Connect with us
SOFTSWISS

Africa

Racing Post arrive in South Africa with most extensive portfolio yet

Published

on

Racing Post arrive in South Africa with most extensive portfolio yet
Reading Time: 2 minutes

 

Racing Post has always long been recognised as the leading provider of official UK and Irish horseracing data and content on these shores. It’s products, content and capabilities do not stop there, with 2019 a significant year for diversification and progression. In the past few months, it has seen the launch of international content, a trading solution known as AllSported and Intellr, an in-play football product.

The former aims to push Racing Post to become the leading provider of all horseracing content around the world and used alongside AllSported can allow someone to create a complete sportsbook of global racing content.

For the first time, Racing Post will be showcasing their portfolio in Africa at the upcoming ICE event taking place in Johannesburg. The exhibition is the only B2B gaming event on the continent and attracts over 1,500 visitors.

The focus for Racing Post in Africa will be, AllSported, an expert trading solution that gives customers made-to-measure racing odds delivered with streamlined integration to maximise their profit. The solution aims to disrupt price replication which has dominated the market in recent years by bringing to market a powerful combination of marketplace odds analysis, race content and managed trading services.

Group Strategy and Business Development, Edward Clarke explained the excitement at Racing Post as it brings its most innovative product yet to Africa: “AllSported, our new racing trading solution provides a powerful combination of marketplace odds analysis, race content and managed trading services. The consultative service is now available to global companies looking to offer a competitive racing price feed and drive efficiencies. Africa has more countries than any continent so ICE Africa comes at the perfect time to showcase our latest offering in a new territory. We see AllSported as the most complete horseracing betting solution on the market and I have no doubt that those in Johannesburg will be talking about it.”

Racing Post also announced the launch of its international racing coverage earlier this month as it continues to add to its breadth of content to include all major racing jurisdictions across the globe. The latest addition is South Africa which has already seen considerable demand with bet365 becoming the first bookmaker to go live with the content. Moving swiftly, Racing Post is delighted to announce French content is now available including information familiar to those who use a British or Irish race card, such as silks, form, comments, verdicts and star ratings. Providing reliable information to customers, leaving them better informed and more knowledgeable about the upcoming races.

International Sales Lead Darren Mohan spoke about the upcoming show and the success of Racing Post International content so far: “The African market is a whole new ball game for us but we have the depth and strength in content and product to make an impact and offer something exciting to the market. Our research shows that the growth in horseracing is from further afield than just the UK and Ireland and we have already experienced success with our South African content. Attending ICE Africa this year means we can showcase this content to a whole new audience, it’s shaping up to be a very good week.”

Also on display at the cafe will be Racing Post’s recently launched Intellr In-play football product and a range of sports content including industry-leading premier league analysis.

Continue Reading
Advertisement




MARE BALTICUM Gaming & TECH Summit 2024

Africa

Hub88 partners with LiveGames to enhance content offering

Published

on

Hub88 partners with LiveGames to enhance content offering
Reading Time: < 1 minute

 

Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.

LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.

The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.

The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.

The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.

Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.

“We are looking forward to collaborating and strengthening our content library with their diverse games.”

The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.

“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”

Continue Reading

Africa

NE Group powers 888bets launch in Angola

Published

on

NE Group powers 888bets launch in Angola
Reading Time: < 1 minute

 

NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.

888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao

NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments – essential for broad accessibility in Africa.

For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices

NE Group CEO Imran Bukhari said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”

888bets added: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”

Continue Reading

Africa

KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services

Published

on

KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
Reading Time: < 1 minute

 

New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis and basketball

Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.

The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.

Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.

With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.

Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”

Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

SaaS-builder for partner program development and performance marketing optimization

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Advertisement

LEADING AFFILIATE MARKETING SHOW

Trending (Top 7)

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.