Synergy to fuel growth for licensing and compliance platforms

Licensing expert Compliable has partnered with Rightlander, a leading provider of marketing compliance software, in a deal that will see the two parties work together to offer their combined services to their respective customers.

The alliance will create synergy between the two companies that are focusing on supporting and navigating operators and affiliates through the complex regulatory landscape in the US as more states allow online gambling.

Rightlander represents the industry authority on compliance, offering solutions to automate affiliate compliance controls. It enables operators to screen affiliates for suitability, discover undisclosed content, monitor offers for compliance and accuracy, verify offer placement and landing pages, and engage highly ranked affiliates.

Compliable’s platform, in addition to helping apply for and manage licenses needed to operate in the US, makes it quick and easy for operators to track the licensing status of their CPA affiliates and vendors, across jurisdictions. Those vendors, affiliates, and suppliers can also leverage Compliable’s licensing platform to keep on top of their own licensing requirements.

Chris Oltyan, CEO of Compliable, said: “We are thrilled to enter into a partnership with Rightlander, which will prove to increase our scope and emphasise the importance of compliance and licensing in the industry.

“This referral agreement will serve to highlight the major benefits offered by the Compliable platform, which can offer CPA marketing affiliates and mid-tier vendors access to gaming license application generation.”

Brean Wilkinson, Operations Manager at Rightlander, said: “We are delighted to have Compliable in our corner at a time when the industry needs experts in compliance and licensing more than ever.

“The Rightlander platform has a strong history in affiliate compliance and this partnership will only serve to increase our visibility, allowing more operators to better screen affiliates for suitability.”

The ACMA has requested that Australian internet service providers (ISPs) block more illegal offshore gambling and affiliate marketing websites.

The sites include Golden Crown Casino, Sol Casino, PowBet, ExciteWin, Sportaza and Gamble Online.

The ACMA undertook investigations that found these sites to be operating in breach of the Interactive Gambling Act 2001.

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 447 illegal gambling websites have been blocked.

Over 160 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal offshore gambling rules in 2017.

Website blocking provides a valuable opportunity to alert the public to illegal gambling services through the messaging that appears when there is an attempt to access the site.

Affilka by SOFTSWISS bolsters its position in the iGaming industry by launching a set of new projects since the beginning of April. The Affilka team enriched its portfolio with such brands as DolceVita Partners, FoggyStar Partners, Punch Partners, Affiliates Blackjack.fun, and others. 

Each of them has taken advantage of the SOFTSWISS solution for promoting their brand and increasing gaming traffic. Affilka offers a vast array of tools for achieving excellent results, including the ultra-flexible commission constructor, built-in payment processing, and real-time data available in CSV, JSON, and XML formats or via the recently launched Reports API feature.

“We have been working together for some time now and we can safely say this was the most inspired decision. Having a platform that helps with so many technical aspects is something that an end user will eventually benefit from,” highlighted the Blackjack.fun team.

“The marketing options, affiliate database management, email software are just the tip of the iceberg when it comes to our software needs. As we were already in the process of expanding, choosing Afflika created a new stress-free environment for our team. Our integration with Affilka generated an enormous boost so far, and we are confident these great results won’t stop here,” the Blackjack.fun team explained their choice.

Since the affiliate marketing platform was officially launched in 2018, it has helped more than 130 brands in achieving their business goals. New partnerships have allowed Affilka by SOFTSWISS to strengthen its market presence. 

“This spring is a fruitful time for the Affilka team. We’re happy to welcome new affiliate programs launched in April! It’s a pleasure to see that interest, and most importantly, confidence in our product continues to grow. That’s what we always strive for when improving our product,” commented Anastasia Borovaya, Product Owner at Affilka. 

The Affilka team will continue to expand its client list in May. Several reputable projects are to launch in the nearest weeks. 

About SOFTSWISS

SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1000+ employees, and has an official presence in Malta, Belarus, Poland, and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.