Connect with us
SIS

Affiliate Industry

BonusFinder granted West Virginia license

Zoltan Tundik

Published

on

BonusFinder granted Colorado license ahead of 1st May opening
Reading Time: 2 minutes

 

Fifth US license for player-centric affiliate in a year and just two weeks since Colorado approval

BonusFinder.com has been granted a license to operate in West Virginia – its fifth US affiliate license in less than a year, and just two weeks since Colorado regulators gave the rapidly growing brand its stamp of approval.

Founded in 2019 with a vision to transform how the affiliate sector creates, captures, and converts traffic into profitable returning customers, with a player-centric and brand-driven approach, BonusFinder.com has made huge in-roads in the rapidly growing US market.

The company’s new West Virginia license marks a quintet of US state approvals for the company in less than a year with existing licenses in New Jersey, Pennsylvania, Indiana and most recently in Colorado, with each market showing rapid growth since launch.

West Virginia regulated online and mobile sports betting in August 2019 and currently has three tier-one operator brands live with online and mobile betting options.

BonusFinder.com is a finalist in the Affiliate of the Year category at this year’s EGR North America Awards.

Fintan Costello, Managing Director, Bonusfinder.com, said: “We’re delighted to have been given approval in West Virginia, just two weeks after we celebrated going live in Colorado.

“We now have five licenses in total and are presenting millions of players with the optimum sports betting and gaming options before they commit to opening a new online betting account.

“Our aim is to help players ‘play with more’ within a safe and responsible environment. We are very much in favor of regulation and we are delighted to have made huge strides in five rapidly growing state markets.”

In March research carried out by BonusFinder.com using Google Trends uncovered a 100% rise in internet searches for ‘online casino’ across North America since the closure of major land-based gaming venues and cancellation of live sport.

The tipping point came on 12th March when more US players searched for ‘online casino’ than ‘sports betting’ with numbers doubling in the following two weeks.

Since the repeal of PASPA in August 2018, 17 US states have regulated sports betting with only five, including Delaware, Michigan, Nevada, New Jersey, and Pennsylvania opening up igaming.

 

Affiliate Industry

PartnerMatrix helps clients leverage real-time data via new API development

George Miller

Published

on

PartnerMatrix helps clients leverage real-time data via new API development
Reading Time: < 1 minute

 

PartnerMatrix introduces new API development which helps casino and betting websites to have a better understanding of their affiliate marketing programs. The real-time data API feature allows Affiliate Managers to track users’ actions in real-time, without delay or inaccuracy, view instant reports and access full users’ history and flow.

PartnerMatrix’s API based solution provides transparent and instant data both for operators and affiliates, helps build trustworthy relationships, discourages possible frauds, and improves the day-to-day operations. The first client to leverage the new feature is Prisma Gaming, which is set to integrate it across its B2C brands and clients.

The API integration gives gaming operators a better understanding of the results of their campaigns. The real-time data supplies a wealth of information which helps Affiliate Managers in making well-informed decisions about their ongoing promotional activities. Operators can quickly decide if they should continue promotion, invest more in a campaign, or end it if the results aren’t rising to the expectations.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Currently, affiliate software providers offer reports via FTP integrations on both operator and affiliate side. However, it can take up to one day to receive the data results. PartnerMatrix’s API integration allows instant reporting, which can lead to more transparency, trust and cooperation between iGaming affiliates and operators.”

Part of EveryMatrix Group, PartnerMatrix was created under the vision of one system to reach millions of players, currently catering to over 100 casino and betting operators, including Dafabet, Nextbet, Gigapotti, MaxBet, ShangriLa or TotoGaming, with 24 new clients joining in the last 12 months.

Continue Reading

Affiliate Industry

XLMEDIA to Offload Finnish Casino Assets

Niji Narayan

Published

on

XLMEDIA to Offload Finnish Casino Assets
Reading Time: < 1 minute

 

Publishing firm XLMedia has instructed Akur Capital to commence a process to sell the majority of its Finnish-facing Casino assets, along with certain other publishing sites.

This proposed disposal is in line with the company’s stated strategy of refining its publishing portfolio and refocusing on regulated and high-potential markets, to deliver more sustainable and predictable growth.

Any disposal proceeds from a successful conclusion over the coming months will be used, along with current balance sheet headroom, to expedite the Company’s strategy through the acquisition and development of content-rich, highly engaging sites in regulated and high growth markets.

“XLMedia has set out a clear transformation strategy to deliver the next phase of growth. We have already made significant progress with reshaping the organisation, reducing our cost base, strengthening the leadership team and building our core people skills and technological expertise,” Stuart Simms, CEO of XLMedia, said.

“The sale of our Finnish-facing casino assets will reduce the reliance on unregulated markets and accelerate the delivery of our strategy, providing additional capital for the acquisition of attractive assets in regulated and high growth markets, such as the burgeoning US sports market. I look forward to updating our key stakeholders over the coming months,” Stuart Simms added.

Continue Reading

Affiliate Industry

Rightlander Expands its Reach to Portugal and Bulgaria

Niji Narayan

Published

on

Rightlander Expands its Reach to Portugal and Bulgaria
Reading Time: < 1 minute

 

Affiliate compliance specialist Rightlander has launched its product and service portfolio in Portugal and Bulgaria.

Operators in these two countries will now have access to the full spectrum of Rightlander.com products including affiliate landing page tracker, PPC partner bidding tool, responsive affiliate finder, live enforcement and quick start.

“Rightlander’s priorities are largely driven by our clients’ requirements and we provide data to several large companies dealing in multiple regulated or soon to be regulated territories. Portugal’s igaming market grew to €69.8m in the first quarter of 2020 and the gambling industry in Bulgaria continues to grow and become more and more interesting for international companies so it was only a matter of time before we included these markets into our offering,” Ian Sims, founder of Rightlander, said.

Rightlander’s distributor compliance database searches every website and generates a list of all locations to which the trademarks of an operator are referred and/or related.

It follows each link on the website towards its final destination, takes a screenshot and stores it in a personal library. This is designed to enable operators to have full oversight of the affiliates that link to their brands.

The platform also helps operators to schedule compliance breach incidents that will be immediately alerted when they occur allowing them to respond and fix instantly.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.