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D.C. United and Caesars Entertainment Announce Partnership

George Miller

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D.C. United and Caesars Entertainment Announce Partnership
Photo Source: dcunited.com
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D.C. United and Caesars Entertainment have announced a strategic partnership commencing at the beginning of the 2020 MLS Season. The partnership, the first-of-its-kind in MLS, will see the global casino-entertainment company feature its “Caesars Sports” logo on D.C. United jerseys in addition to other sponsorship activations at Audi Field.

In only the second announced sleeve branding deal in MLS, and the first to feature a casino-entertainment company, the partnership will see the Caesars Sports logo prominently displayed on the sleeve of D.C. United jerseys for both home and away matches.

The partnership will include a number of Game Day activations at Audi Field, including promotional giveaways, LED signage, special match moments, and suites for usage during D.C. United home games and Audi Field events.  In an effort to support the dream of turning Audi Field into a year-round hub of entertainment in the Buzzard Point community of Washington D.C., multiple entertainment and bar/restaurant concepts are being considered, including Caesars Entertainment hosting events in the stadium itself.

“We are extremely excited to announce this partnership with Caesars Entertainment, who are truly best-in-class in their field,” said D.C. United Co-Chairman Jason Levien. “Partnering with Caesars provides us with a great opportunity to realize the dream of Audi Field being a year-round hub of entertainment and activity and is another strong indication that global brands continue to see value in partnering with our organization. We are truly thankful that Caesars has decided to partner with D.C. United on this landmark deal in the Washington, D.C.”

“Caesars Entertainment has been a world-wide leader in entertainment for many years, but now, including this new landmark partnership with D.C. United, we have quickly become a leader in the world of sports,” said Chris Holdren, Chief Marketing Officer for Caesars Entertainment. “We are excited to share our sports, hospitality and entertainment expertise with D.C. United fans and Audi Field guests.”

 

About D.C. United:

One of the founding clubs of Major League Soccer in 1996, D.C. United are one of the most decorated teams in the United States with 13 domestic and international trophies.  The Black-and-Red have won the MLS Cup four times (1996, 1997, 1999 and 2004), the Supporters’ Shield four times (1997, 1999, 2006 and 2007) and the Lamar Hunt U.S. Open Cup three times (1996, 2008 and 2013).

About Audi Field:

D.C. United have called the District home for the past 24 seasons and continued that tradition when they moved into their new state-of-the-art and soccer-specific stadium, Audi Field in Buzzard Point, Southwest D.C., in July 2018.  Beyond being a soccer stadium Audi Field hosts over 100 events year-round ranging from corporate meetings, receptions, galas and festivals. Audi Field is also home to the XFL’s D.C. Defenders, Premier League Lacrosse and the art, culinary and music festival – Unite The District Fest.

About Caesars Entertainment:

Caesars Entertainment is one of the world’s most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Gambling in the USA

Blockbuster line-up for Gaming Americas Q1 Meetup

George Miller

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Save the date for the Gaming Americas Q1 Virtual Meetup (28 January 2021)
Reading Time: 2 minutes

 

2021’s first Pan-American virtual conference set for 28th January

Cutting-edge betting and gaming media platform GamingAmericas.com has announced its speaker list and sponsors ahead of its bitesize virtual conference, Gaming Americas Q1 Meetup.

Over 800 participants have already registered for the 28th January event, which features a host of leading industry figures from both sides of the Americas, spanning the casino, sports betting, lottery, data and regulatory industries.

Altenar and Play’n Go have been confirmed as the leading sponsors for the event, which takes place from 12-19.45pm EST. Panel discussions will cover the latest developments from both continents, with networking opportunities available through specially designed break-out sessions.

The assembled line-up is set to include Francesco Rodano, Chief Policy Officer at Playtech; Dr Laila Mintas, CEO of PlayUp US; Ernando Garita, Head of Business Development at Betcris; and Tim Dieonno, Casino & Gaming Lead at KPMG.

Key topics on the agenda will focus on the latest in the US, the Canada gaming scene, the Caribbean and Central America, as well as a combination of Spanish and English panels covering all developments across Colombia, Panama, Argentina and Chile.

Zoltan Tuendik, Co-Founder of Gaming Americas, believes that the insights on offer at the bitesize conference will prove highly valuable:

“The number of sign-ups is testament to the high level of interest from the industry in a wide range of territories that we consider to offer some of the world’s biggest growth opportunities.

“This event may be slimmed-down, but there is certainly no shortage of quality within the line-up of speakers. With key regulatory updates from North America and a deep dive into Latin and Central America, anyone who is looking to gain traction in these markets cannot afford to miss out.”

Founded in March 2020 as an all-encompassing hub for the gambling and gaming sectors, GamingAmericas.com’s industry conferences have been chiefly developed by the publication’s advisory board.

Its collective leadership includes the former Deputy President of Sportradar US, Counsel to the Governor of New Jersey, and an ex-senior strategist for the Presidential campaigns of Bill Clinton, Al Gore, John Kerry, Hillary Clinton, and Barack Obama.

For more information on the event, as well as topics to be discussed and details on how to sign up, please visit the event’s official website.

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Gambling in the USA

Gaming Americas Weekly Roundup – January 11-17

Niji Narayan

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Reading Time: 3 minutes

Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

Online casino content provider Pragmatic Play has expanded its presence in Latin America through the launch of its slots and live casino products with Boldt’s Bplay brands in Argentina and Paraguay. Players registered at Bplay.com.ar and Bplay.com.py, are now able to enjoy leading slot titles such as Wolf Gold and Sweet Bonanza, as well as all Live Casino offering including its latest Game Show release – Mega Wheel.

