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Yggdrasil makes LatAm debut with Patagonia Entertainment partnership

George Miller

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Yggdrasil makes LatAm debut with Patagonia Entertainment partnership
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Yggdrasil has completed a landmark content partnership integration with Patagonia Entertainment that has seen the innovative supplier make its debut entry into the rapidly regulating Latin America market.

The fast-growing LatAm provider has enabled its network of regional operators to have access to Yggdrasil’s complete content portfolio including latest releases Yokozuna Clash and The One Armed Bandit, fan favourites Wild Robo Factory and Jackpot Raiders, as well as classic titles such as its Vikings trilogy

Following the successful integration, Patagonia’s growing network of customers is able to use Yggdrasil’s industry-leading proprietary BOOST® range of in-game promotional tools.

Since being founded in 2014, Patagonia has established a strong foothold in Mexico, Colombia and other regulating Latin American markets developing proprietary casino and bingo content and offering clients an omni-channel platform solution in the last two years.

Fredrik Elmqvist, CEO, Yggdrasil, said: “I’m delighted to make our first entry into LatAm by partnering with Patagonia, where we will combine its platform and regional experience with our technology and extensive software development expertise to offer its network of brands with a unique gaming experience.

“Our aim is to deliver the best casino games experience available, and this partnership is a major step towards achieving that within the rapidly growing regulated LatAm market.”

Patagonia Entertainment’s Global Business Development Manager Victor Arias, said: “Partnering with Yggdrasil and enabling our expanding operator network to integrate their award-wining content is very exciting, and we can’t wait to get started. The growing LatAm market presents gaming brands with a host of opportunities, and we are delighted to bring Yggdrasil’s best-in-class casino offering to our regional customers.”

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Mexico to Impose 20% Excise Tax on Online Gambling Firms

Niji Narayan

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Mexico to Impose 20% Excise Tax on Online Gambling Firms
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The Mexican government has unveiled plans to impose a 20% excise tax on online gambling firms.

Emmanuel Reyes Carmona, a member of the Chamber of Deputies, submitted a proposal to impose an excise tax on online gambling, which is likely to be approved without major objections. He pointed out that it is necessary to adopt specific laws and taxes that place online gambling on an equal footing to other segments in Mexico.

Now, considering that the most popular online casinos are based in Mexico, the industry’s reactions have not been positive, although they expect to come to an agreement with the government.

The online gambling segment is increasingly growing, especially as regards sports betting and more specifically football wagers. Mexicans are among the top bettors in the world, especially in events such as the World Cup or the Champions League.

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Africa

ORYX Gaming eyes global expansion with BtoBet deal

George Miller

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ORYX Gaming eyes global expansion with BtoBet deal
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ORYX Gaming, a Bragg Gaming Group company, has partnered with BtoBet in a deal which will provide the supplier with a gateway to regulated markets in Latin America and Africa.

Under the content distribution agreement, BtoBet, a global provider of sports betting solutions, will take on ORYX Gaming’s full portfolio of proprietary and third-party content. Top performing titles including recent release Battle Dwarf and the popular classic Back to the Fruits will be made available via ORYX Hub, together with premium games from partnered, top-tier studios such as Gamomat, Kalamba, Golden Hero and Givme Games, and third-party providers such as EGT, Zitro, Ortiz and Pariplay.

BtoBet boasts a strong presence in Latin American and African countries that will serve as a springboard for ORYX Gaming to launch with operators in regulated markets in those regions, in addition to further expanding its European footprint.

Matevz Mazij, Managing Director of ORYX Gaming, said: “BtoBet’s wide-ranging geographical reach will unlock new markets for ORYX Gaming and provide us with access to broader audiences.

“This partnership underlines our ambitions to grow our global brand presence and we look forward to building on our position in regulated territories in exciting, emerging regions.”

Alessandro Fried, Chief Executive Officer at BtoBet, said: : “We are delighted to provide ORYX Gaming with a seamless route to Latin American and African operators and support its strategy for international expansion.

“Not only does ORYX Gaming offer a content rich portfolio that will boost our online games offering, but it also makes access to its broad catalogue completely seamless via the ORYX Hub. This partnership will undoubtedly deliver great results for us and our clients.”

ORYX Hub provides operators with simple and quick access to a large portfolio of certified and compliant casino content, as well as its lottery and sportsbook products, via one contract and one integration.

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Latin America

Big Bola Casinos Welcome Zitro’s New Allure Cabinet

George Miller

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Big Bola Casinos Welcome Zitro’s New Allure Cabinet
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Bryke’s world novelty arrives at Big Bola Casinos; the ultra-slim Allure which comes with three 27-inch full HD Video Slots screens. Zitro has installed these brand-new units in Casinos such as Big Bola Interlomas, Atizapán, Pedregal, Querétaro, Boca del Río, León, Santa Fe and Mochis; the most renowned Mexican operator Big Bola Casinos.

“Zitro is a guarantee of success, with every new launch being welcomed by our clients with great enthusiasm as has happened with Allure. This new machine breaks into our Casinos to fill them with fun and entertainment”, says Luis Beckwith, Commercial Director of Big Bola Casinos.

“Big Bola is a priority partner for Zitro. They recognize the value that our products bring to their Casinos. I want to thank them for choosing our Zitro products to expand its gaming offers in their Casinos in Mexico which is, without a doubt, a sure bet for the future that will be reinforced with the new products that are coming soon” affirms Johnny Viveiros Ortiz, founder from Zitro.

Allure arrives at Big Bola Casinos with two different games: ’88 Link Lucky Charms ‘and ’88 Link Wild Duels’ that, for the first time, combine the multiway game system with Bryke’s fantastic ‘Link Bonus’ to reward players. Bryke’s new furniture includes three 27-inch Full HD screens, the modern “SmartDeck” touch pad and a multimedia system composed by the top monitors that create a great formidable sensory show.

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