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Racing Post arrive in South Africa with most extensive portfolio yet

George Miller

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Racing Post arrive in South Africa with most extensive portfolio yet
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Racing Post has always long been recognised as the leading provider of official UK and Irish horseracing data and content on these shores. It’s products, content and capabilities do not stop there, with 2019 a significant year for diversification and progression. In the past few months, it has seen the launch of international content, a trading solution known as AllSported and Intellr, an in-play football product.

The former aims to push Racing Post to become the leading provider of all horseracing content around the world and used alongside AllSported can allow someone to create a complete sportsbook of global racing content.

For the first time, Racing Post will be showcasing their portfolio in Africa at the upcoming ICE event taking place in Johannesburg. The exhibition is the only B2B gaming event on the continent and attracts over 1,500 visitors.

The focus for Racing Post in Africa will be, AllSported, an expert trading solution that gives customers made-to-measure racing odds delivered with streamlined integration to maximise their profit. The solution aims to disrupt price replication which has dominated the market in recent years by bringing to market a powerful combination of marketplace odds analysis, race content and managed trading services.

Group Strategy and Business Development, Edward Clarke explained the excitement at Racing Post as it brings its most innovative product yet to Africa: “AllSported, our new racing trading solution provides a powerful combination of marketplace odds analysis, race content and managed trading services. The consultative service is now available to global companies looking to offer a competitive racing price feed and drive efficiencies. Africa has more countries than any continent so ICE Africa comes at the perfect time to showcase our latest offering in a new territory. We see AllSported as the most complete horseracing betting solution on the market and I have no doubt that those in Johannesburg will be talking about it.”

Racing Post also announced the launch of its international racing coverage earlier this month as it continues to add to its breadth of content to include all major racing jurisdictions across the globe. The latest addition is South Africa which has already seen considerable demand with bet365 becoming the first bookmaker to go live with the content. Moving swiftly, Racing Post is delighted to announce French content is now available including information familiar to those who use a British or Irish race card, such as silks, form, comments, verdicts and star ratings. Providing reliable information to customers, leaving them better informed and more knowledgeable about the upcoming races.

International Sales Lead Darren Mohan spoke about the upcoming show and the success of Racing Post International content so far: “The African market is a whole new ball game for us but we have the depth and strength in content and product to make an impact and offer something exciting to the market. Our research shows that the growth in horseracing is from further afield than just the UK and Ireland and we have already experienced success with our South African content. Attending ICE Africa this year means we can showcase this content to a whole new audience, it’s shaping up to be a very good week.”

Also on display at the cafe will be Racing Post’s recently launched Intellr In-play football product and a range of sports content including industry-leading premier league analysis.

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Africa

Betwinner and Bet24Hrs Secure Nigerian Sports Betting Licences

Niji Narayan

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Betwinner and Bet24Hrs Secure Nigerian Sports Betting Licences
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Betwinner and Bet24Hrs have secured sports betting licences form the National Lottery Regulatory Commission of Nigeria (NLRC).

Upon receiving the licence, Bet24Hrs managing director Roy Jiang thanked the Commission for its help throughout the process and pledged to contribute to the process and growth of Nigeria’s regulated gambling industry.

Olatunji Idowu, managing director of Betwinner, said that the operator was dedicated to being a trusted partner of the regulator. He said he was encouraged with the Commission’s ongoing efforts to clean up the industry and ensure all stakeholders supported good causes.

Lanre Gbajabiamila, director of NLRC, called on all operators currently serving Nigerian customers without a licence to apply for certification, warning those that failed to do so would “face the full wrath of the law.”

He also warned that licensees who failed to comply with regulations were liable to have the approval to operate revoked.

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Africa

SportPesa CEO Outlines Plan to Return to Kenyan Market

Niji Narayan

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SportPesa CEO Outlines Plan to Return to Kenyan Market
Photo Source: classic105.com
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Ronald Karauri, CEO of SportPesa, has responded to a netizen who asked how soon the gaming company will return to the Kenyan market.

Karauri stated that many people had been asking him the same question but said there was no breakthrough yet.

“I have so many people asking this question. We did not get our license renewed in 2019. We submitted our application to BCLB some months ago and we are still waiting for feedback. If we do get our license renewed we shall let everyone know,” he said.

English Premier League team Everton announced that they will end their partnership agreement with SportPesa at the end of the 2019/20 football season.

“This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us. The Club would like to thank SportPesa for all of the work that has been done together. Our partnership has seen our first team visit Africa on two occasions, as well as former players and Club staff take part in numerous activations in the region. This has allowed us to grow our own footprint in Africa and further strengthen our special relationship with the continent,” Everton said in a statement.

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Africa

NSoft’s further penetration to the African iGaming markets

George Miller

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NSoft’s further penetration to the African iGaming markets
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African emerging market has been in NSoft’s focus for quite some time. In order to better explore possibilities that African iGaming market offers, NSoft has expanded its business operation’s team with two more dedicated sales managers settled in SAR and Nigeria.

This strategic decision resulted in a better understanding of the African market specifics and subsequently led to penetration into two new markets: Ethiopia and Burundi.

NSoft’s sportsbook, ever-popular draw-based games as well as beautifully designed virtual games have found their way to the players of three betting operators, new customers of NSoft at African iGaming market. In addition to this, two more retail-based sports betting operators from Ethiopia are in the final stage of production of NSoft’s Pre-Match and Live MTS complemented with web platform to be used for tickets’ code generation.

“It is always exciting to enter new markets, new countries. You basically have no formula for it – one has to do all research on market, trends and all define legal issues prior to any serious negotiation with potential clients. Thus, we are pleased to have additional sales forces on site that can quickly get into the matter and to respond with ease to any request of existing or potential clients,” said Ivan Rozić, SVP Global Sales & Business Development at NSoft.

To find out more about NSoft’s premium software solutions for betting and iGaming business, contact us at [email protected]

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