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The future is now: Betinvest’s VR slots can give operators the edge

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The future is now: Betinvest's VR slots can give operators the edge
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As virtual reality (VR) becomes populated with more people, places, and games to play, Betinvest Chief Research and Development Officer, Igor Popov, explains how the company is utilising the technology not just to increase player entertainment and engagement, but also to provide solutions for the industry that are both cutting edge and cost-effective.

Futurist and Google director of engineering Ray Kurzweil has given humanity until 2045 before the lines between virtual reality and physical reality become so blurred that nobody will know the difference. But to reach that point, this virtual future must be built one brick at a time by the tech-experts of today. Some of these world-builders are creating virtual estate agents with fully viewable virtual properties, while others construct virtual showrooms with cars that can be taken out for a virtual test drive. Meanwhile, Betinvest’s Chief Research and Development Officer Igor Popov oversees a team of engineers and developers that are building the virtual future of the gaming industry.

“The gaming industry is one of the first to have been affected by VR: while companies are vying to win over players, virtual reality has provided several solutions to their needs,” he explained. “First of all, it has drawn in new players: people who never previously showed an interest in gaming or weren’t fans of any game in particular. The novel form of gaming excited the interest of not only regular gamers, but also those who are new to this world. Secondly, VR has broadened users’ experiences: it has given them the chance to play in a whole new dimension, with the feeling of being physically immersed in the game. You don’t just play the game – you’re in it. And thirdly, virtual reality has raised gaming standards: other online games are now in competition with VR games. Providers and operators are therefore improving their games, by introducing more complex graphics, adaptations for various devices, and better bonus offers so as not to lose their most loyal players.”

Over the last few years, Betinvest has seen the demand for VR products soar from both players and the wider industry. The challenge with VR, however, has always been its barriers to entry, whether it’s the cost, clunkiness, or the amount of time it takes to set-up. Since the release of the first modern VR headset in 2014, progress has been made in all regards, with Popov detailing how Betinvest has made sure their VR slots are as accessible as possible for players.

“In response to the requests of our players and key trends in the gaming industry, we have broadened our range of in-house online slot games with inbuilt VR technology,” he said. “To immerse themselves in slots with advanced graphics and a user-friendly interface, all players need to do is to connect their VR headset to any device with access to the internet, open their browser and start spinning. There’s no need to download the software or use any complicated devices – everything’s there so players can start their VR experience quickly and easily.”

The industry will see Betinvest’s VR slots for the first time at ICE London 2020, where the company will also show a special offer for land-based casino operators. With Betinvest, physical gaming venues can be virtually recreated so that operators can offer players the full experience of their casino to players anywhere in the world.

“Our team of developers can faithfully recreate the inside of a real casino in VR,” concluded Popov. “So, casino owners can bring in new players, and the players will be able to experience the real deal without even leaving home. Our VR casino is a cutting-edge solution which will help you expand your current gaming business.”

Industry stakeholders interested in trying out Betinvest’s games can visit the companies stand, S2-324, at ICE London 2020 on 4–6 February. A meeting can be arranged with the company at: https://www.betinvest.com/events/ice-london-2020/.

Industry News

iGB L!VE announce LaunchPad, a new feature for start-ups with ‘innovation in their DNA’

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Industry professionals attending July’s edition of iGB L!VE will have access to a vibrant new feature which will showcase ground-breaking tech and innovation courtesy of the brightest start-ups and small businesses in gaming.

The iGB L!VE LaunchPad (Pulse Stage: 18 July 16.30hrs – 18.00hrs) will feature five companies to present their innovations to a panel of judges with each presentation followed by a probing Q&A session designed to interrogate the viability and commercial prowess of each product pitch.

Introducing the new feature Portfolio Director Naomi Barton, said: “iGB L!VE is constantly evolving in order to meet the business needs of stakeholders. The research programme that we undertake with customers has consistently highlighted a shared desire to always be ahead of the curve, being the first to access the very latest innovations from the start-up community is part of what iGB L!VE 2024 will deliver.

“In addition, we want to provide a platform for new talented businesses to grow by giving them extra exposure in front of an influential C-Level audience of industry investors and influencers.

“The top five products will be hand-selected by the iGB L!VE team and invited to present from the Pulse Stage. In order to help these businesses, we are providing cash prizes of £5,000 for the winner, £2,500 for second place and £1,000 for third.”

