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BetMGM Stars As New Title Sponsor of Premier League Darts

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Premier League Darts will have a new look in 2024 with BetMGM unveiled as the title sponsor of the sport’s biggest roadshow event.

The BetMGM Premier League will be held from February to May as eight players compete for £1 million in prize money across 17 nights.

Each of the 16 league nights features a mini-event where the eight players compete down to a winner, with the top four from the final league table progressing to the season-ending Play-Offs.

The 2024 season marks the start of a new sponsorship agreement between the Professional Darts Corporation and BetMGM, a new gambling and betting platform from MGM Resorts.

BetMGM offers a range of sports betting, casino and live casino games, as well as MGM Millions and MGM Exclusives.

“The Premier League will reach a huge live audience and a massive global television audience across four months, and we’re delighted to welcome BetMGM as our new title sponsor,” said PDC Chief Executive Matt Porter.

“This year marks the 20th staging of the Premier League and it is already the most eagerly-awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise.

“As we enter the third year of the eight-player, nightly knockout format we’re excited about working alongside BetMGM to promote such a wide-reaching event.”

BetMGM already has partnerships with football clubs Manchester City, Wolverhampton Wanderers and Newcastle United, as well as talkSPORT.

The UK Director of BetMGM, Sam Behar said: “We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.”

The BetMGM Premier League will begin on Thursday February 1 in Cardiff, and visits Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the Play-Offs in London.

The player line-up for the 2024 BetMGM Premier League Darts tournament will be announced at 4pm.

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Xtremepush Expands Reach in Brazil Through Senna Sport Deal

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Fast-growing operator entrusts CRM and loyalty marketing specialist to boost retention

Xtremepush, the leading provider of CRM and loyalty marketing powered by artificial intelligence (AI), has bolstered its significant growth in Brazil through a partnership with Senna Sport, the rapidly expanding operator group.

The deal will see Senna Sport’s brands benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its real-time customer data platform (CDP). As a result, the operator will be able to deliver personalized messaging across web, email and SMS channels as it scales up in the growing Brazilian market.

Senna Sport currently operates three brands in Brazil, Senna Sport, Pix Luck and Lider Bet, and is particularly popular with sports bettors in the south of the country. The operator will lean on Xtremepush’s local expertise to enhance the retention and engagement of its Brazilian customer base across each of its brands.

Earlier this year, Xtremepush announced it was opening an office in Sao Paulo headed by Country Manager Alvaro Camargo. This latest collaboration builds on the supplier’s upward trajectory in Latin America and follows recent agreements with Playr.bet, Betsul and Vibra Gaming.

“We are looking forward to building a successful partnership with Senna Sport as it looks to optimize its processes following a period of major growth in Brazil,” Camargo said. “The market is a key target for Xtremepush and now we have boots on the ground in Sao Paulo we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results.”

“We are really excited to partner with Xtremepush as we make the next move as a business,” the Chief Executive Officer for Senna Sport, Guilherme Senna, said. “Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”

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QTech Games Strengthens its Premium Platform with Rival Powered

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Emerging-markets leader expands its content portfolio with new games from revered supplier

QTech Games, the number-one games distributor across all emerging markets, has continued to build the powerful momentum in its premium pipeline thanks to its latest deal with established supplier Rival Powered.

Rival Powered has 20 years’ experience developing high-performing games for the global online gaming industry and this deal delivers almost 200 games from its proven portfolio in 33 languages and supporting over 100 currencies.

The Rival Powered games now available to QTech Games partners include the exciting new releases Dragon Harmony, Pai Gow and Teen Pathi. Celebrate the ‘year of the dragon’ with Dragon Harmony, which uses a unique maths model to foster highly engaging gameplay, and Pai Gow, which blends tradition and innovation to redefine the classic experience. And then there’s Teen Pathi, delivering an exciting blend of traditional gameplay and modern sophistication and perfect for untapped audiences in markets such as India where QTech Games already enjoys a strong presence.

The partnership further broadens Rival Powered’s international footprint, delivering its proven portfolio into previously untapped jurisdictions from Asia to Eastern Europe and Latin America for diversified growth.

Rival Powered’s gaming suite is optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.

Integrating content from one of the more innovative and creative online slots providers adds yet more creative muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names such as Rival, Evolution and Yggdrasil sitting alongside the industry’s most exciting up-and-coming providers.

“We’re committed to rolling out high-quality content that drives revenue for our partners,” the Chief Commercial Officer for QTech Games, Daniel Long, said. “So, this deal with Rival Powered extends our impressive sequential pipeline for 2024. In today’s marketplace, only premium games of the highest standard separate you from the crowd, so we’re delighted to see how Rival Powered has fulfilled this demand. That means stunning graphics, coupled to the latest maths models for improved gameplay and high-variance volatility where desired.

“Together, we will continue to raise the bar and shape a localised experience for global players. We can’t wait to see how these games perform across a range of untapped markets that, in some cases, break new ground for Rival Powered.”

“Rival has 20 years’ experience developing games that fast become player favourites in markets around the world,” the Chief Executive Officer for Rival Powered, Glen Bullen, said. “Partnering with QTech Games represents a fantastic opportunity to further strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners. QTech Games is the pre-eminent player in these exciting and diverse margin markets and we can’t wait to watch our games connect with new audiences.

“In this era where market optimization is so key, QTech Games is really embracing its brand promise of tailoring top-class content for varied cultures. It’s what keeps it at the cutting edge of relevance for all kinds of players in the crucible of emerging markets; where no-one can afford to stand still. And this makes it a perfect distribution partner for us.”

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NetBet Casino Joins Forces with Play’n Go

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NetBet Denmark has reached a deal with the leading online software provider Play’n Go. This agreement will see the quantity of games available to Danish players expanded as a result of the addition of several Play’n Go titles.

Play’n Go has become a pillar of the online gaming industry since its founding in 2005. Most recently, the company scored a hat-trick of award wins at the 5Star iGaming Media Starlet Awards, claiming the prestigious titles of Slots Provider of the Year, Mobile Supplier of the Year and Game of the Year.

NetBet Denmark’s customers can now experience the thrilling excitement of a wide variety of Play’n Go slot games, with the flagship titles including Book of Dead, Legacy of Dead and Reactoonz – each one crafted to provide plenty of entertainment.

NetBet Denmark’s PR manager, Claudia Georgevici, said: “At NetBet, we understand the widespread appeal of slots – they offer players a unique experience while being straightforward at the same time. Play’n Go has created a large variety of excellent slot games, and this makes them an ideal partner as we look to expand the range of entertainment we can offer on our website.”

Danish players who are looking to explore these games and more can now head straight over to the NetBet Denmark website and experience the new Play’n Go titles for themselves.

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