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Speakers from Netflix, Google, Readdle will share about how businesses can go global

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On May 14, entrepreneurs and leaders of global businesses will gather at the PM GO: Go Global! free online conference

Nowadays, more and more businesses operate internationally. Never before has it been so easy for a business to reach new customers — thanks to the Internet, advanced analytics and globalization in general.

Global companies are taking over the world. TikTok was planned as a global player from day one — in many ways, this positioning was what this social network to become the main competitor to Facebook and Instagram in just two years. Netflix became a serious player in the streaming market and then changed it after its global expansion. But how does a business scale competently?

The seventh PM GO conference will bring together entrepreneurs, top managers of international companies and marketers who will talk about the best practices of going global.

What local habits are blocking global scaling? Are there recipes for winning in new markets? How does one lead in this new age of globalization? Our speakers will answer these questions and more:

  • Alexa Mayer, Head of Industry, US & CA Retail Apps at Google — has been working with major retailers for over 6 years to promote them using Google services.
  • Grigory Bakunov, CTO, VP of Technology, Parimatch Tech — for over 15 years, Grigory has been launching Internet projects and leading innovation at Yandex, and now he leads digital development at Parimatch;
  • Swati Mohan, Business & Brand Leader. Ex-Head of Marketing, Netflix India — Works on creating products that drive business growth through user engagement and forming new habits.
  • Ihor Zhadanov, CEO and co-founder of Readdle, is a leader of a tech company whose products are used by over 150 million people around the world, as well as business clients like Siemens, BMW, Scandinavian Airlines and Roche.
  • Ekaterina Belorusskaya, Founder, Member of Supervisory Board at Parimatch, Chairwoman of Parimatch Foundation — runs a charitable foundation helping children, regardless of their physical needs, social status and other barriers, to gain access to education and sports.

and other leaders from the world of business, technology, sports, and CSR.

PM GO: Go global! will feature ground-breaking presentations, panel discussions and interviews. Business leaders looking to scale their business or already going global will find this conference especially useful. And marketers, developers, and managers will learn how to tweak their processes so that their product is used around the world.

Join PM GO: Go global! free of charge, subject to preliminary registration on our website on the following link. The conference starts at 10:30 on May 14.

Press Releases

Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific

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Adverty today announces a new partnership with global gaming marketing & gametech company Livewire, as it continues its expansion into key markets globally. The collaboration brings Adverty’s in-game ad inventory locally to Asia Pacific, the largest continent in gaming.

Adverty, the leading in-game platform for advertisers, agencies and game developers, is further expanding its global footprint by signing a partnership agreement with gametech focused company Livewire.

The partnership will enable greater brand access to Adverty’s in-game inventory in key markets across Asia Pacific. Livewire is also granted exclusive rights to sell Adverty’s inventory in Australia, Vietnam and Japan, while it also strengthens Adverty’s footprint in the Middle East.

Tobias Knutsson, CEO of Adverty, comments: “We are on a mission to ensure that every brand and every agency in every corner of the world can access our market-leading in-game ad inventory. With gaming now ingrained in modern day culture, across geographies and demographics, this presents a greenfield for creative innovation. We want to connect the right brands and services to the right game, at the right time and place.”

At a time when the market is waking up to the growing importance of gaming within the media ecosystem, Adverty makes it easier for ad buyers to access the latest in-game advertising inventory. Meanwhile, Livewire boasts dozens of clients in sectors ranging from FMCG, Entertainment, Retail, Sports, Food & Beverage and Finance – and an enviable and growing reputation in a number of important markets.

Indy Khabra, co-founder and CEO at Livewire, adds: “We are delighted to partner with Adverty to widen access to this powerful inventory type. We share a joint mission in that we’re passionate about pioneering gametech and seek to enable brands to engage global and regional gaming audiences. Together, we are helping companies, both large and small, to navigate opportunities within the gaming ecosystem.

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HIGHLIGHT GAMES TO LAUNCH SPFL GAME

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HIGHLIGHT GAMES TO LAUNCH SPFL GAME
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London-based video virtual sports specialist Highlight Games Limited today announces that it has acquired rights to use archive footage from the Scottish Professional Football League.

Further to the multi-year agreement, Highlight Games will release a suite of games featuring Scottish football, including a new iteration of its highly successful SOCCERBET game and a range of instant win games.

Games will feature favourite teams and players from the last 25 years including the “Old Firm” Derby – Celtic, Rangers, plus other SPFL Clubs including Aberdeen, Motherwell, Hearts, St Johnstone, Livingston, St. Mirren, Hibernian, Dundee United, Dundee, Ross County, and more. Games will be available in UK retail locations and online both in the UK and in regulated international territories.

‘I’m delighted to announce Highlight Games’ acquisition of rights to the SPFL, which will further extend its portfolio of games and content,’ said Nick Gardiner, Co-CEO, Highlight Games. ‘Our award-winning SOCCERBET product has proven to be highly successful in the territories in which it is now live – in Italy the SOCCERBET Serie A game now accounts for over 50% of all virtual sports bets placed with operators with which it is live – and we have ambitions to replicate this success in the UK with this new SPFL game.’

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Socios.com To Be Official Partner Of The 2021 Ballon D’or Awards

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Socios.com To Be Official Partner Of The 2021 Ballon D’or Awards
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Socios, the all-in-one influence and rewards app for sports fans across the world, will be Official Partner of the 2021 Ballon d’Or Awards, which will mark the return of football’s most desired individual recognitions after last year’s edition was cancelled due to the pandemic.

The creators of Fan Tokens have reached an agreement with Amaury Média, the Amaury Group’s advertising department : L’Équipe (newspaper, magazine), L’Équipe website, L’Équipe mobile app, la Chaine L’Équipe, France Football, le Journal du Golf, Vélo Magazine and le Ballon d’Or.

Socios will have brand visibility on the Red Carpet, where the biggest figures in world football will be shining next Monday, November 29th, as they make their way to the Parisian Théâtre du Châtelet, on the banks of the River Seine, where the ceremony will take place.

Socios will also host two photobooths in which the 750 guests attending the ceremony will be able to take a picture with the iconic trophy and have the chance to earn a Fan Token from one of the platform’s 100+ partners.

Alexandre Dreyfus, Founder and CEO of Socios, said: “We are delighted to be partnering with the Ballon d’Or, the most prestigious individual awards ceremony in football, and to be part of a ceremony that has become one of the most anticipated events in the sports calendar.

“Socios was created to bring fans closer than ever to their heroes, and the Ballon d’Or is the event that gathers football’s biggest stars, so it’s a perfect combination.”

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