Sports Betting
Portugal’s high tax a hindrance to gambling market’s growth?
The tax regime imposed by Portugal’s three-year-old gambling law seems to be a hindrance for new gambling companies. As per the law, remote gambling operators need to get a license from the country’s gambling regulator Serviço de Regulação e Inspeção de Jogos (SRIJ). How many operators obtained license in the last two years? Zero.
The first company to get the license under the new law was Betclic, owned by the French gambling group Betclic Everest Group, back in May 2016. The license was for sports betting. Eleven more licenses followed, three for sports betting, and eight for online casino and poker.
The tax regime of Portugal’s market drew quite some criticism not just from the union but also from gambling industry stakeholders. The bone of contention is the decision of Portuguese lawmakers to tax online sports betting services on turnover and online casino games at a significantly higher rate on revenue than usually implemented in other European countries was met with strong negative reactions.
Industry stakeholders urged Portugal’s government to review its new gambling law and swap the tax regime for a more reasonable one. Lawmakers, in turn, said that a review of the effectiveness of the new regulations would only be conducted two years after the first license was granted.
Africa
EveryMatrix secures largest African turnkey deal with MBet partnership
EveryMatrix has sealed its largest turnkey platform partnership in Africa to date and will migrate MBet from its existing software to EveryMatrix technology.
The turnkey sportsbook agreement will see EveryMatrix power MBet with its award-winning technology in Tanzania and the Democratic Republic of Congo (DRC).
MBet’s sports betting offering will be transformed via the high-performing, ‘always-on’ OddsMatrix digital sportsbook platform that includes access to a content catalogue of 170,000+ monthly live sportsbook events, empowering Odds Management control tools and comprehensive 11-sport pre-live and live Bet Builder.
The East African operator will also gain access to a suite of player-friendly localised products including in-house lightweight front end, USSD betting, SMS functionality, Do It Yourself manual event creation tools and a dynamic betslip engine supporting 50+ accumulator selections.
This enhanced sportsbook platform package will be further supplemented by the integration of additional EveryMatrix core turnkey products including casino productivity platform CasinoEngine, cross-product reward system BonusEngine and player management platform GamMatrix.
Migrating from 11-year-old proprietary technology to an EveryMatrix tech stack, MBet becomes the latest ambitious operator to join the rapidly expanding EveryMatrix platform network. Fresh from the recent acquisitions of FSB Technology and Fantasma Games, the industry’s fastest growing iGaming technology supplier now has more than 1,100+ staff across 15 global offices.
Established in 2013, MBet has developed into one of the leading sportsbook brands in the competitive East African region following the creation of a customer-centric proposition aided by a portfolio of local sports partnerships.
Ebbe Groes, CEO and co-founder, EveryMatrix, said: “This tier-1 African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region.
“Africa presents a unique set of scalability challenges for platform providers and, with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailormade for the transformative capabilities of the EveryMatrix technology.
“I’m particularly pleased to see this deal follow our acquisition of FSB Technology. FSB has developed a strong client base across the African continent and the experience and product readiness from FSB was instrumental in EveryMatrix winning this landmark deal.
“We are pleased to welcome MBet to the EveryMatrix platform and look forward to propelling their offering into a market-leading proposition in Tanzania, DRC and beyond.”
Javier Diaz, CEO, MBet, said: “We are immensely proud of everything MBet has achieved in the last decade. Securing leading positions in Tanzania and the DRC has demonstrated the growth journey we’ve been on.
“What has become clear in the last 18 months is that to take us to the next level in our operations we need to be aligned with a leading third-party technology provider.
“After a thorough search we are confident that we have selected the right partner in EveryMatrix. The hyper growth they have achieved globally in the last several years has been inspiring and their end-to-end turnkey offering provides us with the content, tools, features and localised capabilities to differentiate our daily offering and scale MBet upwards onto a new level.”
Latest News
Altenar unveils enhanced Intelligence Platform to drive player personalisation and protection
Upgraded solution empowers sportsbook operators with real-time insights, targeted engagement, and advanced user protection
Altenar, a leading sportsbook and iGaming software provider, has further upgraded its Intelligence Platform—a comprehensive solution designed to optimise sportsbook operations by delivering advanced personalisation, efficiency, and robust player protection.
