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Portugal’s high tax a hindrance to gambling market’s growth?

Niji Ng

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Photo credits: https://calvinayre.com
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The tax regime imposed by Portugal’s three-year-old gambling law seems to be a hindrance for new gambling companies. As per the law, remote gambling operators need to get a license from the country’s gambling regulator Serviço de Regulação e Inspeção de Jogos (SRIJ). How many operators obtained license in the last two years? Zero.

The first company to get the license under the new law was Betclic, owned by the French gambling group Betclic Everest Group, back in May 2016. The license was for sports betting. Eleven more licenses followed, three for sports betting, and eight for online casino and poker.

 

The tax regime of Portugal’s market drew quite some criticism not just from the union but also from gambling industry stakeholders. The bone of contention is the decision of Portuguese lawmakers to tax online sports betting services on turnover and online casino games at a significantly higher rate on revenue than usually implemented in other European countries was met with strong negative reactions.

Industry stakeholders urged Portugal’s government to review its new gambling law and swap the tax regime for a more reasonable one. Lawmakers, in turn, said that a review of the effectiveness of the new regulations would only be conducted two years after the first license was granted.

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Swedish football association falters to control betting markets

Niji Ng

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Swedish football association falters to control betting markets
Photo Source: brila.net
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The efforts of Sweden’s football governing body Svenska Fotbollförbundets (Svff) control the betting markets could falter at the legal intervention.

The Administrative Court of Appeal has rejected the leave for appeal a recent ruling and upheld the original verdict.

The original challenge, filed in December 2018, saw the Svff attempt to have the process to issue betting licences halted, to order Swedish gambling regulator Spelinspektionen to introduce new restrictions on the types of bets that companies could offer.

It argued that licensees should be blocked from offering odds on in-game events such as the number of yellow cards or corner kicks awarded in lower-division domestic football games. This, Svff claimed, would encourage match-fixing.

Spelinspektionen had argued against such a move, saying that as the country’s gambling regulatory authority it alone had the power to decide on licence restrictions. The Administrative Court, and subsequently Court of Appeals, shared the regulator’s view.

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Sportradar introduces new data-driven marketing service, ad:s

Niji Ng

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Sportradar introduces new data-driven marketing service, ad:s
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The Swiss-based sports data-analysing company Sportradar has launched ad:s, its innovative full-service marketing offer for sports betting operators.

The company introduced ad:s in response to the strong demand and interest from the betting industry. The new service ad:s provides a host of marketing solutions for eliminating waste and streamlining their business with targeted spend to produce measurable results. In addition, ad:s solutions are embedded across Sportradar’s media products that further target desirable customers for bookmakers.

Sportradar is uniquely positioned to provide this service as it has built a business founded on providing fast, reliable, and measurable data. This paired with its broad sales network and vast infrastructure allows ad:s to further optimise bookmakers’ marketing spend. The range of marketing services includes sponsorship consulting, SEO and SEA marketing, UI/UX consulting, digital traffic networks, programmatic advertising, pop-under ad networks, ad products and affiliate marketing.

Sportradar´s global Sports Media Strategy leader Felix Geyr said:

“Being the unequivocal leader in this industry, ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers. ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment .”

 

 

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Industry News

Sportradar and the Portuguese Football Federation renew integrity partnership

Niji Ng

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Sportradar and the Portuguese Football Federation renew integrity partnership
Image Source: dribbble.com
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Sportradar, a sports data-analysing company based in Switzerland has renewed its integrity partnership with the Portuguese Football Federation (FPF). The exclusive integrity partnership is for three years and the newly-created Liga Reveleção is also part of the agreement now.

As part of the existing partnership with the FPF, Sportradar Integrity Services has been monitoring the third-tier Campeonato de Portugal football division, the first and second rounds of the Taça de Portugal and the Liga Sportzone Futsal division.

The monitoring was for protecting the competitions from match-fixing for betting purposes. Now, the Liga Reveleção, a brand-new under-23 football division for the country’s brightest up-and-coming talent, will also now benefit from Sportradar’s market-leading integrity services.

Andreas Krannich, Executive Director of Sportradar’s Integrity Services, said: “Our relationship with the FPF in the last three years has demonstrated its continued commitment to the integrity of Portuguese football. We are happy to extend this partnership, which now includes the monitoring of games for the new under-23 competition, the Liga Reveleção.”

The FPF is the governing body of football in Portugal and has worked with Sportradar Integrity Services since 2017.

The FPF organises the Campeonato Nacional de Seniores, the Taça de Portugal, the Supertaça Cândido de Oliveira, youth levels, women’s football, beach soccer, futsal, and also the men’s and the women’s national football teams.

 

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