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Digitain to take centre stage at ICE Africa

George Miller



Digitain to take centre stage at ICE Africa
Reading Time: 2 minutes


Leading platform provider gears up for continent’s hottest show with portfolio primed for expansion

Digitain, the leading sportsbook and casino platform provider, is set to unveil its latest bespoke solutions for the African market at ICE Africa from 2nd-3rd October in Johannesburg.

Fresh from recent wins for excellence at the CEEGC, EGR and RGW Awards 2019, the supplier will be showcasing its state-of the-art sportsbook and casino platform at Stand 1001. Digitain’s sales staff will be on hand to advise delegates on its ground-breaking strategies, products and trading tools which head the field.

The Digitain team will be spearheaded by Simon Westbury (Director of International Development) and Hmayak Arakelyan (Regional Director for Africa) who has overseen the provider’s rapid expansion on the continent, signing a raft of agreements with African operators including Westernbet, Betpurse and Moobifun.

Digitain’s highly modular platform enables it to provide flexible functionality and features to meet the unique challenges of the African market; including USSD / SMS betting, creative engagement tools and an immersive range of home-grown games.

In total, Digitain’s sportsbook product covers 65 sports, covers 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

Simon Westbury, Director for International Business Development said: “Exciting growth markets such as Africa are a key part of our strategy, and we’re looking forward to showcasing what it is that makes us special here. After a landmark year for Digitain, we can’t wait to unpack our full range of products and services and show why we’re the ideal partner.”

Hmayak Arakelyan, Regional Director for Africa said: “Africa is developing rapidly, so much so that it can be arguably called the world’s fastest developing region. It’s easy to see its value as operators queue up to enter, and we’re here to provide tailor-made solutions that meet Africa’s unique challenges.”


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