White Label Casinos, the go-to provider of white-label casino solutions to the iGaming industry, has strengthened its senior management team to spearhead its focus on strategic growth throughout 2024 and beyond.

This new team of directors was formed following the creation of four roles, all of which make a strong senior management team led by Phil Pearson, Chief Executive Officer for White Label Casinos.

Sandra Bartolo has been appointed Director of Product and Regulatory, Jordan Foxwell as Director of Internal Operations, Debbie Cooper as Director of Client Operations and Miguel Coca Lasen as Director of Finance.

All four directors that make up this new team have been promoted internally having excelled in their roles since the company’s formation in February of 2023. This move showcases White Label Casinos’ commitment to people by leveraging its talented and experienced workforce.

The team will be tasked with leading the company as it focuses on continued growth, increasing both the number of verticals and solutions it offers in order to better serve its current and future clients and players.

“This is an incredibly exciting time to be part of White Label Casinos,” the Director of Finance for White Label Casino, Miguel Coca Lasen, said. “The brand has gone from strength to strength since launching and the formation of this new senior management team really underpins our long-term commitment to growth and success.

“The fact that the team is comprised of people who have already been at the company in some capacity shows that we have what it takes to get the very best out of each other to continue delivering a market-leading service.”

“We launched the White Label Casinos brand in 2023 and it’s now time we put the gears on and grow further,” the Chief Executive Officer for White Label Casino, Phil Pearson, said. “We have a number of projects in the pipeline; business areas, platforms, payments and a new team structure that will help us face any challenges and changes the industry throws our way over the next few years.”

NOVOVISION is the solution of choice of National Lottery plc, the exclusive concessionaire of the national lottery of the Republic of Malta. The company operates a network of 240 licensed lottery shops, 170 of which are operated via a network of authorised distributors, while 70 are directly operated by the National Lottery of Malta. National Lottery offers a broad range of lottery products, sports betting, electronic gaming machines (EGMs) in the retail market. All products offered through the retail network are also offered online via three distinct ecommerce sites, offering casino, sports betting and lottery products.

The operator has implemented several modular NOVOVISION functionalities to support smooth business processes and maximum user convenience for the players. The NOVOVISION wallet serves as a unique single wallet solution for slots play and sports betting, and is supported by biometric fingerprint recognition to guarantee secure authentication for all wallet transactions.

NOVOVISION cash terminals have been deployed by the National Lottery of Malta with the aim to establish cashless payment transactions in the proprietary retail network. A total of 32 cash terminals have been installed in the shop network to date, half of which are the NCM 40 model and the other half the slim-line successor model NCM 70. This medium-capacity cash terminal provides reliable cash handling for mid-size venues with up to four possible denominations and 500 banknotes per cassette, as well as a 11” PCAP touch user interface. The robust cabinet guarantees best-in-class reliability and ease of use with excellent ergonomic positioning for all user interface units and front service access. A broad variety of options such as NFC reader, numeric keyboard, fingerprint scanner and full TITO capacities recommend this cash terminal for all operator requirements.

The rollout of the NOVOVISION cash terminals with the National Lottery of Malta started in July 2022, with 16 machines installed by the end of 2023, and was accelerated in 2024 with a further 16 terminals installed in March and the remaining 24 units pending delivery in the weeks to come. The terminals have been customised to perfectly fulfil the operator’s requirements and facilitate a number of processes, such as cashless top-up and withdrawals from the player’s NOVOVISION wallet, cash payout of the National Lottery’s EGM, lottery and sports betting tickets generated by third-party systems from a single terminal as well as the issuing of vouchers for non-dispensed cash.

“The implementation of the NOVOVISION product across our retail network is part of an innovative strategy that the Group has been pursuing over the past years. Our intent was to provide a customised solution for our retail customers via a single wallet across a diversified product portfolio. The NOVOVISION solution has proven to be an ideal solution for our environment and has been very well received by our customers. The product has enabled us to implement a process that is built on delivering efficiencies and enhancing our safety measures across the retail network. The customization of the product to our needs has been one of the most important elements of this project,” Franco de Gabriele, Chief Commercial Officer of National Lottery plc, said.

