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Compliance Updates

ASA dismisses complaints over Betfair TV ad

Niji Narayan

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ASA dismisses complaints over Betfair TV ad
Photo Source: faithmirror.com
Reading Time: 1 minute

 

The Advertising Standards Authority (ASA) has ruled that the TV ad for Betfair had not breached the advertising code and that no further action is necessary.

The ad in question showed a young man checking his mobile phone while walking down the pavement and going through what appeared to be a “secret” door leading to a room with a large screen that showed horse racing.

A voice-over stated: “My gut says that horse is something special and my smarts say to back it on the Betfair Exchange where I get bigger returns than if I bet with one of these other bookies. That’s why I go to Betfair. Betfair, where gut instinct meets smarts.”

Complaints were submitted, challenging the idea that depicting the betting experience in this manner “exploits the susceptibilities of young men”, however, the regulatory body ruled that there was no breach of advertising rules.

Betfair, responding to the complaints, explained that its advert sought to show customers that the operator could offer better value for money in comparison to other bookmakers. The protagonist was not shown to be placing any bets, thus not suggesting that gambling had any holding over the man’s life. Also, the advertisement did not, in any way, exploit any susceptibilities of under-18s, but rather was attempting to educate its customers about the range of odds available.

Considering the response to the complaints from the operator, the ASA ruled that while they considered the character to be deemed aspirational—in reference to his “smarts”—the decision to place a bet using the Betfair Exchange was deemed to be depicted responsibly.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Compliance Updates

Gaming Associates Europe Ltd approves Betinvest Lottery

Niji Narayan

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Gaming Associates Europe Ltd approves Betinvest Lottery
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Gaming Associates Europe Limited, a reputable laboratory and accreditation agency in the UK, has approved the Betinvest’s new Lottery platform. With this certification, Betinvest can now supply its in-house Lottery solutions to both online and retail gaming operators in EU countries where local regulators do not require companies to carry out their own compliance checks.

“All of our games are developed in accordance with the applicable regulations and requirements. We are delighted to have been approved by Gaming Associates Europe Limited because the requirements that must be met to be granted UK certification are some of the most complicated. This confirms that our product is fair, secure, and has been tested to the appropriate standards,” commented the company’s VP of Business Development, Valentyn Kyrylenko.

Since becoming certified, Betinvest’s Lottery solutions have been integrated into the Stanleybet platform in Romania. Kyrylenko affirmed that the few first weeks of their cooperation have shown very impressive results and added, “Soon, the rest our games, such as Magic KENO, Roulette Lucky Wheel and Book of Six, will be certified too”.

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Compliance Updates

Law-enforcement practice in the gambling business at Russian Gaming Week 2019

George Miller

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Law-enforcement practice in the gambling business at Russian Gaming Week 2019
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Success of the gambling business is directly related to its proper management within the legislative framework. The most important thing here is to be aware of all the nuances that become clear only in practice and which are not outlined in the legislation.

Russian Gaming Week 2019 is exactly the event at which one can find out how to apply the latest legislation in reality and receive the information about other cases of running a legitimate business.

Login Casino is the media gambling sponsor of this event and provides its readers with the opportunity to get two free VIP passes to the conference and exhibition. In order to take part in the promotion the only thing needed is showing one’s creativity. Read more information here.

Russian Gaming Week 2019 is scheduled for June 7-6. The speaker of the event and professional lawyer Maria Lepshchykova will outline the main developments in gambling legislation.

Maria Lepshchykova is an expert in legal assistance in the gambling business. She has over 16 years of expertise in jurisprudence and since 2004 – particularly in the gambling sphere.

The expert represents the interests of gambling rooms, operators and bookmakers in different courts. Besides, Maria helps new gambling projects in building the development strategy in accordance with regulation and provides support services during inspections conducted by law-enforcement authorities.

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Compliance Updates

Sky Bet ad featuring sports presenter Jeff Stelling banned

Niji Narayan

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Sky Bet ad featuring sports presenter Jeff Stelling banned
Photo Source: skysports.com
Reading Time: 1 minute

 

The Advertising Standards Authority of the UK has banned a gambling advertisement featuring Sky Sports presenter Jeff Stelling. The advertisement watchdog has termed the advertisement socially irresponsible. The action was taken following the complaints the authority received.

The TV ad promoted a Sky Bet service that allows gamblers to place wagers on combinations of events happening during a football match, such as the number of corners, red cards, and goals. In the ad for the “request a bet” service, Stelling is seen calling on viewers to “spark your sports brain” and ask “how big is your sports noggin”?

Sky Bet, which ended its association with the TV broadcaster Sky when it was sold for £3.4bn to the owner of PokerStars last year, said the ad made no direct reference to knowledge increasing the chances of winning, but that knowledge of a specific sport “would on the whole increase a consumer’s chances of success”. It added: “Many customers researched, studied and followed sports to a degree which would give them an ‘edge’ over a bookmaker.”

Explaining the ban, the ASA said the use of Stelling, who viewers would recognise as having a particular expertise in sports, and graphics such as brain waves placed a “strong emphasis” on sports knowledge determining betting success.

“The ad gave an erroneous perception of the extent of a gambler’s control over betting success,” it said. “This gave consumers an unrealistic and exaggerated perception of the level of control they would have over the outcome of a bet and that could lead to irresponsible gambling behaviour.”

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