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Sportradar Publishes Second OTT White Paper for Sports Rights Holders and Content Owners

George Miller

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Sportradar ad:s partners with Forza Football to enhance advertising and content offering
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Sportradar, the leading provider of sports data intelligence, today released its second OTT white paper, The Future of the OTT Experience, in which it examines and explains how rights holders and content owners can best engage with the modern viewer using advanced sports data and statistical insights as part of their video output.

As a pioneer in combining data and video, Sportradar has created a white paper that examines gamification, interaction and personalisation across the video landscape, as well as how the inclusion of betting content and advanced insights can grow engagement with modern audiences and keep them on platforms longer.

The white paper features comment and analysis from Sportradar clients including Borussia Dortmund, Onefootball and the European Volleyball Confederation, offering key takeaway points such as the following:

–          How flexible and scalable OTT features, designed to enhance the experience, can help rights holders stand out in a crowded media landscape.

–          The opportunities that exist for content owners when it comes to personalisation, interaction and gamification overlays.

–          Why data is the key, both when it comes to the personalisation of content and also the overall monetisation strategy.

Felix Blank, Director of Digital Platforms at Sportradar, said: “Following the positive feedback we received around our first white paper – The Monetisation of OTT and Data – we are pleased to be able to continue sharing both our and our clients’ knowledge with rights holders and content owners.

“In a splintered and competitive media landscape, publishers need to ensure their video strategy is as engaging and user-focused as it can be. By using data not only to keep viewers engaged but also properly monetise the overall strategy, rights holders can fully leverage their digital ecosystem.”

Download a copy of The Future of the OTT Experience here.

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Jdigital Launches Problem Gambling Helpline with FEJAR

Niji Narayan

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Jdigital Launches Problem Gambling Helpline with FEJAR
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Jdigital has entered into a deal with the problem-gambling specialist FEJAR.

The deal sees eight Jdigital members – Codere, Ebingo, Entain, Flutter, Sisal, Sportium, Wanabet and Winamax – beginning to trial a new gambling support helpline managed by FEJAR. The freephone helpline (900 533 025) will be promoted across the operators’ digital assets.

FEJAR is recognised as Spain’s longest-serving therapeutic society specialising in the treatment of gambling addiction and its compulsive behaviours.

“We are very proud of joining forces with Fejar in the fight against problematic gambling in Spain,” Andrea Vota, president of Jdigital, said.

Vota remarked that Jdigital members had not hesitated in promoting FEJAR’s new helpline as a tool to enhance the protection of vulnerable players and safeguard operator’s services.

“Our members have a strong commitment to their users and society in general, as well as with our goal of promoting safe and responsible environments for online gambling activity as a responsible form of entertainment,” Vota added.

Jdigital underscored that its relationship with FEJAR would be totally transparent, with its partner publishing independent reports on the helpline progress and development.

“The first phone number to be launched in collaboration with the Spanish online gambling association. We are pleased to have signed this agreement with Jdigital and some of the main online gambling companies in the country, because it highlights the importance of joining efforts on the fight against problematic gambling, a task that has been Fejar’s main goal since its foundation in 1991,” Maxi Gutiérrez, president of FEJAR, said.

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EGT Appoints Nadia Popova as CRO and VP Sales & Marketing

Niji Narayan

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EGT Appoints Nadia Popova as CRO and VP Sales & Marketing
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Euro Games Technology (EGT) has appointed Nadia Popova as its Chief Revenue Officer and Vice President of Sales and Marketing.

Mrs. Popova will be responsible for the revenue generation processes, driving better integration and alignment between all earnings-related functions, including marketing, sales, customer success and revenue management for the business verticals of EGT.

Nadia Popova has been part of EGT for 10 years, beginning her carrier at the company in 2011 as Sales Manager and reaching the position of Director of North and Central America, the Caribbean, Chile and Colombia.

“Nowadays, especially in the current world pandemic situation, the effective revenue generation is based on a more holistic approach, which involves the entire management team of the company. Having the support of all my colleagues and working as a team makes me confident that EGT will overcome the global crisis and become stronger than ever,” Mrs. Popova said.

“Our company is not only a supplier, but a trusted partner in our customer’s journey. Many of EGT’s clients need to transition part of their investments online, so we are glad to offer them the complete solution. As for the land-based business – we are planning our next strategic steps, according to the market openings. Our multiplayer terminals were a great success in Asia and having in mind that the region is expected to be one of the first to recover, we will focus on strengthening our local positions. We are also going to launch a new line of jackpots in North America, LATAM and Europe and our AWP and VLT divisions are making strong progress in developing more products for the route markets in Europe and South Africa,” Mrs. Popova added.

“Mrs. Popova has proven herself a valuable asset for EGT’s development throughout the years. Her expertise in the gaming industry has been widely acknowledged within our team and by our customers. I congratulate Mrs. Popova on her promotion and am confident that her business acumen, wide experience and inner drive will be a winning combination for EGT and for all gaming operators that trust our company,” Mr. Vladimir Dokov, CEO of EGT, said.

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Skywind Group Enters into Partnership with Sisal

Niji Narayan

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Skywind Group Enters into Partnership with Sisal
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Skywind Group has entered into a partnership with Sisal, one of Italy’s largest operators. As per the deal, Sisal will now gain access to more than 350 premium games alongside Skywind’s innovative and adaptive player engagement tools.

The partnership with Skywind will provide Sisal with premium, market-specific video slot games, including branded titles, such as CSI: Crime Scene Investigation, Lothar Matthaus: Be a Winner and El Principe. It also includes series of chicken theme titles such as Vinci La Gallina, La Gallina D’oro and Punto La Galina.

Combined with the premium games, Skywind provides strong acquision and retention tools in the form of unique, customisable player engagement tools. Skywind’s player engagement tools include split pot jackpots, time and amount based jackpots, in-game tournaments and the innovative reward system set to upend free spins, Bonus Coins.

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