“Our solution for the National Lottery of Malta is a prime example of the high degree of customisation that NOVOVISION delivers – with a unique product that facilitates slots, lotteries and sports betting payments from a single cash terminal, while having a single wallet that caters for different products with the use of our NOVOVISION wallet solution. It allows for ultimate customer satisfaction. We are very grateful for the excellent cooperation with the teams of National Lottery plc in this project and particularly proud to provide a leading-edge cashless solution that brings so many benefits for both, the operator and its customers,” Werner Kearns, Sales Manager at NOVOMATIC Biometric Solutions, said.

As the industry seeks optimal methods to responsibly integrate innovative technology, the upcoming CasinoBeats Summit will provide delegates with an exploration of the latest emerging technologies, regulatory frameworks and future trends to ensure a safe yet immersive gaming experience for players.

The Industry and Leadership track will take place across both core days of the CasinoBeats Summit, May 22 to 23 at the InterContinental Malta. Panel sessions will delve into key topics such as global gaming regulations, the evolving digital payment landscape and an in-depth exploration of the world of M&A.

The panel entitled Responsible Gambling in the Digital Age will delve into the latest responsible gambling initiatives influencing the digital landscape. Expert speakers Pedro Romero (RG Consultant and psychologist, University of Gibraltar), Matthew Curtis (Head of Responsible Gaming, L&L), Georgia Wise (Head of Responsible Gaming, PlayNorth), Eduards Jakubovs (Head of Responsible Gaming, Betsson) and panel moderator Maris Catania (Senior SG Consultant, SG: Certified) will analyse the impact of landmark regulatory guidelines such as the 3.4.3 regulation on remote customer interaction and the United Kingdom’s ‘white paper’ as well as discuss the latest distinctions between regulated, grey and black markets.

The Industry Trends and Future Predictions panel will look at the future of the casino sector, examining upcoming industry trends and their potential impact. Industry leaders Itai Zak (Executive Director, Digicode, and former/ex-Chief Executive Officer, SBTech), Matthew D’Emanuele (Chief Executive Officer, Yolo Entertainment), Alexander Martin (Chief Executive Officer, SKS365), Inesa Glazaite (Chief Commercial Officer, iGaming Platform), Dmitry Starostenkov (Chief Executive Officer, EvenBet) alongside panel moderator Martyn Elliott (Project Director, SBC Media) will offer insights into key emerging markets, innovative game formats and strategies to effectively cater to evolving player needs.

Commencing the second day is the panel entitled The Evolving Landscape of Gaming Sector Payments, which will explore the current state of the industry’s payment sector. Expert speakers Sean Spiteri (Head of Payment Solutions, PressEnter), Enrico Giancaterina (Managing Director, Funtech) and Ian Perrygrove (Chief Risk Officer, Kwiff) will discuss the current payment innovations driven by the casino sector, analyse the future of digital payment methods and the potential risks of such rapid innovations.

The Navigating the Future: Global Gaming Regulations panel will explore strategies to effectively address the challenges posed by current and future global regulations. Regulator representatives Aideen Shortt, (Advisor to the Minister, Curacao), Andrew Lyman (Gambling Commissioner and Executive Director, Gibraltar), Andrew Rhodes (Chief Executive, Gambling Commission) and Brandon Debattista (Deputy Chief Regulatory Officer, Malta Gaming Authority) will provide insights into their respective markets whilst assessing the possibility of a unified global regulatory standard and the importance of cross-market collaboration.

Additionally, track attendees will have the opportunity to garner insights into the world of acquisition and investment during an exclusive IMGL-led masterclass, Acquisition Strategy: Gearing up for Investment, which is set to take place on Thursday, May 23, the second core day of the event.

For groups of three or more, you can purchase the Group Pass Ticket and gain access to all three days of the CasinoBeats Summit for the discounted price of €400 per person (a saving of €200 per ticket). Additionally, operators and affiliates can apply for a free pass to the event.

You can keep up-to-date with the latest news, speakers and exhibitor additions and conference content by subscribing to the bi-weekly CasinoBeats Summit LinkedIn newsletter.