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D.C. United and Caesars Entertainment Announce Partnership

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D.C. United and Caesars Entertainment Announce Partnership
Photo Source: dcunited.com
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D.C. United and Caesars Entertainment have announced a strategic partnership commencing at the beginning of the 2020 MLS Season. The partnership, the first-of-its-kind in MLS, will see the global casino-entertainment company feature its “Caesars Sports” logo on D.C. United jerseys in addition to other sponsorship activations at Audi Field.

In only the second announced sleeve branding deal in MLS, and the first to feature a casino-entertainment company, the partnership will see the Caesars Sports logo prominently displayed on the sleeve of D.C. United jerseys for both home and away matches.

The partnership will include a number of Game Day activations at Audi Field, including promotional giveaways, LED signage, special match moments, and suites for usage during D.C. United home games and Audi Field events.  In an effort to support the dream of turning Audi Field into a year-round hub of entertainment in the Buzzard Point community of Washington D.C., multiple entertainment and bar/restaurant concepts are being considered, including Caesars Entertainment hosting events in the stadium itself.

“We are extremely excited to announce this partnership with Caesars Entertainment, who are truly best-in-class in their field,” said D.C. United Co-Chairman Jason Levien. “Partnering with Caesars provides us with a great opportunity to realize the dream of Audi Field being a year-round hub of entertainment and activity and is another strong indication that global brands continue to see value in partnering with our organization. We are truly thankful that Caesars has decided to partner with D.C. United on this landmark deal in the Washington, D.C.”

“Caesars Entertainment has been a world-wide leader in entertainment for many years, but now, including this new landmark partnership with D.C. United, we have quickly become a leader in the world of sports,” said Chris Holdren, Chief Marketing Officer for Caesars Entertainment. “We are excited to share our sports, hospitality and entertainment expertise with D.C. United fans and Audi Field guests.”

 

About D.C. United:

One of the founding clubs of Major League Soccer in 1996, D.C. United are one of the most decorated teams in the United States with 13 domestic and international trophies.  The Black-and-Red have won the MLS Cup four times (1996, 1997, 1999 and 2004), the Supporters’ Shield four times (1997, 1999, 2006 and 2007) and the Lamar Hunt U.S. Open Cup three times (1996, 2008 and 2013).

About Audi Field:

D.C. United have called the District home for the past 24 seasons and continued that tradition when they moved into their new state-of-the-art and soccer-specific stadium, Audi Field in Buzzard Point, Southwest D.C., in July 2018.  Beyond being a soccer stadium Audi Field hosts over 100 events year-round ranging from corporate meetings, receptions, galas and festivals. Audi Field is also home to the XFL’s D.C. Defenders, Premier League Lacrosse and the art, culinary and music festival – Unite The District Fest.

About Caesars Entertainment:

Caesars Entertainment is one of the world’s most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Gambling in the USA

Gaming Americas Weekly Roundup – December 4-10

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

MGM Resorts International has unveiled its vision to transition Empire City Casino by MGM Resorts into a world-class entertainment destination, MGM Empire City, if awarded a commercial casino license for its historic Yonkers, New York site. Key elements of the phase one design include a comprehensive casino floor redevelopment and expansion, 5000-capacity entertainment venue, state-of-the-art BetMGM sportsbook, food and beverage outlets by celebrated chefs, cocktail bars and lounges, technologically advanced meeting spaces and more.

Gaming Laboratories International (GLI) has been named an approved auditing body for International Betting Integrity Association’s (IBIA) Data Standards. Sports data providers wishing to be audited for the IBIA Data Standards and its kitemark will now be able to utilise GLI’s unparalleled expertise and global network of testing locations, streamlining the product auditing process and ensuring seamless compliance with IBIA standards.

International Game Technology PLC announced that it was recently recognised as a Top Employer in the US and Canada by the Top Employers Institute, a global authority in recognising excellence in people practices.

Playtech has opened its third and latest state-of-the-art Live Studio in the US. The highly anticipated studio, which officially soft launched on November 28, will soon continue to run operations 24/7, marking a significant milestone for Playtech Live as it conquers its third US state, completing the tri-state iGaming project.

New Partnerships

PENN Entertainment and the National Hockey League (NHL) announced a partnership that designates PENN’s online sports betting brands, ESPN BET in the US and theScore Bet in Ontario, as Official Sports Betting Partners of the NHL. As official league partners, ESPN BET and theScore Bet will have access to a host of entitlements, including IP rights and media and marketing integrations across League programming and premium NHL experiences.

NorthStar Gaming has announced that it has entered into a partnership agreement with BettorView that will enable NorthStar to engage with consumers in restaurants and bars across Ontario. The partnership provides NorthStar with the opportunity to further expand player acquisition across both sports wagering and online casino in a frictionless and convenient manner.

Galaxy Gaming has announced that it has signed an agreement with leading content provider Pragmatic Play extending the existing term for the licensing of Galaxy table game content across its portfolio of Live Casino and RNG gaming experiences.

New Appointments

Konami Gaming announced the appointment of Eric Schultz as vice president of studio operations, to lead overall game development spanning software development, art design, sound design, math design and project management.

Digital payments innovator Koin has appointed Scott Carcillo as its chief commercial officer. The newest addition to the rapidly growing Koin team, Carcillo will lead the company’s expansion into the gaming industry and overall market reach, focusing on macro-level business development strategies and fostering strategic partnerships.

Sportradar announced the appointment of Jim Bombassei as Senior Vice President, Investor Relations and Corporate Finance, effective immediately. In this role, Bombassei will be responsible for building and maintaining relationships with the global investment community and communicating the company’s business model, long-term strategy and financial performance.

