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Groove COO makes the case for the value-added provided by the aggregation community

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2021 has been a record year for aggregator and platform Groove on all fronts: record partner signings, record operator integrations, record new business, record use of backend GrooveOn and a move to a new global headquarters in Q4. While most companies might use these records to rest on their laurels for a while, Groove COO Yahale Meltzer has been making the case for the value-added provided by the aggregation community.

Groove provides a holistic set of solutions for multichannel B2B iGaming covering online and mobile gaming across all devices. The company has rapidly built a powerful operator cluster around its technology and is supported by one of the strongest technical teams in the industry.

Meltzer has been highlighting the positive role that aggregators play across the global industry, simplifying the game onboarding process, putting powerful marketing tools at the fingertips of operators and helping to drive greater profitability.

Groove has been breaking the mould in the iGaming industry since 2016 having pioneered a range of technology tools and services previously unavailable in the industry, including advanced business intelligence analytics that allows matching of content to players by region and helps drive operator revenue.

2021 saw Groove launch their enhanced easy-to-use multifunctional back-office GrooveOn which powers operator performance and delivers an expanded range of tools tailored to Groove’s operator cluster. GrooveOn has been developed to create a valuable environment for online casinos: a place where entertainment is customisable, secure and stable.

Meltzer argues that industry issues around regulation and compliance such as identity verification, anti-money laundering, self-exclusion, responsible gambling and even improving conversion rates are now covered holistically using platforms such as Groove, which deploy a range of algorithms and innovative automation to help streamline these mostly administrative processes. This is part of the value-added provided by the modern aggregation community.

Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue. This kind of easy-to-use plug-and-play format is ideal for operators who need to respond swiftly to changing market conditions, and who are supported by specialised customer service teams who are drawn directly from the casino and iGaming industries.

Groove is the content provider of choice for over 70 big industry names and has brought a raft of innovative content to the global market. Groove brings increased operator profit as well as enhanced user experience on both sides of the business, both B2B and B2C.

Meltzer says, “Business intelligence combined with specialist services is the next major change to be driven by the aggregation community and we are delighted to have been pioneers in this area. Aggregators are responsible for improving the image of the industry behind-the-scenes as well as being the change-agents for improved customer experience and interpretation of data. Our goal is one integration to deliver everything an operator will need to run a rewarding business.”

 

Gaming

Azerion Announces Launch of Habbo Hotel: Origins

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Azerion proudly announces the launch of Habbo Hotel: Origins, inviting players to relive the magic of the iconic virtual world as it existed in 2005. This thrilling release marks a major milestone in online gaming history, inviting players to experience the original charm and magic of the early Habbo Hotel.

Habbo Hotel: Origins allows players to relive the magic of the original Habbo experience, meticulously recreated to mirror its 2005 counterpart. With a focus on authenticity and community engagement, it provides players with a genuine and immersive gaming experience that captures the essence of the early days of Habbo. By fostering community involvement and preserving the nostalgia of 2005, we aim to reignite the passion of longtime fans and introduce new players to the charm of Habbo.

Today, we invite players to step back in time and experience the nostalgia of Habbo Hotel Origins. Featuring an authentic recreation of the game from 2005, this launch promises a fresh, community-driven approach to gameplay.

Exciting Features Await:

  • Users can launch the client from the Habbo Hotel Origins website.

  • Habbo Hotel Origins will host three hotels catering to English, Portuguese, and Spanish-speaking players.

  • As an 18+ game, Habbo Hotel Origins marks a deliberate shift in the target audience, offering a more mature and immersive experience. While retaining the essence of 2005, Habbo Hotel: Origins introduces necessary updates to comply with modern safety regulations. These include revisions to the call for help flow, additional profile options for enhanced privacy control, GDPR support for data management, and mandatory TOTP registration/login to bolster account security.

  • A Community-Led Journey: In a departure from convention, Habbo Hotel: Origins will adopt a community-led approach to development. In the InfoBus Park room, important questions about development and direction will be posed, with players empowered to vote on these questions and influence decisions, actively shaping the future of the game.

“We couldn’t be more excited to present Habbo Hotel: Origins to our players worldwide,” said Jurriaan van Teunenbroek, VP of Games and Content at Azerion. “This release is the culmination of countless hours of hard work and dedication from the Habbo team, highlighting the enduring legacy of Habbo. We invite players from across the globe to join us on this nostalgic journey and take a trip down memory lane with Habbo Hotel: Origins.”

“I am very excited that we are able to release something that the community has been asking for years. Now everyone come and see what made Habbo popular all those years ago!” continued Mika Timonen, Product Director of Habbo.

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Latest News

Digitain And SoftGamings Expand Partnership

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Digitain And SoftGamings Expand Partnership
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Digitain has expanded its partnership with SoftGamings through the integration of Virtual Sports.

Digitain, a global leader in Sportsbook and iGaming solutions, has expanded its partnership agreement with SoftGamings in order to include integration of Digitain’s In-House virtual sports products.

Through product expansion, SoftGamings is granted access to Digitain’s In-House Virtual Sports of Virtual Football, European Cup, Horse Racing, Greyhound Racing and more, with a new match/event every 2 minutes, 20,000+ daily events, 150+ betting markets, and 10+ extra markets.

The product has been developed through the use of the latest cutting-edge technology to give players the feeling of authentic sports, with unique betting markets to drive player engagement, cross-sports betting within events, as well as revenue opportunities.

Ani Mkrtchyan, Digitain’s Chief Sales Officer, said: “SoftGamings is a highly respected platform provider in the iGaming industry. We are delighted to expand our partnership with SoftGamings in order to provide Digitain’s In-House Virtual Sports. Our virtual games portfolio continues to grow and will be available to more operators and their players via the SoftGamings platform.”

Anna Kiselova, Head of Partnerships at SoftGamings, commented: “As a platform provider in the iGaming industry, our company has entered into a strategically important partnership with Digitain. The games of the leading gambling platform provider for online casinos and Sportsbooks are now available for seamless integration through the unique API platform of SoftGamings.

In the future, we plan to expand our existing agreement with Digitain by adding their new products to our offerings as well. We strive to provide solutions of the highest quality and are excited to enrich the gaming portfolio for our clients.”

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Eastern Europe

EGT Digital in a “winning” partnership with Winner

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EGT Digital in a “winning” partnership with Winner
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EGT Digital’s titles keep on expanding their presence in Romania. The popular winner.ro is the next betting site, where the top games from Clover Chance, Bell Link, High Cash and Single Progressive Jackpot are at the disposal of the local players.

Tsvetomira Drumeva, Head of Sales at EGT Digital, shared her impressions on the partnership: “We would like to thank Winner for adding our gaming content to their portfolio. I believe that we have launched a truly “win-win” partnership for the two parties, which will strengthen both our and their strong positions in the Romanian market.”

Panos Kritikakis, Head of Casino at Winner, said: “As a trustworthy and innovative operator established in the Romanian market, we are very happy with the performance of EGT Digital’s slots and looking forward to offering to our customers the upcoming titles from the Bulgarian provider”.

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