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Digitain to take centre stage at ICE Africa

George Miller

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Digitain to take centre stage at ICE Africa
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Leading platform provider gears up for continent’s hottest show with portfolio primed for expansion

Digitain, the leading sportsbook and casino platform provider, is set to unveil its latest bespoke solutions for the African market at ICE Africa from 2nd-3rd October in Johannesburg.

Fresh from recent wins for excellence at the CEEGC, EGR and RGW Awards 2019, the supplier will be showcasing its state-of the-art sportsbook and casino platform at Stand 1001. Digitain’s sales staff will be on hand to advise delegates on its ground-breaking strategies, products and trading tools which head the field.

The Digitain team will be spearheaded by Simon Westbury (Director of International Development) and Hmayak Arakelyan (Regional Director for Africa) who has overseen the provider’s rapid expansion on the continent, signing a raft of agreements with African operators including Westernbet, Betpurse and Moobifun.

Digitain’s highly modular platform enables it to provide flexible functionality and features to meet the unique challenges of the African market; including USSD / SMS betting, creative engagement tools and an immersive range of home-grown games.

In total, Digitain’s sportsbook product covers 65 sports, covers 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

Simon Westbury, Director for International Business Development said: “Exciting growth markets such as Africa are a key part of our strategy, and we’re looking forward to showcasing what it is that makes us special here. After a landmark year for Digitain, we can’t wait to unpack our full range of products and services and show why we’re the ideal partner.”

Hmayak Arakelyan, Regional Director for Africa said: “Africa is developing rapidly, so much so that it can be arguably called the world’s fastest developing region. It’s easy to see its value as operators queue up to enter, and we’re here to provide tailor-made solutions that meet Africa’s unique challenges.”

 

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Africa

Paris Saint-Germain Partners with 22BET

Niji Narayan

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Paris Saint-Germain Partners with 22BET
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French professional football club Paris Saint-Germain has entered into a partnership with 22BET, one of the online betting leaders in Africa.

The betting platform will benefit from one of the world’s biggest sports club’s ever-increasing popularity in Africa, as well as securing exclusive marketing rights for its users.

“We are delighted to welcome 22BET to the Paris Saint-Germain family, as the club’s first ever Official African Betting Partner. We believe that 22BET will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Africa. The unique appeal of the Paris Saint-Germain in the region makes it the perfect platform for 22BET to grow its brand. The partnership is a testament to the club’s long-term commitment to Africa,” Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, said.

“We are thrilled to announce our partnership with one of the most premium and sought-after sport brands in the world, which combines on-pitch success with innovation off the pitch. The fast-growing presence of the club worldwide will help us further promote our brand in the African region. Like Paris Saint-Germain who works hard as a club to innovate to give the best experiences to its fans, we are providing the best gaming experience to our users. Our two organizations are in search of excellence and leadership in their field. So this partnership is a perfect match,” Olatunji Idowu, director of 22BET Africa, said.

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Africa

Bet9ja adds LiveG24’s games for the Nigerian market

George Miller

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Bet9ja adds LiveG24’s games for the Nigerian market
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LiveG24, the licensed live casino provider, has started a new partnership with Bet9ja, Nigeria’s leading bookmaker and among the most prominent and innovative brands in the entire nation.

With a vast online reach and a strong retail presence, Bet9ja have firmly established themselves as the most reliable, trustworthy and contemporary bookmaker in Nigeria, offering the number one sports, casino and virtual betting product in the country, both on and off line.

Bet9ja Co-founder and Chairman Kunle Soname commended “We are highly excited to announce this partnership with LiveG24, we are delighted to bring their exciting and innovative games onto our platform. Bet9ja are committed to providing the market-leading casino offering for our customers, the partnership with LiveG24’s coupled with the array of games in the catalogue enables us give Nigerian’s the best online casino experience in the country”

“We are thrilled to start working with Bet9ja in the Nigerian market. This is a new market for us and we are sure players will like the clear user interface of our live games and their reliability.” commented Angelo De Gobbi, LiveG24 chief operating officer.

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Africa

Pronet Gaming enters partnership with PrincessBet in Tanzania

George Miller

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Pronet Gaming enters partnership with PrincessBet in Tanzania
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Collaboration sees sportsbook operator launch new UI/UX

Next generation platform provider Pronet Gaming has teamed up with prominent African operator PrincessBet to revamp the operator’s sports betting platform.

With Pronet Gaming’s fully-customisable solution, the online sportsbook has launched a new, slick user interface in Tanzania and enhanced the player experience across its sports betting, live betting and virtual offering.

The deal further expands the supplier’s fast-growing market-share in Africa, after it has signed several deals with the region’s largest operators in the last 12 months, supporting both retail and online businesses.

Bobby Longhurst, Pronet Gaming CCO, said: “This collaboration with PrincessBet is a prime example of how our on-the-ground expertise, speed and flexibility enables our partners to become frontrunners in their target markets.

“We’re looking forward to working closely with their team to deliver an industry-leading experience at this critical time for Africa’s online sector as mobile betting takes centre stage.”

PrincessBet CEO, Hakan Akdemir, added: “Partnering with Pronet Gaming has been transformational for our sportsbook platform and puts us in an even stronger position to cement our status in Tanzania as the go-to operator for online sports betting.

“The deployment process has been seamless from start to finish and marks an exciting time for our company as we look to accelerate growth on mobile and convert more and more players to the online experience.”

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