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JACK’S BACK: WILSHERE TEAMS UP WITH PADDY POWER TO PRODUCE ‘PLEA VIDEO’ FOR CLUBS TO SIGN HIM

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Fit, ready and available for offers…but not from Tottenham

Out-of-work Jack Wilshere is hoping to attract the attention of potential new clubs by seeking the help of ‘marketing gurus’ in Paddy Power’s latest video.

The spoof clip sees two marketing execs kick-off their meeting by presenting their “Retirement plans for Jack Wilshere” – but just six months after leaving Bournemouth, the former Arsenal star reminds them that he hasn’t yet hung up his boots.

 

So, the duo are forced to skip past their suggested next steps for him, including I’m A Celebrity or creating his own NFT.

Instead, Wilshere is presented with a ‘digital strategy’ for getting him back in the game – because if strapping a GoPro to his head “every time he takes a pre-game dump” keeps 38-year-old Ben Foster relevant, it’ll work for him too.

Despite his protestations, the former England international has a go at some of the tasks set, including how to write the perfect apology message à la Bruno Fernandes. Wilshere shares his attempt at a real-world example: “Sorry I forgot to take the bins out this week. Wasn’t good enough, and not what the house deserves.”

Not forgetting that all important line, “We go again next week.”

Viewers are then taken on a journey of the creation of Wilshere’s digital dossier, which includes doing loads of keepie-uppies and eating a sandwich to symbolise his “hunger” to return to football.

But after the midfielder declares his frustration with the process, he decides to keep things simple. Turning to the camera, Wilshere speaks directly to clubs as he says: “Jack Wilshere. Fit, ready and available for offers.”

Just not from Tottenham.

Spokesman Paddy Power said: “Jack Wilshere hasn’t actually retired from football yet – who knew?! He’s still a top professional though, so we wanted to do our bit to help him get back in the game.

“But, being pretty good at football just won’t cut it anymore – you have to excel in other areas, such as having millions of Instagram followers, or filming yourself eating breakfast for your TikTok channel.

“Thankfully, Jack understood the need to improve his digital profile and really threw himself into the process. In fact, I’d go as far to say that his acting display was an even better performance than that night against Barcelona.”

To watch the full clip, visit Paddy Power’s YouTubeTwitterFacebook and Instagram pages.

Source: https://www.paddypower.com/football

 

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Skywind soars with Livespins partnership

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Skywind soars with Livespins partnership
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Developer’s full suite of content has been integrated into the provider’s innovative live streaming platform that is live on casinofriday and offers an entirely new way for players to experience online casino

Skywind has become the latest supplier to join the Livespins revolution by integrating its full suite of slots into the provider’s cutting-edge live streaming platform.

The partnership will see Skywind’s popular slots made available to Livespins streamers for the first time, including player favourite titles such as Big top Bonanza Megaways, Shaolin Showdown and Teller of tales.

Livespins is on a mission to socially charge the online casino space and it is doing this by delivering shared player experiences through its innovative platform, offering an entirely new category of play.

The provider has assembled a lineup of the best streamers in the business and players can watch but also join in with the action taking place across the reels by betting behind the streamer.

This creates a group bet and a shared experience on the same spin but with each player able to set their own bet amount and number of spins.

Social interaction is offered through the ability for players to chat with the streamer and each other throughout, as well as by adding reactions to the action taking place across the reels.

Michael Pedersen, CCO at Livespins, said: “Livespins is revolutionising the online casino experience for players but the driving force behind any successful stream is the game being played by the streamer.

“Players expect to be kept on the edge of their seats and with Skywind we have a content partner that knows how to get pulses racing and deliver the excitement and entertainment that players, and streamers, are seeking.

“Skywind makes for a great addition to our growing portfolio of games, and I look forward to tuning in to broadcasts of our streamers and players engaged with the action taking place across the reels.”

Hilary Stewart-Jones, CEO at Skywind, added: “The meteoric rise of online casino streaming has been phenomenal and increasingly a mainstay of our business. Livespins is at the heart of this in driving the streamer community forward with a unique platform and player experience.  We are very excited to become a part of that.

“Our games have been designed to thrill and excite with each spin which makes them perfectly suited to streaming and we look forward to seeing Livespins streamers and players enjoy the fast-paced, high-engagement action they provide.”

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AretoNet BI & Automation Solution to Power IGP Brands On ProgressPlay

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AretoNet BI & Automation Solution to Power IGP Brands On ProgressPlay
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AretoNet integrates its powerful analytics & automation solution with ProgressPlay and launches with seven new IGP casino & Bingo brands.

