect in the design, development, and engineering of ESPN’s state-of-the-art facilities in Bristol, CT; Los Angeles, CA; Charlotte, NC; and Austin, TX, as well as data centers and infrastructure that connect those facilities around the world, as well as the technology design and development to support the launch of the multi-platform SEC Network.
Between 2007 and 2012, LaBerge was co-founder and CEO of Fanzter, Inc. – a venture-funded consumer software and digital product development company. At Fanzter, he directed all day-to-day operations and led the development and launch of a variety of consumer-focused internet and mobile products, ground-breaking social and commerce technologies and more.
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