partnerships
BetMGM Stars As New Title Sponsor of Premier League Darts
Premier League Darts will have a new look in 2024 with BetMGM unveiled as the title sponsor of the sport’s biggest roadshow event.
The BetMGM Premier League will be held from February to May as eight players compete for £1 million in prize money across 17 nights.
Each of the 16 league nights features a mini-event where the eight players compete down to a winner, with the top four from the final league table progressing to the season-ending Play-Offs.
The 2024 season marks the start of a new sponsorship agreement between the Professional Darts Corporation and BetMGM, a new gambling and betting platform from MGM Resorts.
BetMGM offers a range of sports betting, casino and live casino games, as well as MGM Millions and MGM Exclusives.
“The Premier League will reach a huge live audience and a massive global television audience across four months, and we’re delighted to welcome BetMGM as our new title sponsor,” said PDC Chief Executive Matt Porter.
“This year marks the 20th staging of the Premier League and it is already the most eagerly-awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise.
“As we enter the third year of the eight-player, nightly knockout format we’re excited about working alongside BetMGM to promote such a wide-reaching event.”
BetMGM already has partnerships with football clubs Manchester City, Wolverhampton Wanderers and Newcastle United, as well as talkSPORT.
The UK Director of BetMGM, Sam Behar said: “We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.”
The BetMGM Premier League will begin on Thursday February 1 in Cardiff, and visits Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the Play-Offs in London.
The player line-up for the 2024 BetMGM Premier League Darts tournament will be announced at 4pm.
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Play’n GO Music announces release of Quantum Rush Visualizer
Visualizer created to represent hit release Quantum Rush and to celebrate a year of collaboration between Play’n GO Music and MoneyGram Haas F1 Team
Play’n GO Music, the music division of the world’s leading casino entertainment provider Play’n GO, has today announced the release of its Quantum Rush Visualizer, in the wake of a successful 12-month collaboration between the brand and MoneyGram Haas F1 Team.
Earlier this year, Play’n GO Music set out to explore how music can fuel sport, using its sponsorship of MoneyGram Haas F1 Team as an inspiration. To motivate both fans and team members alike, hit single Quantum Rush was created, to be used as a pump-up track on race weekends, with the Visualizer serving as a summary of the year-long collaboration. Throughout the year, Play’n GO Music and MoneyGram Haas F1 Team have collaborated on a series of initiatives to connect the team with their fans through a series of playlists designed by MoneyGram Haas F1 Team members; Ayao’s Anthems, Hulkenberg’s Hits, Magnussen’s Mix, the Haas Tracklist, and the Fan Fueled Favs playlist, chosen exclusively by fans for the motorsport team.
Play’n GO became a sponsor of MoneyGram Haas F1 Team in November 2023 and has remained a steadfast partner of the team throughout the 2024 season.
Ebba Arnred, CMO and Co-Founder at Play’n GO, said “The collaboration between Play’n GO Music and MoneyGram Haas F1 Team has been a creative and enjoyable initiative, showcasing a fresh approach to engaging with our audience. Pivoting from the world of online casino to the music industry was a bold leap, and mixing in the high-octane world of motorsport has proven to be a game changer. Watching Ayao, Nico, Kevin, and the entire MoneyGram Haas F1 Team craft their own playlists earlier this year brought the worlds of gaming, music, and motorsport together in an unprecedented way. The release of Quantum Rush in August was the crowning achievement of an incredible year, and the Quantum Rush Visualizer adds another electrifying layer to this partnership for fans to enjoy. This partnership has created new boundaries for what is possible as an iGaming brand; we’re already gearing up for even bigger things in 2025.”
Ayao Komatsu, Team Principal at MoneyGram Haas F1 Team added “Working with a music brand is certainly a new one for our team, but we’ve all had great fun collaborating with Play’n GO Music this year. On a personal level, I appreciated the opportunity to share my musical tastes with our fans, and I can speak for the entire team here when I say they enjoyed the chance to contribute also. We’re already looking forward to getting back on track in 2025, and to continuing our partnership with Play’n GO.”
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REEVO Announces New Partnership with BGaming
REEVO has announced a new partnership with BGaming, an industry-leading iGaming content provider celebrated for transforming traditional gambling into engaging, player-driven experiences. This collaboration brings BGaming’s extensive portfolio of over 150 unique, high-definition games—including Provably Fair titles, cryptocurrency-compatible games, and brand-exclusive content—into REEVO’s growing network, enhancing the diversity of content available to REEVO’s partners worldwide.
This partnership not only enriches REEVO’s platform but also underlines its mission to provide operators with exceptional, secure, and innovative gaming solutions that cater to modern players. With BGaming’s focus on high-quality graphics, clear user interfaces, and multi-device compatibility, REEVO partners now have access to a suite of games that elevate player engagement and bring added value to operators.
“REEVO’s platform is a strong source of top-tier iGaming content, and we’re glad to bring BGaming’s diverse collection of games to REEVO’s network. This partnership is a valuable step in expanding our reach and engaging more players across new markets,” said Marina Ostrovtsova, CEO of BGaming.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with BGaming is a perfect match for REEVO’s mission to continually elevate our iGaming ecosystem with content that pushes the boundaries of player engagement. BGaming’s trailblazing innovations and player-centered approach bring a new depth to our platform, and we’re thrilled to offer their captivating games to our clients. Together, we’re not just expanding reach but crafting a vibrant gaming experience that excites and inspires.”
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Thunderkick strikes deal with 711.nl to further Netherlands expansion
Swedish studio integrates portfolio through aggregator Bragg
Independent slots studio Thunderkick has reinforced its position in the Dutch market through an agreement with leading operator 711.nl.
The partnership will see a range of the provider’s most popular slots integrated into the 711.nl online casino, amplifying Thunderkick’s market presence and diversifying the platform’s product portfolio.
The deal emphasises the Stockholm-based studio’s commitment to commercial development in 2024, with the growth of its Dutch presence a key target following entry into the regulated Canadian and Colombian iGaming markets earlier this year.
711.nl houses a collection of slots and live casino games from some of the industry’s most prominent suppliers, and the addition of Thunderkick’s slots will supplement its offering as it strengthens its reputation as one of the Netherlands’ most trusted brands.
The product integration, enabled by content aggregation platform Bragg, will give 711.nl players access to a collection of Thunderkick’s best-performing slots, including Pink Elephants, Midas Golden Touch 2, and Xterminate.
Fredrik Ekholm, Head of Sales at Thunderkick, said: “Enhancing our presence in the Netherlands was a major target of Thunderkick’s coming into 2024, and the partnership with 711.nl marks a huge step towards achieving that goal.
“711.nl has showcased a desire to put players at the centre of what they do, and the inclusion of Thunderkick slots in its portfolio will no doubt improve the customer experience.”
Gilles De Backer, Chief Operating Officer at 711.nl, added: “Thunderkick creates games that capture players’ attention, and we can’t wait to incorporate these into 711.nl’s ever-expanding catalogue.
“Its games not only look great, but are also packed with exciting mechanics and features which we’re sure will resonate with our player base.”
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