Malta-based AretoNet will provide its powerful real-time business intelligence and CRM platform services to seven new online casino brands from Inter Group Partner Holding (IGP) after a successful system integration with Progress Play.

IGP is a key partner for AretoNet, which already provides its cutting-edge marketing automation technology for 11 existing IGP casino and bingo brands, offering real-time marketing campaigns and analytics that maximise player conversion and retention.

IGP operates mainly in the UK using the 888/Dragonfish platform, as well as software from Progress Play, and focuses on online casino and bingo. The new brands, which include HIPPOZINO, MAXIPLAY, MRSUPERPLAY, MRJACKVEGAS, REDORBLACK CASINO, MRMOBI, and MRSLOT represent an exciting period of global expansion for IGP, and AretoNet believes it has the tools to help it grow its business.

AretoNet enables operators and software providers to boost their KPIs and reduce operational burden with its best-in-class technical solution. This includes artificial intelligence, automation, business intelligence and advanced segmentation.

It has a proven track record of getting results. In its two-year partnership with AretoNet, IGP has seen a 20% increase in active players, 10% increase in FTDs, and a 10% decrease in bonus costs. The operator recently signed a two-year extension to its partnership with AretoNet until 2024.

AretoNet technology enables the gaming industry to acquire, retain and reactivate players by arming it with unified data to make accurate decisions, execute campaigns and analyze their effectiveness while empowering operators to centralise their omni-channel efforts.

ProgressPlay is a full turnkey solution for white label gaming operators, providing UKGC, MGA, Irish Bookmaker and Curacao licenses, more than 2000+ casino games and over 140+ different sports.

Lars Söderlund, Business Director at IGP said: “This is an exciting time for IGP,  and we’re delighted to have AretoNet on board. It has demonstrated its technology can improve efficiency and effectiveness and get results. AretoNet is in the business of simplifying challenging marketing problems by combining everything into one easy-to-use but incredibly powerful platform, and that’s invaluable to our brands. It’s about using the best technology on the market to grow together.”   

Justin Farrugia, CEO and co-founder of AretoNet, said: “Knowledge is power, and we’re confident our solution provides our partners with the information and tools they need to move a step ahead in a competitive market. With the recent launch of our standalone and intuitive BI & advanced segmentation tool, operators can now use our product to boost any existing third-party CRM. Working closely with our partners and clients is the main reason why we succeed, which is why partnering with IGP has always been a great option for us. We look forward to helping them achieve their goals.”

ProgressPlay CEO Itai Loewenstein said: “We are delighted to integrate with AretoNet, as, once again, ProgressPlay has shown the platform to facilitate this new BI and automation technology, serving as further evidence of our capability to seamlessly support for innovation.”

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BMM Testlabs EURSAM Announces European Promotions of Andrea Zanettini and Lorenzo Piazza

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BMM Testlabs EURSAM Announces European Promotions of Andrea Zanettini and Lorenzo Piazza
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BMM Testlabs, the world’s original gaming test lab and product certification consultancy, is pleased to announce the promotions of Andrea Zanettini to VP of Land Based Sales, EURSAM, and Lorenzo Piazza to VP Service Delivery Land Based, Italy and Eastern Europe. They will both report to the Executive Vice President, EURSAM.

Marzia Turrini, Executive Vice President, EURSAM, commented, “I am very proud to have the opportunity to promote many of our deserving leaders in BMM’s European offices. Each of these team members are diligent, focused on their goals and make BMM a perfect partner for our clients.”

Andrea Zanettini commented, “I currently manage the sales, strategy, and business development departments, covering both land based and iGaming market segments across Europe. I am very grateful to be part of such a great team at BMM, working together to achieve common goals, providing 24/7 customer support services.”

Lorenzo Piazza continued, “I am also proud to be part of such a great group, full of talent and experience. The pandemic has created many challenges for the European gaming industry, and I look forward to continuing to contribute to BMM’s growth and provide our customers with the world-class expertise and incredibly high level of service they have become accustomed to.”

Zanettini joined BMM in 2018 as Sales Manager, Italy, before accepting the VP of Land Based Sales, EURSAM, role. Piazza joined BMM in 2013 as Director of Land Based Services Delivery, Italy & Romania, before accepting the VP Service Delivery Land Based, Italy and Eastern Europe, role.

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