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Scientific Games and William Hill Extend UK and Europe Sports and Casino Partnership Through 2024

George Miller

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Scientific Games and William Hill Extend UK and Europe Sports and Casino Partnership Through 2024
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Scientific Games Corporation and William Hill have agreed to extend their partnership for an additional four years through 2024. Scientific Games will continue to provide its industry-leading OpenSports™ solutions to William Hill in the U.K. and Europe, building on a long-standing relationship since 2007.

This agreement expands on Scientific Games’ long history with William Hill and ensures that the two industry leaders will continue to offer its next level, sophisticated sportsbook and iGaming solutions to enhance the player experience. Under the terms of the new agreement, William Hill will utilise Scientific Games’ OpenSports solution on a modular basis. This will enable William Hill to operate with a greater degree of speed and flexibility, including the capability to deploy proprietary products across multiple jurisdictions in Europe.

Jordan Levin, Group Chief Executive, Digital for Scientific Games, said, “By choosing Scientific Games, William Hill is reaffirming their commitment and belief in our products, services and team and sending a message that we continue to be a source of competitive advantage for global industry leaders in all regulated markets. We’re really building on one of our strongest relationships. The team at William Hill share an ambition to create next level player experiences and together, across sports and iGaming, we’re making that a reality.”

Ulrik Bengtsson, Group Chief Executive Officer for William Hill, said, “It’s a pivotal time for sports betting and iGaming providers. Scientific Games’ solutions provide us with the flexibility that is key to our growth strategy in the U.K. and Europe and we’re pleased to continue to use their products that will be provided on a flexible and modular basis to power our shared success in the years to come.”

© 2020 Scientific Games Corporation. All rights reserved.

About Scientific Games

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

SOURCE Scientific Games Corporation

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Soft2Bet enters Indian market with four hit brands

George Miller

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Soft2Bet enters Indian market with four hit brands
Reading Time: < 1 minute

 

Online operator continues rapid worldwide expansion

Casino and sportsbook operator group Soft2Bet has announced it has entered the Indian market as the company continues to extend its reach across new territories.

Four of the company’s popular products, Wazamba, Rabona, Nomini, and Campobet, will be available to the Indian market, with the company taking the rest of its multi-brand portfolio live in the near future.

The launch includes Soft2Bet’s casinos – a hit with players due to their gamification and customisable profile features, along with its sports books which carry cricket – the country’s most popular sport.

With a population in excess of 1.3 billion people, India is a huge emerging market, and this move further demonstrates Soft2Bet’s worldwide appeal as it continues to rapidly extend its global reach.

Uri Poliavich, CBDO of Soft2Bet, said: “We’re delighted to have taken our products to market in India and thrilled to deliver them to an exciting new audience.

“Global expansion is a key tenet for Soft2Bet, and placing our brands in front of such a large market is sure to lead to some very interesting opportunities in the future.”

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Industry News

Wazdan Signs New Partnership with Global Platform Provider, Digitain

George Miller

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Wazdan Signs New Partnership with Global Platform Provider, Digitain
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Innovative slots producer, Wazdan, is thrilled to announce their new partnership with global sportsbook and platform provider, Digitain.

A leading solutions provider for the sportsbook and casino sectors, Digitain offers a best-in-class, multi-channel, turn-key solution.

Its white label Digitain Gaming Platform allows operators to plug-in sportsbook, casino, live dealer and virtual sports modules, and also includes an integrated payment gateway, bonus engine, CRM system and dedicated customer support.

Digitain’s casino solution offers operators access to more than 3,000 games from premium casino suppliers, including Wazdan’s portfolio of more than 120 HTML5 games.

Its sportsbook product also covers 65 sports, adding up to 7,500 leagues and 3,000 betting markets, as well as offering odds on 35,000 live events every month. In addition, Digitain also operates as a B2C operator, TotoGaming, where Wazdan games will be available to players.

Primarily focused on the regulated European market, Digitain shares the same ambition as Wazdan to expand their geographical footprint into the Americas and Asia.

Wazdan is a cutting-edge iGaming producer with more than a decade of experience designing and developing tech-rich, visually captivating slot games for casinos, software providers and other partners. Their portfolio of HTML5 slot games are each crafted with the Unique Wazdan Features that make Wazdan games unlike any other.

“Digitain is thoroughly excited to partner with Wazdan to offer their first-class HTML5 slot games to our operators and players via our Digitain Gaming Platform. Sharing many of our values and goals, we expect a fruitful partnership for many years to come,” says Lilit Azatyan, Head of B2B Marketing at Digitain.

“The team at Wazdan are joyous to include Digitain as a partner where we can offer their players and operators our unique titles, while reaching for mutual goals to expand our footprints across the globe. We have a great deal of respect for the services and solutions offered by Digitain and look forward to being part of that offering,” says Andrzej Hyla, Head of Sales at Wazdan.

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Press Releases

Swedish online casino shutter would cause instant ‘black-market boom’, says BonusFinder MD

George Miller

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Swedish online casino shutter would cause instant 'black-market boom', says BonusFinder MD
Reading Time: 2 minutes

 

Government considers ‘extreme measures’ as activity rises amid COVID-19 restrictions but closures would drive more players to unlicensed sites instead of protecting them

9th April, 2020 ­­– The Swedish government’s threat to temporarily shut down licensed online casinos would have a disastrous effect on the industry and drive thousands more players to the black market, BonusFinder.com has warned.

The minister in charge of gambling policy, Ardalan Shekarabi, this week warned that “extraordinary measures” would be implemented if operators do not take action to slow the increase in igaming activity seen in the last two weeks, as people are told to stay at home because of the COVID-19 outbreak.

According to new data from Sweden’s gambling regulator, Spelinspektionen, there has been a 33% increase in registrations and logins to play online casino games with 17 of the 60 licensed operators in the country in the last 14 days.

Last month, Swedish market research carried out by BonusFinder.com found that almost a third of Swedish online casino players are searching for ‘unlicensed casinos’, with growing numbers turning to black-market brands due to the market’s restrictive gaming regulations, introduced in January 2019.

Instead of protecting players, a shutdown of online casino brands, however, is likely to lead to thousands more players searching for and depositing funds on unlicensed sites, as well as causing further financial damage to licensed operators, according to BonusFinder.com.

Fintan Costello, Managing Director, Bonusfinder.com, said: “The Swedish government will make a colossal mistake if it chooses to temporarily close down online casino sites in an attempt to protect players. As our research has shown, almost a third of online casino players are already looking to the black market for a more attractive offering since restrictive rules were imposed in January 2019. These latest plans would create an immediate black-market boom.

“Swedish legislation requires operators to have strict responsible gambling procedures in place, therefore the right measures are already there. The focus should instead be on ensuring these are adhered to rather than taking a knee jerk reaction to close down all legitimate brands and forcing even more players to unprotected sites.”

 

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