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Gambling in the USA

Maverick Gaming Enters Into Agreement To Purchase Egads!

George Miller

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Maverick Gaming Enters Into Agreement To Purchase Egads!
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Maverick Gaming announced that it has entered into a definitive agreement to purchase Egads! LLC, from Carole Carter.

Founded more than twenty years ago, Egads! is an industry leading supplier of signage; custom lighting and audio/visual systems; unique architectural features incorporating sculpting, mold making, metals, acrylics, glass and other proprietary materials and processes. Designer’s, Architect’s and Owner’s ideas for specialty environmental features become reality with the expertise of the e-gads! team. e-gads! provides services to casinos, entertainment venues, retail facilities and hospitality companies throughout the United States and international locations. e-gads! environmental slot/gaming signage has been engaged by every major slot manufacturing company from IGT, Sci Games, GTech, Konami and Aristocrat and others.

“We will be hard pressed to improve on the customer experience Carole has delivered her customers over the last twenty years, but we are very excited to inherit this talented team and look forward to expanding her customer base even further” said Justin Beltram, COO of Maverick Gaming.

“This is a critical purchase for Maverick as we begin building a nationwide brand of gaming that only Maverick Gaming can deliver. Over the next several months Maverick will start to rebrand the nineteen card rooms we own in Washington and consolidate that portfolio into four distinct brands: Maverick Casino, Aces Poker, Dragon Tiger Casino and Macau Legend Casino. This will allow for effective brand marketing in various media platforms as well as industry leading brands that will build customer loyalty” said Eric Persson, owner of Maverick Gaming.

“We will also rebrand our assets in Nevada, Colorado and Louisiana, and Egads! talented team will play a large role in our successful rollout. Egads! demonstrated expertise in casino remodels, interior and exterior signage and general casino support is world renown and will be an enormous strategic partner to Maverick” added Justin.

This transaction is expected to close by the end of the 1st quarter of this year.

 

About Maverick Gaming, LLC:

Maverick Gaming is majority-owned and was founded by gaming industry veterans Eric Persson, who previously served as Global Senior Vice President of Slots at Las Vegas Sands and Justin Beltram, former Vice President of Slots at Bellagio and Marina Bay Sands. Together they bring over 30 years of gaming experience spanning gaming markets around the world including the Las Vegas Strip (Venetian, Palazzo, Bellagio), Macau (Sands China Limited), Singapore (Marina Bay Sands), and many regional markets in North America.

Maverick Gaming currently owns twenty-six properties across three States. In Nevada Maverick owns the Wendover Nugget and Red Garter Hotel, the Red Lion Casino, the Gold Country Casino. Maverick owns 19 card rooms in Washington State and three casinos in Black Hawk/Central City Colorado. Maverick’s portfolio includes approximately 1,500 slot machines, nearly 350 table games and 1,200 hotel rooms nationwide. In addition, Maverick Gaming has entered into a definitive agreement to Purchase the Eldorado Shreveport, in Shreveport Louisiana.

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Gambling in the USA

Gaming Americas Weekly Roundup – September 21-27

Niji Narayan

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Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Celer Network’s mobile eSports platform CelerX has become the first mobile esports platform on blockchain to surpass $3 million in player winnings in one month. Since the global release of the BUST-A-MOVE Real Money Tournament in July 2020, CelerX has seen new record-highs in the number of games played each week and users making an average of $20 per day – with top users making $1000+ per day. So far, mid-August has proven to be the biggest gaming day of 2020 and complements CelerX’s $3 million worth of player winnings across the mobile esports platform and game portfolio in one month.

Construction of Fusion Arena, the $50 million esports arena in Philadelphia, has been put on hold because of the COVID-19 pandemic. The 3500-seat facility was expected to open in 2021 and was commissioned by Comcast Spectacor, owner of the Philadelphia Fusion of the Overwatch League.

The Legislature of the city of Buenos Aires has addressed a proposed law on the prevention of gambling addiction and the regulation of online gaming on September 24. The bill was proposed by the Lottery of the City of Buenos Aires (LOTBA).

The Carson Nugget casino in Nevada is going to replace and upgrade its old casino management system with Table Trac’s CasinoTrac management system.

Carousel Group has announced that its online sportsbook, SportsBetting.com, has gone live in Colorado. SportsBetting.com took its first wager from Colorado late last Wednesday, a bet on the Dodgers, which resulted in a winning ticket for the customer. The next full day of betting saw a customer win $7,000 on a six-team MLB parlay. SportsBetting.com has rolled out a number of promotions to kick off the launch.

New Partnerships

Online bookmaker Betway has entered into a partnership with North American esports organisation beastcoast. As per this new one-year deal, the bookmaker will back beastcoast’s Peruvian Dota 2 team. Betway will obtain rights to jersey branding, as well as player access, allowing the bookmaker to “bring its fans closer to the action.”

Simplicity Esports and Gaming Company has partnered with Newzoo, the world’s leading provider of games and esports analytics. The partnership will enable the two companies to exchange esports market data and insights. Also, Simplicity will have access to Newzoo’s data analytics tools.

