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Playson secures content distribution deal with Twin Casino

George Miller

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Playson secures content distribution deal with Twin Casino
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Slot developer further extends its European reach

Casino software provider Playson has signed an agreement with online operator Twin Casino to supply its portfolio of games in a move that expands the developer’s European footprint.

The deal will allow the MGA-licensed operator to significantly expand and diversify its offering with the addition of Playson’s games, which are proven to engage with players worldwide.

Playson’s immersive slot catalogue, including popular titles Vikings Fortune: Hold and Win and Solar Queen, its Timeless Fruit Slots portfolio, and the newly launched Funky Fruits series, will soon be made available to Twin Casino’s player base.

The new partnership reinforces Playson’s ever-growing presence in Europe, with Twin Casino set to roll out Playson’s content across the continent, including Sweden, where the developer already holds a strong position within the regulated market.

Blanka Homor, Sales Director at Playson, said: “We are delighted to sign with Twin Casino as the company’s influence in the Swedish market fits well with our ambitious expansion plans.

“We look forward to starting work with the company in what will undoubtedly be a highly productive professional relationship. With important market entries and a plethora of fresh content in the pipeline, we are excited about the year ahead.”

Kasper Bach, Head of Casino at Twin Casino, said: “Playson’s highly entertaining slot titles are a consistent player favourite, and the company’s track-record of producing premium quality content speaks for itself.

“We are therefore thrilled to partner with Playson and have no doubt that the supplier’s engaging slots will be a major hit with our users going forward.”

Industry News

CT Gaming Interactive Partners with Meridianbet

Niji Narayan

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CT Gaming Interactive Partners with Meridianbet
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Online gaming content and solutions provider CT Gaming Interactive has entered into a deal for launching games with Meridianbet. The deal will see the online casinos under the brand host the CT Gaming Interactive’s games, which include special jackpots.

“I am very pleased and proud that Meridian has selected us as its partner. We are confident that our market-leading portfolio of games will support its strategy to deliver the ultimate player experience to its customers,” Lachezar Petrov, general manager at CT Gaming Interactive, said.

“We continue to expand our customer base and the games launches with Meridian’s well-known sites enable distribution to a new group of players,” Petrov added.

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European Gaming News

Major European Gambling Brands Cut Advertising on IPR-infringing Sites

Niji Narayan

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Major European Gambling Brands Cut Advertising on IPR-infringing Sites
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A new report by the European Commission has found that an industry-led memorandum of understanding (MoU) on online advertising and intellectual property rights has led to a significant reduction in the unintentional placement of advertising from Europe’s major gambling brands on websites which infringe upon intellectual property rights.

The MoU, published in 2018, was established to limit advertising on websites, such as illegal sports streaming sites, and mobile applications that infringe copyright or disseminate counterfeit goods.

As part of its review of the effectiveness of the MoU, the Commission has presented a new report today which found that the MoU has created more awareness among brands that their advertising may end up on IPR-infringing websites. According to the report, the share of total advertising for European businesses on IPR-infringing websites was reduced by 12% since the introduction of the MoU, while gambling advertising from Europe’s major brands (including all EGBA members) decreased by 20%, from 62% to 50% during the reporting period.

The European Gaming and Betting Association (EGBA) welcomes the report’s conclusions and is pleased with the significant progress made by EGBA members and other major brands in reducing the unintentional placement of their advertising on IPR-infringing advertising channels.

“EGBA welcomes the progress made by EGBA members and other major gambling brands in significantly reducing the unintentional placement of their advertising on IPR-infringing websites and is pleased that major online gambling companies are playing a central role in EU efforts to crack down on IPR infringement. Most reputable companies do not intend to advertise on IPR-infringing websites, but it happens and is difficult to control, and EGBA acknowledges that remedial action is needed to prevent it. That is why we have been actively engaging with the European Commission and other stakeholders to take action and are pleased those efforts are beginning to bear fruit,” Maarten Haijer, Secretary-General of EGBA, said.

“EGBA is committed to promoting responsibility and driving standards in Europe’s online gambling sector and we encourage other companies to join us – and be part of the solution, not the problem – by adhering to responsibility initiatives such as the MoU. This initiative proves that greater cooperation at EU-level can benefit the sector and how it is able to respond to the challenges it faces, including on advertising,” Maarten Haijer added.

 

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Industry News

Applicants for Dutch Online Gambling License Required to Show Nearly 3 Years of Good Behaviour

Niji Narayan

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Applicants for Dutch Online Gambling License Required to Show Nearly 3 Years of Good Behaviour
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Any online gambling operator applying for a license in the Netherlands must show almost three years’ worth of good behaviour before their applications will be considered by the local regulators.

Rene Jansen, the chairperson of the Kansspelautoriteit, made this known during a keynote address at a conference in Amsterdam.

Rene Jansen said that the country’s count down to the Remote Gambling Act has begun, and it is expected to take effect on March 1, next year. After this date, all licensees will, in every likelihood, start submitting applications. The regulated market will be rolled out almost six months after that.

Jansen noted that the regulator had transferred operational control of the Central Exclusion Register to the Netcompany, its managing partner. The country’s associated Data Safe, the one that each operator must connect to so that the regulator can also check their vigilance on customer activity, will notify the EC.

This coming October, the regulator will also bring in new responsible gambling measures. In November, it will issue concrete details regarding the license application process.

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