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mkodo signs deal with Western Canada Lottery Corporation

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mkodo signs deal with Western Canada Lottery Corporation
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Developer to provide WCLC with fully native application

Award-winning digital product provider and WLA Associate Member mkodo has secured a deal with the Western Canada Lottery Corporation (WCLC) to develop a fully native application for both iOS and Android systems.

The supplier’s user experience and internal teams will lead development of the app, which will include a host of innovative features to take WCLC’s mobile channel to the next level.

Users will be able to check if they’re a winner with the ticket scanner, as well as view recent results, find their nearest retailer and keep updated with upcoming draws and jackpots via push notifications.

The app will also help support WCLC’s digital strategy of looking to bridge the gap between retail environments and the digital channel by allowing customers to add lottery tickets to their online cart and purchase the cart in a retail store.

The application, planned to launch next year, will be available in all WCLC markets including Alberta, Saskatchewan and Manitoba, in addition to Yukon, Northwest Territories and Nunavut.

The deal builds on mkodo’s strong presence in Canada, where it is now developing mobile apps for four Provincial lottery groups.

The company was recently granted Associate Membership to the World Lottery Association, underlining mkodo’s extensive experience in the global lottery sector.

Stuart Godfree, Managing Director at mkodo, said: “Partnering with another Canadian lottery is a great achievement for us and emphasises our knowledge of and success within the Canadian market.

“We have a proven record of delivering applications for lottery operators that tick the boxes in customer expectations and provide add-on functionalities that drive revenue for our partners.”

Brad Wiebe, Vice President of Marketing at WCLC, said: “We’re thrilled to be working with mkodo to enhance our mobile application and have full confidence that through this collaboration we will transform the way we interact with our customers.

“mkodo has built a solid reputation in the Canadian market through its unrivalled expertise. The finished product will undoubtedly be a huge hit with both existing players and new audiences.”

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Bojoko doubles down in the US and Canada

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Bojoko doubles down in the US and Canada
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Award-winning gambling affiliate launches dedicated .us and .ca domains as part of efforts to deliver a truly localised user experience

Bojoko, the award-winning online gambling affiliate brand, has launched dedicated sites for players in the US and Canada under .us and .ca domains as it continues to work towards its goal of becoming the leading affiliate in North America.

Bojoko.us and Bojoko.ca have been completely redeveloped under the hood so that they provide players with accurate and up to date information about each of the online casino brands available to them in specific states and provinces across the US and Canada.

This allows Bojoko to offer a truly localised product to players across both markets. This includes expertly written content that covers everything players need to know about online casino in the US and Canada, as well as a selection of powerful filtering tools to help them find the best brands.

Bojoko has also rolled out its “double layer” testing and review process for all of the casinos listed in the US and Canada. Each brand is put through its paces by Bojoko’s team of independent testers who sign up, deposit and play at each casino before leaving feedback on the experience they receive.

This is combined with player reviews and ratings so that Bojoko members know exactly what to expect before they sign up and play at any of the casinos it lists.

Joonas Karhu from Bojoko, said: “Canada and the US are two of the largest online casino markets in the world and we wanted to offer players a truly localised version of Bojoko to help them learn more about online casino and find the brands that meet their preferences the most.

“We realised the only way to do this was to launch dedicated domains for the US and Canada. This was a significant undertaking, and certainly from a technical perspective, but our team has overcome all challenges faced and we now offer a superior user experience as a result.

“We have already gained great traction in both the US and Canada and now look forward to driving even more growth with our dedicated domains.”

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Canada

Gaming Realms Joins Hands with Loto-Québec to Introduce Slingo Games in Quebec

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Gaming Realms has launched its portfolio of Slingo Original mobile games in Quebec in partnership with Loto-Québec, a state corporation and the only regulated operator of iGaming in the state.

Gaming Realms will first launch Slingo Extreme and Blackjack Xchange, with the rest of the portfolio following later in the year.

Mark Segal, Gaming Realms’ chief financial officer, said:

“Hot on the heels of being awarded our Ontario igaming license, we are delighted to have gone live with Loto-Québec. 2022 is set to be an exciting time for the company as we move to establish a strong foothold in the Canadian market and work towards our longer-term plan of expanding further into the North American market.”

Stéphane Martel, Loto-Québec head of products and innovation, added: “Gaming Realms’ games are a great addition to our growing online casino game portfolio. Our players will enjoy this new offer.”

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Canada

PROLINE by OLG Becomes the First Official NFL Sportsbook Partner in Canada

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PROLINE, the sports betting brand of the Ontario Lottery and Gaming Corporation (OLG), has entered into a deal with the National Football League (NFL).

Under this exclusive five-year deal, OLG and PROLINE become an official retail lottery and sportsbook partner of the NFL in Ontario and the NFL’s first official sportsbook partner in Canada.

“We are so excited to announce this partnership given that PROLINE is the only platform for sports bettors in Ontario to place legal, single event wagers and other exciting bets on the Super Bowl at both retail outlets and online at PROLINE+. This exciting collaboration with a world-class organization like the NFL creates new sports entertainment experiences that give sports fans all across the province an incredible opportunity to get closer to the sport they love through exclusive, one-of-a-kind gameplay,” Dave Pridmore, OLG’s Chief Digital and Strategy Officer, said.

“As the sports betting landscape continues to evolve, we are excited to partner with OLG in Ontario with the opening of the sports betting market in Canada. OLG will bring NFL fans in the province a whole new experience in sports gaming entertainment. We look forward to working together to create new responsible and innovative ways for football fans to share in the action of the NFL,” Gavin Kemp, NFL Director of Corporate Partnerships, said.

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