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Spotlight Sports Group bringing customers closer to Premier League action

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Sportal365 and Spotlight Sports Group agree new content deal
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Spotlight Sports Group is bringing customers it’s uninterrupted studio commentaries from every single Premier League game for the remainder of the disrupted season. With each match attracting a huge global audience, Spotlight Sports Group offers it’s commentaries in up to 15 languages to help businesses interact with their international audiences. For the first time ever, the commentaries will be showcased live on www.spotlightsportsgroup.com for free for all Saturdays Premier League clashes.

Already in use by a number of major bookmakers, the commentaries are a simple plug and play solution which has demonstrated upturn and increased betting activity. Research with existing partners shows customers dwell time increased to 32 minutes whilst listening.

Since the Premier League ceased for the global Covid-19 customers have searched elsewhere for their football fix, with the Belurisan league seeing an unprecedented upturn in betting figures, whilst the Bundesliga, La Liga and Serie A followed suit more recently. However, eyes are all fixed on the return of the biggest league in the world today and bookmakers are expected to see an increase in new and existing customers flood to their sites. Spotlight Sports Group commentaries have been developed to engage and retain your customers for longer with the solution fixed to the background while customers are free to browse your site.

Alongside footballs return, this has been a huge month for racing in the UK and Ireland with the start of the classics on Guineas weekend last week and the wonderful Royal Ascot currently taking place.  Spotlight Sports Group is also the home of official commentary for all horseracing meetings in Britain and Ireland on a daily basis. Commentaries on each race as it unfolds with our racing experts informing punters through previews, analysis and discussion between races.

Talking about the demand for audio to supplement sportsbooks Spotlight Sports Group, Group Operations Director, Cheryl Westerman said:

‘’The global Covid-19 pandemic has changed the way we will watch and interact with sport for the foreseeable future, with games and meetings behind closed doors. We want to bring customers closer to the action whilst they are having a bet. Our commentaries are delivered in a host of languages to engage international audiences and keep those customers informed throughout the 90 minutes of the match. With the in-play market so critical to bookmakers our research shows that those listening to the match are likely to stay on sites for longer and therefore are placing more in-play bets’’.

Tune in to Saturday’s commentaries including two huge matches affecting the top and bottom of the league, Brighton v Arsenal and West Ham v Wolves on www.spotlightsportsgroup.com

 

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Booming Games expands Belgian presence with Napoleon Sports & Casino launch

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Booming Games expands Belgian presence with Napoleon Sports & Casino launch
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Malta-based slot supplier Booming Games kicks off 2022 with the launch of their most popular slot titles on Napoleon Sports & Casino in Belgium. Booming Games’ slot portfolio comprises more than 60 HTML5 slot games including popular titles like Cash Pig, Mighty Gorilla, Burning Classics and latest release Howling Wolves Megaways. All games will be available to Napoleon Sports & Casino and their Belgian players over time. Booming Games release up to two new games per month. Soon to be released are Book of Poseidon, Flaming Chilies and Kim’s Wild Journey.

“We are proud and excited to team up with Napoleon Sports & Casino to further strengthen our presence in the Belgian market” said Frederik Niehusen, Chief Commercial Officer at Booming Games. “Napoleon Sports & Casino is a leading and very reputable operator in Belgium. This is the next strong addition to our constantly growing client portfolio in regulated markets and we are looking forward to working with them”, he added.
Melissa Deboelpaep, Game Expert at Napoleon Sports & Casino added, “At Napoleon, we’re always thrilled to enhance and improve the gaming experience of our players. We strive to offer them the best entertainment in the safest environment. With the addition of Booming Games to our portfolio, I strongly believe we are doing exactly that.”

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Adverty launches In-Play™ ad technology in first major racing title from Wolves Interactive

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Adverty launches In-Play™ ad technology in first major racing title from Wolves Interactive
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Adverty AB (publ) and Wolves Interactive, a leading Istanbul-based developer of mobile racing games, today announce a partnership which brings Adverty’s multi-patented In-Play™ ad technology to Wolves’ global hit Motorbike – Traffic Racer.

With more than 10 million downloads since its launch in 2018, Motorbike: Traffic Racer has built a devoted worldwide audience of players who love to race lifelike motorcycles in a real-world setting. This inaugural collaboration between Adverty and Wolves Interactive also marks the first output of Adverty’s Istanbul team, as the Turkish city cements its reputation as a major hub for game development.

“We are delighted to announce this exciting partnership with Wolves Interactive,” says Thorbjorn Waring, CSO of Adverty. “Racing games are a great fit for our ad format and highly sought after by advertisers. Wolves stands among the very top developers in the world for this type of game, offering superb, life-like graphics which appeal to well-defined and otherwise hard-to-reach target audiences. We are honoured that they have chosen to work with us and we look forward to a long and highly successful partnership.”

Marawan Hassan, Chief Marketing Officer at Wolves Interactive, adds: “As a company, we are very focused on optimizing our advertising revenue, and in our view there is no format that shows more promise for growth than In-Play advertising. We have designed the In-Play ads for Motorbike – Traffic Racer specifically, so that they are displayed in a native, organic way, ensuring that the player experience is optimised.”

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Going Dutch! Leander Games secures Holland Casino deal

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Going Dutch! Leander Games secures Holland Casino deal
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The deal with one of the new market leaders secures access for Leander Games in Europe’s newest regulated market

Leander Games’ product will be available to players in the Netherlands following the supplier’s new deal with Dutch market leader Holland Casino.

Holland Casino is one of the ten operators to have been licensed so far to operate in the newly-regulated Dutch market.

“We’re pleased not only to be able to say our games are available to Dutch citizens but also to be adding such a prestigious name to our roster of clients,”: said Steven Matsell, CEO at Leander Games.

“This is a great opportunity to showcase our offering and given players in the Netherlands a sight of our hugely successful suite of games.

Games now available on the Holland Casino site include Fortune Teller’s Charm, Pearls of Poseidon, Chilli con Carnage, Wild West Zone, Diamond Blast Zone, Tomb of Mirrors, Cash Encounters, A Pirate’s Quest and Ways of the Labyrinth

The regulated market in the Netherlands was opened on October 1.

“We’re delighted to be working with the Leander,” said Holland Casino Digital Director Jeroen Verkroost, “They offer a great range of great content to several regulated markets, and their games will definitely excite our player base.”

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