Awards

For the third consecutive year, Mohegan Gaming & Entertainment’s (MGE) flagship property Mohegan Sun was voted “Best Casino Hotel” in USA Today’s 10Best Readers’ Choice Awards. Nominees for the awards were selected by a panel of experts, including editors from both USA Today and 10Best.com, as well as relevant expert contributors. This year’s list of nominees featured some of the most well-known casinos and resorts in the US.

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Gambling in the USA

Jamie Foxx To Star In BetMGM’s New Brand Campaign

George Miller

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Jamie Foxx To Star In BetMGM's New Brand Campaign
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BetMGM, the market-leading sports betting and online gaming platform, is proud to announce that Academy and GRAMMY Award winner Jamie Foxx will star in the company’s new ad campaign. The multitalented sensation, who has conquered the worlds of comedy, film, and music, is now also the face of BetMGM’s new The King of Sportsbooks campaign.

Foxx will star in a variety of traditional and social media advertisements for BetMGM. For their first brand campaign together, The King of Sportsbooks, made in partnership with creative agency 72andSunny New York, BetMGM showcases the excitement that comes with sports betting. The campaign will roll out in the coming weeks featuring a video ad, with the Fountains of Bellagio in Las Vegas as the canvas. The ad creates a “sitting on the edge of your seat” experience by combining the magic of sports brought to life on the Fountains, with the surrealism of Foxx levitating above water.

“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM,” said BetMGM’s Chief Marketing Officer Matt Prevost. “The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way. BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”

Jamie Foxx is an award-winning actor, singer, and comedian. He recently won “Outstanding Supporting Actor in a Motion Picture” at the NAACP Image Awards and received a SAG Award nomination for “Outstanding Performance by a Male Actor in a Supporting Role” for his performance in Just Mercy. Foxx can currently be seen in Netflix’s Project Power, which launched on August 14, and is a starring voice in Disney/Pixar’s upcoming feature Soul set for release on November 20.

Available for download on both iOS and Android and accessible via desktop, BetMGM leverages an exclusive betting engine that allows sports fans to place bets quickly and with ease and is accessible in seven states, with plans to be live in 11 by the end of 2020. For more information, follow @BetMGM on Twitter.

 

SOURCE MGM Resorts International

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Gambling in the USA

Gaming Americas Weekly Roundup – September 14-20

Niji Narayan

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Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

John Pollard, Co-Chief Executive Officer of Pollard Banknote Limited, has been inducted into the Public Gaming Research Institute’s Lottery Industry Hall of Fame. Each year, the Lottery Industry Hall of Fame’s members nominate and vote on industry leaders who promote excellence, integrity and success in the lottery industry. John Pollard, along with five other recipients, will be honored in a virtual ceremony on October 14.

WarnerMedia is going to join the growing parade of media firms eager to court consumer interest in sports betting. During the coverage of NBA’s Western Conference Finals, TNT will present an alternate live-streamed feed of the games that includes commentary on betting analysis and odds. The feed, known as “TNT Bets” and made available to cable and satellite subscribers via the Watch TNT app, will be hosted by Bleacher Report’s Cabbie Richards, Kelly Stewart and Tim Doyle, and the leading gaming company FanDuel will provide real-time statistics and information.

Elaine Wynn, who has 8.84% stakes in Wynn Resorts Limited, the biggest among single shareholders, has reportedly dropped her quest to secure a position in the board of directors of the company. She made this announcement during a fitness hearing held by the Nevada Gaming Control Board. She reportedly revealed that she accepts her age of 75 years is a constraint for such positions.

Betfair has announced that it is withdrawing from the NJ betting market due to disappointing results and because the state is getting its first sports betting exchange. Betfair entered the NJ market back in 2015, but generated a sports betting handle of just $12.4 million in 2018. Now, Sporttrade, a sports betting startup, is to introduce a proprietor betting exchange for the state via an agreement with Twin River Worldwide Holdings.

New partnership

ESPN has entered into two separate multi-year agreements with Caesars Entertainment and DraftKings. The deals include co-exclusive link integrations across ESPN digital platforms connecting fans to sportsbooks from Caesars Entertainment’s sports betting partner, William Hill, and DraftKings.

New Appointment

US gaming company DraftKings Inc. has appointed Erik Bradbury as its Chief Accounting Officer and principal accounting officer. His appointment came into force on September 10. Mr. Bradbury, who has about 16 years of experience in accounting, will report to Jason Park, the CFO of the company.

New Launching

Sports book operator William Hill has announced the launch of its mobile sports betting app in Illinois, in partnership with Caesars Entertainment’s Grand Victoria Casino. The William Hill Mobile App is built on a proprietary platform, offering an easy and seamless betting experience. The app offers multiple deposit and withdrawal options. The app has enhanced technology features, such as a biometric login and a quick-bet option.

Compliance

Online gaming platform provider Dench Solutions has obtained a compliance certificate to act as a gaming test house of Gaming Laboratories International. The company was awarded the GLI-19 standard for its ability to meet strict security standard requirements when dealing with customer data.

The Virginia Lottery Board has approved the proposed sports betting regulations after the fifty-six day public consultation period ended on September 9. As part of the public consultation, it received 183 comments from various companies and sports leagues. The Lottery’s deputy director Gina Smith said each comment was read and reviewed.

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