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KamaGames and Hard Rock International Announce Joint Partnership With Launch of All-New App

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KamaGames and Hard Rock International Announce Joint Partnership With Launch of All-New App
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KamaGames, the largest European social casino operator, has announced the launch of a new app in partnership with the iconic global brand, Hard Rock International. The new app, titled Hard Rock Blackjack, contains the most popular casino-style games in the KamaGames portfolio.

The stand-out feature of Hard Rock Blackjack is the inclusion of high calibre, 3D versions of classic casino table games including roulette, craps, baccarat and of course, the core title within the app, blackjack. In addition, this all-new app will include a number of other casino-style games such as slots and video poker, familiar to even the most casual of players.

Hard Rock Blackjack also includes a fully comprehensive and market-leading social poker game based on the Pokerist Texas Poker model, currently the third-largest social poker game in the world. In addition to the much loved Texas Hold’em Poker, a number of other poker-based titles have also been added to the app including fan-favourites Set Poker and Split Bet Poker.

As well as the strong line up of social casino games, Hard Rock Blackjack will also play host to a range of competitive poker tournaments including Sit’n’Go, Shootout, multi-table tournaments (MTT) and weekly tournaments all of which have experienced long-standing success among KamaGames’ existing user base, a success that both KamaGames and Hard Rock International anticipate to be replicated among the millions of Hard Rock International customers.

Alongside tournaments, the app offers unique Party modes and poker game variations to excite players of every skill level as well as providing a host of different ways to encourage a feeling of community. Social interaction between players will be made possible via a range of creative chat options such as in-game instant messenger, animated emojis and the ability to send gifts back and forth throughout the many highs and lows of a game.

Commenting on the new partnership, Hard Rock’s Kresimir Spajic, Senior Vice President of Online Gaming & Sports Betting, stated: “We are excited to announce this partnership and the release of the highly sophisticated Hard Rock Blackjack app, a perfect expansion of our free-to-play games portfolio and a major draw for both current and new Hard Rock customers. The exciting table games, multiplayer functionality and availability in 28 different languages will empower us to stay regularly connected with our guests in a new and creative way between visits to our Cafes, Hotels and Casinos around the world.”

Spajic added: “Hard Rock has seen positive results leveraging free2play mobile games to extend the legendary experience guests have come to expect from the 262 Hard Rock ensues around the world into a digital format to both deepen relationships and drive incremental brand engagement both online and at our real-world venues. Partnering with KamaGames and their industry-leading technology in the social casino space gives us the opportunity to amplify the reach of our social casino portfolio with best-in-class casino gameplay and global availability.”

KamaGames CEO, Andrey Kuznetsov explained: “For KamaGames, this partnership holds an unparalleled opportunity for growth. Using our expertise, which has been honed over many years in the social casino industry, we are confident that we have created a product that will offer true entertainment value for Hard Rock International customers. KamaGames is very proud of the product we’ve brought to the market with Pokerist Texas Poker and are happy to share this technology with Hard Rock to provide their loyal customers with a high-quality product which will give them even more opportunities to interact and engage with Hard Rocks iconic, globally recognized brand, leading to a continued positive relationship and greater brand loyalty”.

Whilst the Hard Rock Blackjack portfolio is already extensive at its launch, throughout 2020 and beyond, the partnership between KamaGames and Hard Rock International is expected to generate a variety of cross-promotional campaigns and projects, as well as incorporating even more new slots, game modes, tournaments, and events into the app.

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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Industry News

Kindred’s Share of Revenue from High-risk Players Shows Slight Increase

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Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.

“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.

“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.

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Industry News

PENN Entertainment Names Aaron LaBerge as Chief Technology Officer

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PENN Entertainment announced that Aaron LaBerge has been named Chief Technology Officer (CTO) effective July 1, 2024, subject to customary regulatory approvals. Mr. LaBerge will report directly to PENN CEO & President Jay Snowden.

In his new role, Mr. LaBerge will be responsible for driving the technology strategy and execution for PENN, while leading the multinational team of technologists and serving as the key business leader for the company’s Interactive division.

Mr. LaBerge spent more than 20 years at The Walt Disney Company, in two stints separated by five and a half years as a technology entrepreneur. He was most recently President & Chief Technology Officer for Disney Entertainment and ESPN where he was responsible for driving all technology and product development in support of The Walt Disney Company’s two media divisions. In that role, he helped set the vision and strategic leadership for how Disney uses technology to enable storytelling and innovation, drive its business, and create unparalleled consumer experiences with entertainment and sports content.

“We are thrilled to have someone of Aaron’s caliber join our PENN executive team. Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media,” Mr. Snowden said.

“I’m excited to join another talented team at PENN Interactive and lead our technology strategy. PENN Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN BET an essential piece of the sports fan experience. Together, we’ll push the limits and redefine how fans interact with sports and gaming,” Mr. LaBerge said.

Prior to his most recent role at the Walt Disney Company, Mr. LaBerge was Executive Vice President and Chief Technology Officer at ESPN from 2015 to 2018. At ESPN he played an instrumental role in the growth of ESPN’s consumer-facing digital media products and services – leading many of ESPN’s most ambitious and challenging projects and helping establish ESPN’s position as the leader in digital sports and innovative sports technology development. He was a key architect in the design, development, and engineering of ESPN’s state-of-the-art facilities in Bristol, CT; Los Angeles, CA; Charlotte, NC; and Austin, TX, as well as data centers and infrastructure that connect those facilities around the world, as well as the technology design and development to support the launch of the multi-platform SEC Network.

Between 2007 and 2012, LaBerge was co-founder and CEO of Fanzter, Inc. – a venture-funded consumer software and digital product development company. At Fanzter, he directed all day-to-day operations and led the development and launch of a variety of consumer-focused internet and mobile products, ground-breaking social and commerce technologies and more.

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