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onload{media} launches ad network for online casino audiences

George Miller

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Thailand cracks down Slot555 illegal online casino
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onload{media} launches the first real-money online gaming ad network.

The onload{media} network offers suppliers of real-money online casino games and online casino operators increased revenue that is not subject to existing taxes and levies, while also promoting and supporting gambling addiction charities.

onload{media} places video advertisements in the 15-second window during which games are loading. This provides entertainment for the player with targeted brand advertising and a seamless experience.

“All our partners and customers – online casino operators, game suppliers, advertisers and media buyers – told us they needed this network”, said Justin Chamberlain, CEO and Founder of onload{media}.

“They all want to increase revenue to offset some of the costs of delivering high-quality casino content, or, for the advertisers, improve return on ad spend by engaging new, rigorously verified, over-18 audiences.

“Between the development costs for a continuous pipeline of new games and the PoC tax, suppliers of real-money online games have also been squeezed. Our network improves their bottom line without incurring any new overheads.”

Richard Parboo, Founder and CEO of Lancelot Media London, said: “Advertisers and media buyers have the time-old need to replenish their audiences. Many have been failed by other ad networks, which routinely blacklist all real money online sites, despite the value of the unique, diverse verified 18+ market they serve.”

As onload{media} also announces its IAB U.K. membership, Jon Mew, IAB U.K. CEO, commented: “We’re delighted to welcome onload{media] as an IAB U.K. member from the outset of its journey and look forward to working with the team to help create a sustainable and responsible future for digital advertising.”

IAB U.K. members include leading brands, media owners, agencies, publishers and ad tech companies. onload{media} looks forward to working with the IAB and sharing its latest developments with IAB members.

 

ABOUT ONLOAD{MEDIA}
onload{media} advertising network partners with suppliers of real-money online casino games and online casino operators to provide them with revenue that is not subject to existing taxes and levies, while also promoting and supporting the work of gambling addiction charities. onload{media} is the first ad network specifically created to increase advertisers’ ROI by reaching untapped over-18, rigorously verified audiences by engaging real-money online gamers.

Industry News

Microgaming Signs Distribution Agreement with Neko Games

Niji Narayan

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Microgaming Signs Distribution Agreement with Neko Games
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Microgaming has signed an exclusive distribution agreement with game design and development studio, Neko Games.

The studio’s Super Showball video bingo game is live on Microgaming’s content aggregation platform from 26 May 2020, joining hundreds of new games being added throughout the year by the supplier’s diverse roster of exclusive independent studios and content partners.

“Video bingo games are particularly popular in LATAM, and the team at Neko Games have done a tremendous job with their debut title, Super Showball. We are pleased to welcome the studio to our content aggregation platform and look forward to working with them on further diversifying our portfolio for Microgaming customers worldwide,” Leon Thomas, Commercial Director of Microgaming, said.

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Eastern Europe

ORYX Gaming secures deal with Superbet in Romania

George Miller

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ORYX Gaming secures deal with Superbet in Romania
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ORYX Gaming, a Bragg Gaming Group company, has struck a distribution deal with leading Romanian operator Superbet.

The agreement will give Superbet access to ORYX’s RGS library including proprietary ORYX content and titles from partnered studios such as Gamomat, Kalamba Games, Golden Hero and Givme Games, as well as newly-added CandleBets.

Via a single integration, the operator will also gain full access to ORYX Hub’s extensive library of 8,000+ casino games from 80+ premium providers as well as proprietary marketing and player engagement tools, such as real-time in-game tournaments and leaderboards.

Superbet operates an extensive retail network in Romania and launched its online brand in 2016.

The deal will see ORYX further bolster its presence in Romania where its casino offering has been proven popular with players of its operator partners, including Stanleybet, NetBet, PublicWin, GameWorld and Unibet.

ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its content is certified or approved in 16 major jurisdictions.

Matevz Mazij, Managing Director of ORYX Gaming, said: “Going live with one of the most valuable operators in Romania is a strong statement for us and I am positive that this partnership will be very fruitful both in Romania and other markets that Superbet is planning to expand into.”

Adam Shaw, Online Managing Director of Superbet, said: “We want to provide our customers with the best casino experience through a variety of content. ORYX has a localised approach to games and a fantastic reputation for delivery of top quality games together with player engagement tools.

“We very much look forward to bringing the Superbet player base access to the wide range of content they offer, and we’re delighted to be working with them.”

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Industry News

OneTouch transports players to Neon 2077

George Miller

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OneTouch transports players to Neon 2077
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Mobile-first games developer unveils latest futuristic offering

Mobile-first games developer OneTouch is giving players a glimpse into the future with the launch of cyberpunk release Neon 2077.

Featuring out-of-this-world graphics, only those interested in transporting to a futuristic universe packed with new age themed symbols and a love of techno sound effects need apply.

This 5×1 horizontal reel offering challenges players to match the bonus symbols with any of the symbols above it, with blanks in the main reel also filled with the bonus symbol.

Bonus Reel symbols are also counted as game symbols and when combined offer the potential to win big, giving players several chances to make their future a winning one.

Ollie Castleman, Head of Marketing, OneTouch, said: “We are always looking to push the boundaries in slot innovation, and we have demonstrated that with Neon 2077.

“This latest game is sure to appeal both to traditional players who love the neon theme from a bygone era, as well as players who enjoy social gaming and highly evolved slots.”

OneTouch is rapidly becoming one of the most trusted and recognised suppliers across all major markets and has recently announced a number of high-profile operator deals.

Its full range of slots and classic table games can be played at www.onetouch.io.

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