Developed in-house, the enhanced Intelligence Platform enables operators to leverage data more effectively through a centralised interface that supports automated user segmentation, audience group creation, and real-time reporting.
By consolidating data sources into a single repository, the platform streamlines analysis, enabling operators to quickly gain actionable insights and respond to market demands.
The platform’s behavioural analysis feature supports targeted marketing by personalising offers based on each player’s betting habits and preferences. Historical data tracking further enables operators to monitor long-term trends, guiding data-driven decision-making that supports strategic growth.
Additionally, the solution strengthens responsible gambling efforts by detecting patterns linked to potential problem gambling and fraudulent activities, thereby safeguarding player safety and operator interests alike.
Dinos Doxiadis, Altenar’s Sportsbook Product Manager, commented: “Our Intelligence Platform is one of the most advanced data solutions available, offering ultra-fast reporting, real-time liability analysis, and robust ad-hoc analytics. With this foundation, we’re excited to expand into AI-driven advancements in 2025 and beyond.
“We invite attendees at SiGMA Europe in Malta from November 12-14 to visit us at Booth 1070 and discover how our Intelligence Platform can transform sportsbook operations and provide a true competitive edge.”
Latest News
BETBAZAR strengthens product line-up with GR8 Tech partnership
Industry-leading B2B iGaming marketplace unveils collaboration with the high-performance sportsbook and iGaming platform provider to supply even more solutions to clients
Betbazar – the innovative technology company behind the world’s leading B2B iGaming marketplace – has this month revealed details of a recent partnership with GR8 Tech that will enable it to provide an impressive array of sportsbook solutions to customers.
With GR8 Tech being one of the industry’s most forward-thinking providers of sportsbook and iGaming platform software, the collaboration means all BETBAZAR clients will be able to choose from a wide range of products aimed at providing a more immersive online experience to players.
While GR8 Tech’s award-winning sportsbook platform, MTS (managed trading services), and streamlined iFrame will all be available via the BETBAZAR marketplace, the star of the show from an operator’s perspective will certainly be the company’s critically acclaimed sportsbook data feed.
GR8 Tech developed this innovative solution to empower iGaming companies to supply an enhanced sportsbook experience to their customers. The GR8 Feed delivers real-time odds, scores, and statistics on approximately 100,000 events from the industry’s most trusted providers.
Covering everything from esports to American football, the feed itself is seamlessly integrated through an API and can harness the power of artificial intelligence to deliver live alerts and a dashboard that breathes life into customers’ statistics. All of this is backed up by bulletproof security features and a dedicated support team that’s available 24/7, 365 days a year.
Given the data feed’s scope to improve clients’ revenue streams and the myriad benefits offered by all of the other GR8 Tech solutions, the partnership will further establish BETBAZAR’s marketplace as the go-to destination for customers’ iGaming needs. Both parties are already looking forward to the numerous opportunities the collaboration should bring.
Alex Iaroshenko, Chief Executive Officer at BETBAZAR, said: “It goes without saying that if you want to be the iGaming industry’s leading B2B marketplace, you have to be able to offer the best products available – and in GR8 Tech’s innovative range of sportsbook solutions, we believe we’ve found a selection of services that will empower operators to offer a best-in-class user experience.
“Covering everything from sportsbook platforms, managed trading services, and the company’s celebrated data feed, the GR8 Tech products available in our marketplace will ensure we remain at the forefront of innovation while also offering a comprehensive range of options to customers.”
Oleksandr Feshchenko, Deputy CEO & CRO at GR8 Tech, said: “At GR8 Tech, we really believe in the quality of our products and their potential to help operators stand out and maximise their revenue streams – so the next step is obviously to ensure they’re seen by as many customers as possible.
“By partnering with BETBAZAR and making our solutions available via their industry-leading B2B worldwide marketplace, we’ll be able to guarantee that even more prospective clients will have access to the services we offer. This will in turn allow us to empower even more operators to provide an enhanced experience to their end users.”
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