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Gambling in the USA

Gaming Americas Weekly Roundup – November 27-December 3

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new appointments. Read on and get updated.

Latest News

Rush Street Interactive announced that a woman from Cumberland County, NJ hit the IGT MegaJackpot at BetRivers.com. The 33-year-old woman hit the jackpot with a $0.60 bet, winning $662,000 while playing at home on her mobile phone.

betJACK has received a top ranking among the nation’s largest online sports betting brands. In a comprehensive evaluation conducted by research firm Eilers and Krejcik, betJACK emerged as a top performer, securing its place alongside the nation’s best online sports betting products.

On 26 June 2024, the starting pistol will be fired in São Paulo for the first gamescom latam, the new gamescom satellite event for all of South America. This was announced at an event in Brazil by the involved partners: game – The German Games Industry Association, Koelnmesse, BIG Festival and Omelete Company.

The Global Esports Federation’s pro-series – Global Esports Tour (GET) – will kick off its next season in Rio de Janeiro, Brazil, in April 2024. Staged by the Brazilian Confederation of Games and Esports (CBGE) and strongly supported by Brazil’s National, State and Local partners. The event promises intense competition and a boost for economic and tourism development in the vibrant city.

As part of its strategic review, Kindred Group will exit the North American market with the expectations to have fully exited operations in the market by the end of Q2 2024, subject to the regulatory process. The Group also announced decisive actions to drive growth on core markets and dedicated cost reduction initiatives, which includes a reduction of over 300 employees and consultants during 2024.

Golden Nugget Casino Biloxi was one of several Coast casinos where the buffet didn’t return after the pandemic, and now that space is about to be repurposed. Golden Nugget and DraftKings announced last Tuesday the addition of a high-tech retail sportsbook area that will open in January.

iGaming Ontario (iGO)’s vision is to lead the world’s best gaming market, which includes building a safer and more enjoyable experience for all igaming players in Ontario. To support players who decide to stop or take a break from gambling, iGO is going to issue a request for proposals (RFP) in early 2024 for a centralised self-exclusion solution that will enable a player to self-exclude from all Ontario regulated igaming operators in a single registration process.

Jackpot Digital announced that it has received licensing approval from the Jackson Rancheria Tribal Gaming Agency, the regulator for Jackson Rancheria Casino Resort located in Jackson, California.

New Appointments

Aruze Gaming Global has appointed Betty Zhao as its SVP of International Operations. Formerly the Chief Operating Officer at LT Game since 2007, Betty Zhao demonstrated a unique blend of strategic vision and operational excellence in overseeing LT Game’s operations, including marketing, sales, product development and casino operations.

Betsul has appointed Fernando Garita as its new CEO. With more than two decades of expertise in the gaming industry sector, Garita served as regional director and director of business development at Betcris, in addition to having an extensive portfolio of projects throughout Latin America, as well as Asia.

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Gambling in the USA

Gaming Americas Weekly Roundup – November 20-26

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Juicy Stakes Casino has announced Thanksgiving-themed promotions, offering various incentives to its players during the festive season. The online platform aims to engage its audience through a series of offers centred around the Thanksgiving holiday. One of the main features of their promotional campaign is the Thanksgiving Dinner Lucky Pick. This offering aims to provide players with a chance to uncover surprises and exclusive deals by selecting from four Thanksgiving platters. These selections may yield Free Spins, Deposit Bonuses and Poker Promotions.

Bet365 has announced its official launch into the state of Louisiana. With this news, the Pelican State becomes the seventh state of bet365’s expansion in the US, which already includes Colorado, Iowa, Kentucky, New Jersey, Ohio and Virginia.

New York State’s Responsible Play Partnership, consisting of New York Council on Problem Gambling (NYCPG), New York State Office of Addiction Services and Supports (OASAS) and New York State Gaming Commission, continues to improve the voluntary self-exclusion (VSE) process at gaming facilities across the state. The NYCPG has launched a new free VSE Support Programme to help individuals who recognise they may have a gambling problem quickly find the resources they need to exclude themselves from gambling activities in New York.

Partnerships

Bet365 have extended their support of the US Darts Masters with a new sponsorship agreement for the World Series of Darts event in New York. The leading online betting sportsbook has enjoyed two successful years as the title sponsor of the US Darts Masters since the event moved to The Theatre at Madison Square Garden. The bet365 US Darts Masters is one of the World Series’ most popular events, with eight top PDC stars facing off against eight North American contenders across two days.

Hornets Sports & Entertainment and bet365 announced an exclusive long-term partnership under which bet365 becomes an Official Partner of the Charlotte Hornets and will become the Official Mobile Sports Betting Partner of the Charlotte Hornets subject to bet365 becoming licensed to operate in North Carolina. The partnership provides bet365 with significant branding and signage at Spectrum Centre, as well as on hornets.com, Hornets social media platforms, the Hornets App and the team’s TV and radio game broadcasts.

BetMGM has collaborated once again with actress and singer Vanessa Hudgens for its latest online casino campaign, “Library of Games”. The campaign premiered on Monday, Nov. 20. It is a 30-second fresh spot featuring Vanessa Hudgens in an iGame library, and it comes to life using the BetMGM app on her smartphone.

Pragmatic Play is achieving further expansion in Paraguay and Brazil after signing a multi-vertical deal with Giro Win. The deal encompasses the supplier’s Slots, Live Casino and Virtual Sports products, bringing its portfolio to an even greater LatAm audience. Pragmatic Play’s Slots portfolio has seen numerous player-favourite additions in recent weeks that will soon be available for Giro Win’s costumers, including new titles in the iconic Big Bass franchise as well as the renowned John Hunter series. The agreement also includes award-winning staples such as Sugar Rush and Gates of Olympus.

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