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Playson inks deal with Singular

George Miller

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Playson inks deal with Singular
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Games supplier to supply gaming content to leading platform provider

Playson has signed a partnership deal to launch its games portfolio with Singular.

Following a direct integration onto the Singular casino platform, the slot provider’s immersive suite of titles including Solar Queen, Clover Riches and its new Funky Fruits series will be soon available across Singular’s operator network.

Working in more than 10 regulated markets, Singular boasts access to several tier one operators and has a track record of helping suppliers extend their market reach.

This latest platform integration further signals the strong appeal of Playson’s fun and engaging product offering as the company widens its commercial footprint.

Blanka Homor, Sales Director at Playson, said: “Diversifying Playson’s routes to market is a cornerstone of our strategy, so we are thrilled to be working with a prominent platform provider such as Singular.

“With access to a range of tier one operators in several regulated markets, the supply agreement with Singular demonstrates the widespread interest in our portfolio among both players and partners.”

Robert Dowling, CCO at Singular, said: “We are always looking to work with the industry’s best content developers, so we are delighted to bring Playson on board.

“The supplier is well positioned to meet the demands of our operator partners and their players, who will undoubtedly enjoy its immersive games.”

Industry News

Kaizen Gaming Wins Award in “Best Omni-Channel Customer Experience” Category at National Customer Service Awards 2020

Niji Narayan

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Kaizen Gaming Wins Award in “Best Omni-Channel Customer Experience” Category at National Customer Service Awards 2020
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Kaizen Gaming has won award in the “Best Omni – Channel Customer Experience” category at the National Customer Service Awards 2020.

The National Customer Service Awards were organised for the 11th year running by the Hellenic Institute of Customer Service, in order to promote and reward companies, organisations and executive staff who make customer service their priority and demonstrate best practices.

Since its founding, Kaizen Gaming has set forth Customer Service as one of its main competitive edges by creating an internal and self-governing customer service model, which has been promoted and integrated by all countries of operation (Cyprus, Germany, Romania, Portugal, Brazil).

“At Kaizen Gaming we always look through the lens of our customers. In this context we have invested all these years in the continuous strengthening and development of our technological tools that warrant the best service experience for thousands of people who have chosen and relied on us for their entertainment. We seek and have managed to a great extent to have developed a strong relationship and a meaningful interaction. Our goal is to achieve a strong two-way commitment with perspective, since we are aware of the fact that such relationships need to be cultivated with confidence over the years. However, we have not only invested in tools but also in our human resources. In people who are committed to providing the best possible service experience for our customers. This efficient combination has created a crucial competitive edge for us, a fact corroborated by the overall satisfaction of our customers,” Stathis Loverdos, Director of Services at Kaizen Gaming, said.

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Entain Looking to Appoint Jette Nygaard-Andersen as CEO

Niji Narayan

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Entain Looking to Appoint Jette Nygaard-Andersen as CEO
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The board of Entain Plc is reported to be in advanced discussions to appoint Danish executive Jette Nygaard-Andersen as the company’s new chief executive.

The need for a new CEO comes amid the resignation of Shay Segev, who has expressed a desire to leave Entain to become co-CEO of the international sports streaming platform, DAZN.

Nygaard-Andersen has served as an Entain non-executive director since December 2019, advising the FTSE firm on effective new market expansions and its digital strategy with regards to core platforms.

Should Nygaard-Andersen be confirmed, the executive would become the first female to lead a listed UK gambling enterprise.

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Industry News

Playtika Prices $1.88B IPO Above Target Range

Niji Narayan

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Playtika Prices $1.88B IPO Above Target Range
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Mobile gaming company Playtika Holding Corp sold shares in its U.S. initial public offering above its target range at $27 each.

Playtika had set a target price of between $22 and $24 apiece. The Israel-based company, which is owned by a Chinese investor group, had planned to sell 21.7 million shares with a further 47.8 million sold by existing investors, making the total offering worth around $1.88 billion at $27 per share. The IPO, the biggest U.S. listing in 2021 so far, values Playtika at $11.1 billion.

In 2016, a group of Chinese investors including Giant Network Group Co Ltd and Yunfeng Capital, a private equity firm founded by Alibaba Group’s Jack Ma, acquired Playtika from Caesars Interactive for $4.4 billion.

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