Fantasy Sports
Highlight Games Announces Long-term Virtual Sports Agreement With Fortuna
London-based Video Virtual Sports Specialist Highlight Games Limited today announces that it has signed a pan-European framework agreement with the Fortuna Entertainment Group to supply its virtual sports products online, on mobile and in retail locations across central Europe.
As detailed in the agreement, Highlight Games will supply its exclusive virtual sports products including its flagship SOCCERBET game in league and single match formats and the recently announced NBA Last 60 and NBA Last 90 products to central Europe’s largest betting operator, Fortuna. SOCCERBET and NBA Last 90 will be available online and on 4,000 SSBTs in 2,500 Fortuna retail venues in territories including Poland, Romania, Czech Republic, Croatia and Slovakia. NBA Last 60 will be available on demand to Fortuna’s mobile customers.
Following rollout in Q3 2019, Highlight Games will be one of only two virtual sports suppliers to the Fortuna estate.
Tim Green, CEO, Highlight Games, said, “I’m delighted to announce this partnership with Fortuna, which further extends Highlight Games’ presence in Europe. SOCCERBET is already the number one performing virtual sports betting game in Italy, and we look forward to replicating this success in additional regulated territories with Fortuna. Highlight Games offer players a unique proposition; opportunities to bet on real highlights featuring real teams and real players and it is encouraging to see more operators recognizing the revenue-driving potential of these exclusive games.”
Michal Hanák, Group Chief Sportsbook Officer, Fortuna, added, “Fortuna is pleased to be adding Highlight Games’ innovative products to its virtual sports portfolio. Offering customers the opportunity to bet on archive footage featuring their favourite teams and players is an exciting one, and we are confident that both SOCCERBET and the much anticipated NBA Last 60 will prove popular both in retail and online outlets. But most of all, we think, this product is the best one in the virtual sports market in recent years, and Fortuna offer only the best products for their customers.”
Asia
Jade Group Expands its Presence Across Asia as Jade Fantasy Cricket Hits Sri Lanka
Sri Lanka’s cricket fervor has reached new heights with the launch of Jade Fantasy Cricket, an innovative platform that promises cricket enthusiasts an exhilarating experience like never before. Breaking barriers and setting new standards, Jade Fantasy Cricket brings the thrill of the game to the fingertips of millions across the island nation.
Gone are the days of merely cheering from the stands or living vicariously through televised matches. Now, ardent fans can immerse themselves in the world of cricket like never before, thanks to the revolutionary Jade Fantasy Cricket platform.
With just a few clicks on the website or the user-friendly Jade Fantasy Android Application, cricket aficionados can now craft their dream teams, strategize their plays, and compete against fellow enthusiasts for exciting cash prizes. It’s a game-changer for those who eat, sleep and breathe cricket.
“Jade Fantasy Cricket is not just another gaming platform; it’s a celebration of the sport that unites us all. We wanted to bring the thrill of cricket closer to home, allowing fans to engage with the game in ways they never thought possible,” Mr. Joe Pisano, CEO of Jade Group, said.
What sets Jade Fantasy Cricket apart is its commitment to user security and responsible gaming. The platform boasts robust KYC verification and authentication processes, ensuring the safety and security of every user.
Moreover, to prevent overindulgence and promote responsible gaming, Jade Fantasy Cricket offers advanced features like user limits, empowering users to enjoy the game responsibly.
But the excitement doesn’t stop there. Jade Fantasy Cricket offers more than just cash prizes. Daily bonuses, free practice games and the opportunity to bring fantasy dream teams to life await participants at every turn. It’s not just a game; it’s an experience designed to delight and inspire.
“We believe in fostering a community where cricket enthusiasts can come together, showcase their skills, and revel in the joy of the game. Our platform is more than just a means to win prizes; it’s a testament to the passion and spirit of cricket,” Mr. Pisano remarked.
As Jade Fantasy Cricket takes Sri Lanka by storm, it’s clear that the love for the sport knows no bounds. With an unparalleled gaming experience and the promise of unforgettable moments, Jade Fantasy Cricket is poised to become the ultimate destination for cricket enthusiasts nationwide.
Fantasy Sports
Fantasy becomes reality for bet365 and Scout Gaming
bet365 has launched an exclusive new fantasy football game in partnership with Scout Gaming Group ahead of the 2023/24 Premier League season.
The free-to-play game is live now, with plenty of time for all new and eligible bet365 customers to register and select their squads. Managers are able to select their teams at any time, and continue to make changes right up until the first game of the Premier League season, when Burnley host Manchester City on Friday, August 11th.
The bet365 Fantasy Game boasts a huge prize pool for those leading managers who are still challenging at the top of the leaderboard come the end of the season. A staggering £500,000 is available for the top 10,000 ranking users, with the outright winner guaranteed the £50,000 top prize.
This is further enhanced with the addition of an extra £65,000 in monthly prizes for the top 1,000 ranking managers each month.
Within days of the game launching over 20,000 individual managers had already registered and selected their provisional teams. Both bet365 and SGG are thrilled by the early uptake, and expect many thousands more to have their squads assembled by the first Premier League game on August 11th
The game includes many unique features, which have been developed collaboratively by Scout Gaming Group and its partners. Fantasy football plays an integral role in every match day for players around the world, and by enhancing the player experience on bet365, both brands are bidding to increase engagement and enjoyment of the product.
A bet365 spokesperson said:
“The partnership with SGG has provided bet365 with an excellent, multi-country fantasy product, and we’re delighted to deliver a season-long fantasy football game to our customers.
“We’re excited to see how the season develops and which managers can land the monthly and outright cash prizes.”
Araz Heydariyehzadeh, Chief Commercial Officer at Scout Gaming Group said:
“We’re incredibly proud to have collaborated with bet365 on a game of this magnitude and quality. The support from numerous teams at bet365 has been outstanding throughout and continues to grow.
“Free-to-play games can be highly effective as part of a structured conversion strategy, and with Fantasy games proven ability to retain users and drive extra yields from sportsbook customers, we are very excited about the potential outcome and performance of the project.”
Fantasy Sports
ESPN Launches New Fantasy Football Creative Campaign
ESPN returns its Fantasy Football campaign ahead of the 2023 NFL season with new creative dedicated to the mantra, Only in Fantasy. Only on ESPN. The campaign – which runs July 17 to September 10 on ESPN platforms – features three new spots: Delivery, Commish and Steve.
“ESPN Fantasy Football creates connections and builds communities. In this campaign, we remind fans to continue playing ESPN Fantasy Football because it is the ultimate equalizer between people, and can help get you out of awkward situations. We’re excited to launch the campaign and get our millions of players ready for the upcoming season,” said Seth Ader, Vice President of Brand Marketing at ESPN.
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