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Relax Gaming inks deal with Inspired

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Relax Gaming inks deal with Inspired
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Virtual and slot content supplier to become latest addition to Powered By programme

Relax Gaming, iGaming aggregator and supplier of unique content, has penned its latest third-party-studio deal with multi-product content provider Inspired Entertainment.

The agreement is part of Relax Gaming’s Powered By partnership programme and offers Inspired access to its vast distribution network together with a hassle-free route to market.

Inspired is well known for its virtual products as well as a rapidly expanding casino content offering, which it supports in 35 jurisdictions worldwide across retail, mobile and online channels.

Relax customers will also be able to access Inspired’s new V-Play Plug & Play™ solution, a complete end-to-end online virtual sportsbook product that allows operators to access its award-winning scheduled virtuals with minimal integration effort and rapid speed-to-market. Plug & Play is simple and quick to install, making the virtual product available with no sportsbook integration needed. A full bet management tool is included, delivering a complete sports betting experience with custom branding option availability.

Relax Gaming continues to grow its Powered By partner base, offering commercial agreements that enable suppliers to harness its scalable technology and integration platform while staying in commercial control on agreements with operators.

Over the previous 12 months Relax has significantly increased the size of its partnership network through its well-received programmes and routes to markets, signing numerous agreements with major industry brands.

Simon Hammon, Relax Gaming CPO, said: Our partnership programmes have continued to expand significantly since launch, and we are delighted to welcome Inspired into the fold.

“As a multi-product provider, they develop exciting content for territories across the globe and we look forward to a long and fruitful partnership.”  

Claire Osborne, Vice President of Interactive at Inspired, said: Joining Relax Gaming’s partnership platform is a very exciting milestone for us as we look to grow our business and build brand awareness.

“Our content is already enjoyed in numerous jurisdictions across the globe and joining forces with Relax gives us even more avenues to boost exposure with leading operators.”

Relax Gaming has rapidly grown its portfolio in recent months, now providing its partners with a roster of over 1000 casino games, including high-quality aggregated content from selected Powered By and Silver Bullet studios together with its innovative proprietary products.

Industry News

DAZN Appoints Brice Daumin as CEO of French and Swiss Operations

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DAZN Group, the world’s leading sports streaming service, announced the appointment of Brice Daumin as CEO of its French and Swiss operations. Daumin will oversee DAZN’s growth strategy in France, using his experience and knowledge of the French market garnered over 25 plus years in the French media and telecoms industries.

The move further underlines DAZN’s commitment to France after its launch in August 2023. DAZN brings its French subscribers the best of combat sports including a weekly schedule of top-quality boxing, MMA with the Professional Fighters League and PFL Europe featuring world-class fighters such as Francis Ngannou and Cédric Doumbé, huge PPV boxing line-ups featuring Tyson Fury and Anthony Joshua, such as “Day of Reckoning”. DAZN also brings its customers top-tier football including Ligue 1 Uber Eats, and the UEFA Women’s Champions League.

DAZN has also delivered a distribution strategy, striking deals with prominent telco and cable operators, to ensure as many French sports fans can access DAZN’s compelling catalogue of premium live sports content, magazine programming, archive and other sports entertainment products. Daumin will report directly to Alice Mascia, whose group responsibilities include her roles as Group Chief Marketing Officer and CEO of DACH.

Shay Segev, CEO of DAZN Group, said: “DAZN’s global sports offering expanded into France last year and we’re excited to announce that Brice Daumin is joining our team to help us grow in this evolving market. With his extensive in-market experience across our strategic imperatives – customer focus, commercial development, and distribution – Brice will play a key role in our long-term development in France. This is a clear statement of DAZN’s commitment to France and our ambition to continue growing in this exciting sports entertainment market.”

Brice Daumin, CEO of DAZN France, said: “This was an easy decision for me to make. DAZN has already demonstrated its offer right across Europe, with its operations in Belgium, Germany, Italy, Portugal and Spain. Working with the biggest rights holder, in local markets and on a global level, DAZN delivers a fantastic service in a way that works for fans and rights holders. The opportunities for further growth in France are clear, especially when you look at the expanding range of sports entertainment products DAZN is creating – e-commerce, ticketing, social experiences and gaming. The French sports fan is ready for a new experience, one that DAZN will deliver.”

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Industry News

Betsson Acquires Gaming Operator and Game Developer in the Netherlands

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Betsson announced that the Group has acquired Holland Gaming Technology Ltd, a gaming operator with a license in the Netherlands, and Holland Power Gaming B.V., a game studio that develops casino games for Holland Gaming Technology Ltd. The total consideration amounts to EUR 27.5 million on a cash- and debt-free basis and is financed with own liquid assets.

Holland Gaming Technology Ltd is a gaming operator, which holds a gaming license for casino games in the Netherlands and offers games through the websites www.goldruncasino.nl and www.goldruncasino .com.

Holland Power Gaming B.V. is a game development company in the Netherlands that supplies casino games exclusively for Holland Gaming Technology Ltd.

The total consideration amounts to EUR 27.5 million, out of which EUR 16 million is paid upfront at closing, and deferred payments of EUR 9 million and EUR 2.5 million will be paid in six months and twelve months respectively.

The acquisition will over time contribute to a higher share of revenue from locally regulated markets and is in line with Betsson’s strategic ambition to deliver profitable growth through geographic expansion.

The acquisition is subject to post-closing approval by the Dutch gambling regulator KSA.

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Industry News

IGT Earns Gold Medal from Leading Sustainability Rating Agency EcoVadis

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International Game Technology PLC announced that it has earned a gold medal sustainability rating from EcoVadis, a leading provider of business sustainability ratings. This gold medal rating positions IGT among the top five percent of global companies assessed by EcoVadis for its comprehensive sustainable business practices. IGT scored particularly well in the areas of environment, ethics and sustainable procurement.

IGT’s sustainability programme was assessed under the EcoVadis criteria using 21 benchmarks within the categories of environment, labour and human rights, ethics and sustainable procurement. EcoVadis methodically evaluates environmental, social and ethical performance using these international sustainability standards for more than 85,000 companies worldwide.

“Receiving a gold medal from EcoVadis validates IGT’s long-time commitment to continuously improving our ESG results and the effectiveness of our Sustainable Play initiatives. IGT will leverage the gold medal honor from EcoVadis as inspiration for enhanced sustainability innovation and performance, as we help contribute to a more sustainable future for our business and stakeholders,” said Wendy Montgomery, IGT SVP Marketing, Communications and Sustainability.

EcoVadis’ business sustainability ratings are based on international sustainability standards such as the Ten Principles of the UN Global Company, the International Labour Organisation conventions, the Global Reporting Initiative standards and the ISO 26000 standard. The ratings provide an evidenced-based analysis on performance and an actional roadmap for continuous improvement.

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