Gaming Innovation Group (GiG) has announced that its multi-award winning iGaming Platform has powered the launch of Suprnation in Estonia, as GiG’s market-leading technology continues to strengthen, amplifying growth in an ever expanding number of regulated markets around the globe.

GiG has garnered a strong reputation as a regulated markets expert, with this latest new launch underscoring its commitment to driving growth opportunities for its partners into new markets, as regulation becomes ever more pronounced.

The news of the launch of long-term partner Suprnation is also notable for extending GiG’s impressive recent cadence of live delivery, launching ten brands in the last six months.

Prioritising a partner-centric strategy, GiG has built a strong reputation for growth, leveraging its extensive experience to foster strong professional relationships with operators, providers, and regulatory bodies. As legislative frameworks evolve, particularly in new and emerging markets, the expertise and experience of providers like GiG become increasingly critical in navigating regulatory complexities and driving revenue.

iGaming in Estonia, across online casino, sportsbook and lottery, is expected to deliver steady annual growth, resulting in a projected market revenue of over €271m by 2029 according to data supplied by H2 capital.

Andrew Cochrane, Chief Business Officer at GiG, said: “We are proud that our long standing partnerships continue to benefit from the expanding addressable markets we have added to our portfolio. The widening regulated opportunities we deliver ensures we excel at driving revenue growth for our partners in new markets, and we look forward to continuing to leverage our expertise, powering online successes throughout burgeoning new regions like Estonia. ”

Salsa Technology is pleased to announce a strategic partnership with Wild Gaming. The ambitious casino game development company has earned a reputation for producing innovative and engaging slot games.

Following this partnership, Wild Gaming’s portfolio is now seamlessly available on the Salsa Gator platform. This partnership will greatly enhance the gaming experience by combining Wild Gaming’s expertise in game development with Salsa’s unrivalled reach within the LatAm region.

Some of Wild Gaming’s best known releases to join Salsa Gator will be Mansion of Mysteries, Regal Crush Deluxe, and Triple Crush.

Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “We are delighted to partner with Wild Gaming to bring their innovative slot games to our platform. The studio’s dedication to excellence and commitment to delivering exceptional gaming content align perfectly with our mission to provide our operators and brands with the best possible gaming experience for their players.”

Matthew Gera, CEO & Co-Owner added: “I’m proud to officially announce our partnership with Salsa Technology. This collaboration represents an exciting opportunity to expand our presence in the South American market and deliver our top-quality slot games to a broader audience. Together, we are committed to providing players with an immersive and thrilling gaming experience.”

• Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
• Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
• Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth

Transforming Customers into Environmentalists and Humanitarians

MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.

Key Features of Meridian Donate:

• Direct customer involvement: Customers are not just donors but active participants in CSR decisions
• Diverse programs: Offers choices from global afforestation to local humanitarian efforts
• Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF

Expanding Impact: A Year-by-Year Growth

The Meridian Donate platform has seen substantial growth in its scope and impact:

• Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
• National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
• Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023

In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.

Continued Commitment to Innovation and Community Involvement

Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.

Recent Successes and Future Outlook

In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.