Boyd Gaming Corporation has announced that it awarded more than $145,000 to non-profit organisations across the country in the Company’s annual holiday competition “Wreaths of Hope.” More than 135 non-profit organisations participated in the 2020 competition, decorating wreaths that were displayed online and at Boyd Gaming properties nationwide. Winners were decided directly by Boyd Gaming customers, who were invited to vote for their favourite charities online and in-person at select participating properties.

Partnerships

Shift4 Payments and Sightline Payments have entered into a strategic partnership to power online gaming and sports betting for casinos and sports venues. This partnership between the two leading fintech companies will deliver a seamless payment experience for patrons of hospitality, online/mobile gaming, on-premise gaming and sports betting venues. Sightline’s online/mobile gaming and betting solutions complement Shift4’s end-to-end payments offering to deliver an all-inclusive payment ecosystem for casinos, sports venues and other hospitality businesses.

BetRivers.com has entered into an exclusive content deal with former NBA coach George Karl. The new partnership makes George Karl an exclusive sports betting endorser of the BetRivers brand. Coach Karl will serve as the company’s brand ambassador and spokesperson and will be engaged in great upcoming promotions and events on BetRivers platforms.

Global esports organisation Gen.G has partnered with McDonald’s Southern California franchisees to organise a series of esports initiatives focused around Los Angeles, San Diego and Palm Springs. Specific events will include a multi-week play-in tournament for employees only and a three-day NBA 2K21 All-Star tournament to determine the best young players in Southern California.

Scientific Games Corporation has extended its existing seven-year instant games and hybrid lottery games contracts with Loto-Québec through 31 January 2022. Scientific Games is a trusted supplier to Loto-Québec for more than five decades, recently celebrating the Lottery’s 50th Anniversary and employing generations of workers from the east Montreal area of Québec. Scientific Games, creates and produces games for Loto-Québec and four Canadian provincial lotteries from its Montreal, Quebec manufacturing facility.

Appointment

Gaming and Leisure Properties Inc. has promoted Steven Ladany to the role of senior vice president and chief development officer. In his new role, Steven will lead the Company’s ongoing merger, acquisition and development efforts. Steven joined GLPI in September 2014 as Vice President, Finance and served in that role until March 2019, when he was promoted to Senior Vice President, Finance.

Compliance

Churchill Downs has secured approval for sports betting in Tennessee. Churchill Downs drew approval from the Tennessee Lottery’s Sports Wagering Committee, joining FanDuel, BetMGM, DraftKings and Tennessee Action 24/7. Churchill Downs’ sportsbook, BetAmerica, is rebranding as TwinSpires. BetAmerica is live in New Jersey, Pennsylvania and Indiana.

Australian operator PlayUp has expanded its footprint across the US by acquiring a sports betting license in New Jersey. This is the second market access agreement that PlayUp has announced after the recent acquisition of their Colorado license. To gain the license, PlayUp entered into a multi-year deal with FR Park Racing (FRP) which is the sports wagering certificate holder and operator of the Freehold Racetrack. FRP is owned by Pennwood Racing, and the ultimate 50/50 partners of Pennwood are Greenwood Racing, Penn National Gaming, and Parx Casino.

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Conferences in Europe

Play’n GO to sponsor several panels at the European Gaming and Gaming Americas Quarterly Meetups in 2021

Zoltan Tundik

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Reading Time: 2 minutes

 

Leading supplier for slot gaming in the casino industry all virtual quarterly meetups by Hipther Agency through 2021

We are excited to announce the support of Play’n GO as panel sponsor for multiple discussions all through the 8 quarterly meetups our team is hosting in 2021.

Based on several surveys and feedback, the team at Hipther Agency has made the necessary steps to support the gaming industry’s informational needs all through the year.

Starting from 2021 you can tune in on quality discussions and meet up with the top names from the EU/EEA/CIS and Balkans via the European Gaming Quarterly Meetups, or with the North and Latin American gaming industry via the Gaming Americas Quarterly Meetups.

The aim of the quarterly virtual meetups is to increase the access to quality information, but also provide an excellent opportunity to participate in engaging discussions between the industry stakeholders.

It did not take long until the industry reacted and we are also eager to reveal that both Q1 Meetups already have +1000 registrations and each confirmed a lineup of +40 industry experts.

The Q1 Meetups will take place on the following dates:

Each meetup features several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.

As mentioned above, Play’n GO is supporting the Quarterly Meetups as Panel Sponsor in multiple panels, and here are few things you should know about them:

Play’n GO are a leading supplier for slot gaming in the casino industry. One of the first suppliers to recognise and utilise the potential of mobile slot gaming, their innovation has revolutionised the industry and led Play’n GO to the forefront of the casino supplier market. Since its inception Play’n GO have curated a portfolio of award-winning games developed and tailored for compatibility with all devices and operating systems. In addition to this, they also provide back-end services and solutions to ensure operators are equipped to provide the ultimate gaming experience; this includes their casino platform and their server-based gaming solution, OMNY.

For further sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Marginean (B2B Sales Executive at Hipther Agency).

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

To receive constant updates, subscribe here: http://eepurl.com/hfyZxf

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