She continued: “We will be giving the feature an authentic iGB L!VE twist with the emphasis on competitive fun. To ensure this, I am delighted to confirm that 25+ year industry veteran and non-exec Clarion Gaming Chairman Michael Caselli has agreed to be our MC and will also head a panel of judges drawn from across the iGB L!VE community of industry professionals, investors and sponsors.

“Start-ups and small businesses which have innovation in their DNA can sign up for iGB LaunchPad at igblive by the 28 June deadline.”

iGB L!VE is the home of the igaming community and the only event that connects the leading igaming affiliates, operators, tech vendors, game providers and suppliers in order to maximise performance and drive tangible business growth in the following 12-18 months. iGB L!VE, which is the fastest growing igaming event, delivers unparalleled business opportunities with attendees having free access to in excess of 300 exhibitors and sponsors occupying 21,000+ square metres of gross space, a figure which is 35% higher than in 2023.

For more information on iGB L!VE (16-19 July 2024: Expo Days 17-18 July) and to register for free visit: igblive website

 

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Industry News

Ortak x B.F.T.H. Arena Awards 2024 Features Mr. First Ray by Endorphina

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The Ortak x B.F.T.H. Arena Awards 2024 welcomes Endorphina among other top game developers with its Mr. First Ray, a mystical slot game that captures the essence of dawn.

This year’s competition has seen an unprecedented increase in participation, receiving over 100 submissions from more than 70 developers involved in the innovative Ortak initiative. This platform not only promotes collaboration and innovation but also integrates gaming stakes with NFTs on the Bahamut blockchain, thereby broadening investment prospects in the iGaming sector.

Mr. First Ray transports players into a world where each spin can lead to magical wins and enchanting surprises, making it a standout in this year’s entries. As the event approaches, excitement mounts among industry professionals keen to explore this showcase of creativity and excellence in game development, scheduled from July 1 to 4.

Hosted by BetConstruct, the B.F.T.H. Arena Awards provides a prestigious platform for developers to exhibit their creativity and compete for a share of the substantial 3,333,000 FTN prize pool. This year, the event has broadened its scope, introducing new award categories to further celebrate innovation in gaming.

The culmination of the event will see the winners announced at the B.F.T.H. Arena x Harmony Meetup V, ensuring an exhilarating experience for all attendees.

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Industry News

SPOTLIGHT SPORTS GROUP TO PROVIDE EURO 2024 CONTENT HUBS FOR LEADING BOOKMAKERS

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SPOTLIGHT SPORTS GROUP SUPERFEED IN-PLAY CONTENT PROVEN TO INCREASE BETTING ENGAGEMENT BY 20%
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Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has partnered with both William Hill and Betfred to deliver content hubs for Euro 2024.

The upcoming international tournament provides a prime opportunity for operators to generate revenue, and Spotlight Sports Group assists in that right through industry-leading content hubs. SSG Content Hubs allow sportsbooks in any territory the chance to offer a premium and rich content experience, without the technical burden.

The end-to-end product and content solution provided by SSG includes expert editorial, data and statistics that are delivered across multiple formats and customisable for individual bookmaker websites. Designed and created in-house, the specific event hubs allow customers to provide interactive betting experiences, compatible across all devices and include live odds and add-to-bet-slip functionality.

In addition, the content hub provides a Best Bet widget that features daily accumulators and Bet Builder picks, as well as the best daily offers and enhanced odds from the bookmaker partners. Video tipping content is also available for every match, as is a scouting report for every team and every fixture, highlighting the most popular players for Bet Builder selections.

Lee Phelps, William Hill Spokesperson said: “The Euros is one of the biggest tournaments around for bettors, and having Spotlight Sports Groups content hubs, means we can provide a real experience for our customers throughout the tournament with editorial, bet prompts and data”.

Mark Hartley, Head of Sports Product at Betfred, was similarly pleased with the deal: We’re delighted to partner with SSG ahead of Euro 2024. We’re excited by the opportunities it brings to us ahead of one of our busiest periods of the year as a bookmaker.”

Sam Houlding, Spotlight Sports Group’s Managing Director of B2B, has shared his excitement at partnering with two of the UK’s leading bookmakers: “It’s great to have two of our key partners taking our content hubs for the biggest tournament of the year. Our content has a proven record of driving revenue, and as it is available in any language globally it appeals to customers all around the world”.

Spotlight Sports Group’s Content Hubs are proven to drive revenues with a rich content experience for betting audiences.

 

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