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Kalamba Games adds Christmas sparkle to hit title Griffin’s Quest

Zoltan Tundik

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Innovative slot supplier Kalamba Games has launched a festive edition of its smash-hit Griffin’s Quest, just in time for the Christmas period.

Kalamba’s hugely popular title released earlier this year has been given a yuletide makeover, with the main character, the Mighty Griffin, adorning twinkling Christmas lights to give players an extra festive experience.

Set in a snow-covered landscape, Griffin’s Quest – X-mas Edition comes with all the features that made Griffin’s Quest one of Kalamba’s most successful title launches this year.

The signature HyperBonus feature allows players to shortcut to the Free Spins rounds, while the game also offers progressive free spins, the Wheel Bonus and Magic Split Symbols.

The Wheel Bonus is initiated when three or more bonus symbols appear in any position. The Wheel can award either a cash prize or can trigger one of the variants of the Free Spins Bonus. Magic Split Symbols make each symbol count as two or three matching symbols in the column in which they appear – except for bonus, wild and extra free spins symbols.

The new release is distributed on the ORYX Gaming platform.

Alex Cohen, COO and co-founder of Kalamba Games, said: “This festive edition of our hit-title will bring Christmas joy to players around the world.

“With all the features that players have got to know and love but with added Christmas sparkle, this title is a great addition to operator’s lobbies during this most wonderful time of the year.”

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Zitro Digital and Oryx Gaming Form New Alliance

George Miller

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Zitro Digital and Oryx Gaming Form New Alliance
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Global gaming supplier Zitro has partnered with leading iGaming platform provider and content aggregator ORYX Gaming to add its growing games portfolio to ORYX Hub.

Through the deal, Zitro’s content will become available to ORYX’s extensive network of operator partners across the globe via ORYX Hub, a platform featuring 10,000+ casino games from 100+ providers.

Zitro Digital offers a wide range of popular online content including world leading video bingo games and player favourite slot titles.

Sebastián Salat, CEO of Zitro, said: “Accelerating the growth of our digital business is one of our main goals to further position Zitro as a leading global gaming provider. We are immensely excited about this new collaboration with ORYX Gaming, which will broaden our reach and will significantly benefit all stakeholders while giving more players access to our high-quality games that provide a fun and exciting experience.”

Matevž Mazij, Managing Director of ORYX Gaming, said:  “ORYX Hub offers one of the most extensive portfolios of online gaming games on the market and we are always looking for fresh new content to add. With Zitro, we have found an excellent game supplier, with outstanding performance in both online and land-based markets. Zitro’s cutting-edge technology combined with the great team of people in the business creates the perfect environment for a successful alliance.”

 

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FashionTV Gaming Group, Espresso Games and Sisal partner to launch first-ever FashionTV-branded slot in Italy

George Miller

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FashionTV Gaming Group, Espresso Games and Sisal partner to launch first-ever FashionTV-branded slot in Italy
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This month marked the official entry of FashionTV Gaming Group into the Italian market with the launch of an exclusive FashionTV-branded slot, 3Diamonds. The slot was created with leading Italian content provider Espresso Games and proposed on the market by Sisal, the country’s premier operator. FashionTV Gaming Group continues to shake up the online gaming industry with its ‘Brand to Business’ model, backed by the FashionTV global network of two billion viewers.

3Diamonds slot is a first-of-its-kind in the market with sophisticated visuals and ultra-slick gameplay that capture the essence of the FashionTV brand, while the Espresso Games patented jackpot model is set to offer Sisal players a truly thrilling experience.

Commenting on the launch, FashionTV Gaming Group’s Commercial Director, Pamela Galea Preca, said: “The Italian market has huge potential for us. Fashion, lifestyle and luxury are synonymous with Italy, and we are thrilled to be entering the country with one of its leading operators, Sisal. Our partnership with Espresso Games and Sisal has yielded a fantastic new addition to the ‘FashionTV Gaming World’, and we look forward to working together further to bring the FashionTV-branded luxury line of products to players across Italy.”

Max Rizzo, CEO of Espresso Games, added: “Since cementing our partnership in June 2020, we have found in FashionTV Gaming Group a partner with clear ideas and an exciting vision. It has been an interesting challenge for us to translate such a huge brand into a unique and imaginative new slot, and we are delighted that Sisal took this game to market.”

Sisal has exclusivity for the launch of the 3Diamonds FashionTV slot in Italy. Marco Bedendo, Gaming Machines & Online Casino Managing Director at Sisal commented: “Espresso Games is one of the main providers integrated into our new Online D-Box proprietary content aggregator platform. We are delighted to be the first to exclusively launch the 3Diamonds slot by FashionTV Gaming Group, which represents something new for the Italian market, pursuing our philosophy of offering our customers a diverse and innovative product offering”.

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Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming

George Miller

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Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming
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Adverty AB announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale.

Adverty will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher monetisation.

As the leading in-game platform for advertisers, agencies and content creators, Adverty’s announcement means that Verizon Media’s clients and partners can access effective in-game advertising at scale, while Adverty itself will benefit from the growing numbers of global marketers looking to advertise within games through Verizon Media Ad Platforms: a unified Demand Side Platform (DSP) that allows advertisers to plan, buy and measure campaigns in premium content environments across every digital screen from mobile, to video, to Connected TV (CTV), to Digital Out of Home (DOOH) and Over the Top (OTT) through leading games consoles and in-game advertising.

“We have been seeing strong demand for advertising opportunities within the gaming vertical. Still in its infancy, in-game advertising is set to see tremendous growth in the coming years and this development is a very important milestone in Adverty’s industry establishment”, says Niklas Bakos, CEO and founder at Adverty.

He adds: “Verizon Media also has its own Demand-Side Platform (DSP), making this a particularly exciting partnership and integration. There is increasing recognition that our In-Play™ and In-Menu™ formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.”

“Our mission is to help people stay informed and entertained, enabling them to communicate and transact, while creating new ways for advertisers and media partners to connect”, says Kri Carlet, VP International Sales at Verizon Media. “From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation and engagement. We’re looking forward to bringing Adverty’s quality, premium ad opportunities within gaming as a media channel for our customers. It’s a huge opportunity for brands to meet their audiences in a highly engaging and growing environment.”

 

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